Michael is an experienced creative director with over 20 years of industry experience in all aspects of the design process. He's gained his experience by founding a web design agency as well as working for a larger global telco organization as their creative digital lead. Michael has an acute sense of visual design aesthetics and strives for continuous improvement outcomes—this experience has led to his own startup initiatives.
Created functional and beautiful user experiences for web and mobile applications; he bridges user needs and business goals to deliver the most creative and strategic UX and design solutions.
Served as the creative brains of the company and led the UX and UI team at EB Pearls. Experienced in interaction design (15+ years) and has designed digital products for 1,200+ companies all over the world.
Made significant changes to the team's morale and quality output in a time of change for the organization.
Technologies: Adobe, Figma, Atlassian, Web Design
Founder | Director
1997 - PRESENT
Founded his own interactive agency called Artichoke Design, which has proven to be a successful business for over 16 years.
Created and led a team that has launched over 300 live sites, countless publications, brands, and mobile applications for innovative businesses.
Crafted successful visual designs that enhance a user's experience by delivering a unified experience that answers the "why" question.
Focused his passion on creating new ways people interact with technology. thanks to his ever-growing knowledge within the startup industry.
Technologies: Figma, Adobe
Digital Design Director
2017 - 2020
Brought digital experiences to life on behalf of DMG. The role covers all touch points from apps, websites, brand, and most importantly the end user experience.
Helped transform the user experiences of the following clients including Amex, Fox Sports, Red Rooster, Spacenow, Zip, and Sports Where I am.
Led the growth of the business—becoming the leading new digital agency in Sydney.