Ritika Sharma
Verified Expert in Design
UX/UI Designer
Toronto, ON, Canada
Toptal member since January 13, 2022
Ritika is a former UX designer at Amazon and a senior product designer at Toptal with over eight years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech and startups. With a master's in UX design, she's an expert in creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.
Work Experience
UX Designer
Amazon.com
- Spearheaded end-to-end design for a C-suite financial automation platform, defining the product vision and delivering high-fidelity prototypes that project a 50% reduction in reporting time for $500M+ transactions, improving efficiency and accuracy.
- Established team’s first design system and brand identity, mentored a junior designer, and drove a 70% improvement in design consistency across all products, significantly enhancing user experience and brand cohesion.
- Led design for a financial product, saving finance teams 15-21 hours per cycle, and for another product, automating communications for 5-8 teams, reducing errors, ensuring 24/7 global reliability, and improving workflow efficiency.
UI/UX Designer
World Education Services, Inc.
- Designed and launched a comprehensive user authentication system that streamlined conversion funnels and elevated engagement metrics while strategically balancing client requirements with revenue-driving business objectives.
- Crafted strategic visual storytelling through custom illustration work, driving brand differentiation and enriching the next-generation user experience for Phase II implementation.
- Spearheaded targeted content strategy and crafted compelling marketing campaigns that amplified brand reach and drove measurable engagement growth across platforms.
Product Design Consultant
Deloitte
- Designed high-fidelity wireframes and a comprehensive component library for a Storage Unit Management client, driving a 20% increase in user interactions within 3 months post-launch and exceeding design deliverable expectations by 350%.
- Led the redesign of a product's waybill processing with cognitive overload reduction strategies, which resulted in a 30% improvement in operational productivity, streamlining workflows, and optimizing the employee experience.
- Designed high-fidelity prototypes for a Bail Fund App, securing unanimous stakeholder approval and laying the foundation for a 25% boost in operational efficiency through streamlined case processing, directly reducing the time innocents spend in jail.
UX Designer
Deloitte
- Transformed the digital experience for a Swiss banking institution by implementing data-driven UX enhancements, increasing user engagement by 60%, improving customer retention by 25%, and optimizing design for seamless interactions.
- Revamped operational workflows for a Fortune 500 oil and gas corporation, applying user-centered design principles to boost efficiency by 50%, driving a 20% surge in productivity, and earning executive recognition for streamlining business processes.
- Led UX research and usability testing for a health and wellness client, utilizing data-driven insights and user-centered design to enhance engagement and accessibility, projected to increase user adoption by 30%.
Product Designer
AR Engineering
- Increased website traffic by 140% through a responsive redesign and data-driven UX strategy improvements.
- Led interaction design initiatives, reducing operational costs by 35% and increasing team efficiency with optimized UX workflows.
- Streamlined design processes, accelerating feature rollouts, improving collaboration, and ensuring faster time-to-market for key updates.
Product Designer
Elemeno Kids
- Strategized, ideated, and developed a complete product from scratch through planning and delivering product designs within the allotted budget and timeline. Analyzed and troubleshot product issues and constraints on time.
- Conducted user and market research, led the ideation based on the user's pain points, presented design ideas and methodologies with the multidisciplinary team, and implemented feedback.
- Analyzed potential risks, developed effective mitigation plans, evaluated user experience to affect strategy and roadmaps, translated customer needs to features, and managed the product development and implementation activities.
Education
Master's Degree in UX Design
University of Toronto - Toronto, Canada
Skills
Tools
Adobe, Photoshop CC, Illustrator CC, Adobe Experience Design (XD), Figma Prototyping, Optimizely, Wix, Figma to React, InVision, Sketch, Tableau
Platforms
Figma, iOS, Android, Web, Mobile, Apple, WordPress, Webflow, Shopify, Webflow CMS
Industry Expertise
Retail & Wholesale, Consumer Products, App Redesign, Marketing, Healthcare, Automotive
Other
Tablet UI, Tablet UX, Prototyping, Web App Design, UI Design, Web Design, UX Design, Web App UI, Web App UX, User Interface (UI), Wireframing, Mobile UI Design, Mobile UX Design, Responsive Web Design (RWD), Presentation Design, Product Design, UX Strategy, UX Review, UX Flows, Web Applications, User Stories, Dashboard Design, Visual Design, Pitch Decks, Mobile Design, User Experience (UX), Mobile UI, Mobile App Design, Branding, User Journeys, User Flows, Mobile App UI, Mobile UX, App Design, Usability Testing, UX Research, UI Components, MVP Design, Landing Page Design, Graphic Design, Design Systems, Mockups, UX Wireframes, Minimal UI, Mobile Apps, Layout, User-centered Design (UCD), Information Architecture (IA), B2B, Presentations, Mobile Prototypes, eCommerce, Brand Design, User Testing, Personas, SaaS Design, Illustration, Digital Design, Digital Marketing Design, Marketing Design, Web UI, Web UX, Collateral Design, Dashboards, B2C, Interaction Design (IxD), Marketplaces, Marketplace Design, Agile, Data-driven Design, Websites, Web UI Design, Logo Design, UX Audits, Website Audits, Heuristics, Rapid Prototyping, User Research, Validated User Research, Quantitative User Research, Qualitative Research, Quantitative Research, Remote User Testing, User Validation Testing, User Acceptance Testing (UAT), Accessibility, Unmoderated Remote Usability Testing, Heuristic Evaluation, Heuristic Analysis, User Journey Maps, Public Transportation, Responsive Web Apps, Beauty Products, Email Design, Workshops, Strategic Planning, Competitive Analysis, Discovery Workshops, Journey Mapping, System Design, Web & Mobile Applications, Web Platforms, Usability, Product Discovery, Customer Portals, iOS UI Design, SaaS, Software as a Service (SaaS), Digital Experience Design, Content Management Systems (CMS), Atomic Design, Customer Journeys, Service Design, Business to Business (B2B), Mobile Applications, Legacy Software, Redesign, eCommerce UX, eCommerce UI, iOS App Design, Analysis, Web Video, Exercise & Gyms, App UI, Style Guides, Responsive UI, Packaging, Brand Guidelines, Corporate Branding, Social Media Marketing (SMM), Component Libraries, Web Usability, Mobile eCommerce, Direct to Consumer (D2C), Banner Design, Online Banners, Infographics, Pitch Deck Consultant, Motion Graphics, Layout Design, Tables, Interactive UI, Finance, Animated Interactions, Fintech, Microcopy, Web Animation, Social Media Design, Luxury, Print, Responsive Design, Artificial Intelligence (AI), WordPress Design, Augmented Reality (AR), Content Management, Task Management, Organization, Time Tracking, Time Management, Nutrition & Supplements, Videos, App Store, Web Portals, Creative Direction, Data Visualization, Gamification, No-code Development, Business Intelligence (BI), Marketing Technology (MarTech), Copywriting, Content-first Design & Development, AI Design, Image Generation, Squarespace, Internet of Things (IoT)
Experience
- Photoshop CC - 8 years
- Adobe - 8 years
- B2B - 7 years
- eCommerce UX - 6 years
- Prototyping - 6 years
- Figma - 5 years
- Adobe Experience Design (XD) - 4 years
- Tablet UI - 4 years
Tools
- Adobe
- Photoshop CC
- Adobe Experience Design (XD)
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