Mihovil Vargović, Designer in Zagreb, Croatia
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Mihovil Vargović

Verified Expert  in Design

Designer

Location
Zagreb, Croatia
Toptal Member Since
June 26, 2019

Mihovil is a skilled product designer with a focus on interaction design and user-friendliness. He specializes in eCommerce and conversion rate optimization, creating intuitive and engaging user experiences that drive business growth. Mihovil also excels in visual communication design, emphasizing the importance of communication, style, and aesthetics. With a wealth of experience, he has worked with notable clients, including Opel, Daimler Mobility AG, Allianz, Kiwi.com, and more.

Portfolio

Work Experience

Senior UI/UX Designer

2014 - PRESENT
Baselinebasic
  • Oversaw the creative direction, design, and development.
  • Created the UX and UI for mobile and desktop tools.
  • Performed usability testing and UX audit for various products.
  • Reviewed and analyzed product performance metrics for continuous improvement regularly.
  • Developed the UX both on B2C and B2B products.
  • Collaborated with remote and onsite clients and teams.
  • Worked comfortably in small and large organization team structures.
  • Gained expertise in healthcare, automotive, eCommerce, insurance, travel, education, IoT, wellness, art, and other industries.
  • Managed the art direction, concept development, posters, event identity, exhibition design, and visual communications.
  • Worked on cross-domain projects with a focus on omnichannel and growth initiatives.
Technologies: MVP Design, Information Architecture (IA), Mobile Design, App Design, Design Management, Tablets & Smartphones, UtilityAPI, Architecture, Responsive Design, Usability Testing, Interaction Design (IxD), Prototyping, User Experience (UX), Wireframing, Mobile, Android, iOS, UI Design, UX Design, Product Design, Principle, InVision, Zeplin, Figma, UX Audits, UX Mentoring, Iterative Design, Minimum Viable Product (MVP), Web App Design, eCommerce, Conversion Rate Optimization (CRO), Conversion Rate, eCommerce UX, Responsive Web Design (RWD), Web, User Interface (UI), Branding, Design, Product Strategy, UX Roadmaps, UX Strategy, Software as a Service (SaaS), B2C, Product Roadmaps, Mobile App Design, Web Design, User Research, Creative Direction, Heuristic Analysis, Usability Analysis, Optimization, A/B Testing, Dashboard Design, User Journeys, Style Guides, User Flows, Feature Prioritization, UX Review, Dashboards, Layout Design, Web UI Design, System Design, UX Wireframes, Interviews, Workshops, Agile, SaaS Design, User Personas, Scenarios, Design Leadership, Mobile UX Design, Web UX Design, Admin Panels, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, User Interviews, Conversion, Presentations, Pitch Decks, UI Prototyping, Typography, Color Palettes, Logo Design, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, Remote User Testing, eCommerce Design, Product Discovery, Competitor Analysis & Profiling, User Validation, User Testing, iOS App Design, Brand Logos, iOS UX Design, Mobile UX, Hotjar, Checkout, Online Payments

UX Designer

2022 - 2024
BillionToOne, Inc.
  • Worked on a healthcare app for patients (B2C) and an app for physicians (B2B) focused on the genetics industry.
  • Developed new and maintained existing production features.
  • Created a design components library, low and high-fidelity wireframes, prototypes, user journeys, design reviews, and design audits.
  • Worked on successfully delivering an MVP version of the physician's app (B2B).
  • Helped prepare the UX research plan for feature validation, specifically usability testing sessions.
Technologies: UX Design, Wireframing, UI Design, Web Design, Product Design, UX Research, Prototyping, Design Systems, Responsive Web Design (RWD), UX Audits, Heuristic Analysis, Usability Analysis, Figma, A/B Testing, Dashboard Design, User Journeys, Style Guides, User Flows, Feature Prioritization, UX Review, Dashboards, Layout Design, Web UI Design, System Design, Interaction Design (IxD), UX Wireframes, SaaS Design, Scenarios, B2B, Web UX Design, Admin Panels, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, Healthcare, UI Prototyping, Typography, Color Palettes, Consumer Products, Mobile Prototypes, Mobile UI Design, Mobile UI, Remote User Testing, User Validation, User Testing, Mobile UX

