Ritika Sharma, Designer in Toronto, ON, Canada
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Ritika Sharma

Verified Expert  in Design

UX/UI Designer

Toronto, ON, Canada

Toptal member since January 13, 2022

Bio

Ritika is a former UX designer at Amazon and a senior product designer at Toptal with over eight years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech and startups. With a master's in UX design, she's an expert in creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.

Portfolio

Work Experience

UX Designer

2022 - 2025
Amazon.com
  • Pioneered a high-impact automation solution for Amazon's CFO, resulting in 50% faster reporting cycles and transforming financial data accuracy across the enterprise's global operations.
  • Led the creation and implementation of a comprehensive brand architecture for GFT, driving a unified visual communication strategy that scaled across all digital and physical touchpoints.
  • Architected and launched an enterprise-wide UX design process framework, securing cross-functional adoption and standardizing design excellence across product development lifecycle designers, developers, and product managers.
Technologies: Figma, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Responsive Web Design (RWD), Mobile Apps, Layout, User-centered Design (UCD), Style Guides, Information Architecture (IA), B2B, Presentations, iOS, App Store, Mobile Prototypes, Responsive UI, eCommerce, Brand Design, Brand Guidelines, Corporate Branding, User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web App Design, Component Libraries, eCommerce UX, eCommerce UI, Web UI, Web Usability, Mobile eCommerce, Web UX, Direct to Consumer (D2C), Creative Direction, Banner Design, Online Banners, Collateral Design, Marketing, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Data Visualization, Tables, Dashboards, Interactive UI, B2C, Finance, Interaction Design (IxD), Animated Interactions, Marketplaces, Marketplace Design, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Heuristics, Retail & Wholesale, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Responsive Web Apps, Email Design, Workshops, Web, Strategic Planning, Competitive Analysis, Consumer Products, Business Intelligence (BI), Discovery Workshops, Journey Mapping, System Design, Fintech, Microcopy, Web & Mobile Applications, Web App UX

UI/UX Designer

2022 - 2023
World Education Services, Inc.
  • Designed and launched a comprehensive user authentication system that streamlined conversion funnels and elevated engagement metrics while strategically balancing client requirements with revenue-driving business objectives.
  • Crafted strategic visual storytelling through custom illustration work, driving brand differentiation and enriching the next-generation user experience for Phase II implementation.
  • Spearheaded targeted content strategy and crafted compelling marketing campaigns that amplified brand reach and drove measurable engagement growth across platforms.
Technologies: UI Design, UX Design, Web Design, Product Design, SaaS Design, Web Portals, Responsive Web Design (RWD), Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web App Design, Component Libraries, Web UI, Web Usability, Web UX, Direct to Consumer (D2C), Online Banners, Collateral Design, Marketing, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Data Visualization, Tables, Dashboards, Interactive UI, B2C, Interaction Design (IxD), Animated Interactions, Agile, Data-driven Design, Websites, Web UI Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Responsive Web Apps, Workshops, Web, Strategic Planning, Competitive Analysis, Discovery Workshops, Journey Mapping, System Design, Web & Mobile Applications, Web App UX

