Sajjad Ahmed, Designer in Islamabad, Islamabad Capital Territory, Pakistan
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Sajjad Ahmed

Designer

Islamabad, Islamabad Capital Territory, Pakistan

Toptal member since June 24, 2022

Expertise
Product DesignUX ResearchUI DesignUX DesignDesign SystemsLogo DesignUX StrategyWeb DesignResponsive Web Design
Bio

Sajjad is a product designer with 8+ years of experience turning complex problems into intuitive digital products. His work spans fintech, healthtech, edtech, B2C, B2B, SaaS, and many AI startups with clients including Alrajhi Bank, NHS England, HSBC, UNDP, and the Bill & Melinda Gates Foundation. He helped an edtech startup raise $3M through investor-ready UX, and his designs have reached over 20 million users worldwide.

Portfolio

Work Experience

Presentation Designer

2025 - 2025
Gms Ventures & Investments For Information and Technology
  • Designed and delivered a 25-slide keynote presentation for LEAP25, transforming complex business and marketing narratives into a visually compelling deck that captured audience attention at one of the largest tech conferences in Riyadh.
  • Collaborated with cross-functional teams to distill technical content into clear visual stories, ensuring consistency with brand guidelines and achieving a 100% approval rate from stakeholders before final submission.
  • Enhanced presentation engagement by applying storytelling principles and advanced slide design techniques, resulting in over 500 live audience interactions and positive feedback from senior leadership post-event.
Technologies: Presentation Design, Healthcare, eCommerce Web Design

Senior Product Designer

2024 - 2025
Kearney
  • Collaborated with top-tier clients (Al Rajhi Bank, Alrajhi Takaful, and Emkan Finance) ̄.
  • Enhanced digital journeys for mortgages, personal finance, and insurance products.
  • Used Dynatrace regularly to analyze issues and reduce drop-offs from 80% to 37%.
  • Provided strategic consulting to align design with business goals.
Technologies: Figma, Data Analysis, User Research, Business to Business (B2B), B2C, Data-heavy Design, Pitch Decks, AI-powered Product Design, UI Animation, Design Documentation, Online Payments, Rapid Interactive Prototyping, User Validation

Product Designer via Toptal

2024 - 2024
DSST Ltd
  • Streamlined the onboarding process, reducing complexity and time for administrators and users, resulting in a more user-friendly and efficient experience.
  • Accomplished implementing advanced data visualization techniques, enhancing the clarity and engagement of health-tracking information for administrators and users.
  • Created a comprehensive design system that ensures consistency across the platform, promoting a unified and cohesive user experience.
Technologies: Figma, Data Visualization, User Interface (UI), User Experience (UX), UX Design, Web Design, Wireframing, UI Design, Product Design, User Requirements, Marketing Design, Design Strategy, Product Ideation, Digital Product Design, Cross-functional Collaboration, Healthtech, Healthcare

Product Designer via Toptal

2024 - 2024
Goalvy LLC
  • Spearheaded collaborative efforts with founders to outline MVP scopes and conduct a comprehensive discovery phase for the application.
  • Conceptualized and executed a seamless digital experience empowering users to effortlessly generate invites, manage journals, and organize tasks while fostering community engagement.
  • Orchestrated end-to-end design solutions, encompassing user flows, wireframes, prototypes, and design systems for both light and dark modes.
  • Designed an array of prebuilt journal templates infused with health coaching insights to guide and elevate users in their personal growth journey.
  • Designed features innovatively, such as a personalized canvas for creative organization and prebuilt journal templates infused with health coaching insights.
Technologies: Mobile, App Design, UI Prototyping, UI Design, UX Design, Product Design, Mobile App Design, Discovery Workshops, User Journey Maps, User Flows, Wireframing, Health & Wellness, Process Flow Design, Tailwind UI, Data-driven Design, Design Strategy, Digital Product Design, Cross-functional Collaboration, Web Applications, Artificial Intelligence as a Service (AIaaS)

