Paul Popa
Verified Expert in Design
Designer
Malmö, Sweden
Toptal member since October 17, 2018
With almost 20 years of experience within the HCI environment, Paul has mastered critical design thinking of creating high-end quality services and products—going through the entire UX design thinking process—from research and prototyping to designing and releasing. His main ambition is to create usable and unique experiences that resonate within the products and ultimately thrive and expand your company's business potential.
Portfolio
Splits.com - Company’s Marketing and Services Web Page
Work Experience
Product Design Lead and UI/UX Designer
Visma
- Provided guidance and worked with the graphical production team throughout the design and development process.
- Developed and maintained a design system that supports a wide range of services and products. Currently, 600+ web applications are benefiting from this design system.
- Improved the product design, turning projects into exciting and effectively pleasing experiences for the user.
- Ensured that each product met the standards and followed the internal guidelines; evaluated the project's aesthetics and overall look and feel.
- Cultivated a design-driven culture that resonates within the product, developing a responsive, flexible organizational philosophy and ultimately thriving and expanding the business potential.
- Established the narrative and the storytelling of the entire marketing environment through unique, fresh, and contemporary visuals.
Stakeholder
Visma
- Established, optimized, and documented design guidelines.
- Found practical and relevant design solutions for Visma's projects, products, and services.
- Established consistency throughout the entire customer journey steps to create a cohesive experience.
- Collaborated with different teams for improving and maintaining the design language and system.
Creative Lead and UI/UX Designer
Visma
- Developed prototypes, guidelines, and graphical standards to inspire new interfaces to UX teams and other visual designers.
- Designed new elements/components for web, desktop, and mobile and enabling high visual quality.
- Conceived, designed, and developed elegant UI, illustrations, icons, and other visuals.
- Worked with service and product design, to clearly communicate Visma’s design values.
- Created long-lasting products that are usable and useful.
Senior Graphic and UI Designer
Noblesse
- Prepared, ideated, and designed the daily and weekly newspapers.
- Managed the creative process of building concepts, comps, layouts, and final artwork.
- Oversaw the visual cohesion and quality standards of the company’s brand.
- Collaborated with publishers, editors, reporters, and photographers for reviewing visual materials and proofreading.
- Selected art and graphics, toned photos, and formatted copy to fit in a designated space.
- Reviewed the final proofs and was making sure that the necessary changes are print ready.
Graphic Designer
Gaming Evolution
- Produced eye-catching graphic designs and illustrations.
- Designed flyers, print adverts, posters, and billboards.
- Established a small community of gaming enthusiasts.
- Designed a portal for the gaming contests and tournaments.
- Established and designed the theme for each event.
Education
Vocational College Degree in Programmer Analyst
ConSOFT Computers Sibiu - Sibiu, Romania
High School Diploma in Architecture and Construction
Carol I - Sibiu, Romania
Vocational College Degree in Wood Carving and Sculpture
Avram Iancu - Sibiu, Romania
Skills
Tools
Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, CorelDRAW, QuarkXpress, Adobe InDesign, Flow
Languages
Visual Design Language, CoffeeScript
Platforms
Figma, Mobile, WordPress, iOS, Android
Industry Expertise
Retail & Wholesale, Marketing, Education, Transportation & Shipping, Security, Health, Fitness, Sports, Food & Beverage, Restaurants & Dining, Food, Travel & Leisure
Other
User Interface (UI), Product Design, Software, Web Design, Responsive Design, Visual Design, Creative Design, Corporate Design, Illustration, UX Design, UI Guidelines, Icon Design, Vector Illustration, Usability, UI Design, Design Systems, Web Illustration, UI Affordances, Web App Design, System Design, SaaS Design, Business to Business (B2B), Web UI Design, Responsive Web Design (RWD), Branding, Art Direction, Storytelling, Graphic Design, Parallax, Mobile Design, Accessibility, Android App Design, iOS App Design, Brand Guidelines, Logo Design, Mobile App Design, Prototyping, User Testing, Mobile Web Design, User Research, User-centered Design (UCD), Adobe UX, Service Design, Typography, Accounting, Management, Product Management, Finance, Customer Relationship Management (CRM), Enterprise, Invoices, Recruitment, Sales, Forecasting, Online Sales, Safety, Tires, Booking, Partnerships, Clients, Writing & Editing, Visual Storytelling, Work Portfolio Design, Agency, Hand-drawn Illustrations, Blogs, Commerce, Analytics, Decision Trees, Jobs, Artistic Skill, Drawing, Collection, User Flows, Dashboards, Graphs, Business, Human Resource Management Systems (HRMS), Invoicing, Financials, Startups, Email, Community, Communication, Cloud, Conversation, Service, File Sharing, Data, Task Management, Chatbots, Messenger, Backup & Recovery, Sync, Apps, Service-oriented Architecture (SOA), Messaging, UI Style Guides, Enterprise Resource Planning (ERP), Automation, Procurement, Reports, Operating Expenses (OPEX), Invoice Management, iOS UI Design, Absence Management, Profitability Optimization, Crypto, Vendors & Suppliers, Hardware, Pricing, Australia, Sails.js, Pets, Dogs, Pandas, WiFi, Kids, Menus, Construction, Tracking, Art, Fish, Fishing, ZURB Foundation, Sketching, Character Design, T-shirt Design, Outdoors & Nature, Climate Change, Motorsports, Photography, Maps, Vector Art, Styling, Site Speed Optimization
Experience
- SaaS Design - 16 years
- Product Design - 16 years
- Icon Design - 16 years
- UI Design - 16 years
- Web App Design - 15 years
- Vector Illustration - 15 years
- Web Design - 12 years
- Responsive Design - 12 years
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