Pam Nicholls, Designer in Sydney, New South Wales, Australia
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Pam Nicholls

Verified Expert  in Design

Designer

Location
Sydney, New South Wales, Australia
Toptal Member Since
January 21, 2020

Pam has worked for clients such as Yahoo!, Electronic Arts, Ubisoft, DreamWorks, Hasbro, Mercedes-Benz, and SiriusXM. She has shipped 20+ applications and video games across multiple platforms, including directing an AR application's branding and UX design with an 8-member distributed team over six months. Pam has also driven new product design and culture development, including assembling and mentoring cross-functional team members.

Portfolio

Work Experience

UX Designer

2023 - 2023
Max Planck Institute - Main
  • Audited an online game designed for researching human behavior and AI.
  • Designed a high-level onboarding flow to increase player retention.
  • Scoped and provided estimates for required deliverables.
Technologies: UX Design, User Flows, UX Audits, User Engagement, Game Design, User Journeys

Senior UX Designer

2023 - 2023
Etika
  • Improved a SaaS lending management system's user experience and the website's functionality.
  • Conducted primary and secondary research and usability testing.
  • Created wireframes, prototypes, and ready-for-dev annotated wireframes.
Technologies: Miro, Figma, UX Wireframes, Remote Usability Testing, UX Workshops, SaaS Design, Fintech, Responsive UI, UX Strategy, Agile, Web App Design, Modular Design, Strategic Design, Design Strategy, User-centered Design (UCD), Stakeholder Management, Team Leadership, Discovery Workshops, Component Libraries, Mobile, SaaS, Web UX Design, Loans & Lending

UX Writer | UX Designer

2020 - 2023
Toptal Clients
  • Created copy and content for Yahoo Ryot Lab's help center, specifically for an internal 3D modeling augmented reality tool.
  • Designed the interface for an SDK to enable real-money tournaments across multiple game titles on mobile devices for Ryu Technologies.
  • Documented the UI functionality for a VR project and grant proposal for Arizona State University.
  • Produced copy for weekly and monthly newsletters for the nonprofit organization, Teach for America.
  • Documented several functions of a cloud-based AWS system in a GitLab wiki for Syngenta.
  • Edited financial services content for Prudential Asia's e-learning management platform.
Technologies: E-learning, Writing & Editing, Microsoft Word, Virtual Reality (VR), Mobile UX Design, Lucidchart, Miro, Augmented Reality (AR), Zendesk, Figma, Enterprise, Graphical User Interface (GUI), User Personas, Prototyping, MVP Design, Information Architecture (IA), User Research, Content Writing, Copywriting, User Journeys, UX Wireframes, Remote Usability Testing, Collaboration, Design Workshops, Ideation Workshops, Interactive Prototypes, Mockups, Stakeholder Management, Team Leadership, Discovery Workshops, Web UX Design, DXF

Senior UI/UX Designer

2022 - 2022
AviaGames
  • Created wireframes based on data gathered through user surveys.
  • Conducted brainstorming sessions to generate concepts for the design.
  • Developed a prioritized feature list to guide implementation.
Technologies: Mobile Game Design, UI Design, Mobile Games, Game Design, Product Design, UX Design, User Flows, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Software Design, System Usability, Usability Testing, Interface Design, Games, Responsive Web Design (RWD), Design Systems, User Interface (UI), Mobile Game UI, Wireframe to Product, Graphical User Interface (GUI), Mobile UX, Responsive UI, Agile, Strategic Design, User-centered Design (UCD), Team Leadership, Discovery Workshops, Mobile

Senior UX/UI Designer

2022 - 2022
Amira Learning corp
  • Audited and designed a new user flow to optimize engagement for children for a tutor game app for kids.
  • Created a style guide to be referenced by the team.
  • Conducted brainstorming sessions to create concepts for the storyline.
  • Developed wireframes and flows for a character creation feature in the application.
Technologies: UX Design, Narrative UX, Brainstorming, UX Wireflows, Gamification, Mobile Game Design, UX Documentation, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, System Usability, Usability Testing, Interface Design, Games, Design Systems, User Interface (UI), Mobile Game UI, Wireframe to Product, Graphical User Interface (GUI), Mobile UX, Responsive UI, User-centered Design (UCD), Team Leadership

