Pam Nicholls

Designer in Melbourne, Australia

Member since January 21, 2020

Pam has been practicing for 14 years as a user experience designer and has worked on multiple platforms that include video games, augmented reality, SaaS, and web applications. She has worked for Electronic Arts and Ubisoft, creating work for such clients as Mercedes-Benz, Dreamworks, Scrabble, NBA, and NHL. Pam loves the challenge of solving complex problems, adapting her process to meet the needs of startups or large-scale organizations.

UX Design User Flows UI Audits User Experience (UX)UX Audits Sitemaps UX Documentation Wireframing Product Design Video Game Consoles Mobile Design Mobile App Design Paper Prototyping UX Prototyping Mobile UI Show more

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Portfolio

Digital Design

TagSpace – Augmented Reality for Special Events
- Branding
- UX Design
- Websites
- User Testing
- Augmented Reality (AR)
- User Flows
- Wireframing
- Design Leadership
- Web UX
- Mobile App Design
- Android
- UI Design
Navcast – Navigation Application for the Marine Industry
- Mobile GPS
- Process Design
- Art Direction
- Outsourcing
- Wireframing
- UX Flows
- UX Design
- User Flows
- Design Leadership
- Mobile App Design
- iOS
- Android
- UI Design
- Paper Prototyping
Tertiary Education Commission – Career Planning Tool
- Co-design
- Brainstorming
- Card Sorting
- Concept Sketching
- Paper Prototyping
- Sitemaps
- UX Design
- User Flows
- Wireframing
- Prototyping
- Design Leadership
- Mobile App Design
- iOS
- Android
- Education
Behavior Interactive – Dreamworks Boovepop for Mobile
- Video Games
- Mobile UI
- iOS
- User Onboarding
- Touchscreens
- UX Design
- User Flows
- Wireframing
- Mobile Games
- Design Leadership
- Video Game Consoles
- Gamification
- Mobile App Design
- Paper Prototyping
Electronic Arts – Scrabble for Mobile
- Mobile Game UX
- Style Guides
- Pattern Libraries
- iOS Design Guidelines
- Facebook
- iPad
- UX Design
- User Flows
- Wireframing
- Mobile Games
- Video Game Consoles
- Mobile App Design
- iOS
- Android
- Paper Prototyping
EA Sports – Tennis for XBOX 360 and PS3
- Xbox 360
- PS4
- Annotated Wireframes
- Screen Flows
- UX Documentation
- Video Game Consoles
- UX Design
- User Flows
- Wireframing
- Paper Prototyping

Employment

UX Writer and UX Designer
2020 - PRESENT
Toptal Clients
- Created copy and content for Yahoo! RYOT Lab's help center, specifically for an internal 3D modeling augmented reality tool.
- Designed the interface for an SDK to enable real-money tournaments across multiple game titles on mobile devices for Ryu Technologies,.
- Documented the UI functionality for a VR project and grant proposal for Arizona State University,.
- Created copy for weekly and monthly newsletters for Teach for America, a nonprofit organization.
- Documented several functions of a cloud-based AWS system in a GitLab wiki for Syngenta,.
- Edited financial services content for Prudential Asia's e-learning management platform.
Technologies: E-learning, Insurance, Writing & Editing, Microsoft Word, GitLab, Virtual Reality (VR), Mobile UX Design, Lucidchart, Miro, Augmented Reality (AR), Zendesk, Figma, Enterprise
UX Lead
2017 - 2017
Education Payroll
- Built, managed, and led a team of five designers for an education payroll system where the platform was a website.
Technologies: Sketch 2, Proto.io, Visio
User Experience Design Lead (Fixed-term Contract)
2016 - 2017
tagSpace
- Conducted co-design sessions with end-users and provided UX expertise with a 2-week turnaround time before product launch.
- Built relationships with clients by engaging them in the product strategy and design process; also provided guidance around strategy for the product release.
- Built, managed, and led a team of five service designers which included mentoring, coaching, and assisting in the development of designers.
- Recruited, conducted, and analyzed results for user testing of products.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, Touchscreens, User Onboarding, User Testing, Education, E-learning, Accounting Systems, Enterprise, Design, Project Estimation, Responsive Web Apps, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), Adobe Photoshop, UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Websites, Branding, Software as a Service (SaaS), UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Web UX, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, Augmented Reality (AR), UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Adobe Illustrator, InVision, Sketch, Research, Customer Interviews, Stakeholder Interviews
UX Lead
2016 - 2016
Goodgame Studios
- Provided UX expertise for a mobile RPG game with two week turnaround time before beta launch.
- Worked on IOS and Android phone and tablet platforms.
Technologies: Adobe Illustrator, Wireframing
User Experience Lead
2015 - 2016
Navcast
- Created mobile navigation applications for aviation and marine industries.
- Designed the entire UX of the product.
- Branded the product.
- Assisted with the product launch at the Miami Boat Show.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, Touchscreens, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Mobile UI, Branding, UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, UX Research, Prototyping, Wireframing, User Flows, UX Design, Adobe Photoshop, Adobe Illustrator
Senior User Experience Designer
2015 - 2015
Behavior Interactive
- Introduced the UX brainstorming process utilized for project management and requirements gathering.
- Created wireframes, flows, and prototypes for the front-end UI.
- Designed an app for mobile phones and tablets for 8- to 16-year-old girls with a physical toy component.
- Conducted heuristic analysis on existing games to improve player retention.
Technologies: Screen Flows, Annotated Wireframes, Style Guides, Concept Sketching, Brainstorming, Touchscreens, User Onboarding, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Mobile Game UX, Gamification, Video Games, Video Game Consoles, Mobile Games, UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator
Senior User Experience Designer
2013 - 2014
Ubisoft
- Established a new UX process for the console development team.
- Built relationships with marketing and user research teams.
- Designed a multi-player mode in three days with the game design team.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator
User Experience Designer
2007 - 2013
Electronic Arts
- Created wireframes and flows for iPad and iPhone as part of my role.
- Worked with the art director to create an adapted UI and style guide to use on multiple platforms.
- Introduced user experience design process and documentation to Visceral Games Studio.
- Partnered with the Dead Space team in San Francisco to determine the UX strategy of the product.
- Designed the UI for the front end and in-game pause menus for Xbox 360, PS3, and Wii.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Sitemaps, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator

Education

Master of Environmental Design Degree in Industrial Design
2001 - 2005
University of Calgary - Calgary, Alberta, Canada
Bachelor of Fine Arts Degree in Studio Art
1996 - 1999
Concordia University - Montreal, Quebec, Canada

Experience

UX Documentation14 years
User Experience (UX)14 years
UX Design14 years
Product Design10 years
Mobile Game UX5 years
Mobile App Design5 years
Augmented Reality (AR)2 years
Writing & Editing1 year

Location

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Designer in Melbourne, Australia

Portfolio

Employment

UX Writer and UX Designer

UX Lead

User Experience Design Lead (Fixed-term Contract)

UX Lead

User Experience Lead

Senior User Experience Designer

Senior User Experience Designer

User Experience Designer

Education

Experience

Location