Najeeb Abubakar
Verified Expert in Design
Designer
Manchester, United Kingdom
Toptal member since December 14, 2020
Najeeb is a versatile designer who excels in product design, UI, UX, and branding with 8+ years of experience in the software, marketing, fintech, SaaS, and eCommerce domains. He created SaaS products that allow users to search for accommodations and delivered a fintech and digital banking platform, enabling users to send and borrow money quickly. Najeeb has a knack for understanding a client's customers, allowing him to design products that speak to users and deliver value.
Portfolio
Social Rankings by Social News Desk (UX/UI)
Experience
- UI Design - 9 years
- UX Design - 9 years
- Product Design - 8 years
- Sketch - 8 years
- Visual Design - 8 years
- User Research - 8 years
- Marketing - 5 years
- Figma - 5 years
Tools
- Sketch
Work Experience
Principal Product Designer
Agrohq
- Led end-to-end onboarding flow redesign, applying a UCD process from research and hypothesis mapping to prototyping and A/B testing, resulting in a 40% retention increase.
- Mapped multilingual user journeys for low-digital-literacy audiences, identifying and addressing friction points.
- Measured onboarding success via funnel analytics and usability feedback loops.
- Designed and defined wireframes, UX, UI, and prototypes for the mobile app.
UX Visual Designer
Integrated Decisions and Systems, Inc.
- Designed new UX and UI for Ideas.com pricing page.
- Worked with the director of product to bring in fresh ideas on implementing the new pricing page.
- Designed different variations for the pricing and preview pages.
Digital Transformation Designer
Schneider Electric
- Developed and polished digital transformation strategy presentations for key clients (Coca-Cola, Krispy Kreme), enhancing the overall engagement and User experience.
- Collaborated with cross-functional teams to create compelling visual storytelling narratives, effectively showcasing Schneider Electric's digital transformation capabilities.
- Improved customer journey experiences by designing interactive and visually appealing design systems, including Digital Pillars and Lex factory story Journey.
- Engaged with stakeholders, engineers, including executive directors to regularly for reviews and keep objectives aligned with business goals.
Head of Product
Opticash
- Led a cross-functional team of 15, overseeing design, marketing, legal, and engineering.
- Oversaw the design team to deliver accessible and interactive UI/UX across all platforms.
- Led the beta launch of the Opticash web app, gaining over 6,000 beta users.
- Built Opticash's design system for the product design team.
- Established key partnerships with industry players to enhance our systems.
- Oversaw the successful auditing process by Certik, resulting in a 100% outcome.
Visual/Web Designer (Contract)
Buzops Inc
- Designed the complete fitness website for Buzzups, including every design illustration: the home, service, feature, pricing, signup, and resources pages.
- Built a new design style for the new website for the platform using their brand colors.
- Conducted competitive research and capitalized on the loopholes to redesign new websites.
Lead Product Designer
Venteur
- Led a team in designing the user interface and defining the user experience for both the employer and employee dashboard, enabling over 5,000 businesses and individuals to enroll in a health plan, contributing to the $ 7.2 million seed round raised.
- Conducted need assessments and competitive analyses on ten companies, gaining a deep understanding of users in the health insurance niche.
- Designed interactive employer and employee dashboard prototypes, facilitating fundraising, user testing, and feedback implementation.
- Utilized customer research, including design thinking, prototyping, user journey mapping, and conceptual modeling, to achieve design objectives in the final UI design.
- Collaborated with designers, product managers, CTOs, and engineers to align the design process and implementation based on the value proposition and design objectives.
Creative Designer
Accredible
- Redesigned the UI/UX for the case study on the Accredible platform based on customer feedback, which increased engagement by 30%.
- Executed branding for "ASU+GSV SUMMIT 2021 Summit" (Badge and Certificate).
- Designed UI white labels for prominent organizations like Google, Harvard University, British Council, Salesforce, Intel, and more.
- Produced marketing materials for upcoming events and communication documents for internal and external use at Accredible.
- Designed badges and certificates used by organizations like the British Council, Climate Ready Academy, LA Unified School, and HSBC.
Designer for Cybersecurity Company (Contract)
SentinelOne, Inc.
- Collaborated with designers on the team to create marketing materials.
- Participated in co-creation sessions to brainstorm creative reviews.
- Designed brochures and PDF reports for the company.
Product Designer
SocialNewsDesk (via Toptal)
- Collected feedback from internal stakeholders to take the design process further.
- Designed variation of wireframes and reviewed with the team to conclude with the one with the best flow.
- Revamped the old app design into an entirely new one, easy to use with simple navigation and clean colors.
- Made recommendations of the SaaS products that allow users to send and schedule campaigns.
- Created prototypes that helped test the designs and made it easy to understand the flow and usability of the app.
Lead UX/UI Designer
Dreamlabs Nigeria
- Assisted companies in delivering digital products, which increased the company's credibility.
