Seongjoo Jenn Kim, Designer in Vancouver, Canada
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Seongjoo Jenn Kim

Bio

Seongjoo Jenn Kim is a product designer with over 6 years of experience specializing in user-centered, scalable digital products. Their expertise spans AI-driven platforms and fintech, with notable work at MOGO, Late Checkout Agency, and ClickDishes. Jenn led the design of Moka's AI investment platform, increasing the user base by 17% and reducing cancellation rates by 37%.

Portfolio

Work Experience

Senior Product Designer

2026 - 2026
LCA - Late Checkout Agency
  • Led product design for a GPT x Intuit agentic experience, designing conversational AI workflows that integrate with enterprise accounting systems.
  • Defined interaction models and UX patterns for agentic AI features, ensuring intuitive end-user experiences across complex multi-step financial workflows.
  • Collaborated with AI engineers to translate large language model capabilities into accessible, scalable product interfaces.
Technologies: App UX, Artificial Intelligence (AI), Large Language Models (LLMs), Financial UX, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Gamification, Wireframing, MVP Design, Mobile Applications, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, Design Systems, B2B, SaaS, Dashboards, Enterprise SaaS, Prototyping, Personas, User Research, Dashboard Design, UX Audits, UX Wireframes, Web App Design, Landing Pages, Website Design, AI Design, AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, Design Workshops, Customer Journey, Responsive Web Design (RWD), AI Agents, AI-enabled Applications, Chatbot Conversation Design, AI Chatbots, Landing Page Design, Marketplace Design, Websites, B2C, Usability Testing, Claude, WCAG 3, GreenSock Animation Platform (GSAP), Web Animation, Mobile UX Design, User Interviews, Early-stage Startups, High-fidelity Mockups, Research Synthesis, Mobile UX, React, CSS, Mobile App Design, Design Thinking, Agentic AI, Product Leadership, Design Strategy, Product Ideation, High-fidelity Prototypes, Ideation, Design Leadership, Cloud, AI Tools, Executive Presentations, No-code Development, User Experience Design, Stakeholder Management, Web Applications, Onboarding, User Journey Maps, UX Research, Qualitative Research, Quantitative Research, Analytics, Product Analytics, Data Analysis, Shopify, Design, Market Research, App Design, Apps, Software as a Service (SaaS), Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Accessibility, Conversational AI, Usability, User-centered Design (UCD), AI Product Strategy, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational Design, Conversational UX

Product Designer

2025 - 2025
spotlite
  • Redesigned Spotlite.global, an AI-powered model booking platform, optimizing mobile experience and end-to-end booking flow while leveraging AI tools (MCP) to improve engineering efficiency.
  • Worked on mobile optimization for the model booking platform.
  • Handled payment UX and design in local and global payment methods.
Technologies: App UI, Artificial Intelligence (AI), B2B2C, Adobe UX, Web UX, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Gamification, Wireframing, MVP Design, Mobile Applications, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, Design Systems, B2B, SaaS, Dashboards, Prototyping, Personas, User Research, Dashboard Design, UX Audits, UX Wireframes, Web App Design, Landing Pages, AI-powered Product Design, Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, Customer Journey, Responsive Web Design (RWD), AI Agents, AI-enabled Applications, Chatbot Conversation Design, AI Chatbots, Landing Page Design, Marketplace Design, Websites, B2C, Usability Testing, Claude, WCAG 3, Web Animation, Mobile UX Design, User Flows, User Interviews, Early-stage Startups, High-fidelity Mockups, Research Synthesis, Mobile UX, React, CSS, Mobile App Design, Design Thinking, Design Strategy, Product Ideation, High-fidelity Prototypes, Ideation, Cloud, AI Tools, Executive Presentations, No-code Development, User Experience Design, Web Applications, Onboarding, User Journey Maps, Stripe, UX Research, Qualitative Research, Quantitative Research, Analytics, Product Analytics, Data Analysis, Shopify, Design, Market Research, App Design, Apps, Software as a Service (SaaS), Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Accessibility, Conversational AI, Usability, User-centered Design (UCD), AI Product Strategy, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational Design, Conversational UX

