Marc Perez
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since November 5, 2024
Marc is a senior UX designer with 10+ years of experience in impactful UI/UX design across industries like eCommerce and B2B2C. He is skilled in user-centered design, usability testing, and creating responsive interfaces that boost engagement and drive growth. Marc is also experienced in using AI to enhance design processes for innovative, data-driven solutions. He is recognized for improving efficiency and minimizing workflow friction, resulting in tangible performance gains.
Experience
- User Interviews - 15 years
- Journey Mapping - 12 years
- User Personas - 12 years
- UX Prototyping - 12 years
- Wireframing - 12 years
- Responsive Design - 10 years
- User Testing - 8 years
- Figma - 4 years
Portfolio
AT&T: Sales Tool Research and Redesign
Hewlett-Packard: Support Portal Research and Redesign
Work Experience
Senior Experience Research Consultant
NDA Client
- Drove enterprise-scale information architecture research, including UX audit, competitive analysis, card sorting, usability testing, and tree testing to reshape navigation.
- Recommended IA improvements across mobile and desktop, identifying best-in-class patterns and structural gaps through audit and benchmarking.
- Synthesized research findings and advised stakeholders on phased validation, including IA testing for both current and proposed structures.
Senior UX Designer
Holland America Line
- Revamped online check-in experience, cutting processing time by 30% and reducing friction, with call centers reporting minimal support issues post-launch.
- Built a scalable design system for user-facing dashboards and multi-step check-in flows, collaborating with engineering to deliver 60–100+ responsive components.
- Developed inclusive, WCAG 2.1 AA-compliant interfaces across the booking flow to improve accessibility and guest usability.
- Integrated user-centric design principles in the check-in interface to help boost guest satisfaction and engagement through a more intuitive navigation experience.
Principal Product Designer
Ingram Micro
- Led Ingram Micro's eCommerce overhaul to help reduce the stakeholder's abandonment rate by 35% and boost transaction volumes by 25%.
- Spearheaded UX research for partner onboarding, interviewing 15+ internal experts to uncover friction points that shaped a user-centered, data-driven dashboard redesign.
- Optimized quote experience, cutting navigation time by 30% in usability testing.
- Refined eCommerce search UX to improve product discovery and reduce abandonment, contributing to a ~15-20% improvement in product findability.
- Led homepage research through six user interviews, uncovering UX issues that informed a simplified, more intuitive redesign of a data-driven dashboard experience.
- Led UX strategy across nine product areas, managing three external agencies and directing 40+ team members to ensure consistent design across platforms.
Senior UX Designer
Revel Consulting
- Led UX research and design for 20+ projects, driving improvements in usability and user experience across multiple platforms.
- Replaced Xbox’s manual publishing workflow with a task-based dashboard supporting 24 publishers, 54 retailers, and 57 million global subscribers.
- Revamped FedEx’s promo code creation flow and designed a streamlined dashboard for SMB account setup, reducing steps from 40+ to under 10.
- Researched Office 365 trial experience, uncovering set up complexity (82%), time constraints (76%), and support issues (94%) to drive simplified onboarding.
- Improved HP’s employee support portal, boosting navigation efficiency by 50% through card sorting and tree testing.
- Unified Funko’s fragmented web experience into a single B2C platform, driving $30+ million in direct-to-consumer sales the following year.
- Identified gaps in the EA Games' online support, identifying new personas and their journey that was leading to user dissatisfaction.
- Redesigned Microsoft Power BI dashboards, enhancing data storytelling and user interaction through collaborative design efforts.
UX Architect
SMITH.co
- Led over 30 UX projects at SMITH.co, delivering clean, modern user experiences across various devices, ensuring alignment with stakeholder goals.
- Overhauled AT&T’s sales tool interface, expanding adoption to 1.6+ million monthly users.
- Redesigned Honeywell EMEA navigation to improve usability and reduce search friction, decreasing average time-to-task in self-service flows by around 20%.
- Created Leads North America’s first online editing tool for print materials, contributing to a 15% YoY increase in digital sales in 2014.
