Pam Nicholls
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
January 21, 2020
Pam has worked for Electronic Arts and Ubisoft, creating work for such clients as Mercedes-Benz, Dreamworks, Scrabble, NBA, and NHL. Pam has been practicing for 14 years as a user experience designer and has worked on multiple platforms that include video games, augmented reality, SaaS, and web applications. Pam loves the challenge of solving complex problems, adapting her process to meet the needs of startups or large-scale organizations.
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Work Experience
2022 - PRESENT
Senior UI/ UX Designer
AVIAGAMES INC
- Created wireframes based on data gathered through user surveys.
- Conducted brainstorming sessions to generate concepts for the design.
- Built a prioritized feature list to guide implementation.
Technologies: Mobile Game Design, UI Design, Mobile Games, Game Design, Product Design, UX Design, User Flows, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Software Design, System Usability, Usability Testing, Interface Design, Games, Responsive Web Design (RWD), Design Systems, User Interface (UI), Mobile Game UI, Wireframe to Product, GUI, Mobile UX
2020 - PRESENT
UX Writer and UX Designer
Toptal Clients
- Created copy and content for Yahoo! RYOT Lab's help center, specifically for an internal 3D modeling augmented reality tool.
- Designed the interface for an SDK to enable real-money tournaments across multiple game titles on mobile devices for Ryu Technologies,.
- Documented the UI functionality for a VR project and grant proposal for Arizona State University,.
- Created copy for weekly and monthly newsletters for Teach for America, a nonprofit organization.
- Documented several functions of a cloud-based AWS system in a GitLab wiki for Syngenta,.
- Edited financial services content for Prudential Asia's e-learning management platform.
Technologies: E-learning, Insurance, Writing & Editing, Microsoft Word, GitLab, Virtual Reality (VR), Mobile UX Design, Lucidchart, Miro, Augmented Reality (AR), Zendesk, Figma, Enterprise, GUI, User Personas, Prototyping, MVP Design, Information Architecture (IA), User Research, Content Writing, Copywriting, User Journeys
2022 - 2022
Senior UX/UI Designer
Amira Learning corp
- Audited and designed a new user flow to optimize engagement for children for a tutor game app for kids.
- Created a style guide to be referenced by the team.
- Conducted brainstorming sessions to create concepts for the storyline.
- Developed wireframes and flows for a character creation feature in the application.
Technologies: UX Design, Narrative UX, Brainstorming, UX Wireflows, Gamification, Mobile Game Design, UX Documentation, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, System Usability, Usability Testing, Interface Design, Games, Design Systems, User Interface (UI), Mobile Game UI, Wireframe to Product, GUI, Mobile UX
2017 - 2017
UX Lead
Education Payroll
- Built, managed, and led a team of five designers for an education payroll system where the platform was a website.
Technologies: Sketch 2, Proto.io, Visio, Landing Page Design, Web Design, Responsive Web Design (RWD), Design Systems, Heuristic Review, Heuristic Analysis, GUI, User Stories, Leadership, Rapid Prototyping
2016 - 2017
User Experience Design Lead (Fixed-term Contract)
tagSpace
- Conducted co-design sessions with end-users and provided UX expertise with a 2-week turnaround time before product launch.
- Built relationships with clients by engaging them in the product strategy and design process; also provided guidance around strategy for the product release.
- Built, managed, and led a team of five service designers which included mentoring, coaching, and assisting in the development of designers.
- Recruited, conducted, and analyzed results for user testing of products.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, Touchscreens, User Onboarding, User Testing, Education, E-learning, Accounting Systems, Enterprise, Design, Project Estimation, Responsive Web Apps, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), Adobe Photoshop, UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Websites, Branding, Software as a Service (SaaS), UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Web UX, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, Augmented Reality (AR), UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Adobe Illustrator, InVision, Sketch, Research, Customer Interviews, Stakeholder Interviews, Human-computer Interaction (HCI), Game/Navigation Interface, Usability Testing, Landing Page Design, Web Design, Responsive Web Design (RWD), Heuristic Review, Heuristic Analysis, Mobile Game UI, Wireframe to Product, GUI, Mobile UX
2016 - 2016
UX Lead
Goodgame Studios
- Provided UX expertise for a mobile RPG game with two week turnaround time before beta launch.
- Worked on IOS and Android phone and tablet platforms.
Technologies: Adobe Illustrator, Wireframing, User Flows, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, Responsive Web Design (RWD), User Interface (UI), Unity Game Assets, Mobile Game UI, Wireframe to Product, GUI, Mobile UX
2015 - 2016
User Experience Lead
Navcast
- Created mobile navigation applications for aviation and marine industries.
- Designed the entire UX of the product.
- Branded the product.
- Assisted with the product launch at the Miami Boat Show.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, Touchscreens, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Mobile UI, Branding, UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, UX Research, Prototyping, Wireframing, User Flows, UX Design, Adobe Photoshop, Adobe Illustrator, eCommerce, Landing Page Design, Web Design, Responsive Web Design (RWD), GUI, iOS App Design
2015 - 2015
Senior User Experience Designer
Behavior Interactive
- Introduced the UX brainstorming process utilized for project management and requirements gathering.
- Created wireframes, flows, and prototypes for the front-end UI.
- Designed an app for mobile phones and tablets for 8- to 16-year-old girls with a physical toy component.
- Conducted heuristic analysis on existing games to improve player retention.
Technologies: Screen Flows, Annotated Wireframes, Style Guides, Concept Sketching, Brainstorming, Touchscreens, User Onboarding, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Mobile Game UX, Gamification, Video Games, Video Game Consoles, Mobile Games, UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), Game/Navigation Interface, Games, User Interface (UI)
2013 - 2014
Senior User Experience Designer
Ubisoft
- Established a new UX process for the console development team.
- Built relationships with marketing and user research teams.
- Designed a multi-player mode in three days with the game design team.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, User Interface (UI)
2007 - 2013
User Experience Designer
Electronic Arts
- Created wireframes and flows for iPad and iPhone as part of my role.
- Worked with the art director to create an adapted UI and style guide to use on multiple platforms.
- Introduced user experience design process and documentation to Visceral Games Studio.
- Partnered with the Dead Space team in San Francisco to determine the UX strategy of the product.
- Designed the UI for the front end and in-game pause menus for Xbox 360, PS3, and Wii.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Sitemaps, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, User Interface (UI)
Education
2001 - 2005
Master of Environmental Design Degree in Industrial Design
University of Calgary - Calgary, Alberta, Canada
1996 - 1999
Bachelor of Fine Arts Degree in Studio Art
Concordia University - Montreal, Quebec, Canada
Experience
Product Design - 14 yearsUser Experience (UX) - 14 yearsUX Documentation - 14 yearsUX Design - 14 yearsMobile Game UX - 10 yearsMobile App Design - 5 yearsAugmented Reality (AR) - 2 yearsWriting & Editing - 1 yearLocation
