Rachel is available for hire
Hire RachelRachel Gelb
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since November 29, 2022
Bio
Rachel is a product designer passionate about improving human experiences through technology and user-centered approaches. With 10+ years of experience, she has worked with startups and FAANG companies and has led research and product design efforts to improve the companies' goals and understand UX problems. Rachel has worked in industries ranging from autonomous vehicles, marketing automation, fintech, ads, and recruitment platforms, to name a few.
Experience
- User Experience (UX) - 8 years
- Product Design - 8 years
- UX Strategy - 8 years
- UX Research - 8 years
- User Research - 6 years
- User Testing - 6 years
- Product Launch - 6 years
- Figma - 3 years
Portfolio
Work Experience
Head of Product Design
2025 - PRESENT
Tax Guardian
- Defined product UX strategy for an IRS integrated financial intelligence platform, translating regulatory constraints into consumer-friendly flows and aligning design decisions with compliance and engineering stakeholders across three workstreams.
- Drove scope definition and roadmap prioritization for income clarity and monitoring features, balancing budget constraints with delivery timelines and preserving core user value under Q1 cost reduction mandates.
- Reduced onboarding friction by redesigning multi-entity authorization flows, decreasing drop off by 18 percent, and improving first-time transcript connection success rates.
Technologies: Figma
AI Native Product Designer
2026 - 2026
OnVibe, Inc. - Main
- Led end to end UX strategy and redesign of OnVibe's creator onboarding experience, conducting unmoderated usability testing with 40 participants and identifying Instagram account connection as the primary source of user drop off.
- Designed and validated onboarding improvements that reduced cognitive load by replacing open ended inputs with guided selection patterns, improving clarity around data collection and platform value.
- Conducted user research and analyzed onboarding behavior data, uncovering that 52% of participants considered abandoning onboarding and 43% felt too much information was requested upfront, informing a prioritized activation roadmap.
Technologies: Artificial Intelligence (AI), Product Design, B2B, User Research, Motion Graphics
Product Designer
2025 - 2025
PepTech Corp.
- Led the end-to-end UX for Chemveric’s dual-portal B2B chemical marketplace, improving buyer and vendor workflows across 15+ interconnected pages.
- Designed the marketplace navigation and information architecture, introducing role-based dashboards and collapsible filters.
- Directed strategic UX initiatives for Chemveric’s B2B marketplace, creating end-to-end journey maps and workflow diagrams that aligned engineering, product, and leadership on MVP scope and sequencing.
Technologies: Product Design, User Experience (UX), User Interface (UI), Design Systems, Figma, Prototyping, User Testing
UX/UI Designer
2025 - 2025
DJA LABS, LLC
- Designed a user-friendly onboarding flow for an AI email assistant, reducing drop-off by around 30%. Translated back-end logic into simple steps to boost comprehension. Created wireframes and polished UI for consistent web/mobile onboarding.
- Built a scalable onboarding framework supporting diverse workflows. Analyzed top AI/productivity tools to identify UX gaps. Partnered with product and engineering to align milestones and test concepts that led to a multi-step guided set up flow.
- Authored UX copy and micro-interactions to clarify AI features and reduce cognitive load. Iterated designs with team and user feedback to deliver a flexible MVP. Defined KPIs tied to activation and task completion to guide onboarding decisions.
Technologies: User Interface (UI), User Experience (UX), Product Design, Artificial Intelligence (AI), User Research, Service Design, A/B Testing, SaaS
UX/UI Designer
2024 - 2025
Zoetis
- Led UX for a new enterprise sales platform for the Cattle unit, with future expansion to Poultry and Pork. Conducted 15+ user interviews and synthesized insights into personas and journey maps to uncover workflow gaps and define product direction.
- Designed low- and high-fidelity prototypes to visualize sales workflows and improve tracking. Built interactive demos for stakeholder reviews, aligning on roadmap priorities. Partnered with product and engineering to define a feasible MVP scope.
- Presented UX research and design to global stakeholders, securing funding and cross-market interest. Defined design principles and UI patterns, mapping complex workflows into intuitive, multi-device flows for field use across livestock units.
Technologies: UX Design, Ethnographic Studies, User Interface (UI), User Interviews, Design, User Experience Design
Principal Product Designer
2023 - 2025
Imply
- Partnered with PMs and engineers to introduce a scalable design system, reducing UI inconsistency across teams and speeding up design-to-dev handoff by 25%.
- Conducted over 50 user interviews and usability tests with Fortune 500 customers, directly informing product roadmap decisions and feature prioritization.
- Led the redesign of Imply's user access management system, reducing support tickets related to role-based permissions and delivering a more scalable RBAC architecture.
Technologies: Figma, Enterprise, SaaS, User Research, Usability Testing, Prototyping, Design Management, Innovation, Consumer-facing Product Design
UX Designer
2023 - 2023
Horizons Inc.
- Audited the supplier portal to uncover usability gaps and friction in part/serial number registration. Recommended UX/UI updates to streamline workflows, then redesigned key flows to improve clarity, accessibility, and compliance.
- Identified content and microcopy gaps to aid future copywriting efforts. Created annotated wireframes and UI mockups to communicate design solutions. Proposed navigation and structural changes to align with user mental models and ease onboarding.
- Align on back-end and compliance needs. Built a prioritized design backlog and roadmap. Applied SaaS best practices for scalability and security. Delivered a UX audit report with actionable design and content recommendations.
