Radu is a versatile digital product designer with a unique background and 5+ years of professional experience, including 3D modeling, AR/VR, and project management capabilities. He is currently a senior UX designer at Oracle, and he has designed the UX and UI for digital products for global companies in the finance, blockchain and cryptocurrencies, and food and hospitality sectors. Radu's industry experience is backed by a master's degree in architecture and a diploma in computer science.
Designed the entire user experience and interface for the Oracle Sales demo cloud platform, which contains interfaces to streamline complex set-up processes for sales engineers, support, partners, and admins.
Designed and built the 3D experience for the return-to-work-after-pandemic flow in the Oracle Human Capital Management (HCM) platform.
Created design guidelines for the use of 3D interfaces, covering styles, levels of detail, and modeling and texturing principles.
Designed the AR demo for the automotive industry, leveraging AR and VR to empower sales representatives when customizing the features for clients' automotive choices.
Designed the entire user experience for the hospitality suite containing three products: a user-centric client app, a staff management app, and an administrator web interface.
Created the brand manual using a design system approach for marketing collateral and product design guidelines. The manual includes the logo, design style, typography, tone of voice, art direction, and atomic elements for mobile and web.
Conducted extensive user research and industry studies to define, clarify, and validate the product premises. The persona groups were hospitality owners, different staff levels, and customers.
Managed the business vision and strategy for a 5-year plan. Created the business plan with elements ranging from the brand's mission and vision to financial KPIs related to the P&L, CAPEX, cash flow, ROI, and dividend allocation.
Technologies: Figma, Zeplin, Adobe Suite, UX Design, Brand Guidelines, Design Systems, User Research, User Personas, Web Design, Mobile App Design, Venture Capital, Investing
User Experience Designer
2016 - 2018
Designed the user experience and interface for an online store featuring 3D agricultural machines.
Created the 3D models and set up the WebGL integration for viewing the 3D objects within the browser website.
Conducted user research on clients from a specific persona group, which improved the sales strategy and business development.
Designed websites and mobile app UX and UI for several startup companies. The design processes included discovery and design thinking workshops, UI audits, information architecture, wireframes, high-fidelity designs, and development handoff specs.
Technologies: Figma, Sketch, 3ds Max, Blender, Adobe Suite, Unreal Engine, UX Design, UI Design, eCommerce, 3D Design, WebGL, User Research, User Personas, 3D Modeling, Web Design