Onur Oztaskiran
Verified Expert in Design
Designer
Thessaloniki, Greece
Toptal member since March 16, 2021
Onur is a multidisciplinary senior designer with substantial UI/UX and product design experience. His designs have helped startups and businesses in various industries—automotive, crypto, eCommerce, online learning, CMS, music, AI-driven apps, and SaaS platforms—become success stories. One quantifiable impact his design has made was the 7% reduction in cart abandonment and a 5% increase in conversion rates for a large-scale online retail marketplace platform with 30 million customers/month.
Portfolio
End-to-end Design for Airbit
MV Agusta | Turkey
BandLab Marketplace Redesign
Wadi.com
Wadi Grocery Mobile App Design
Kioken Blocks
Postlight Website Relaunch
Work Experience
Lead Product Designer
Automattic
- Designed user journeys, worked with cross-functional teams that focus on business goals and growth.
- Worked on a plan to downgrade user interfaces to reduce churn rates and delivered measurable results.
- Designed and handed off templates for platform customers to use.
Design Lead
Airbit
- Defined a design language for the design team to use across the Airbit marketplace.
- Designed a component-based structure for the platform's features.
- Worked closely with the product managers to build a robust and easily maintained design system.
Senior Visual Designer
Postlight
- Took responsibility for completely redesigning the digital branding, and a fresh new website design was one of the phases. The final outcome was welcomed by Postlight and its respective clients—among them were Mailchimp, Bloomberg, and Vice.
- Built a design language for the full digital rebranding project's marketing materials, including white papers, pitch decks, and presentations designed in parallel with the new branding.
- Designed pitch decks for some of the agency's clients to obtain a final agreement.
Design Lead
Noon
- Oversaw the design as a design lead—defining and maintaining a design system that was present on the large-scale online retail marketplace platform with over 20 million customers per month.
- Prepared a report concerning the platform’s UX and performance analysis, and based on the findings, updated the design system to solve the issues. The outcome was a 7% decrease in cart abandonment and a 5% increase in conversion rates.
- Maintained a global design language that needed to work for all of Wadi’s platforms, including mobile apps, desktop, and mobile web.
Lead Designer
Writer
- Designed the platform for Writer, an enterprise translation management system with some serious AI backing; now, it has passed its second series of funding of $60 million and has grown to be one of the biggest enterprise-level platforms in its industry.
- Implemented a clever design approach to display huge amounts of data and suggestions on the platform.
- Oversaw the build of the platform's design system as one of the founding members and collaborated with other designers to maintain design quality and ensure that they aligned with the guidelines.
Design Lead
Udemy
- Worked as one of the founding members of Udemy, which is a major player in the online education marketplace.
- Oversaw and was in charge of managing all the steps of the design process, including maintaining a robust design base for multiple platform products (desktop, mobile apps, and business end).
- Established from the get-go, the platform's design guidelines are still in effect to this day.
- Contributed to many of the design decisions that led to the success stories (and a few of the big fails as well) concerning the platform. I've always been proud of my time and experience at Udemy.
Graphic and Interaction Design Instructor
Bilge Adam
- Taught over 700 students and wrote two interaction design and web development books.
- Created training and design course materials for the students.
- Helped students to absorb high-level design training and mentored them to achieve their career goals.
Education
Bachelor's Degree in New Media Design (Fine Arts)
University of California San Diego - San Diego, CA, United States
Certifications
Adobe Certified Instructor
Adobe
Skills
Tools
Sketch, Adobe Experience Design (XD), Adobe Photoshop, InVision, Spline, Photoshop CC, Adobe Illustrator, Optimizely, Adobe After Effects
Platforms
Figma, WordPress
Industry Expertise
Education
Other
UI Design, Product Design, Web Design, Mobile UI Design, Enterprise Application Design, Responsive Design, User Interface (UI), Wireframing, Mobile Web Design, UX Prototyping, User Flows, Visual Design, Data-informed Visual Design, Framer, eCommerce Design, Interaction Design (IxD), Theory Design, UX Design, Mobile UX Design, Holistic UX Design, Heuristic Evaluation, User Testing, Art Direction, User Experience (UX), Instructional Design, Artificial Intelligence (AI), 3D, Branding, Logo Design, Data Visualization, UX Research, Mobile First, Web Application Design, Product Strategy, Responsive UI, Mobile Design
Experience
- UI Design - 17 years
- Web Design - 16 years
- Product Design - 10 years
- Theory Design - 10 years
- UX Design - 10 years
- Enterprise Application Design - 6 years
- Holistic UX Design - 5 years
- Figma - 4 years
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