- Contributed to over 20 Microsoft initiatives, enhancing UX designs and user flows.
Education
Master's Degree in Human-centered Design and Engineering
University of Washington - Seattle, WA, USA
Master's Degree in eCommerce
Luleå University of Technology - Lulea, Sweden
Certifications
UI/UX Design for AI Products
Stanford University
AI x Design Thinking
IDEO
Mastering Design Thinking
MIT
Designing Strategy
IDEO
Designing and Building AI Products and Services
MIT
Skills
Tools
Sketch, AI Tools, Figma Component Library, Microsoft Power BI, Maze, Miro, MURAL, Qualtrics, FigJam, InVision
Platforms
Figma, Web
Industry Expertise
Consumer Products
Other
UX Design, UX Research, eCommerce, Wireframing, Journey Mapping, User Journey Maps, Website Audits, Customer Journey, Ideation, Validation, Discovery, User Interviews, User Journeys, UX Wireframes, Product Design, Redesign, User Experience (UX), User Research, Web App Design, UI Design, Mobile Web Design, Landing Page Design, Business to Business (B2B), Business to Business to Consumer (B2B2C), B2B, B2C, Creative Design, Web Design, Qualitative Research, Research, Qualitative Analysis, Design Systems, Complex Application User Interfaces (UI), Enterprise Application Design, Responsive Web Design (RWD), User-centered Design (UCD), User Flows, Component Libraries, Cross-functional Collaboration, Software as a Service (SaaS), Prototyping, User Interface (UI), Dashboards, Dashboard Design, UX Audits, Stakeholder Interviews, Layout Design, Design Reviews, Stakeholder Engagement, Web Application Design, Collaboration, Business to Consumer (B2C), Design Thinking Principles, Testing, User-centric Search, Innovation Management, Brainstorming, Service Experience Cycle, Enterprise Design, Visual Workflow, Interface Design, Web UX, Content Management Systems (CMS), Website Redesign, Corporate Websites, Commerce, Responsive Web Apps, MVP Design, Responsive UI, Mobile App Design, Usability, Customer Relationship Management (CRM), SaaS Design, SaaS, Design Thinking, Web UI, UX Testing, Conversational Design, Conversational UI, Software Design, Product Discovery, Discovery Workshops, Calendar Design, Generative Artificial Intelligence (GenAI), Atomic Design, Enterprise, Websites, SaaS UX Consulting, Web Consulting, Web UX Design, eCommerce UI, eCommerce UX, Digital Design, Digital Experience Design, eCommerce Platforms, Collaborative Design, Enterprise SaaS, Marketplace Design, Website Design, Landing Pages, eCommerce Design, Internal Apps, User Experience Design, User Experience Strategy, B2B2C, Responsive, Agile, Component Design, Creative Problem Solving, Heuristic Review, Heuristic Reports, Navigation Design, User Testing, UX Strategy, Responsive Design, UX Prototyping, User Personas, Surveys, Concept Testing, Azure RP, Card Sorting, User Surveys, Heuristic Evaluation, Competitive Analysis, Information Architecture (IA), System Design, Landing Page Optimization, Data Visualization, Artificial Intelligence (AI), Mobile Design, Usability Testing, Project Management, User Stories, Social Media Design, Strategic Thinking, Web Applications, Web App UX, Complex Web Systems, Data Synthesis, AI user research, AI Powered ideation, AI Powered Content Creation, AI Accessibility Compliance Validation, Engineering, OpenAI, Service Blueprinting, Creative Direction, A/B Testing, Heat Maps, Field Research, Reporting, Quantitative Analysis, Quantitative Research, Presentations, Atlas, Tree Testing, Moderated Usability Testing, AI-powered UX, Prompt Engineering, AI-enhanced UX, Optimal Workshop, CX Strategy, Concepting, Taxonomy, Ethnographic Research, Sentiment Analysis, Analysis, AI Design, Accessibility, Web Accessibility, AI Ethics, AI Chatbots
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