Sajjad Ahmed, Designer in Islamabad, Islamabad Capital Territory, Pakistan
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Sajjad Ahmed

Verified Expert  in Design

Designer

Location
Islamabad, Islamabad Capital Territory, Pakistan
Toptal Member Since
June 24, 2022

Sajjad is a product designer working at the intersection of design, product management, and social enterprise. His passion lies in solving complex problems through design thinking and creating simple solutions that make users happier. Throughout his career, Sajjad managed and led four design teams to develop products for the NHS in England, Dubai Expo, the Government of Pakistan, the UAE Ministry of Health, and multiple digital banks in the Middle East.

Portfolio

Work Experience

Lead Product Designer

2021 - PRESENT
Aion Digital
  • Designed a UAE-based digitally transformed banking experience for corporate customers of KFH, Kuwait, one of the world's largest Islamic banks, including over 1,000 services and its holistic design system.
  • Created a holistic user journey, including the innovative digital banking platform's access and usage processes, for KFH Bahrain and its retail and corporate customers.
  • Developed a personal finance management app, providing a digital experience, with personalized insights and custom budgets, for the GCC region people to reach their financial goals.
  • Collaborated in designing an agile dashboard for managing multiple roles such as customer, relationship manager, operations, compliance, treasury, business analyst, and project manager for ZAND Digital Bank.
Technologies: Figma, FigJam, Jira, Product Management, Design Sprints, Product Innovation, Design Management, Design Systems, Strategy Planning, UX Wireflows, Prototyping, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, iOS, Android, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, Mobile UI, User Research, User Interviews, Android UI Design, Tablet Design, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Web App UI, Desktop App Design, Redesign, Icon Design, Iconography, UX Wireframes, Web App UX, Branding, App UI, Data Visualization, Information Architecture (IA), Presentation Design, Presentations, Brand Books, Brand Design, Logo Design, Visual Identity, Web App Design, UI Design, Interaction Design (IxD), Gamification, SaaS Design, Web Portals, B2B, Design Workshops, Direct to Consumer (D2C), Mobile UI Design, B2C, Tables, UI Prototyping, UI Components, Social Media Platforms, eCommerce, UX Review, Web API, Cross-platform UX, System Design, Web UI Design, Learning Management Systems (LMS), Apps, Illustration, Apple Watch, Mobile, WebApp, CRM Design, Workflow, Form Design, Web Platforms, Web Dashboards, Material Design, UX Flows, Chatbots, Journey Mapping, Mobile Prototypes, Minimum Viable Product (MVP), Education, Finance, Admin Panels, Web UX, Mobile Payments, Booking UX, Reporting, iOS UI Design, iOS UX Design, Design Leadership, Rapid Prototyping, UX Audits, Responsive Design, Component Libraries, Best Practices in Design, Invoicing, Design Ops, Leadership, Marketplace Design, Remote User Testing, User Testing, Design Thinking Facilitation, Audits, Adobe, Usability, Brand Logos, Software as a Service (SaaS), User Journey Maps, Enterprise SaaS, Growth, Layout, Service Design, Web

Product Designer via Toptal

2024 - 2024
DSST Ltd
  • Streamlined the onboarding process, reducing complexity and time for administrators and users, resulting in a more user-friendly and efficient experience.
  • Accomplished implementing advanced data visualization techniques, enhancing the clarity and engagement of health-tracking information for administrators and users.
  • Created a comprehensive design system that ensures consistency across the platform, promoting a unified and cohesive user experience.
Technologies: Figma, Data Visualization, User Interface (UI), User Experience (UX), UX Design, Web Design, Wireframing, UI Design, Product Design

Product Designer via Toptal

2024 - 2024
Goalvy LLC
  • Spearheaded collaborative efforts with founders to outline MVP scopes and conduct a comprehensive discovery phase for the application.
  • Conceptualized and executed a seamless digital experience empowering users to effortlessly generate invites, manage journals, and organize tasks while fostering community engagement.
  • Orchestrated end-to-end design solutions, encompassing user flows, wireframes, prototypes, and design systems for both light and dark modes.
  • Designed an array of prebuilt journal templates infused with health coaching insights to guide and elevate users in their personal growth journey.
  • Designed features innovatively, such as a personalized canvas for creative organization and prebuilt journal templates infused with health coaching insights.
Technologies: iOS, Mobile, App Design, UI Prototyping, UI Design, UX Design, Product Design, Mobile App Design, Wearables, Discovery Workshops, User Journey Maps, User Flows, Wireframing, Layout Design, Android, Health & Wellness