Senior Product Designer

2025 - 2025
EverEx
  • Designed healthcare digital products improving usability for patients and providers, focusing on accessibility and regulatory compliance (HIPAA, FDA).
  • Conducted audits of product workflows and design systems, translating findings into actionable design improvements with clinicians and engineers.
  • Delivered features that streamlined patient onboarding and adherence tracking, contributing to measurable improvements in engagement and retention.
Technologies: App UX, App UI, Healthcare Software, B2B2C, Web UX, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Gamification, Wireframing, MVP Design, Mobile Applications, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, Design Systems, B2B, SaaS, Dashboards, Enterprise SaaS, Prototyping, Personas, User Research, Dashboard Design, EMR, Electronic Medical Records (EMR), UX Audits, UX Wireframes, Web App Design, Landing Pages, Website Design, AI Design, AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, Design Workshops, Customer Journey, Responsive Web Design (RWD), AI Agents, AI-enabled Applications, AI Chatbots, Landing Page Design, Healthcare, HIPAA Compliance, Marketplace Design, Websites, B2C, Usability Testing, Audits, Claude, WCAG 3, Web Animation, Mobile UX Design, User Flows, User Interviews, High-fidelity Mockups, Research Synthesis, User Onboarding, Mobile UX, React, CSS, Mobile App Design, Design Thinking, Product Leadership, Design Strategy, Product Ideation, High-fidelity Prototypes, Ideation, Design Leadership, Cloud, AI Tools, Executive Presentations, No-code Development, User Experience Design, Web Applications, Onboarding, User Journey Maps, Android, iOS, UX Research, Qualitative Research, Quantitative Research, Analytics, Product Analytics, Data Analysis, Design, Market Research, App Design, Apps, Software as a Service (SaaS), Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Accessibility, Conversational AI, Usability, User-centered Design (UCD), AI Product Strategy, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational Design, Conversational UX

Lead Product Designer

2022 - 2022
Moka
  • Directed end-to-end design for Moka's AI investment platform, leading to a 17% increase in user base by Q3 2022.
  • Reduced cancellation rates by 37% through UX strategies, A/B testing, and data-driven design improvements.
  • Spearheaded an investment scheduling feature achieving 0% bank disconnection rate. Contributed to a 12% revenue increase including 10% YoY subscription growth.
Technologies: Investment Banking, Funds Flow, Fintech, Fintech Design, App UX, App UI, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Gamification, Wireframing, MVP Design, Mobile Applications, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, Design Systems, Dashboards, Prototyping, Personas, User Research, UX Audits, UX Wireframes, Web App Design, AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, Design Workshops, Customer Journey, Responsive Web Design (RWD), AI-enabled Applications, AI Chatbots, Landing Page Design, Marketplace Design, Websites, B2C, Usability Testing, Audits, WCAG 3, GreenSock Animation Platform (GSAP), Web Animation, Mobile UX Design, User Interviews, High-fidelity Mockups, Mobile UX, React, Mobile App Design, Design Thinking, Design Strategy, Product Ideation, High-fidelity Prototypes, Ideation, Cloud, Executive Presentations, Investor Presentations, Stakeholder Management, Web Applications, Onboarding, Android, iOS, UX Research, Qualitative Research, Analytics, Product Analytics, Data Analysis, Design, Market Research, App Design, Apps, Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Accessibility, Conversational AI, Usability, User-centered Design (UCD), AI Product Strategy, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational UX

Produdct Designer

2019 - 2022
MOGO
  • Redesigned onboarding flows for MOGO and Trade apps, driving 64% member base growth from 1.1 million to 1.85 million within a year.
  • Led design for MOGO's Bitcoin Rewards Program, contributing to a 1,660% increase in MogoCard transaction volume by Q2 2021.
  • Designed gamified CO2 offset and tree planting features tied to card usage, aligning product engagement with MOGO's environmental mission.
Technologies: App UI, Fintech, Fintech Design, User Flows, Desktop App Design, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Educational Platform Design, Web App UX, Gamification, Wireframing, MVP Design, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, Design Systems, Dashboards, Prototyping, Personas, User Research, Dashboard Design, UX Audits, UX Wireframes, Web App Design, Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, AI Chatbots, B2C, Audits, WCAG 3, Web Animation, Mobile UX Design, User Interviews, High-fidelity Mockups, User Onboarding, Mobile App Design, Design Thinking, Design Strategy, Product Ideation, High-fidelity Prototypes, Ideation, Executive Presentations, Stakeholder Management, Onboarding, Android, iOS, Stripe, UX Research, Qualitative Research, Analytics, Data Analysis, Design, Market Research, App Design, Apps, Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Usability, User-centered Design (UCD), App Store Marketing, Marketing Design

