Paul is available for hire
Hire PaulPaul Popa
Verified Expert in Design
Designer
Location
Malmö, Sweden
Toptal Member Since
October 17, 2018
With almost 20 years of experience within the HCI environment, Paul has mastered critical design thinking of creating high-end quality services and products—going through the entire UX design thinking process—from research and prototyping to designing and releasing. His main ambition is to create usable and unique experiences that resonate within the products and ultimately thrive and expand your company's business potential.
Portfolio
Work Experience
Product Design Lead and UI/UX Designer
2014 - PRESENT
Visma
- Provided guidance and worked with the graphical production team throughout the design and development process.
- Developed and maintained a design system that supports a wide range of services and products. Currently, 600+ web applications are benefiting from this design system.
- Improved the product design, turning projects into exciting and effectively pleasing experiences for the user.
- Ensured that each product met the standards and followed the internal guidelines; evaluated the project's aesthetics and overall look and feel.
- Cultivated a design-driven culture that resonates within the product, developing a responsive, flexible organizational philosophy and ultimately thriving and expanding the business potential.
- Established the narrative and the storytelling of the entire marketing environment through unique, fresh, and contemporary visuals.
Technologies: Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Product Design, Web UI Design, Web App Design, Mobile Web Design, SaaS Design, Business to Business (B2B), UI Design, Icon Design, Android App Design, iOS App Design, Mobile App Design, Prototyping, Web Illustration, User Interface (UI), User Research, Branding, Software, Visual Design, Corporate Design, Mobile Design, Illustration, UI Guidelines, Design Systems, UI Affordances, Storytelling, Graphic Design, Creative Design, Parallax, System Design, Responsive Web Design (RWD)
Stakeholder
2012 - PRESENT
Visma
- Established, optimized, and documented design guidelines.
- Found practical and relevant design solutions for Visma's projects, products, and services.
- Established consistency throughout the entire customer journey steps to create a cohesive experience.
- Collaborated with different teams for improving and maintaining the design language and system.
Technologies: Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Product Design, SaaS Design, Business to Business (B2B), Mobile Web Design, UI Design, Icon Design, Android App Design, iOS App Design, Mobile App Design, Web Illustration, User Interface (UI), User Research, Branding, Software, Visual Design, Corporate Design, Mobile Design, Illustration, UI Guidelines, Design Systems, UI Affordances, Storytelling, Graphic Design, Creative Design, Parallax, Web UI Design, System Design, Responsive Web Design (RWD)
Creative Lead and UI/UX Designer
2006 - PRESENT
Visma
- Developed prototypes, guidelines, and graphical standards to inspire new interfaces to UX teams and other visual designers.
- Designed new elements/components for web, desktop, and mobile and enabling high visual quality.
- Conceived, designed, and developed elegant UI, illustrations, icons, and other visuals.
- Worked with service and product design, to clearly communicate Visma’s design values.
- Created long-lasting products that are usable and useful.
Technologies: Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Product Design, SaaS Design, Business to Business (B2B), Mobile Web Design, UI Design, Icon Design, Android App Design, iOS App Design, Mobile App Design, Prototyping, Web Illustration, User Interface (UI), User Research, Branding, Software, Visual Design, Corporate Design, Mobile Design, Illustration, UI Guidelines, Design Systems, UI Affordances, Storytelling, Graphic Design, Creative Design, Parallax, Web UI Design, System Design, Responsive Web Design (RWD)
Senior Graphic and UI Designer
2002 - 2006
Noblesse
- Prepared, ideated, and designed the daily and weekly newspapers.
- Managed the creative process of building concepts, comps, layouts, and final artwork.
- Oversaw the visual cohesion and quality standards of the company’s brand.
- Collaborated with publishers, editors, reporters, and photographers for reviewing visual materials and proofreading.
- Selected art and graphics, toned photos, and formatted copy to fit in a designated space.
- Reviewed the final proofs and was making sure that the necessary changes are print ready.
Technologies: CorelDRAW, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, QuarkXpress, Product Design, SaaS Design, Business to Business (B2B), Mobile Web Design, UI Design, Icon Design, Android App Design, iOS App Design, Mobile App Design, Web Illustration, User Interface (UI), Branding, Visual Design, Storytelling, Graphic Design, Creative Design, Web UI Design, Responsive Web Design (RWD)
Graphic Designer
2000 - 2002
Gaming Evolution
- Produced eye-catching graphic designs and illustrations.
- Designed flyers, print adverts, posters, and billboards.
- Established a small community of gaming enthusiasts.
- Designed a portal for the gaming contests and tournaments.
- Established and designed the theme for each event.
Technologies: CorelDRAW, Adobe Photoshop, Icon Design, Web Illustration, User Interface (UI), Branding, Visual Design, Storytelling, Graphic Design, Creative Design, Responsive Web Design (RWD)
Education
2001 - 2004
Vocational College Degree in Programmer Analyst
ConSOFT Computers Sibiu - Sibiu, Romania
1998 - 2003
High School Diploma in Architecture and Construction
Carol I - Sibiu, Romania
1995 - 1998
Vocational College Degree in Wood Carving and Sculpture
Avram Iancu - Sibiu, Romania
Experience
Collaboration That Works
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