Lead UX/UI Designer via Toptal

2023 - 2023
Nova Technology Canada Inc.
  • Led the formulation of a comprehensive design strategy, adeptly translating user requirements into a seamless UX journey while actively contributing to the project's discovery phase to articulate the MVP.
  • Collaborated seamlessly with developers and product owners in crafting the "Consultant, Admin, and Client Portal," demonstrating effective communication and cross-functional synergy.
  • Executed end-to-end design responsibilities, encompassing user flow, wireframes, prototypes, and a meticulous design system. This involved close collaboration with the product manager throughout Agile development cycles.
Technologies: Design Leadership, UX Design, UI Design, User Flows, Prototyping, User Personas, Product Design, Marketplaces, Layout, Service Design, AI Design, Web

Product Designer

2023 - 2023
Altwürk, LLC.
  • Developed a design strategy, translated user requirements into prototypes, and created the smoothest onboarding journey for the product.
  • Collaborated with developers and product owners to ensure the end product matched the design.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Worked with founders, product owners, and stakeholders to define MVP scopes.
Technologies: Figma, UI Design, User Interface (UI), Responsive Web Design (RWD), UX Design, UX Wireframes, Product Design, Web UI, Web App UI, Usability, Banner Ads, Grid Systems, Heuristic Analysis, Brand Logos, UX Assessment, Design Reviews, UI Audits, Typeform.io, Software as a Service (SaaS), User Journey Maps, Complex Application User Interfaces (UI), Social Media Apps, Growth, Layout, Service Design, AI Design, Web

Design System Designer

2023 - 2023
Moodzer
  • Responsible for maintaining the design system, creating and updating documentation, and developing library components.
  • Established design standards and principles accompanying the design system for scalability, efficiency, and consistency.
  • Helped development teams create components by ensuring they were built according to design and interaction specifications.
Technologies: Component Libraries, Figma, User Interface (UI), UI Components, Design Systems, Product Design, Web UI, Visual Design, Layout Design, User Testing, Interactive Design, Mobile First, Adobe, Banner Ads, Heuristic Analysis, Brand Logos, UI Audits, Atomic Design, Online Banking, Software as a Service (SaaS), User Journey Maps, Complex Application User Interfaces (UI), Web

Product Designer

2023 - 2023
Phalanx Stroke
  • Designed a digital app to dramatically reduce death and disability in ischemic stroke patients, most notably by radically reducing time to treatment.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Helped scope the MVP of the product and led it from the front to deliver it.
Technologies: UI Design, Mobile App UI, User Interface (UI), Mobile App Design, Wireframing, Design Systems, iOS, Layout Design, User Testing, Interactive Design, Mobile First, Adobe, Figma, Banner Ads, Brand Logos, UI Audits, Atomic Design, Online Banking, User Journey Maps, Complex Application User Interfaces (UI)

UX/UI Designer

2022 - 2023
ExhibitPower LLC
  • Designed a web experience app for ExhibitPower, a singular, powerful communication and project management tool that ensures all parties are on the same page.
  • Delivered end-to-end design, including user flow, wireframes, prototypes, and design specs, by working closely with the product manager through Agile development cycles.
  • Built a design system library for better UI consistency in the product.
Technologies: UX Design, Invoicing, UI Design, Product Design, Android, iOS, Layout Design, Mobile First, Maps, Adobe, Content Management Systems (CMS), Figma, Landing Pages, Brand Logos, Logistics

