Mahamud Hassan
Verified Expert in Design
Designer
Chiang Mai, Thailand
Toptal member since October 26, 2022
Mahamud is a senior product designer with over nine years of experience specialising in B2B SaaS and AI-driven products. He helps early-stage and growing teams turn complex requirements into clear, usable MVPs and scalable systems. Working closely with founders and engineers, Mahamud designs end-to-end experiences from discovery to launch, with a strong focus on dashboards, internal tools, and AI-assisted workflows.
Portfolio
FRAIA AI | Institutional Knowledge Intelligence SaaS
Work Experience
Freelance Product Designer
Self-employed
- Completed designs for products, web, UI/UX, illustrations, graphics, motion graphics, and print, working freelance for nine years.
- Contributed to many small and large-scale clients, from individuals to corporate companies.
- Produced illustrations for clothing companies such as East Coast Lifestyle and Wood Wood.
- Created a YouTube ad for a Germany-based recruitment company.
- Partnered with strategy and innovation managers, product managers, marketing professionals, illustrators, animators, and designers to define research needs or create designs.
- Designed various applications' micro-interactions and animations.
- Conducted market and user research to understand capabilities and requirements, and defined user flows that were easy to use and understand.
UI/UX Designer
FRAIA
- Designed the MVP of Fraia AI, a SaaS-focused AI product built for small and large businesses and enterprises.
- Created a complete user flow according to the product need.
- Collaborated with the product, sales, and marketing teams to define the product and prepare it for presentation to investors and potential customers.
- Defined the initial brand identity, including logos, print and marketing materials, colors, typography, socials, etc.
- Produced necessary sales websites working with Webflow coders and released several sales sites.
- Aligned with the development team and provided constant support in developing various AI products.
- Created interactions and animations as needed to enhance the products.
- Conducted a UX audit to research user needs and inform product development.
UI/UX Designer
Medvice
- Designed the complete user experience for various digital products, including the MVP for a B2C mobile app, a B2B mobile app, a dashboard, and an in-clinic tablet application.
- Created the user flow of all mobile and web applications and led a design team of three.
- Applied qualitative and quantitative methods through interviews, observations, mid-scale surveys, and product data insights to analyze our user base or product data and incorporate this into our products.
- Developed comprehensive art direction and design for the company's existing website, incorporating new branding elements and applying user-centered methodologies to enhance its usability.
- Worked alongside product owners, marketing professionals, and designers to understand user research needs, design all our products, or enhance an existing feature.
- Represented user needs by delivering engaging and clear insights and actionable recommendations to the team, filing bugs, and following up on solving critical user journeys.
- Produced the necessary illustrations and followed up with company illustrators.
- Developed marketing and printing materials and advertisements for company showcasing.
- Conducted user testing using high-fidelity prototypes and recorded all insights.
- Analyzed the market and competitors, collaborating with the marketing team.
Level UX Designer
Infinity Ward
- Created various company MVPs' UI design elements as part of the game studio's UI design team.
- Collaborated with UX and level UX designers, marketing professionals, and product owners to understand user interface needs.
- Represented the user needs we discovered from extensive project user research in the UI projects.
- Contributed to the UI design elements, design principles, game walkthroughs, and user research of the company's core product: Call of Duty: Modern Warfare 2.
- Conceptualized and pitched a new add-on for the Playstation/Battle.net integration to bridge relationships between game developers and customers.
- Conducted a UX audit, identifying usability issues in the Infinity Ward website that inhibit clarity and the ability to perform fundamental tasks.
- Developed use case scenarios for several upcoming undisclosed company assets.
UI/UX Designer
Perun (now PolyCrypt)
- Created the complete company branding, from logo to printing collaterals.
- Built the company's landing page by making wireframes and high-fidelity prototypes based on user research and collaborating with the team's front-end developer to create the website's front-end using simple Vanilla JS.
- Designed and enhanced all components, such as tables, charts, panels, and filtering options, from existing low-fidelity wireframes.
- Collaborated with the team's front-end and core developers to implement several design components in the blockchain product.
- Provided art direction for all visual needs to add storytelling to the general user experience while also handling all visual needs to illustrations.
UI/UX Designer
Nordimark
- Designed and art-directed the Prague Film Awards' 2019 official website, managing the project's design needs, from creating wireframes to building prototypes.
- Built high-fidelity prototypes and conducted user testing to assess performance, then created all assets in collaboration with the development team.
- Developed the UI/UX design projects' user journeys and wireframes based on user survey data.
- Created the Topography Tea product's complete branding, from logo to packaging designs.
- Performed the rebranding of IT company: LA Creative Inc's website and marketing materials.