Product Design Consultant

2020 - 2022
Deloitte
  • Architected and launched revolutionary high-fidelity prototypes for the Bail Fund App, achieving unanimous stakeholder buy-in and engineering a framework projected to accelerate operational efficiency by 25%.
  • Pioneered the complete design transformation for Open Unit through 77 meticulously crafted high-fidelity screens and a scalable component system, positioning the platform for a 20% surge in user engagement metrics.
  • Spearheaded the end-to-end redesign of Purolator's mission-critical internal portal, driving a 30% boost in workforce productivity through intuitive interface architecture and streamlined workflows.
Technologies: Adobe, Figma, Illustrator CC, Photoshop CC, UI Design, UX Design, Product Design, UX Strategy, UX Review, UX Flows, Prototyping, Wireframing, Web Applications, User Stories, Web Video, Dashboard Design, Web Design, User Interface (UI), Visual Design, Presentation Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, Branding, User Journeys, User Flows, Mobile App UI, Mobile UX, App Design, App UI, Usability Testing, UX Research, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Responsive Web Design (RWD), Mobile Apps, Layout, User-centered Design (UCD), Style Guides, Information Architecture (IA), B2B, Presentations, iOS, Mobile Prototypes, Responsive UI, Brand Design, Brand Guidelines, Corporate Branding, Social Media Marketing (SMM), User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web App Design, Component Libraries, Web UI, Web Usability, Web UX, Direct to Consumer (D2C), Banner Design, Online Banners, Collateral Design, Marketing, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Data Visualization, Tables, Dashboards, Interactive UI, B2C, Finance, Interaction Design (IxD), Animated Interactions, Gamification, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Responsive Web Apps, Email Design, Workshops, Web, Strategic Planning, Competitive Analysis, Consumer Products, Discovery Workshops, Journey Mapping, System Design, Copywriting, Fintech, Microcopy, Web & Mobile Applications, Web App UX

UX Designer

2019 - 2020
Deloitte
  • Led the end-to-end UX design and research process for a leading Swiss banking institution and helped redesign their user experiences, which increased user engagement by 60%.
  • Conducted market and competitor research for an international multi-level marketing company. Created archetypes, personas, sitemaps, and task flows for two sets of user groups. Prioritized the experiences that would drive maximum value and impact.
  • Created user journeys that helped develop an experience that analyses and visually represents textual data to easily track the success of important metrics. Created dashboards for the company's employees to keep track of the website visitors.
  • Acted as a UI/UX designer for a major American multinational oil and gas corporation. Designed the user experiences that increased the efficiency of warehouse operators by 50%.
Technologies: InVision, Sketch, UI Design, UX Design, Product Design, UX Strategy, UX Review, UX Flows, Figma, Prototyping, Wireframing, Web Applications, User Stories, Dashboard Design, Web Design, User Interface (UI), Visual Design, Presentation Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, User Journeys, Exercise & Gyms, User Flows, Mobile App UI, Mobile UX, App Design, App UI, Usability Testing, UX Research, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Mobile Apps, Layout, User-centered Design (UCD), Information Architecture (IA), B2B, Presentations, iOS, App Store, Mobile Prototypes, Responsive UI, eCommerce, Brand Design, Brand Guidelines, Corporate Branding, Social Media Marketing (SMM), Android, User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web App Design, Web UI, Web Usability, Web UX, Direct to Consumer (D2C), Creative Direction, Banner Design, Online Banners, Marketing, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Data Visualization, Tables, Dashboards, Interactive UI, B2C, Interaction Design (IxD), Animated Interactions, Gamification, Agile, Data-driven Design, Websites, Web UI Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Web, Strategic Planning, Competitive Analysis, Consumer Products, Discovery Workshops, Journey Mapping, System Design, Web & Mobile Applications, Web App UX

Product Designer

2017 - 2019
AR Engineering
  • Played the key role in ideating, iterating, and prototyping both as the sole designer and within a larger team communicating effectively across teams, regions, and timezones.
  • Managed a cross-functional, geographically diverse team to ideate, research, iterate, prototype, and solve complex business problems for clients in the chemical industry.
  • Led walkthroughs with project stakeholders to set expectations and milestones for the design team. Revamped the company's entire website and increased the click rates by 83%.
Technologies: Adobe, Photoshop CC, Illustrator CC, UI Design, UX Design, Product Design, UX Strategy, UX Review, UX Flows, Wireframing, Web Applications, User Stories, Dashboard Design, Web Design, User Interface (UI), Visual Design, Presentation Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, User Journeys, User Flows, Mobile UX, App Design, App UI, Usability Testing, Landing Page Design, Graphic Design, UX Wireframes, Minimal UI, Layout, User-centered Design (UCD), B2B, Presentations, Videos, Mobile Prototypes, Packaging, Brand Design, Corporate Branding, Android, User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web UI, Web Usability, Web UX, Direct to Consumer (D2C), Collateral Design, Pitch Deck Consultant, Layout Design, Data Visualization, Healthcare, Dashboards, Interactive UI, Interaction Design (IxD), Animated Interactions, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, Remote User Testing, User Validation Testing, Web, Competitive Analysis, Consumer Products, Automotive, Business Intelligence (BI), Discovery Workshops, Journey Mapping, Web & Mobile Applications, Web App UX