Senior Product Designer

2019 - 2023
Kiwi
  • Headed growth and conversion rate optimization projects. Contributed directly to the increase in search conversion and click-through rates and indirectly to the B2C share increase.
  • Integrated an omnichannel initiative that aims to build a seamless experience between platforms.
  • Conducted in-depth research to gain insights into user preferences and behavior.
  • Created the user experience, interface, prototypes, information architecture, and more.
  • Worked on creating and designing shopping experience features such as search and booking.
  • Led growth and conversion rate optimization projects.
  • Collaborated with the team to explore new opportunities and innovative features.
  • Performed dogfooding and competitor analysis. Watched FullStory recordings regularly.
  • Took ownership of the leading B2B product design, worked as part of a product team, and collaborated closely with PMs and stakeholders.
  • Led and shaped the usability testing practice and collaborated on B2B personas and information architecture (IA) testing.
Technologies: Figma, Usability Testing, UX Research, User Experience (UX), Product Design, Personas, Design Ops, Design Systems, eCommerce UX, Travel, Airport Transportation, Online Payments, Conversion Rate Optimization (CRO), Conversion Rate, eCommerce, B2B, Responsive Web Design (RWD), Web, User Interface (UI), Web App Design, Design, Product Strategy, UX Roadmaps, UX Strategy, Booking, B2C, Product Roadmaps, Mobile App Design, Web Design, User Research, UX Audits, Business to Business to Consumer (B2B2C), B2B2C, Heuristic Analysis, Usability Analysis, Optimization, A/B Testing, User Journeys, Style Guides, User Flows, Feature Prioritization, UX Review, Dashboards, Data Visualization, Layout Design, Web UI Design, System Design, Interaction Design (IxD), UX Wireframes, Mobile Design, Interviews, Workshops, Agile, User Personas, Scenarios, Design Leadership, Mobile UX Design, Web UX Design, UX Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, User Interviews, Conversion, UI Prototyping, Typography, Color Palettes, Consumer Products, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, Remote User Testing, eCommerce Design, Product Discovery, Competitor Analysis & Profiling, User Validation, User Testing, iOS App Design, iOS UX Design, Mobile UX, Hotjar, Checkout

Senior Product Designer

2018 - 2019
Smart Lumies
  • Led and was responsible for all digital products for the IoT device.
  • Made key contributions to the product strategy (in certain circumstances and frames).
  • Worked closely and managed the team regarding the digital product.
  • Wrote usability test scripts and conducted interviews.
  • Prepared the handoff and worked closely with developers on the implementation.
  • Created user experiences and user interfaces with an emphasis on mobile platforms.
  • Wrote and maintained a design team handbook and usability testing handbook.
  • Worked on the management parts such as defining the toolsets, workflows, file organization, file naming conventions, and similar types of work.
Technologies: MVP Design, Information Architecture (IA), Mobile Design, App Design, Tablets & Smartphones, Architecture, Kids, Responsive Design, Usability Testing, Design Management, Interaction Design (IxD), Prototyping, User Experience (UX), Wireframing, Mobile, Android, Web, iOS, UI Design, UX Design, Product Design, Principle, InVision, Zeplin, UX Mentoring, Iterative Design, Minimum Viable Product (MVP), Web App Design, Identity, Internet of Things (IoT), Design Systems, eCommerce, Conversion Rate Optimization (CRO), Figma, Responsive Web Design (RWD), User Interface (UI), Branding, Product Strategy, UX Strategy, B2C, Product Roadmaps, Mobile App Design, Web Design, User Research, UX Research, Creative Direction, Heuristic Analysis, Usability Analysis, User Journeys, Style Guides, User Flows, Feature Prioritization, UX Review, Layout Design, Web UI Design, System Design, UX Wireframes, Interviews, Workshops, Agile, SaaS Design, Scenarios, Design Leadership, Mobile UX Design, Web UX Design, Admin Panels, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, User Interviews, UI Prototyping, Typography, Color Palettes, Logo Design, Consumer Products, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, Remote User Testing, Product Discovery, Competitor Analysis & Profiling, User Validation, User Testing, iOS App Design, Brand Logos, iOS UX Design, Mobile UX

