Sebastian Popritkin
Verified Expert in Design
Product Designer
Sebastian has been creating amazing experiences across industries for 10+ years. As a product designer, he has helped startups and established companies achieve their goals by driving innovation and transforming their culture with a design thinking approach and user-centered design process. His notable clients include Agilis, Avenida.com, BBVA, Crossfinder, Despegar.com, Dressit, EnvíoPack, Medicus, Mercedes-Benz, Santander, Slik, and Tigo.
Portfolio
Work Experience
Lead Product Designer and Owner
People First
- Redesigned Carrefour Argentina's eCommerce website to adhere to responsive design standards within a 10-week design sprint.
- Led the research, designed the UX/UI of the product, and trained Agilis' team using UCD approach.
- Identified stakeholder needs and goals, and created amazing UX/UI with interactive TV touchscreens for Mercedes-Benz.
- Led the research, card sorting, user testing, usability reports, and designed hi-fidelity wireframes for Tigo.
- Redesigned Medicus' website and provided UX research, user testing, user interviews, and collaborative design sessions to create responsive wireframe prototypes.
- Designed the UX for Slik's employee engagement HR tool in Latam.
- Mapped the recruitment process and detected pain points for Crossfinder, an HR Marketplace.
- Developed user personas and benchmarking to define design principles, designed wireframes and prototypes, and helped the CEO clarify product ideas for Dressit.com, an innovative fashion eCommerce company.
Head of Design
Avenida.com
- Led a 360° rebranding project.
- Designed the Android app and launched Avenida's first app in the Play Store.
- Redesigned the eCommerce site to be responsive, and led collaborative design sessions with interactive prototypes as deliverables.
- Designed the pickup stores experience.
- Led the UX team and trained them on conducting UCD techniques.
UX Senior Designer
Despegar.com/Decolar.com
- Designed the very first UI of the self-service experience, a key project for this Latam Unicorn.
- Created a personalized experience in Marketing Newsletters that increased CTR.
Education
Diploma in User Experience Management
UP (Universidad de Palermo) - Buenos Aires, Argentina
Diploma in Accessibility and Usability
UTN (Universidad Tecnológica Nacional) - Buenos Aires, Argentina
Postgraduate Degree in Marketing Online and Digital Business
ITBA (Instituo Tecnológico de Buenos Aires) - Buenos Aires, Argentina
Bachelor's Degree in Graphic Design
UP (Universidad de Palermo) - Buenos Aires, Argentina
Experience
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