- Produced custom illustrations and UI libraries used for creating high-fidelity mockups in many agency projects.
- Defined user flows in the projects I handled and worked closely with the development team during implementations.
Freelance Illustrator
XL Recordings
- Engaged as the official designer and illustrator for an artist named Jpaulished.
- Produced illustrations for the assigned artist's singles cover and created designs for any merchandise and marketing material.
- Created motion graphics and handled video production for the singles to be released on YouTube.
Artwork Management Intern
GlaxoSmithKline
- Maintained liaison with packaging designers, design houses, and design production as part of the company's artwork management team.
- Contributed first-hand to graphic, packaging, and print designs and oversaw all product designs' record-keeping.
- Collaborated closely with the design team and agencies to ensure health protocols and all necessary information were followed correctly in the packaging of products.
Education
Bachelor's Degree in Business Economics
Martin Luther University of Halle-Wittenburg - Halle, Germany
Certifications
Google UX Design Professional Certificate
Google | via Coursera
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Producteev, AI Tools, Adobe Lightroom, Adobe After Effects, Miro, Slack, Adobe InDesign, ProtoPie, Manufacturing
Platforms
Figma, Web, Webflow, Webflow CMS, WordPress
Industry Expertise
Product Ideation
Other
UX Design, UI Design, Prototyping, Empathy Mapping, Responsive UI, Dashboards, Mobile App UI, Mobile App Design, Digital Product Design, Wireframing, Minimalism, User Journey Maps, Illustration, Web Design, Web UI Design, Web UX Design, Product Branding, Brochure Design, Logo Design, Typography, Drawing, Vector Art, Cartoon Illustration, Web UX, Web UI, UI Prototyping, UX Wireframes, High-fidelity Mockups, Graphic Design, Marketing Materials, Poster Design, Responsive Layout, Responsive Design, Responsive UX Design, Landing Page Design, Landing Pages, UX Branding, Branding, Websites, Web Usability, Business Card Design, Brand Design, Print Marketing Design, Product Pages, Product Design, Web Dashboards, Web Applications, Web & Mobile Applications, Mobile UX Design, Mobile UI Design, User Experience (UX), Apps, App UI, App UX, Mockups, Mobile Mockups, Web App Design, Visual Design, Multimedia Design, User Flows, Logotype, Dashboard Design, Brand Guidelines, Presentation Design, Brand Identity, Color Palettes, Responsive Web Design (RWD), Website Redesign, User Personas, User Stories, User Interface (UI), Design Systems, Graphics, Sticker Design, Website Design, Responsive Development, SaaS, App Design, WebApp, User Workflows, Questionnaires, Creative Direction, Marketing Design, User Experience Design, User Experience Strategy, Software as a Service (SaaS), Framer, Design Production, Technical Illustration, Mobile Apps, Color Schemes, User Testing, Hand Drawing, Character Design, Quantitative User Research, Desk Research, B2B, B2C, Information Architecture (IA), Data Visualization, SaaS Design, AI Design, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Artificial Intelligence as a Service (AIaaS), Data-heavy Design, ChatGPT, AI Agents, UX Review, UX Audits, Storyboarding, User Research, Remote User Testing, Motion Graphics, Video Production, 2D Animation, Print Design, Print Marketing, Tablet UI, Landing Page Optimization, Mobile UX, Web App UI, Style Guides, UI Components, Best Practices in Design, High-end Design, Production, Healthcare IT, Wix Studio, T-shirt Design, Social Media, Cascade CMS, Squarespace, Game UI Design, Software as a Medical Device (SaMD), SaaS Product Marketing, Healthcare Software, Healthtech, AI products, AI Products, Enterprise Software, Knowledge Management, Marketplace Design, Product Strategy, Business to Business (B2B), Inventory Management, Consumer-facing Product Design, eCommerce, Design, Brand Systems, Web Platforms, Marketplace UX, Proptech, Internal Apps, Enterprise SaaS, ERP Systems, Operations Tools, CRM APIs, CRM Design, Real Estate UI, Real estate technology, Marketing Automation, Email Marketing Automation, Protocol Design, Web3, Blockchain, DXF, Development, Pitch Decks, Digital Marketing Design, Pitch Deck Design, Lifestyle, Lifestyle brands, 2D Illustrations, Vector Illustration, Cover Design, Visual Art, Vector Graphics, YouTube Graphic Design, Print
Experience
- Adobe Illustrator - 9 years
- Dashboard Design - 9 years
- Figma - 9 years
- User Experience Design - 9 years
- Software as a Service (SaaS) - 9 years
- Mobile App Design - 9 years
- Design Systems - 7 years
- Framer - 3 years
Tools
- Adobe Illustrator
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