Ritika Sharma
Verified Expert in Design
UX/UI Designer
Toronto, ON, Canada
Toptal member since January 13, 2022
Ritika is a former UX designer at Amazon and a senior product designer at Toptal with over eight years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech and startups. With a master's in UX design, she's an expert in creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.
Portfolio
Work Experience
UX Designer
Amazon.com
- Pioneered a high-impact automation solution for Amazon's CFO, resulting in 50% faster reporting cycles and transforming financial data accuracy across the enterprise's global operations.
- Led the creation and implementation of a comprehensive brand architecture for GFT, driving a unified visual communication strategy that scaled across all digital and physical touchpoints.
- Architected and launched an enterprise-wide UX design process framework, securing cross-functional adoption and standardizing design excellence across product development lifecycle designers, developers, and product managers.
UI/UX Designer
World Education Services, Inc.
- Designed and launched a comprehensive user authentication system that streamlined conversion funnels and elevated engagement metrics while strategically balancing client requirements with revenue-driving business objectives.
- Crafted strategic visual storytelling through custom illustration work, driving brand differentiation and enriching the next-generation user experience for Phase II implementation.
- Spearheaded targeted content strategy and crafted compelling marketing campaigns that amplified brand reach and drove measurable engagement growth across platforms.
Product Design Consultant
Deloitte
- Architected and launched revolutionary high-fidelity prototypes for the Bail Fund App, achieving unanimous stakeholder buy-in and engineering a framework projected to accelerate operational efficiency by 25%.
- Pioneered the complete design transformation for Open Unit through 77 meticulously crafted high-fidelity screens and a scalable component system, positioning the platform for a 20% surge in user engagement metrics.
- Spearheaded the end-to-end redesign of Purolator's mission-critical internal portal, driving a 30% boost in workforce productivity through intuitive interface architecture and streamlined workflows.
UX Designer
Deloitte
- Led the end-to-end UX design and research process for a leading Swiss banking institution and helped redesign their user experiences, which increased user engagement by 60%.
- Conducted market and competitor research for an international multi-level marketing company. Created archetypes, personas, sitemaps, and task flows for two sets of user groups. Prioritized the experiences that would drive maximum value and impact.
- Created user journeys that helped develop an experience that analyses and visually represents textual data to easily track the success of important metrics. Created dashboards for the company's employees to keep track of the website visitors.
- Acted as a UI/UX designer for a major American multinational oil and gas corporation. Designed the user experiences that increased the efficiency of warehouse operators by 50%.
Product Designer
AR Engineering
- Played the key role in ideating, iterating, and prototyping both as the sole designer and within a larger team communicating effectively across teams, regions, and timezones.
- Managed a cross-functional, geographically diverse team to ideate, research, iterate, prototype, and solve complex business problems for clients in the chemical industry.
- Led walkthroughs with project stakeholders to set expectations and milestones for the design team. Revamped the company's entire website and increased the click rates by 83%.
Product Designer
Elemeno Kids
- Strategized, ideated, and developed a complete product from scratch through planning and delivering product designs within the allotted budget and timeline. Analyzed and troubleshot product issues and constraints on time.
- Conducted user and market research, led the ideation based on the user's pain points, presented design ideas and methodologies with the multidisciplinary team, and implemented feedback.
- Analyzed potential risks, developed effective mitigation plans, evaluated user experience to affect strategy and roadmaps, translated customer needs to features, and managed the product development and implementation activities.
Skills
Tools
Adobe, Photoshop CC, Illustrator CC, Figma, Adobe Experience Design (XD), Wix, InVision, Sketch, Tableau
Platforms
iOS, Web, Android, Apple, WordPress, Webflow, Shopify
Industry Expertise
Retail & Wholesale, Consumer Products, Marketing, Healthcare, Automotive
Other
Tablet UI, Tablet UX, Prototyping, Web App Design, UI Design, Web Design, UX Design, Web App UI, Web App UX, User Interface (UI), Wireframing, Mobile UI Design, Mobile UX Design, Responsive Web Design (RWD), Presentation Design, Product Design, UX Strategy, UX Review, UX Flows, Web Applications, User Stories, Dashboard Design, Visual Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, Branding, User Flows, Mobile App UI, Mobile UX, App Design, Usability Testing, UX Research, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Mobile Apps, Layout, User-centered Design (UCD), Information Architecture (IA), B2B, Presentations, Mobile Prototypes, eCommerce, Brand Design, User Testing, Personas, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web UI, Web UX, Collateral Design, Dashboards, B2C, Interaction Design (IxD), Marketplaces, Marketplace Design, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Public Transportation, Responsive Web Apps, Beauty Products, Email Design, Workshops, Strategic Planning, Competitive Analysis, Discovery Workshops, Journey Mapping, System Design, Web & Mobile Applications, eCommerce UX, eCommerce UI, iOS App Design, Analysis, Web Video, User Journeys, Exercise & Gyms, App UI, Style Guides, Responsive UI, Packaging, Brand Guidelines, Corporate Branding, Social Media Marketing (SMM), Component Libraries, Web Usability, Mobile eCommerce, Direct to Consumer (D2C), Banner Design, Online Banners, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Tables, Interactive UI, Finance, Animated Interactions, Fintech, Microcopy, Task Management, Organization, Time Tracking, Time Management, Nutrition & Supplements, Videos, App Store, SaaS Design, Web Portals, Creative Direction, Data Visualization, Gamification, No-code Development, Business Intelligence (BI), Marketing Technology (MarTech), Copywriting, Content-first Design & Development, AI Design, Image Generation
Experience
- Adobe - 7 years
- Photoshop CC - 7 years
- Prototyping - 6 years
- Adobe Experience Design (XD) - 4 years
- Figma - 3 years
- Tablet UI - 3 years
Tools
- Adobe
- Photoshop CC
- Figma
- Adobe Experience Design (XD)
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