- Produced UI and UX designs for new projects using Sketch and Figma.
- Designed a revenue collection app used to collect revenue from the various local governments, which increased state revenue generation by 40%.
- Led the entire customer experience, design, and branding team of the organization, responsible for project completion.
UI/UX Designer (Contract)
Cashmere
- Analyzed and oversaw the user experience, creative direction, and visual design execution.
- Designed digital wireframes to present new user flows and architecture that significantly improved the UX and UI.
- Created the mobile and web view dashboard for the platform.
- Deployed a landing page showing the customer's balance with a breakdown of money allocated to products.
- Designed a transaction page displaying recent historic transactions and a breakdown of spending.
Education
Master's Degree in Marketing Communication
University of the West of England - Bristol, United Kingdom
BSc in Mass Communication
Kwara State University, Malete - Kwara, Nigeria
Certifications
CIM Chartered Marketer
Chartered Institute of Marketing (CIM)
Marketing Communication
University of the West of England
Skills
Tools
Sketch, Adobe Photoshop, InVision Studio, Principle, InVision, Zeplin, Microsoft PowerPoint, Figma Prototyping, Adobe, Adobe Illustrator, Adobe Creative Suite, After Effects CC, Sketch 4, InDesign CC, Adobe Experience Design (XD), Photoshop CC, Anima, Jira, Miro, Adobe InDesign, Figma Make, FigJam
Platforms
Figma, Mobile, Desktop, iOS, Android, Web
Industry Expertise
Marketing, Advertising, Fashion, Apparel & Accessories, Retail & Wholesale, Banking & Finance, Fashion & Beauty, Events
Other
UI Design, UX Design, App UI, Visual Design, Product Design, Web UI, User Research, Prototyping, Digital Branding, SaaS, Agency, Public Transportation, Rideshare Services, Fleet Management, Corporate, School, Live Chat, Landing Pages, Mobile Apps, Fintech, eCommerce, Dashboard Design, Articles, Airport Transportation, iOS App Design, UI Maps, Branding, Mobile Design, Web Design, User Interface (UI), User Experience (UX), Web UX, Fashion Design, Mobile App UI, Mobile App Design, Mobile UI Design, Data Visualization, Web App Design, Interaction Design (IxD), Messaging, Interactive UI, Typography, Mobile Banking, Remote User Testing, Mobile UX, Social Media Platforms, Graphic Design, Layout Design, Web Layout, Infographics, Illustration, Virtual Reality (VR), Mobile Prototypes, Mobile UX Design, Display Advertising, Brand Design, Commercial Real Estate, Airbnb, Financial Design, Financial Products, Finance, Markets, Stock Market, Stock Analysis, Investing, Investment Strategy, Rentals, Property Listings, Home, Home Goods, Augmented Reality (AR), AI Design, Blockchain, Web3.js, Blockchain & Cryptocurrency, Non-fungible Tokens (NFT), Product Marketing, Project Management, Social Media, Dashboards, Artificial Intelligence (AI), Style Guides, Brand Identity, Brand Building, Design, Responsive Web Design (RWD), Mobile Web Design, Billing, BTC Wallet, B2C Marketing, B2B, Discovery Workshops, Software as a Service (SaaS), User Journeys, Mockups, SaaS Design, App Design, Innovation, Project Management, User Experience (UX), User Research, UX Design, Jira, Customer Experience, Customer Journey, Design Thinking Facilitation, Design Thinking, Journey Mapping, Presentation Design, Presentations, Design Workshops, User Journey Maps, Visual Storytelling, Storytelling, Design Leadership, eCommerce UX, Wine & Wineries, Accessibility, Web Accessibility, Design Systems, Demos, Product Demonstrations, Marketing Design, Banner Ads, Product Management.Customer Experience.Design.UX Design, Information Architecture (IA), Web App UI, Component Libraries, User Flows, eCommerce Design, Video Editing, Responsive Design, Forum Design, Social Networks, Social Media Apps, Landing Page Design, Money, Chatbots, Videos, Mobile UI, Bank Transactions, Loan Design, Cryptocurrency, Loans & Lending, Money Transfers, Wireframing, Store Design, Shops, Responsive UI, Beauty Products, Luxury Industry, UX Research, Chatbox, Paper Prototyping, Online Media, LiveStream, Voice Chat, User Onboarding, Lab, Growth Marketing, Growth Hacking, Contact Form 7, Minimalism, Minimal UI, MVP Design, Minimum Viable Product (MVP), Stock Trading, Messenger, Message UI, Instant Messaging, Audio, Clothing, Shopping, 3D Art, Iconography, PowerPoint Design, Rapid Interactive Prototyping, Demo Designs, Desktop Web Design, Collateral Design, Logo Design, Brand Guidelines, User Needs, Social Media Marketing (SMM), Communication, News, Mobile Payments, Web3, Video & Audio Processing, Web Content Accessibility Guidelines (WCAG)
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