UX Lead

2017 - 2017
Education Payroll
  • Built, managed, and led a team of five designers for an education payroll system where the platform was a website.
Technologies: Sketch 2, Proto.io, Visio, Landing Page Design, Web Design, Responsive Web Design (RWD), Design Systems, Heuristic Review, Heuristic Analysis, Graphical User Interface (GUI), User Stories, Leadership, Rapid Prototyping, Personas, UX Wireframes, UX Workshops, Mockups, Agile, Web UX Design

User Experience Design Lead (Fixed-term Contract)

2016 - 2017
tagSpace
  • Conducted co-design sessions with end-users and provided UX expertise with a 2-week turnaround time before product launch.
  • Built relationships with clients by engaging them in the product strategy and design process; also provided guidance around strategy for the product release.
  • Built, managed, and led a team of five service designers which included mentoring, coaching, and assisting in the development of designers.
  • Recruited, conducted, and analyzed results for user testing of products.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, User Onboarding, User Testing, Education, E-learning, Enterprise, Design, Project Estimation, Responsive Web Apps, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), Adobe Photoshop, UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Websites, Software as a Service (SaaS), UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Web UX, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, Augmented Reality (AR), UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Adobe Illustrator, Sketch, Research, Customer Interviews, Stakeholder Interviews, Human-computer Interaction (HCI), Game/Navigation Interface, Usability Testing, Landing Page Design, Web Design, Responsive Web Design (RWD), Heuristic Review, Heuristic Analysis, Mobile Game UI, Wireframe to Product, Graphical User Interface (GUI), Mobile UX, Agile, Visual Design

UX Lead

2016 - 2016
Goodgame Studios
  • Provided UX expertise for a mobile RPG game with two week turnaround time before beta launch.
  • Worked on IOS and Android phone and tablet platforms.
Technologies: Adobe Illustrator, Wireframing, User Flows, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, Responsive Web Design (RWD), User Interface (UI), Unity Game Assets, Mobile Game UI, Wireframe to Product, Graphical User Interface (GUI), Mobile UX, Agile

User Experience Lead

2015 - 2016
Navcast
  • Created mobile navigation applications for aviation and marine industries.
  • Designed the entire UX of the product.
  • Branded the product.
  • Assisted with the product launch at the Miami Boat Show.
Technologies: Screen Flows, Annotated Wireframes, Concept Sketching, Card Sorting, Brainstorming, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, Art Direction, Mobile UI, UI Design, Photoshop CS5, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Design Leadership, UX Research, Prototyping, Wireframing, User Flows, UX Design, Adobe Photoshop, Adobe Illustrator, eCommerce, Landing Page Design, Web Design, Responsive Web Design (RWD), Graphical User Interface (GUI), iOS App Design, Mockups, Agile, Visual Design

Senior User Experience Designer

2015 - 2015
Behavior Interactive
  • Introduced the UX brainstorming process utilized for project management and requirements gathering.
  • Created wireframes, flows, and prototypes for the front-end UI.
  • Designed an app for mobile phones and tablets for 8- to 16-year-old girls with a physical toy component.
  • Conducted heuristic analysis on existing games to improve player retention.
Technologies: Screen Flows, Annotated Wireframes, Style Guides, Concept Sketching, Brainstorming, User Onboarding, User Testing, Project Estimation, iOS UX Design, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, iPad, Sitemaps, Paper Prototyping, UX Prototyping, Android, iOS, Mobile App Design, Mobile Design, UX Audits, User Experience (UX), UI Audits, Co-design, Mobile Game UX, Gamification, Video Games, Video Game Consoles, Mobile Games, UX Research, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), Game/Navigation Interface, Games, User Interface (UI), Agile