Product Designer

2018 - 2018
Elemeno Kids
  • Strategized, ideated, and developed a complete product from scratch through planning and delivering product designs within the allotted budget and timeline. Analyzed and troubleshot product issues and constraints on time.
  • Conducted user and market research, led the ideation based on the user's pain points, presented design ideas and methodologies with the multidisciplinary team, and implemented feedback.
  • Analyzed potential risks, developed effective mitigation plans, evaluated user experience to affect strategy and roadmaps, translated customer needs to features, and managed the product development and implementation activities.
Technologies: Adobe, Adobe Experience Design (XD), Photoshop CC, Illustrator CC, UI Design, UX Design, Product Design, UX Strategy, UX Review, UX Flows, Wireframing, Web Applications, Web Design, User Interface (UI), Visual Design, Presentation Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, Branding, User Journeys, User Flows, Mobile UX, App Design, App UI, UX Wireframes, Minimal UI, Layout, User-centered Design (UCD), Presentations, Packaging, Brand Design, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web UI, Web Usability, Web UX, Healthcare, Interaction Design (IxD), Agile, Websites, UX Audits, Website Audits, Heuristics, Web, Consumer Products, Discovery Workshops, Journey Mapping

Skills

Tools

Adobe, Photoshop CC, Illustrator CC, Figma, Adobe Experience Design (XD), Wix, InVision, Sketch, Tableau

Platforms

iOS, Web, Android, Apple, WordPress, Webflow, Shopify

Industry Expertise

Retail & Wholesale, Consumer Products, Marketing, Healthcare, Automotive

Other

Tablet UI, Tablet UX, Prototyping, Web App Design, UI Design, Web Design, UX Design, Web App UI, Web App UX, User Interface (UI), Wireframing, Mobile UI Design, Mobile UX Design, Responsive Web Design (RWD), Presentation Design, Product Design, UX Strategy, UX Review, UX Flows, Web Applications, User Stories, Dashboard Design, Visual Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, Branding, User Flows, Mobile App UI, Mobile UX, App Design, Usability Testing, UX Research, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Mobile Apps, Layout, User-centered Design (UCD), Information Architecture (IA), B2B, Presentations, Mobile Prototypes, eCommerce, Brand Design, User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web UI, Web UX, Collateral Design, Dashboards, B2C, Interaction Design (IxD), Marketplaces, Marketplace Design, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Public Transportation, Responsive Web Apps, Beauty Products, Email Design, Workshops, Strategic Planning, Competitive Analysis, Discovery Workshops, Journey Mapping, System Design, Web & Mobile Applications, eCommerce UX, eCommerce UI, iOS App Design, Analysis, Web Video, User Journeys, Exercise & Gyms, App UI, Style Guides, Responsive UI, Packaging, Brand Guidelines, Corporate Branding, Social Media Marketing (SMM), Component Libraries, Web Usability, Mobile eCommerce, Direct to Consumer (D2C), Banner Design, Online Banners, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Tables, Interactive UI, Finance, Animated Interactions, Fintech, Microcopy, Task Management, Organization, Time Tracking, Time Management, Nutrition & Supplements, Videos, App Store, SaaS Design, Web Portals, Creative Direction, Data Visualization, Gamification, No-code Development, Business Intelligence (BI), Marketing Technology (MarTech), Copywriting, Content-first Design & Development, AI Design, Image Generation

Experience

  • Adobe - 7 years
  • Photoshop CC - 7 years
  • Prototyping - 6 years
  • Adobe Experience Design (XD) - 4 years
  • Figma - 3 years
  • Tablet UI - 3 years

Tools

  • Adobe
  • Photoshop CC
  • Figma
  • Adobe Experience Design (XD)
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