Lead Product Designer

2021 - 2024
Aion Digital
  • Designed a UAE-based digitally transformed banking experience for corporate customers of KFH, Kuwait, one of the world's largest Islamic banks, including over 1,000 services and its holistic design system.
  • Created a holistic user journey, including the innovative digital banking platform's access and usage processes, for KFH Bahrain and its retail and corporate customers.
  • Developed a personal finance management app, providing a digital experience with personalized insights and custom budgets for the GCC region's people to reach their financial goals.
  • Collaborated in designing an agile dashboard for managing multiple roles such as customer, relationship manager, operations, compliance, treasury, business analyst, and project manager for ZAND Digital Bank.
Technologies: Figma, FigJam, Jira, Product Management, Design Sprints, Product Innovation, Design Management, Design Systems, Strategy Planning, UX Wireflows, Prototyping, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, User Research, User Interviews, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Desktop App Design, Branding, Data Visualization, Information Architecture (IA), Presentation Design, Brand Design, Logo Design, Visual Identity, Web App Design, UI Design, Gamification, SaaS Design, Web Portals, B2B, B2C, UI Prototyping, UI Components, eCommerce, UX Review, Learning Management Systems (LMS), Mobile, WebApp, CRM Design, Web Platforms, Web Dashboards, Material Design, UX Flows, Mobile Prototypes, Minimum Viable Product (MVP), Education, Finance, Admin Panels, Web UX, Booking UX, Reporting, iOS UI Design, iOS UX Design, Design Leadership, Rapid Prototyping, UX Audits, Responsive Design, Component Libraries, Design Ops, Leadership, Marketplace Design, User Testing, Design Thinking Facilitation, Audits, Usability, Brand Logos, Software as a Service (SaaS), User Journey Maps, Enterprise SaaS, Service Design, Web, Brand Guidelines, User Requirements, Process Flow Design, Tailwind UI, Artificial Intelligence (AI), Marketing Design, User Experience Design, Design Strategy, Agile UX, Material UI, Digital Product Design, Cross-functional Collaboration

Lead UX/UI Designer via Toptal

2023 - 2023
Nova Technology Canada Inc.
  • Led the formulation of a comprehensive design strategy, adeptly translating user requirements into a seamless UX journey while actively contributing to the project's discovery phase to articulate the MVP.
  • Collaborated seamlessly with developers and product owners in crafting the "Consultant, Admin, and Client Portal," demonstrating effective communication and cross-functional synergy.
  • Executed end-to-end design responsibilities, encompassing user flow, wireframes, prototypes, and a meticulous design system. This involved close collaboration with the product manager throughout Agile development cycles.
Technologies: Design Leadership, UX Design, UI Design, User Flows, Prototyping, Product Design, Service Design, AI Design, Web, Brand Strategy, Process Flow Design, Data-driven Design, Design Strategy, Business to Business (B2B), Digital Product Design

Product Designer

2023 - 2023
Altwürk, LLC.
  • Developed a design strategy, translated user requirements into prototypes, and created the smoothest onboarding journey for the product.
  • Collaborated with developers and product owners to ensure the end product matched the design.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Worked with founders, product owners, and stakeholders to define MVP scopes.
Technologies: Figma, UI Design, User Interface (UI), Responsive Web Design (RWD), UX Design, Product Design, Web UI, Usability, Heuristic Analysis, Brand Logos, UX Assessment, Design Reviews, UI Audits, Software as a Service (SaaS), User Journey Maps, Complex Application User Interfaces (UI), Service Design, AI Design, Web, Brand Strategy, User-centered Design (UCD)

Design System Designer

2023 - 2023
Moodzer
  • Was responsible for maintaining the design system, creating and updating documentation, and developing library components.
  • Established design standards and principles accompanying the design system for scalability, efficiency, and consistency.
  • Helped development teams create components by ensuring they were built according to design and interaction specifications.
Technologies: Component Libraries, Figma, User Interface (UI), UI Components, Design Systems, Product Design, Web UI, Visual Design, User Testing, Interactive Design, Heuristic Analysis, Brand Logos, UI Audits, Atomic Design, Online Banking, Software as a Service (SaaS), User Journey Maps, Complex Application User Interfaces (UI), Web, Booking Apps

Product Designer

2023 - 2023
Phalanx Stroke
  • Designed a digital app to dramatically reduce death and disability in ischemic stroke patients, most notably by radically reducing time to treatment.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Helped scope the MVP of the product and led it from the front to deliver it.
Technologies: UI Design, Mobile App UI, User Interface (UI), Mobile App Design, Wireframing, Design Systems, User Testing, Interactive Design, Figma, Brand Logos, UI Audits, Atomic Design, Online Banking, User Journey Maps, Complex Application User Interfaces (UI), Brand Guidelines, Booking Apps

UX/UI Designer

2022 - 2023
ExhibitPower LLC
  • Designed a web experience app for ExhibitPower, a singular, powerful communication and project management tool that ensures all parties are on the same page.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Built a design system library for better UI consistency in the product.
Technologies: UX Design, UI Design, Product Design, Figma, Landing Pages, Brand Logos, Logistics, Brand Guidelines, Process Flows