UX/UI Designer

2017 - 2018
Martian & Machine
  • Created user experiences and user interfaces for various digital products.
  • Worked on products for established brands, startups, company products, pitches, and MVP products.
  • Wrote the documentation for the design team regarding communication between the design and development teams (e.g., design handoff handbook).
  • Focused our work on mobile platforms (iOS and Android) and responsive web apps.
  • Worked with clients such as Opel, Allianz, Daimler Mobility, Gesundheits Cloud, Xletix, and more.
Technologies: MVP Design, Information Architecture (IA), Mobile Design, App Design, Tablets & Smartphones, UtilityAPI, Mindfulness, Responsive Design, Usability Testing, Interaction Design (IxD), Prototyping, User Experience (UX), Wireframing, Mobile, Android, iOS, UI Design, UX Design, Product Design, InVision, Principle, Zeplin, UX Audits, Iterative Design, Minimum Viable Product (MVP), Web App Design, Responsive Web Design (RWD), Web, User Interface (UI), Branding, Design, Product Strategy, UX Strategy, Software as a Service (SaaS), B2C, Product Roadmaps, Mobile App Design, Web Design, User Research, Heuristic Analysis, Usability Analysis, Figma, Dashboard Design, User Journeys, Style Guides, User Flows, Startups, Feature Prioritization, UX Review, Dashboards, Data Visualization, Layout Design, Web UI Design, System Design, UX Wireframes, Interviews, Workshops, Agile, SaaS Design, Scenarios, Mobile UX Design, Web UX Design, Admin Panels, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, User Interviews, Presentations, Pitch Decks, UI Prototyping, Typography, Color Palettes, Logo Design, Consumer Products, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, Remote User Testing, Competitor Analysis & Profiling, User Validation, User Testing, iOS App Design, Brand Logos, iOS UX Design, Mobile UX, Checkout

Product Designer

2014 - 2017
RealNetworks
  • Worked as part of the product team responsible for the user experience, user interface, and prototypes.
  • Created and conducted the usability testings for several features.
  • Mentored a junior designer in the Croatia office.
  • Designed  various project types such as mobile (iOS and Android), desktop (macOS), gaming (Xbox), and TV (Roku).
  • Maintained the design documentation and handoff documentation.
  • Worked closely with developers on product implementation.
Technologies: MVP Design, Information Architecture (IA), Mobile Design, App Design, Tablets & Smartphones, Prototyping, Usability Testing, Windows, Interaction Design (IxD), User Experience (UX), Wireframing, Mobile, Android, iOS, UI Design, UX Design, Product Design, Principle, InVision, Zeplin, UX Mentoring, Iterative Design, Minimum Viable Product (MVP), UX Research, User Interface (UI), Design, B2C, Mobile App Design, Web Design, User Research, Heuristic Analysis, Dashboard Design, User Journeys, Style Guides, User Flows, Feature Prioritization, UX Review, Layout Design, Web UI Design, System Design, UX Wireframes, Interviews, Agile, SaaS Design, Scenarios, Mobile UX Design, Web UX Design, Admin Panels, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, User Interviews, UI Prototyping, Typography, Color Palettes, Consumer Products, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, Remote User Testing, Competitor Analysis & Profiling, User Validation, User Testing, iOS App Design, Brand Logos, iOS UX Design, Mobile UX

Junior UX/UI Designer

2013 - 2014
Five Agency
  • Created the designs for the user experience and user interface for several mobile apps.
  • Worked with clients such as Allianz, LittleDot, Croatian National Tourist Board, RealNetworks, and more.
  • Worked on wireframes, prototyping, user testing, visual design, and brand development.
Technologies: MVP Design, Mobile Design, App Design, Prototyping, Maternity & Baby, Kids, Medicine, Windows, Interaction Design (IxD), Mobile, Android, iOS, UI Design, Product Design, InVision, Zeplin, Iterative Design, Identity, User Interface (UI), Design, Software as a Service (SaaS), B2C, Mobile App Design, Web Design, Branding, Heuristic Analysis, User Journeys, Style Guides, User Flows, Startups, Layout Design, Web UI Design, System Design, UX Wireframes, Interviews, Agile, Scenarios, Mobile UX Design, UX Design, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Web App UX, Web App UI, Web UX, Healthcare, Presentations, UI Prototyping, Typography, Color Palettes, Logo Design, Mobile Prototypes, Mobile UI Design, Mobile UI, Low-fidelity Prototypes, iOS App Design, Brand Logos, iOS UX Design, Mobile UX
2011 - 2013

Master’s Degree in Design and Visual Communications

University of Zagreb, School of Design Faculty of Architecture - Zagreb, Croatia

2008 - 2011

Bachelor’s Degree in Design and Visual Communications

University of Zagreb, School of Design Faculty of Architecture - Zagreb, Croatia

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