Rawan Hamed
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since December 29, 2022
Rawan is a user experience director with 11 years of experience in design, digital marketing, and strategy across the tourism, banking, and government sectors. One of the notable projects she worked on was shortlisted in Deloitte's list of top five government transformation applications for 2021. Rawan has a UX degree from General Assembly and a bachelor's in marketing, giving her the edge in understanding both the user and the business. She believes good design is data-driven and collaborative.
Experience
- User Research - 5 years
- UX Research - 3 years
- UX Design - 3 years
- Usability Testing - 3 years
- Remote Usability Testing - 3 years
- UX Workshops - 3 years
- Figma - 3 years
- Prototyping - 3 years
Portfolio
Work Experience
Experience Director and Co-founder
Design Pod
- Advised on recommended research methodologies and conducted UX research for our clients.
- Collaborated with the UI director to design client web and app products.
- Presented research findings with clients and applied research findings to client websites and app products.
UX Director
Create Group
- Built and managed a team of designers across UX and UI, both in-house and freelancers.
- Contributed to enhancing the quality and efficiency of project delivery of the agency; by bridging process gaps, encouraging team collaboration, and hiring UX and UI talent.
- Collaborated on winning projects by working on RFP responses of significant government clients.
- Redesigned a few award-winning responsive websites from research and discovery to user testing and supporting developers with the final product.
Lead UX Designer
RBBi
- Redesigned a corporate banking portal for a leading bank in the middle east, including gathering data through stakeholder workshops and user interviews, designing data-driven solutions for users, and validating the designs through usability testing.
- Recreated the marketing site for ADIB due to launch soon. I led the project from start to finish, using a data-driven approach to designing and testing the website through user interviews, benchmarking stakeholder workshops, and usability testing.
- Led and contributed to numerous other successful projects using a data-driven approach for AXA, Dubai Municipality, CNS Dubai Trade, and Emirates insurance.
Senior UX Designer
Publicis Sapient
- Redesigned the new Visit Abu Dhabi Portal and contributed to the Visit Abu Dhabi app, which was listed in Deloitte's top five mobile smart government applications in 2021.
- Optimized the navigation and information architecture for Abu Dhabi global market.
- Contributed to numerous projects and pitches in the agency in finance and tourism.
Education
Bachelor's Degree in Marketing
University of Jordan - Amman, Jordan
Certifications
User Experience Design Immersive
General Assembly
Digital Marketing Analytics
MIT Sloan School of Management
Gamification
University of Pennsylvania
Skills
Tools
Sketch, InVision, Miro, Lookback, OptimalSort, Google Analytics, Confluence, Jira, Hotjar, Slack
Platforms
Figma, WordPress, Joomla
Other
Usability Testing, Remote Usability Testing, Card Sorting, User Interviews, User Research, Research, Web UX Design, Heuristic Analysis, UX Review, UX Workshops, Wireframing, Online Banking, Qualitative Research, Quantitative Research, Web UI Design, Optimal Workshop, UX Design, UX Research, Web Marketing, Marketing Research & Analysis, Marketing Analytics, Gamification, Web Design, Digital Marketing Strategy, Digital Marketing Design, Web Analytics, Stakeholder Interviews, User Workshops, Prototyping, Information Architecture (IA), Portals, Portal Design, Sitecore, Navigation Design, User Experience (UX), Benchmarking, Navigation, Heuristic Review, UX Audits, Heuristics, Usability Heuristics, Finacle, Finance
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