Technologies: Product Design, User Experience (UX), UX Design, UI Design, UX Audits, User Interface (UI), User Journeys, Prototyping, Responsive Web Design (RWD), Wireframing
UX/UI Design
2023 - 2023
Zoetis - Main
- Led early discovery for a sales tool, conducting research and stakeholder interviews to align on key pain points. Designed conceptual workflows and prototypes that shaped vision, secured buy-in, and guided strategic discussions.
- Created high-fidelity mockups and demos for executive pitches, aligning UX vision with business goals. Collaborated with engineering on feasibility and translated complex workflows into intuitive, data-driven user flows for enterprise use.
- Established a strategic design direction for a future-state tool by translating ambiguous business needs into clear design artifacts that helped unify teams around a common goal.
Technologies: User Experience (UX), User Experience Design, User Interface (UI), User Interviews, Web UI, Web UX, UX Design, Figma
Senior User Experience Designer
2021 - 2022
Zoox
- Created an E2E experience for the scheduling of autonomous vehicles. Worked with cross-functional partners to align on the UX, product strategy, and project management. Conducted discovery research to validate the problem space.
- Managed the design system team and worked on the strategy and execution.
- Conducted research and discovery to understand users by leveraging research methodologies, including user interviews, usability studies, contextual inquiries, and card sorting.
- Created a patent for a queuing system that was published.
Technologies: Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, Responsive Web Design (RWD), Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, Journey Mapping, User Interviews, Enterprise Design, Internal Systems, UX Workshops, Design Management, Innovation
User Experience Designer
2019 - 2021
- Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying ads in the app content.
- Improved the UI, worked with cross-functional teams to facilitate alignment in various design systems, and implemented new feature improvements.
- Worked on the internal hiring platform. Created inclusivity features to help decrease the number of gendered words used when providing feedback about users and worked with the researcher to come up with a research strategy.
- Contributed to creating gender inclusivity in the workspace via a hiring platform.
Technologies: Sketch, Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, Journey Mapping, User Interviews, Enterprise Design, Internal Systems, UX Workshops, Consumer-facing Product Design
Senior User Experience Designer
2017 - 2019
Citi
- Led the design efforts for the Savings product line on iOS and Android apps and acted as the creative director for the Robo Investment product line.
- Created the UX framework to improve scalability across various devices.
- Worked on designing the app style guide and design system.
Technologies: Sketch, Adobe, UX Design, Dashboard Design, UI Design, A/B Testing, iOS App Design, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Mobile UI, SaaS Design, User Stories, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, User Interviews, Internal Systems, UX Workshops, Design Management, Innovation, Consumer-facing Product Design
Product Designer
2016 - 2017
Bazaarvoice
- Acted as the design owner for Bazaarvoice, previously known as Curalate.
- Collaborated with product managers and engineering to define the scope of features and learned about technical limitations.
- Conducted user testing and research and created wireframes, mockups, and prototypes.
Technologies: Sketch, Principle, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Wireframing, User Flows, Competitive Analysis, Interface Design, Web UX, Enterprise Design
UI/UX Designer
2014 - 2016
Braze
- Collaborated with design and engineering teams to craft high-quality designs for the dashboard interface. Participated in the software development lifecycle.
- Contributed to customer acquisition and retention through A/B testing, user research, user testing, and analytics.
- Focused on UI design, information architecture, page layouts, color palettes, content style guides, design patterns, wireframes, and polished visual design.
Technologies: Adobe, Adobe Illustrator, InDesign CC, Dashboard Design, UI Design, Responsive Web Design (RWD), B2B, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Mobile App Design, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, Enterprise Design, Web Design
Education
2009 - 2013
Bachelor of Science Degree in Media Arts and Technology
Rochester Institute of Technology - Rocester, New York, US
Certifications
APRIL 2014 - PRESENT
General Assembly
UX Design Immersive Program
Skills
Tools
Sketch, Principle, Adobe, Adobe Illustrator, InDesign CC, Adobe Experience Design (XD), FigJam
Platforms
Figma, iOS, Android
Languages
CSS
Other
Product Design, User Interface (UI), User Experience (UX), UX Design, UI Design, A/B Testing, B2B, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Web App Design, Mobile App Design, Mobile UI, SaaS Design, Personas, Wireframing, User Flows, Design Management, UX Strategy, Prototyping, User Research, User Testing, Product Launch, Design Systems, UX Research, Dashboards, Dashboard Design, Responsive Web Design (RWD), iOS App Design, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Visual Design, Storyboarding, User Stories, Data Visualization, Information Architecture (IA), Competitive Analysis, Interface Design, Web UX, Journey Mapping, User Interviews, Enterprise Design, Innovation, Consumer-facing Product Design, Web Design, Apps, Responsive Layout, Hiring, Recruiting, Inclusive Design, Scheduling, Internal Systems, Internal Apps, Project Management, Product Management, UX Workshops, Usability Testing, Implementation, UX Branding, React, Service Design, Principal, Autonomous Navigation, Fintech, Flutter, Focus Groups, Recruitment, Hiring Process Development, Finance, Google, Enterprise, Monitoring, SaaS Monitoring, Enterprise SaaS, User Experience Design, Web UI, Ethnographic Studies, Design, Artificial Intelligence (AI), UX Audits, User Journeys, Motion Graphics
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