Senior User Experience Designer

2013 - 2014
Ubisoft
  • Established a new UX process for the console development team.
  • Built relationships with marketing and user research teams.
  • Designed a multi-player mode in three days with the game design team.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, User Interface (UI)

User Experience Designer

2007 - 2013
Electronic Arts
  • Created wireframes and flows for iPad and iPhone as part of my role.
  • Worked with the art director to create an adapted UI and style guide to use on multiple platforms.
  • Introduced user experience design process and documentation to Visceral Games Studio.
  • Partnered with the Dead Space team in San Francisco to determine the UX strategy of the product.
  • Designed the UI for the front end and in-game pause menus for Xbox 360, PS3, and Wii.
Technologies: Xbox 360, Screen Flows, Annotated Wireframes, PS4, Concept Sketching, User Testing, Project Estimation, Ideation, Primary Research, Human-centered Design (HCD), UX Documentation, Sitemaps, Paper Prototyping, UX Audits, User Experience (UX), UI Audits, Video Games, Video Game Consoles, Mobile Games, Prototyping, Wireframing, User Flows, UX Design, Visio, Proto.io, Adobe Illustrator, Human-computer Interaction (HCI), UX Research, Game/Navigation Interface, Games, User Interface (UI)
2001 - 2005

Master of Environmental Design Degree in Industrial Design

University of Calgary - Calgary, Alberta, Canada

1996 - 1999

Bachelor of Fine Arts Degree in Studio Art

Concordia University - Montreal, Quebec, Canada

Tools

Visio, Miro, Microsoft Word, Figma, CAD, Adobe Illustrator, Adobe Photoshop, Sketch, Photoshop CS5, Proto.io, Lucidchart, Sketch 2, Alibre Design

Platforms

Xbox 360, Mobile, iOS, Android, Zendesk

Industry Expertise

Games, Education

Other

UX Design, Human-centered Design (HCD), Industrial Design, Video Games, User Flows, Mobile Design, Gamification, Ideation, UI Audits, User Experience (UX), UX Audits, User Testing, User Onboarding, Co-design, Concept Sketching, Sitemaps, Mobile Game UX, Style Guides, PS4, Annotated Wireframes, Screen Flows, UX Documentation, Design Thinking, Product Design, Responsive Web Apps, Mobile App Design, Video Game Consoles, Mobile Games, Wireframing, Mobile Game Design, Human-computer Interaction (HCI), Game/Navigation Interface, Software Design, System Usability, Interface Design, Web Design, Responsive Web Design (RWD), Design Systems, User Interface (UI), Mobile Game UI, Wireframe to Product, Graphical User Interface (GUI), Mobile UX, User Stories, User Personas, iOS App Design, Leadership, Information Architecture (IA), Mobile First, UX Wireframes, User Journeys, Personas, Remote Usability Testing, Collaboration, Design Workshops, Ideation Workshops, Web UX Design, Responsive UI, Agile, Web App Design, Strategic Design, User-centered Design (UCD), Stakeholder Management, Team Leadership, Discovery Workshops, Gaming, Augmented Reality (AR), Design Leadership, UI Design, Mobile UI, Brainstorming, Card Sorting, Paper Prototyping, Design, UX Prototyping, Customer Interviews, Stakeholder Interviews, iOS UX Design, Mobile UX Design, Game Design, UX Research, Usability Testing, eCommerce, Landing Page Design, Heuristic Review, Heuristic Analysis, 2D Games, SaaS Design, UX Workshops, Prototyping, MVP Design, Content Writing, Copywriting, Interactive Prototypes, Mockups, Modular Design, Design Strategy, Component Libraries, Web UX, Primary Research, Project Estimation, E-learning, Websites, 3D Modeling, Art Direction, iPad, Research, Art, Software as a Service (SaaS), Writing & Editing, Virtual Reality (VR), Enterprise, Narrative UX, UX Wireflows, Unity Game Assets, User Research, Rapid Prototyping, Fintech, UX Strategy, Visual Design, SaaS, Finance, Booking Systems, IT, Technical Writing, Asset Design, 3D Design, User Engagement, Loans & Lending, DXF

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