Lead Product Designer

2022 - 2022
Get Inflow Ltd.
  • Designed and enhanced the entire digital experience of the Inflow ADHD self-care mobile app and worked on the new experiment with the team in an agile way.
  • Built a complete design system for both mobile and web apps.
  • Conducted user research, user interviews, design sprints, and competitor analysis.
Technologies: Mobile UI, Mobile Design, Direct to Consumer (D2C), Figma, Mobile UX, Wireframing, Mobile Mockups, Health, Health IT, Social Media, Apps, Mobile, WebApp, Workflow, Web Platforms, Web Dashboards, UX Flows, Product Discovery, Chatbots, Journey Mapping, Mobile Prototypes, Minimum Viable Product (MVP), Responsive Web Apps, Pitch Presentations, iOS UI Design, Design Leadership, Rapid Prototyping, Jira, Responsive Design, Component Libraries, Best Practices in Design, Design Ops, Leadership, Style Guides, Heuristics, Ideation, Design Thinking Facilitation, Product Roadmaps, Messaging, User Onboarding, Agile, Interviews, Content Management Systems (CMS), Document Management, Landing Pages, eCommerce Design, Brand Logos, Auditing, User Journey Maps, Enterprise SaaS, AI Design

Head of Product Design

2019 - 2021
Ideate Innovation
  • Assisted clients in creating user-centered products, services, and experiences in fields ranging from financial inclusion, healthcare, and agriculture, to remote banking and digital multimedia distribution.
  • Developed a design strategy, translated user requirements into prototypes, and communicated with the user to craft a valuable experience.
  • Partnered with some of the world's leading non-profits, including the Bill & Melinda Gates Foundation, UNDP, GSMA, and IDEO.org, and major corporations such as Pepsi, Jazz, Telenor, HBL, and MobileLIVE.
Technologies: Figma, Product Design, Design Management, Design Thinking, Design Sprints, Usability Testing, UX Research, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, Interaction Design (IxD), iOS, Android, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, Mobile UI, User Research, User Interviews, Android UI Design, Tablet Design, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Web App UI, Desktop App Design, UI Branding, Redesign, Icon Design, Iconography, UX Wireframes, Web App UX, Branding, App UI, Data Visualization, Information Architecture (IA), Presentation Design, Presentations, Brand Books, Brand Design, Logo Design, Visual Identity, Web App Design, UI Design, Gamification, SaaS Design, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, Design Workshops, Direct to Consumer (D2C), Mobile UI Design, B2C, Tables, UI Prototyping, UI Components, Social Media Platforms, eCommerce, UX Review, Web API, Crypto, Cross-platform UX, System Design, Social Media, Graphic Design, Commercial Real Estate, Web UI Design, Learning Management Systems (LMS), Apps, Illustration, Women's Health, Apple Watch, Fintech, Mobile, WebApp, CRM Design, Workflow, Form Design, Dashboards, Startups, Web Platforms, Web Dashboards, PDF Design, Material Design, UX Flows, Chatbots, Journey Mapping, Mobile Prototypes, Finance, Admin Panels, Web UX, eCommerce UI, Pitch Presentations, Website Redesign, Design Leadership, eCommerce UX, UX Audits, Jira, Responsive Design, Component Libraries, Miro, Best Practices in Design, Leadership, Marketplace Design, Heuristics, Web UX Design, Product Roadmaps, Social Networks, User Onboarding, Agile, Maps, Interviews, UI Templates, Document Management, Landing Pages, Digital Marketing Design, eCommerce Design, Brand Logos, Auditing, UI Audits, User Journey Maps, Complex Application User Interfaces (UI), Enterprise SaaS

