Ricardo is available for hire
Hire RicardoRicardo Romero
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
March 31, 2021
Ricardo has 15+ years of highly awarded design experience, working with a wide range of industry leaders, including Citibank, British Gas, AT&T, Disney, HP, Bombardier, Verizon, HBO, Sony Pictures, Azteca Milling, and Walmart. From concept to full execution, he has led, created, and executed major design initiatives. Ricardo interprets complex strategies, implements them into a unique design language, and creates experiences that best fulfill the communication needs of clients and end users.
Work Experience
Lead Designer
2017 - PRESENT
Razorfish
- Ensured the quality and performance of clients' design projects and assisted in the oversight and development of junior designers.
- Developed high-level design vision and direction, leveraging advanced knowledge of technology and user experience to deliver exceptional designs.
- Implemented all aspects of design systems, including layouts, typography, and colors.
- Produced visual designs and supported implementation for Android and iOS.
- Rebuilt the existing product, using a modular system, which optimized the development time.
Technologies: InVision, Sketch, Adobe Experience Design (XD), Figma, InVision Studio, Craft CMS, Adobe CC, Design Systems, UX Design, User Experience (UX)
Graphic Designer
2004 - 2021
Image Factory
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
- Created graphic art and coordinated installations of stands.
- Interacted with clients and customers while covering the front desk.
Technologies: Adobe
Senior Digital Art Director
2013 - 2016
Lopez Negrete Communications
- Led teams in the successful creation and production of digital solutions for assigned accounts.
- Created and communicated concepts that intrigued and inspired peers and clients, along with smart rationales to back them up.
- Designed comps, storyboards, initial graphic concepts, and final deliverables.
- Brainstormed and developed campaigns while working with clients on multiple projects at the same time.
- Collaborated and partnered with copywriters to ensure that copy and visuals were in perfect sync to make concepts as powerful, vivid, and compelling as possible.
- Assisted the creative director in improving the creative group’s technical and creative performance.
Technologies: Adobe CC, Art Direction
Senior Visual Designer
2012 - 2013
Astadia
- Led the creative/UX team in brainstorming creative concepts while reporting to the creative director and working alongside the account team.
- Applied advanced understanding of composition, color, typography, iconography, texture, photographic curation, and usability, to help users successfully navigate dynamic, multimedia experiences.
- Defined the visual direction of a project to shape and position ideas for customer impact.
- Applied best practices for human-centric design to common visual and usability challenges.
- Developed relationships across a project team, specifically with technical team members and software developers.
- Created adaptations of original designs for different devices, locales, and environments.
- Translated wireframes into highly detailed Photoshop files with pixel precision.
Technologies: Adobe CC, Human-centered Design (HCD), Adobe Photoshop
Art Director
2011 - 2012
Media 3 Creative
- Created content and collaborated with creative and production teams to bring stories to life via multimedia and omnichannel approaches based on specific project briefs and timelines.
- Ensured brand and design consistency across client initiatives.
- Presented concepts and design treatments, storyboards, and completed work to internal and external clients.
Technologies: Adobe
Visual Designer
2011 - 2012
Six Foot
- Collaborated with art directors and project teams to explore concepts and iterate layouts for responsive, design-focused projects.
- Translated wireframes into highly detailed Photoshop files with pixel precision.
- Created original designs, adhering to design principles and brand guidelines in established layouts.
- Adapted original designs for different devices, locales, and environments.
- Collaborated with developers to ensure that all visual elements and copy were pixel perfect.
- Leveraged proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.
Technologies: Adobe, Adobe Photoshop
Art Director
2009 - 2011
Rush Agency
- Developed creative ideas that met client and business objectives and maintained the company’s expected levels of creative excellence and professionalism.
- Ideated, crafted, and executed original and iconic creative concepts in response to client briefs, objectives, and/or goals.
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
Technologies: Adobe
Graphic Designer
2005 - 2007
Mall Marketing
- Reviewed and approved proofs of printed copy and art materials developed by staff members.
- Managed accounts and projects, always working within budget and scheduling requirements.
- Hired, trained, and managed staff members who developed design concepts into art layouts or prepared layouts for printing.
- Managed and coordinated a staff of graphic designers and ad installers and managed relationships with contractors.
Technologies: Adobe
Education
2000 - 2004
Associate Degree in Graphic Design
Antonio José de Sucre University Institute of Technology (IUTAJS) - Caracas, Venezuela
Certifications
FEBRUARY 2021 - PRESENT
User Centered Design Certification
Parsons School of Design - The New School
AUGUST 2013 - PRESENT
User Experience Design
Houston School of Advertising
FEBRUARY 2010 - PRESENT
Concepting Best Idea
Houston School of Advertising
Experience
Collaboration That Works
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