Sebastian Popritkin
Verified Expert in Design
Product Designer
Buenos Aires, Argentina
Toptal member since April 25, 2019
Sebastian has been creating unique experiences across industries for 10+ years. As a product designer and Webflow Certified Partner, has helped SaaS companies achieve their goals by driving innovation and transforming their culture with a user-centered design process. His notable clients include Avenida.com, BBVA, Buenbit, CommodityAI, Despegar, EnvíoPack, Kolibri, Kuna, Open Earth, Ford, Mercedes-Benz, Nexolution, Papumba, Santander, Slik, and Tigo.
Experience
- User Interface (UI) - 10 years
- User Research - 10 years
- Webflow - 10 years
- User Experience (UX) - 8 years
- Product Design - 7 years
- UX Strategy - 5 years
- Design Thinking - 5 years
- Figma - 4 years
Portfolio
Crossfinder HR Marketplace in Latam
Tigo's ATM UX Research and Prototypes
Carrefour eCommerce Launch Food and Beverages
Work Experience
Co-founder | Webflow-certified Partner
Polonio Agency
- Deesigned websites and provided Webflow development support for Kunacapital.com.
- Introduced a Stripe web-based subscription method through Webflow, to complement those available on Apple and Google stores. Polonio.io/case-studies/papumba.
- Redesigned and launched a new Webflow website for Amigosingleses.com. Migrated WordPress to Webflow with 200+ posts, which were key for SEO.
- Managed website design and Webflow development for Openearth.org.
- Led web design and Webflow development for Faro.plus, as well as for Polonio.io, an on-demand content platform catering to the Hispanic community. Detailed case studies can be found at Polonio.io.
- Managed brand identity, product redesign, and Webflow development for Polonio.io/case-studies/playbuilt.
UI/UX Designer
Caterpillar - SD&D - Cat Digital
- managed UX design, prototyping, and user research for 5+ Caterpillar digital products.
- Collaborated in the design and creation of the Caterpillar Design System for all the new digital products.
- Managed product design for CAT VisionLink® to manage, monitor, and refine construction and heavy-duty equipment utilization through telematics data insights, regardless of fleet size.
Design Director | Co-founder
People First
- Redesigned Carrefour Argentina's eCommerce website to adhere to responsive design standards within a 10-week design sprint.
- Led the research, designed the UI/UX of the product, and trained Agilis' team using the UCD approach.
- Identified stakeholder needs and goals and created amazing UI/UX with interactive TV touchscreens for Mercedes-Benz.
- Led the research, card sorting, user testing, and usability reports and designed high-fidelity wireframes for Tigo.
- Redesigned Medicus' website and provided UX research, user testing, user interviews, and collaborative design sessions to create responsive wireframe prototypes.
- Designed the UX for Slik's employee engagement HR tool in Latam.
- Mapped the recruitment process and detected pain points for Crossfinder, an HR Marketplace.
- Developed user personas and benchmarking to define design principles, designed wireframes and prototypes, and helped the CEO clarify product ideas for Dressit.com, an innovative fashion eCommerce company.
Head of Design
Avenida.com
- Led a 360° rebranding project.
- Designed the Android app and launched Avenida's first app in the Play Store.
- Redesigned the eCommerce site to be responsive, and led collaborative design sessions with interactive prototypes as deliverables.
- Designed the pickup stores experience.
- Led the UX team and trained them on conducting UCD techniques.
UX Senior Designer
Despegar.com/Decolar.com
- Designed the very 1st UI of the self-service experience, a key project for this Latam Unicorn.
- Created a personalized experience in marketing newsletters that increased CTR.
- Acted as a product designer for home, my account, and checkouts.
Education
Diploma in User Experience Management
UP (Universidad de Palermo) - Buenos Aires, Argentina
Diploma in Accessibility and Usability
UTN (Universidad Tecnológica Nacional) - Buenos Aires, Argentina
Postgraduate Degree in Marketing Online and Digital Business
ITBA (Instituo Tecnológico de Buenos Aires) - Buenos Aires, Argentina
Bachelor's Degree in Graphic Design
UP (Universidad de Palermo) - Buenos Aires, Argentina
Skills
Tools
InVision, Sketch, Adobe Experience Design (XD), Adobe Illustrator, InVision App, Adobe Fireworks, Trello, Slack, Zapier
Platforms
Webflow, Figma, Axure, Webflow CMS, Salesforce
Industry Expertise
Human Resources (HR), Food, Food & Beverage, Telecommunications
Other
Web App UX, Web Applications, User Interviews, User Personas, Rapid Prototyping, User Experience (UX), User Research, Design Thinking, User Interface (UI), Product Design, UX Strategy, Startups, UI Design, UX Design, Web Design, Journey Mapping, Content Strategy, Fintech, Agile UX, Lean UX, Analytics, Loans, Mortgages, Interactive Prototypes, User Testing, Landing Pages, Landing Page Optimization, Video Production, Responsive UI, Interaction Design (IxD), eCommerce Design, Responsive Design, Card Sorting, Usability, Collaborative Design, UX Process, Design Sprints, Field Research, High-fidelity Prototypes, Financials, Money Transfers, Mobile Money, Prototyping, UX Prototyping, Usability Heuristics, UI Guidelines, Social Media, Notification Center, Marketplaces, Video Conferencing, Recruiting, Metrics, Reports, Benchmarking, HR Tools, Low-fidelity Prototypes, Workshops, Usability Testing, Employee Engagement, Stripe, GSAP, HubSpot CRM, Localization, Responsive Web Apps, Web App UI, Web App Design, Style Guides, Brand Guidelines, Design Guidelines, UI Style Guides, Machinery, HubSpot, Brand Identity, Digital Brand Identity, Artificial Intelligence (AI)
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