Ricardo Romero
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since March 31, 2021
Ricardo has 15+ years of highly awarded design experience, working with a wide range of industry leaders, including Citibank, British Gas, AT&T, Disney, HP, Bombardier, Verizon, HBO, Sony Pictures, Azteca Milling, and Walmart. From concept to full execution, he has led, created, and executed major design initiatives. Ricardo interprets complex strategies, implements them into a unique design language, and creates experiences that best fulfill the communication needs of clients and end users.
Experience
- Visual Design - 14 years
- Web Design - 13 years
- UI Design - 13 years
- Responsive Design - 9 years
- Wireframing - 8 years
- UX Design - 8 years
- User-centered Design (UCD) - 5 years
- Prototyping - 4 years
Portfolio
Work Experience
Lead Designer
Razorfish
- Ensured the quality and performance of clients' design projects and assisted in the oversight and development of junior designers.
- Developed high-level design vision and direction, leveraging advanced knowledge of technology and user experience to deliver exceptional designs.
- Implemented all aspects of design systems, including layouts, typography, and colors.
- Produced visual designs and supported implementation for Android and iOS.
- Rebuilt the existing product, using a modular system, which optimized the development time.
Graphic Designer
Image Factory
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
- Created graphic art and coordinated installations of stands.
- Interacted with clients and customers while covering the front desk.
Senior Digital Art Director
Lopez Negrete Communications
- Led teams in the successful creation and production of digital solutions for assigned accounts.
- Created and communicated concepts that intrigued and inspired peers and clients, along with smart rationales to back them up.
- Designed comps, storyboards, initial graphic concepts, and final deliverables.
- Brainstormed and developed campaigns while working with clients on multiple projects at the same time.
- Collaborated and partnered with copywriters to ensure that copy and visuals were in perfect sync to make concepts as powerful, vivid, and compelling as possible.
- Assisted the creative director in improving the creative group’s technical and creative performance.
Senior Visual Designer
Astadia
- Led the creative/UX team in brainstorming creative concepts while reporting to the creative director and working alongside the account team.
- Applied advanced understanding of composition, color, typography, iconography, texture, photographic curation, and usability, to help users successfully navigate dynamic, multimedia experiences.
- Defined the visual direction of a project to shape and position ideas for customer impact.
- Applied best practices for human-centric design to common visual and usability challenges.
- Developed relationships across a project team, specifically with technical team members and software developers.
- Created adaptations of original designs for different devices, locales, and environments.
- Translated wireframes into highly detailed Photoshop files with pixel precision.
Art Director
Media 3 Creative
- Created content and collaborated with creative and production teams to bring stories to life via multimedia and omnichannel approaches based on specific project briefs and timelines.
- Ensured brand and design consistency across client initiatives.
- Presented concepts and design treatments, storyboards, and completed work to internal and external clients.
Visual Designer
Six Foot
- Collaborated with art directors and project teams to explore concepts and iterate layouts for responsive, design-focused projects.
- Translated wireframes into highly detailed Photoshop files with pixel precision.
- Created original designs, adhering to design principles and brand guidelines in established layouts.
- Adapted original designs for different devices, locales, and environments.
- Collaborated with developers to ensure that all visual elements and copy were pixel perfect.
- Leveraged proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.
Art Director
Rush Agency
- Developed creative ideas that met client and business objectives and maintained the company’s expected levels of creative excellence and professionalism.
- Ideated, crafted, and executed original and iconic creative concepts in response to client briefs, objectives, and/or goals.
- Managed multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
Graphic Designer
Mall Marketing
- Reviewed and approved proofs of printed copy and art materials developed by staff members.
- Managed accounts and projects, always working within budget and scheduling requirements.
- Hired, trained, and managed staff members who developed design concepts into art layouts or prepared layouts for printing.
- Managed and coordinated a staff of graphic designers and ad installers and managed relationships with contractors.
Education
Associate Degree in Graphic Design
Antonio José de Sucre University Institute of Technology (IUTAJS) - Caracas, Venezuela
Certifications
User Centered Design Certification
Parsons School of Design - The New School
User Experience Design
Houston School of Advertising
Concepting Best Idea
Houston School of Advertising
Skills
Tools
Sketch, InVision, Adobe CC, Wix, Figma Component Library, Jira, Adobe Creative Suite, Mailchimp, Adobe Experience Design (XD), InVision Studio, Adobe, Adobe Photoshop
Platforms
Figma, Craft CMS, WordPress, Web, Mobile, Webflow, iOS, Android
Industry Expertise
Marketing, Banking & Finance, Education, Aircraft & Airlines
Other
UX Design, UI Design, Web Design, Responsive Design, Design Systems, Annotated Wireframes, Prototyping, User-centered Design (UCD), Art Direction, Creative Design, Creative Thinking, Visual Design, Interaction Design (IxD), Redesign, Banner Ads, User Interface (UI), Wireframing, User Experience (UX), Mobile Design, Human-centered Design (HCD), User Flows, CreativeJS, Graphic Design, Product Design, Creative Direction, Pitch Decks, Data Visualization, UX Prototyping, User Experience Design, Marketplace Design, UI Prototyping, Squarespace, Web UI Design, Branding, Landing Page Design, MVP Design, Mobile App Design, Business to Consumer (B2C), B2C, Component Design, Responsive Web Design (RWD), UI Components, Web Components, Web UI, A/B Testing, Design Leadership, Leadership, Conversion, Landing Page Optimization, Landing Pages, B2B, Web UX Design, Storytelling, Design Thinking, Web App Design, UX Wireframes, Web App UI, Web App UX, High-fidelity Wireframes, User Journey Maps, User Journeys, Email Template Design, Website Design, Email, Email Design, Email Marketing, Presentation Design, Presentations, Component Libraries, Dashboards, Dashboard Design, Design Libraries, Consumer-facing Product Design, SaaS, Logo Design, Generative Artificial Intelligence (GenAI), User Research, Usability, Social Media, Mobile Apps, Rapid Prototyping, Design, App Design, Apps, App UI, App UX, Applications, Responsive UI, Digital Marketing Design, UX Research, Design Optimization, Conversion Rate Optimization (CRO), Information Architecture (IA), Search Engine Optimization (SEO), React Native, User Testing, Energy, Sales, Tablet Design, Cars, Tires, Customer Journey, Gamification
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