
Nemanja Nedeljkovic
Verified Expert in Design
Designer
Kovačica, Vojvodina, Serbia
Toptal member since April 2, 2025
Nemanja is a senior product designer helping startups and growing businesses transform complex ideas into intuitive digital products. With 15+ years of experience, he's designed 140+ projects across SaaS, AI, healthcare, education, eCommerce, and enterprise software. Nemanja combines UX strategy, UI design, and technical expertise to create scalable, user-centered experiences that drive business growth.
Portfolio
Experience
- Mobile App UI - 10 years
- Website Design - 10 years
- Adobe Illustrator - 9 years
- Adobe Photoshop - 9 years
- WordPress - 8 years
- Elementor Pro - 6 years
- Figma - 5 years
- Divi - 5 years
Tools
- Adobe Photoshop
- Adobe Illustrator
Work Experience
Lead UX/UI Designer and Front-end Developer
Bahlr Agency
- Designed and developed 40+ custom WordPress websites (Elementor and Divi) for clients across healthcare, marketing agencies, and education sectors, improving overall user experience and brand consistency.
- Increased average client conversion rates by up to 30% through UX optimisation, improved information architecture, and strategic call-to-action placement.
- Reduced website bounce rates by 20-35% by implementing responsive, mobile-first layouts and performance optimisations across projects.
- Built and standardised reusable design systems and component libraries in WordPress, reducing development time by approximately 25% and improving long-term maintainability.
- Collaborated with cross-functional teams, including copywriters, marketers, and SEO specialists, to deliver conversion-focused websites that improved organic traffic growth by up to 40% within the first six months post-launch.
Web Developer
Brandt Human Capital LLC
- Designed and developed a fully responsive Squarespace website from concept to launch, creating a modern user experience that clearly communicates the firm’s executive search and leadership consulting services.
- Led the complete UX strategy, information architecture, UI design, and implementation, simplifying complex service offerings into an intuitive navigation structure that improves user engagement and supports lead generation.
- Optimized website performance, mobile responsiveness, accessibility, and on-page SEO, delivering a scalable digital presence aligned with the client’s premium brand positioning and long-term growth goals.
Senior Lead UX/UI Designer
Veli - Crypto Investment Platform For Financial Advisors
- Conducted comprehensive UX research to identify user needs and inform the design strategy for a crypto trading and digital wallet application.
- Developed detailed user personas and customer journey maps to uncover pain points, define key user flows, and guide product design decisions.
- Led the UI/UX design of the Veli crypto investment platform across iOS and Android, creating intuitive trading and wallet experiences tailored to financial advisors and their clients.
Senior Lead UX/UI Designer
TerraCore Belgrade
- Led UI/UX design for financial products, including web applications, data-rich dashboards, and high-converting landing pages, focusing on usability, clarity, and consistent product experiences.
- Developed brand identity guidelines for multiple financial companies, establishing cohesive visual systems across digital products, marketing materials, and customer-facing communications.
- Designed and developed responsive WordPress websites and landing pages using Elementor and Divi Builder, translating high-fidelity designs into polished, production-ready experiences.
Lead UX/UI Designer
ZDRA Branding
- Designed the website experience for a leading private healthcare clinic in Serbia, creating a professional and user-friendly digital presence focused on accessibility, trust, and clear communication.
- Led UI/UX design for iOS and Android applications for a major Serbian taxi company, creating a seamless ride-booking experience comparable to leading ride-hailing platforms.
- Delivered UI/UX design for 40+ websites and mobile applications over two years, managing multiple projects from research and wireframing through high-fidelity design and developer handoff.
UX/UI Designer
An Online Freelance Agency
- Delivered UI/UX design for 40+ web and mobile application projects, creating intuitive, visually polished experiences across diverse industries and product types.
- Developed a complete brand identity for a dental company, establishing a cohesive visual direction across its digital and customer-facing materials.
- Conducted user research and designed an iOS and Android fitness application, translating user needs and product requirements into clear, engaging mobile experiences.
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Divi Builder 3, Microsoft Word, Adobe, Adobe Creative Suite, Wix, Sketch, Adobe Experience Design (XD), Microsoft PowerPoint, Shopify Plus, Rollup
Platforms
Figma, WordPress, Webflow, iOS, Android
Other
Elementor Pro, Divi, Website Design, Mobile App UI, Corporate Design, Websites, Email, PDF, Pitch Decks, PowerPoint Design, Visual Design, User Interface (UI), Website Redesign, Web Design, Brochure Design, Catalog Design, Digital Product Design, User Research, Ad Design, Advertising Design, Branding, Digital Design, Graphic Design, Instagram, Presentation Design, Conversion Rate Optimization (CRO), Wix Studio, Investment Presentations, Shopify Customizations, Shopify Design, Mobile App Design, Landing Page Design, WordPress SEO, Web UX, UI Design, Web UX Design, UX Design, WordPress Design, Elementor, eCommerce, eCommerce UI, Web Shops, UX Research, Flyer Design, Banner Design, Squarespace
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