Rachel is available for hire
Hire RachelRachel Gelb
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
November 29, 2022
Rachel is a product designer passionate about improving human experiences through technology and user-centered approaches. With 8+ years of experience, she has worked with startups and FAANG companies and has led research and product design efforts to improve the companies' goals and understand UX problems. Rachel has worked in industries ranging from autonomous vehicles, marketing automation, fintech, ads, and recruitment platforms, to name a few.
Portfolio
Work Experience
Senior User Experience Designer
2021 - 2022
Zoox
- Created an E2E experience for the scheduling of autonomous vehicles. Worked with cross-functional partners to align on the UX, product strategy, and project management. Conducted discovery research to validate the problem space.
- Managed the design system team and worked on the strategy and execution.
- Conducted research and discovery to understand users by leveraging research methodologies, including user interviews, usability studies, contextual inquiries, and card sorting.
- Created a patent for a queuing system that was published.
Technologies: Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, Responsive Web Design (RWD), Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis
User Experience Designer
2019 - 2021
- Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying ads in the app content.
- Improved the UI, worked with cross-functional teams to facilitate alignment in various design systems, and implemented new feature improvements.
- Worked on the internal hiring platform. Created inclusivity features to help decrease the number of gendered words used when providing feedback about users and worked with the researcher to come up with a research strategy.
- Contributed to creating gender inclusivity in the workspace via a hiring platform.
Technologies: Sketch, Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis
Senior User Experience Designer
2017 - 2019
Citi
- Led the design efforts for the Savings product line on iOS and Android apps and acted as the creative director for the Robo Investment product line.
- Created the UX framework to improve scalability across various devices.
- Worked on designing the app style guide and design system.
Technologies: Sketch, Adobe, UX Design, Dashboard Design, UI Design, A/B Testing, iOS App Design, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Mobile UI, SaaS Design, User Stories, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis
Product Designer
2016 - 2017
Bazaarvoice
- Acted as the design owner for Bazaarvoice, previously known as Curalate.
- Collaborated with product managers and engineering to define the scope of features and learned about technical limitations.
- Conducted user testing and research and created wireframes, mockups, and prototypes.
Technologies: Sketch, Principle, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Wireframing, User Flows, Competitive Analysis
UI/UX Designer
2014 - 2016
Braze
- Collaborated with design and engineering teams to craft high-quality designs for the dashboard interface. Participated in the software development lifecycle.
- Contributed to customer acquisition and retention through A/B testing, user research, user testing, and analytics.
- Focused on UI design, information architecture, page layouts, color palettes, content style guides, design patterns, wireframes, and polished visual design.
Technologies: Adobe, Adobe Illustrator, InDesign CC, Dashboard Design, UI Design, Responsive Web Design (RWD), B2B, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Mobile App Design, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis
Education
2009 - 2013
Bachelor of Science Degree in Media Arts and Technology
Rochester Institute of Technology - Rocester, New York, US
Certifications
APRIL 2014 - PRESENT
General Assembly
UX Design Immersive Program