Rachel Gelb
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since November 29, 2022
Rachel is a product designer passionate about improving human experiences through technology and user-centered approaches. With 9+ years of experience, she has worked with startups and FAANG companies and has led research and product design efforts to improve the companies' goals and understand UX problems. Rachel has worked in industries ranging from autonomous vehicles, marketing automation, fintech, ads, and recruitment platforms, to name a few.
Portfolio
Work Experience
Principal Product Designer
Imply
- Partnered with PMs and engineers to introduce a scalable design system, reducing UI inconsistency across teams and speeding up design-to-dev handoff by 25%.
- Conducted over 50 user interviews and usability tests with Fortune 500 customers, directly informing product roadmap decisions and feature prioritization.
- Led the redesign of Imply's user access management system, reducing support tickets related to role-based permissions and delivering a more scalable RBAC architecture.
Senior User Experience Designer
Zoox
- Created an E2E experience for the scheduling of autonomous vehicles. Worked with cross-functional partners to align on the UX, product strategy, and project management. Conducted discovery research to validate the problem space.
- Managed the design system team and worked on the strategy and execution.
- Conducted research and discovery to understand users by leveraging research methodologies, including user interviews, usability studies, contextual inquiries, and card sorting.
- Created a patent for a queuing system that was published.
User Experience Designer
- Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying ads in the app content.
- Improved the UI, worked with cross-functional teams to facilitate alignment in various design systems, and implemented new feature improvements.
- Worked on the internal hiring platform. Created inclusivity features to help decrease the number of gendered words used when providing feedback about users and worked with the researcher to come up with a research strategy.
- Contributed to creating gender inclusivity in the workspace via a hiring platform.
Senior User Experience Designer
Citi
- Led the design efforts for the Savings product line on iOS and Android apps and acted as the creative director for the Robo Investment product line.
- Created the UX framework to improve scalability across various devices.
- Worked on designing the app style guide and design system.
Product Designer
Bazaarvoice
- Acted as the design owner for Bazaarvoice, previously known as Curalate.
- Collaborated with product managers and engineering to define the scope of features and learned about technical limitations.
- Conducted user testing and research and created wireframes, mockups, and prototypes.
UI/UX Designer
Braze
- Collaborated with design and engineering teams to craft high-quality designs for the dashboard interface. Participated in the software development lifecycle.
- Contributed to customer acquisition and retention through A/B testing, user research, user testing, and analytics.
- Focused on UI design, information architecture, page layouts, color palettes, content style guides, design patterns, wireframes, and polished visual design.
Education
Bachelor of Science Degree in Media Arts and Technology
Rochester Institute of Technology - Rocester, New York, US
Certifications
General Assembly
UX Design Immersive Program
Skills
Tools
Sketch, Principle, Adobe, Adobe Illustrator, InDesign CC, Adobe Experience Design (XD)
Platforms
Figma, iOS, Android
Languages
CSS
Other
Product Design, User Interface (UI), User Experience (UX), UX Design, UI Design, A/B Testing, B2B, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Web App Design, Mobile App Design, Mobile UI, SaaS Design, Personas, Wireframing, User Flows, Design Management, UX Strategy, Prototyping, User Research, User Testing, Product Launch, Design Systems, UX Research, Dashboards, Dashboard Design, Responsive Web Design (RWD), iOS App Design, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Visual Design, Storyboarding, User Stories, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, Journey Mapping, User Interviews, Enterprise Design, Innovation, Consumer-facing Product Design, Apps, Responsive Layout, Hiring, Recruiting, Inclusive Design, Scheduling, Internal Systems, Internal Apps, Project Management, Product Management, UX Workshops, Usability Testing, Implementation, UX Branding, React, Service Design, Principal, Autonomous Navigation, Fintech, Flutter, Focus Groups, Recruitment, Hiring Process Development, Finance, Google, Enterprise
Experience
- User Experience (UX) - 8 years
- Product Design - 8 years
- UX Strategy - 8 years
- UX Research - 8 years
- User Research - 6 years
- User Testing - 6 years
- Product Launch - 6 years
- Figma - 3 years
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