Lead Product Designer

2018 - 2019
AT Medics
  • Developed Dr. iQ, a digital platform that enables patients and general practitioners to remotely communicate and prescribe using audio/video appointments, online consultation, and instant message features.
  • Designed and enhanced EZ Analytics' entire digital experience in managing the analytics of NHS clinical commissioning groups records by integrating the Power BI tool.
  • Evolved 38 NHS surgery website designs, empowering its patients through an enhanced patient registration process and several online consultation pathways, including self-help and patient navigation.
Technologies: Design Sprints, Design Thinking, Product Design, Customer Journeys, Product Innovation, Design Systems, Usability Testing, Mobile Prototypes, UX Wireflows, UX Process, Responsive Web Design (RWD), UX Design, Responsive UI, App Design, Native Mobile Apps, Interaction Design (IxD), iOS, Android, Mockups, Mobile Design, User Interface (UI), User Experience (UX), iOS App Design, Android App Design, Mobile UX, Mobile UI, User Research, User Interviews, Android UI Design, Wireframing, High-fidelity Prototypes, MVP Design, Mobile App Design, Dashboard Design, Web App UI, Desktop App Design, UI Branding, Redesign, Icon Design, Iconography, UX Wireframes, Web App UX, Branding, App UI, Information Architecture (IA), Presentation Design, Presentations, Brand Books, Brand Design, Logo Design, Visual Identity, UI Design, Gamification, SaaS Design, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, Design Workshops, Direct to Consumer (D2C), Mobile UI Design, B2C, Tables, UI Prototyping, UI Components, Social Media Platforms, eCommerce, UX Review, Web API, Cross-platform UX, System Design, Social Media, Graphic Design, Commercial Real Estate, Web UI Design, Learning Management Systems (LMS), Apps, Illustration, Women's Health, Apple Watch, Mobile, WebApp, Workflow, Form Design, Dashboards, Startups, Web Platforms, Web Dashboards, Web Page Mockups, Enterprise Design, Material Design, UX Flows, Journey Mapping, Education, Landing Page Design, Responsive Web Apps, Web UI, Figma, Design Leadership, Rapid Prototyping, Adobe Experience Design (XD), Jira, Component Libraries, Best Practices in Design, Invoicing, Leadership, Marketplace Design, Web UX Design, Product Roadmaps, Agile, Interviews, UI Templates, Usability, Digital Marketing Design, eCommerce Design, Brand Logos, UX Research, Auditing, User Journey Maps, Enterprise SaaS

Lead UI/UX Designer

2016 - 2017
Codematics
  • Designed a ubiquitous digital remote experience to transform a conventional Smart TV controller into a Universal IR controller to diminish the use of certain TV controllers being used by 80 million-plus users in 100+ countries. (Universal TV Remote).
  • Worked on the design of a unique blood donation app (The Blood Community) containing all blood donors and their groups in one's vicinity to be accessed instantly.
  • Designed a digital experience for Muslims to offer their prayers attentively as the app auto-silences during prayer timings. (Auto Silence Prayer's App).
Technologies: Design Management, UI Design, UX Design, Mobile Apps, Web Design, UX Process, Adobe Photoshop, Visual Design, App Design, Native Mobile Apps, iOS, Android, Mockups, Mobile Design, User Interface (UI), User Experience (UX), Mobile UX, Mobile UI, User Interviews, Android UI Design, Wireframing, High-fidelity Prototypes, User Flows, MVP Design, Mobile App Design, Dashboard Design, Web App UI, Desktop App Design, UI Branding, Redesign, Icon Design, Iconography, UX Wireframes, Web App UX, Branding, App UI, Presentation Design, Presentations, Brand Books, Brand Design, Logo Design, Visual Identity, Interaction Design (IxD), Gamification, Web Portals, B2B, SaaS, Education Technology (Edtech), Prototyping, Design Workshops, Tables, UI Prototyping, UI Components, Social Media Platforms, eCommerce, UX Review, Web API, Cross-platform UX, System Design, Social Media, Graphic Design, Commercial Real Estate, Web UI Design, Learning Management Systems (LMS), Apps, Illustration, Apple Watch, Mobile, WebApp, Dashboards, Web Platforms, Web Page Mockups, Material Design, Journey Mapping, Mobile Prototypes, Education, Landing Page Design, Responsive Web Apps, Adobe Experience Design (XD), Jira, Leadership, Product Roadmaps, Interviews, Usability, Brand Logos, Auditing
2012 - 2016

Bachelor's Degree in Software Engineering

COMSATS University - Islamabad, Pakistan

JANUARY 2021 - PRESENT

Enterprise Design Thinking Practitioner

IBM

APRIL 2020 - PRESENT

Agile Meets Design Thinking

University of Virginia | via Coursera

SEPTEMBER 2019 - PRESENT

Fundamentals of Digital Marketing

Google

AUGUST 2019 - PRESENT

UX Foundations: Interaction Design

LinkedIn

MAY 2019 - PRESENT

UI Design Patterns for Successful Software (IDF)

Interaction Design Foundation

APRIL 2019 - PRESENT

Google Design Sprint

Google | via UX Pakistan

FEBRUARY 2019 - PRESENT

Become a UX Designer from Scratch

Interaction Design Foundation

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