Lead Product Designer

2022 - 2022
Get Inflow Ltd.
  • Designed and enhanced the entire digital experience of the Inflow ADHD self-care mobile app and worked on the new experiment with the team in an agile way.
  • Built a complete design system for both mobile and web apps.
  • Conducted user research, user interviews, design sprints, and competitor analysis.
Technologies: Mobile Design, Figma, Mobile UX, Wireframing, Health, Mobile, WebApp, Web Platforms, Web Dashboards, UX Flows, Product Discovery, Mobile Prototypes, Minimum Viable Product (MVP), Responsive Web Apps, Pitch Presentations, iOS UI Design, Design Leadership, Rapid Prototyping, Jira, Responsive Design, Component Libraries, Design Ops, Leadership, Heuristics, Ideation, Design Thinking Facilitation, Product Roadmaps, User Onboarding, Agile, Interviews, Landing Pages, Brand Logos, Auditing, User Journey Maps, Enterprise SaaS, AI Design, Brand Guidelines, UX Strategy, Process Flows

Head of Product Design

2019 - 2021
Ideate Innovation
  • Assisted clients in creating user-centered products, services, and experiences in fields ranging from financial inclusion, healthcare, and agriculture, to remote banking and digital multimedia distribution.
  • Developed a design strategy, translated user requirements into prototypes, and communicated with the user to craft a valuable experience.
  • Partnered with some of the world's leading non-profits, including the Bill & Melinda Gates Foundation, UNDP, GSMA, and IDEO.org, and major corporations such as Pepsi, Jazz, Telenor, HBL, and MobileLIVE.
Technologies: Figma, Product Design, Design Management, Design Thinking, Design Sprints, Usability Testing, UX Research, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, User Research, User Interviews, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Desktop App Design, Branding, Data Visualization, Information Architecture (IA), Presentation Design, Brand Design, Logo Design, Visual Identity, Web App Design, UI Design, Gamification, SaaS Design, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, B2C, UI Prototyping, UI Components, eCommerce, UX Review, Crypto, Graphic Design, Commercial Real Estate, Learning Management Systems (LMS), Women's Health, Fintech, Mobile, WebApp, CRM Design, Dashboards, Startups, Web Platforms, Web Dashboards, Material Design, UX Flows, Mobile Prototypes, Finance, Admin Panels, Web UX, Pitch Presentations, Website Redesign, Design Leadership, eCommerce UX, UX Audits, Jira, Responsive Design, Component Libraries, Miro, Leadership, Marketplace Design, Heuristics, Web UX Design, Product Roadmaps, User Onboarding, Agile, Interviews, Landing Pages, Digital Marketing Design, Brand Logos, Auditing, UI Audits, User Journey Maps, Complex Application User Interfaces (UI), Enterprise SaaS, UX Strategy

Lead Product Designer

2018 - 2019
AT Medics
  • Developed Dr. iQ, a digital platform that enables patients and general practitioners to remotely communicate and prescribe using audio/video appointments, online consultation, and instant message features.
  • Designed and enhanced EZ Analytics' entire digital experience in managing the analytics of NHS clinical commissioning groups records by integrating the Power BI tool.
  • Evolved 38 NHS surgery website designs, empowering its patients through an enhanced patient registration process and several online consultation pathways, including self-help and patient navigation.
Technologies: Design Sprints, Design Thinking, Product Design, Customer Journey, Product Innovation, Design Systems, Usability Testing, Mobile Prototypes, UX Wireflows, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, User Research, User Interviews, Wireframing, High-fidelity Prototypes, MVP Design, Mobile App Design, Dashboard Design, Desktop App Design, Branding, Information Architecture (IA), Presentation Design, Brand Design, Logo Design, Visual Identity, UI Design, Gamification, SaaS Design, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, B2C, UI Prototyping, UI Components, eCommerce, UX Review, Graphic Design, Commercial Real Estate, Learning Management Systems (LMS), Women's Health, Mobile, WebApp, Dashboards, Startups, Web Platforms, Web Dashboards, Enterprise Design, Material Design, UX Flows, Education, Landing Page Design, Responsive Web Apps, Web UI, Figma, Design Leadership, Rapid Prototyping, Jira, Component Libraries, Leadership, Marketplace Design, Web UX Design, Product Roadmaps, Agile, Interviews, Usability, Digital Marketing Design, Brand Logos, UX Research, Auditing, User Journey Maps, Enterprise SaaS

Lead UI/UX Designer

2016 - 2017
Codematics
  • Designed a ubiquitous digital remote experience to transform a conventional Smart TV controller into a Universal IR controller to diminish the use of certain TV controllers being used by 80 million-plus users in 100+ countries. (Universal TV Remote).
  • Worked on the design of a unique blood donation app (The Blood Community) containing all blood donors and their groups in one's vicinity to be accessed instantly.
  • Designed a digital experience for Muslims to offer their prayers attentively as the app auto-silences during prayer timings. (Auto Silence Prayer's App).
Technologies: Design Management, UI Design, UX Design, Mobile Apps, Web Design, UX Process, Visual Design, App Design, Native Mobile Apps, Mockups, Mobile Design, User Interface (UI), User Experience (UX), Mobile UX, User Interviews, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Desktop App Design, Branding, Presentation Design, Brand Design, Logo Design, Visual Identity, Gamification, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, UI Prototyping, UI Components, eCommerce, UX Review, Graphic Design, Commercial Real Estate, Learning Management Systems (LMS), Mobile, WebApp, Dashboards, Web Platforms, Material Design, Mobile Prototypes, Education, Landing Page Design, Responsive Web Apps, Jira, Leadership, Product Roadmaps, Interviews, Usability, Brand Logos, Auditing

