Rachel Gelb, Designer in New York, NY, United States
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Rachel Gelb

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
November 29, 2022

Rachel is a product designer passionate about improving human experiences through technology and user-centered approaches. With 8+ years of experience, she has worked with startups and FAANG companies and has led research and product design efforts to improve the companies' goals and understand UX problems. Rachel has worked in industries ranging from autonomous vehicles, marketing automation, fintech, ads, and recruitment platforms, to name a few.

Portfolio

Work Experience

Senior User Experience Designer

2021 - 2022
Zoox
  • Created an E2E experience for the scheduling of autonomous vehicles. Worked with cross-functional partners to align on the UX, product strategy, and project management. Conducted discovery research to validate the problem space.
  • Managed the design system team and worked on the strategy and execution.
  • Conducted research and discovery to understand users by leveraging research methodologies, including user interviews, usability studies, contextual inquiries, and card sorting.
  • Created a patent for a queuing system that was published.
Technologies: Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, Responsive Web Design (RWD), Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis

User Experience Designer

2019 - 2021
Google
  • Worked on AdMob, a free B2C ads platform that allows businesses to earn money by displaying ads in the app content.
  • Improved the UI, worked with cross-functional teams to facilitate alignment in various design systems, and implemented new feature improvements.
  • Worked on the internal hiring platform. Created inclusivity features to help decrease the number of gendered words used when providing feedback about users and worked with the researcher to come up with a research strategy.
  • Contributed to creating gender inclusivity in the workspace via a hiring platform.
Technologies: Sketch, Figma, User Experience (UX), User Interface (UI), Product Launch, User Testing, User Research, Design Systems, Principle, Product Design, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Storyboarding, Web App Design, SaaS Design, User Stories, Personas, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis

Senior User Experience Designer

2017 - 2019
Citi
  • Led the design efforts for the Savings product line on iOS and Android apps and acted as the creative director for the Robo Investment product line.
  • Created the UX framework to improve scalability across various devices.
  • Worked on designing the app style guide and design system.
Technologies: Sketch, Adobe, UX Design, Dashboard Design, UI Design, A/B Testing, iOS App Design, Design Leadership, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Mobile UI, SaaS Design, User Stories, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis

Product Designer

2016 - 2017
Bazaarvoice
  • Acted as the design owner for Bazaarvoice, previously known as Curalate.
  • Collaborated with product managers and engineering to define the scope of features and learned about technical limitations.
  • Conducted user testing and research and created wireframes, mockups, and prototypes.
Technologies: Sketch, Principle, UX Design, Dashboard Design, UI Design, A/B Testing, Responsive Web Design (RWD), B2B, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Wireframing, User Flows, Competitive Analysis

UI/UX Designer

2014 - 2016
Braze
  • Collaborated with design and engineering teams to craft high-quality designs for the dashboard interface. Participated in the software development lifecycle.
  • Contributed to customer acquisition and retention through A/B testing, user research, user testing, and analytics.
  • Focused on UI design, information architecture, page layouts, color palettes, content style guides, design patterns, wireframes, and polished visual design.
Technologies: Adobe, Adobe Illustrator, InDesign CC, Dashboard Design, UI Design, Responsive Web Design (RWD), B2B, SaaS, Mockups, UI Components, Web App UX, Web App UI, Mobile UX, Web App Design, Mobile App Design, Wireframing, User Flows, Dashboards, Data Visualization, Information Architecture (IA), Competitive Analysis
2009 - 2013

Bachelor of Science Degree in Media Arts and Technology

Rochester Institute of Technology - Rocester, New York, US

APRIL 2014 - PRESENT

General Assembly

UX Design Immersive Program

Tools

Figma, Sketch, Principle, Adobe, Adobe Illustrator, InDesign CC, Adobe Experience Design (XD)

Platforms

iOS, Android

Languages

CSS

Other

Product Design, User Interface (UI), User Experience (UX), UX Design, UI Design, A/B Testing, B2B, Web App UX, Web App UI, Mobile App UI, Mobile Apps, Mobile UX, Web App Design, Mobile App Design, Mobile UI, SaaS Design, Personas, Wireframing, User Flows, UX Strategy, Prototyping, User Research, User Testing, Product Launch, Design Systems, Dashboards, Dashboard Design, Responsive Web Design (RWD), iOS App Design, Design Leadership, eCommerce, SaaS, Mockups, UI Components, Visual Design, Storyboarding, User Stories, Data Visualization, Information Architecture (IA), Competitive Analysis, Apps, UX Research, Responsive Layout, Hiring, Recruiting, Inclusive Design, Scheduling, Internal Systems, Internal Apps, Project Management, Product Management, UX Workshops, Usability Testing, Implementation, UX Branding, React, Service Design, Principal, Autonomous Navigation, Fintech, Flutter, Focus Groups, Recruitment, Hiring Process Development, Finance, Google

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