Sebastian Popritkin, Designer in Buenos Aires, Argentina
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Sebastian Popritkin

Verified Expert  in Design

Product Designer

Location
Buenos Aires, Argentina
Toptal Member Since
April 25, 2019

Sebastian has been creating amazing experiences across industries for 10+ years. As a product designer, he has helped startups and established companies achieve their goals by driving innovation and transforming their culture with a design thinking approach and user-centered design process. His notable clients include Agilis, Avenida.com, BBVA, Crossfinder, Despegar.com, Dressit, EnvíoPack, Medicus, Mercedes-Benz, Santander, Slik, and Tigo.

Portfolio

Work Experience

Lead Product Designer and Owner

2015 - PRESENT
People First
  • Redesigned Carrefour Argentina's eCommerce website to adhere to responsive design standards within a 10-week design sprint.
  • Led the research, designed the UX/UI of the product, and trained Agilis' team using UCD approach.
  • Identified stakeholder needs and goals, and created amazing UX/UI with interactive TV touchscreens for Mercedes-Benz.
  • Led the research, card sorting, user testing, usability reports, and designed hi-fidelity wireframes for Tigo.
  • Redesigned Medicus' website and provided UX research, user testing, user interviews, and collaborative design sessions to create responsive wireframe prototypes.
  • Designed the UX for Slik's employee engagement HR tool in Latam.
  • Mapped the recruitment process and detected pain points for Crossfinder, an HR Marketplace.
  • Developed user personas and benchmarking to define design principles, designed wireframes and prototypes, and helped the CEO clarify product ideas for Dressit.com, an innovative fashion eCommerce company.
Technologies: Design Thinking, Prototyping, Product Design, Adobe Experience Design (XD), Sketch, InVision

Head of Design

2014 - 2015
Avenida.com
  • Led a 360° rebranding project.
  • Designed the Android app and launched Avenida's first app in the Play Store.
  • Redesigned the eCommerce site to be responsive, and led collaborative design sessions with interactive prototypes as deliverables.
  • Designed the pickup stores experience.
  • Led the UX team and trained them on conducting UCD techniques.
Technologies: Design Thinking, Prototyping, Product Design, Adobe Illustrator, Axure, InVision, Sketch

UX Senior Designer

2012 - 2013
Despegar.com/Decolar.com
  • Designed the very first UI of the self-service experience, a key project for this Latam Unicorn.
  • Created a personalized experience in Marketing Newsletters that increased CTR.
Technologies: Prototyping, Product Design, Trello, InVision, Adobe Fireworks
2016 - 2016

Diploma in User Experience Management

UP (Universidad de Palermo) - Buenos Aires, Argentina

2014 - 2015

Diploma in Accessibility and Usability

UTN (Universidad Tecnológica Nacional) - Buenos Aires, Argentina

2013 - 2014

Postgraduate Degree in Marketing Online and Digital Business

ITBA (Instituo Tecnológico de Buenos Aires) - Buenos Aires, Argentina

2008 - 2012

Bachelor's Degree in Graphic Design

UP (Universidad de Palermo) - Buenos Aires, Argentina

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