Education

2012 - 2016

Bachelor's Degree in Software Engineering

COMSATS University - Islamabad, Pakistan

Certifications

JANUARY 2021 - PRESENT

Enterprise Design Thinking Practitioner

IBM

APRIL 2020 - PRESENT

Agile Meets Design Thinking

University of Virginia | via Coursera

SEPTEMBER 2019 - PRESENT

Fundamentals of Digital Marketing

Google

AUGUST 2019 - PRESENT

UX Foundations: Interaction Design

LinkedIn

MAY 2019 - PRESENT

UI Design Patterns for Successful Software (IDF)

Interaction Design Foundation

APRIL 2019 - PRESENT

Google Design Sprint

Google | via UX Pakistan

FEBRUARY 2019 - PRESENT

Become a UX Designer from Scratch

Interaction Design Foundation

Skills

Tools

Jira, Miro, FigJam, Adobe Illustrator, Maze, Claude

Platforms

Figma, Mobile, Web

Industry Expertise

Education Technology (Edtech), Health, Education, Logistics, Product Ideation, Healthcare, Health & Wellness

Other

Product Design, Design Management, Design Systems, UX Research, Prototyping, User Interface (UI), User Experience (UX), Fintech, User Journeys, Web App Design, Websites, User Research, UX Wireflows, Wireframe to Product, UI Design, UX Design, Web Design, Responsive Web Design (RWD), Visual Design, Responsive UI, App Design, Native Mobile Apps, Mockups, Mobile Design, Cryptocurrency, iOS App Design, Android App Design, User Interviews, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Desktop App Design, Branding, Data Visualization, Information Architecture (IA), Presentation Design, Brand Design, Logo Design, Visual Identity, Gamification, SaaS Design, Web Portals, B2B, SaaS, Dashboards, Mobile App UI, Mobile UX Design, B2C, UI Prototyping, UI Components, eCommerce, UX Review, Crypto, Mobile UX, Graphic Design, Commercial Real Estate, Learning Management Systems (LMS), Women's Health, WebApp, CRM Design, Startups, Web Platforms, Web Dashboards, Enterprise Design, Material Design, UX Flows, Product Discovery, Mobile Prototypes, Minimum Viable Product (MVP), Finance, Landing Page Design, Admin Panels, Responsive Web Apps, Web UX, Web UI, Booking UX, Reporting, Pitch Presentations, Website Redesign, iOS UI Design, iOS UX Design, Design Leadership, Rapid Prototyping, eCommerce UX, UX Audits, Responsive Design, Component Libraries, Design Ops, Leadership, Marketplace Design, Heuristics, Web UX Design, Ideation, User Testing, Design Thinking Facilitation, Product Roadmaps, Audits, Interactive Design, User Onboarding, Agile, Interviews, Landing Pages, Usability, Digital Marketing Design, Heuristic Analysis, Brand Logos, UX Assessment, Design Reviews, Auditing, UI Audits, Atomic Design, Online Banking, Software as a Service (SaaS), User Journey Maps, Complex Application User Interfaces (UI), Enterprise SaaS, Service Design, AI Design, Brand Guidelines, Brand Strategy, User Requirements, Process Flow Design, Tailwind UI, Artificial Intelligence (AI), Marketing Design, Data-driven Design, User Experience Design, Design Strategy, UX Strategy, Booking Apps, Agile UX, Material UI, Process Flows, Business to Business (B2B), Digital Product Design, Cross-functional Collaboration, Healthtech, Data-heavy Design, Pitch Decks, AI-powered Product Design, Web Applications, User-centered Design (UCD), Design Documentation, Online Payments, eCommerce Web Design, Artificial Intelligence as a Service (AIaaS), Rapid Interactive Prototyping, User Validation, Product Management, Team Management, Design Sprints, Product Innovation, Strategy Planning, Design Thinking, Usability Testing, Customer Journey, Fundamental Design Principles, UI Patterns, UX Prototyping, Edtech Design, Digital Banking, Mobile Apps, Notion, UX Process, UI Animation, Discovery Workshops, Data Analysis

Experience

  • Mobile Apps - 8 years
  • User Interface (UI) - 8 years
  • User Experience (UX) - 8 years
  • Product Design - 8 years
  • Design Thinking - 8 years
  • Design Systems - 7 years
  • Product Innovation - 6 years
  • MVP Design - 6 years
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