Founding Designer

2017 - 2019
ClickDishes
  • Led full 0-to-1 design process for a map-based food ordering app (mobile and web) in collaboration with AliPay, launched in Canada, Japan, and China.
  • Delivered a B2B platform enabling order management and payment settlements for partners.
  • Created the marketing collateral for both online and offline experiences.
Technologies: A/B Testing, Adobe UX, App UI, Agile, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Gamification, Wireframing, MVP Design, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Mobile Design, Design Systems, B2B, Dashboards, Prototyping, Personas, User Research, Dashboard Design, UX Prototyping, GreenSock Animation Platform (GSAP), User Onboarding, Mobile App Design, Design Strategy, Product Ideation, Ideation, Android, iOS, Stripe, UX Research, Qualitative Research, Analytics, Shopify, Design, Market Research, App Design, Apps, Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Usability, User-centered Design (UCD), App Store Marketing, Marketing Design

Marketing Designer

2018 - 2018
Burrard Group
  • Developed high-end real estate ads for Lux Magazine, The Seattle Times, and Xiamen Airlines for a $151.6 million development project.
  • Designed the UX for building elevator kiosk screens for the in-building experience.
  • Produced marketing presentations praised by Sun Hung Kai.
Technologies: Adobe UX, Adobe Illustrator, Adobe Photoshop, App UI, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UX, Wireframing, MVP Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Mobile Design, Design Systems, B2B, Prototyping, User Research, GreenSock Animation Platform (GSAP), Luxury, Product Ideation, Ideation, Investor Presentations, Design, Market Research, App Design, Apps, Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Usability, App Store Marketing, Marketing Design

Education

2016 - 2017

Diploma in New Media Design and Web Development

British Columbia Institute of Technology - Vancouver, Canada

2009 - 2015

Bachelor's Degree in Information Technology

Soongsil University - Seoul, Korea

Skills

Tools

Figma Make, Claude, AI Tools, Sketch, ProtoPie, Adobe Photoshop, Adobe Illustrator, Principle, InVision, Jira, Miro, Lucidchart, FigJam

Languages

CSS, HTML, C, C++, Java, HTML5

Platforms

Figma, GreenSock Animation Platform (GSAP), Webflow, Android, iOS, Shopify

Industry Expertise

Healthcare, Product Ideation

Other

Adobe UX, Artificial Intelligence (AI), Human-computer Interaction (HCI), Web UX, App UX, App UI, B2B2C, Investment Banking, Fintech Design, User Flows, Desktop App Design, Financial UX, User Interviews, Usability Testing, Design Systems, Design Thinking, Agile, Conversion Rate Optimization (CRO), UI Design, UX Design, Web Design, eCommerce Design, eCommerce, Product Design, User Experience (UX), User Interface (UI), Web App UI, Web App UX, Wireframing, MVP Design, Mobile Applications, Web Application Design, Complex Application User Interfaces (UI), Communication, Information Architecture (IA), Companion Software, Mobile Design, B2B, SaaS, Dashboards, Enterprise SaaS, Prototyping, Personas, Data Visualization, User Research, Dashboard Design, UX Audits, UX Wireframes, Web App Design, Landing Pages, Website Design, Branding, AI Design, AI-powered Product Design, Artificial Intelligence as a Service (AIaaS), Systems Thinking, AI Systems, Service Design, Mobile UI Design, Web UI Design, UI Prototyping, UX Prototyping, Conceptual Design, Design Workshops, User Journeys, Journey Mapping, Customer Journey, Responsive Web Design (RWD), AI Agents, AI-enabled Applications, Chatbot Conversation Design, AI Chatbots, Landing Page Design, HIPAA Compliance, Marketplace Design, Websites, B2C, User Personas, Audits, WCAG 3, Functional Testing, Web Animation, Luxury, Mobile UX Design, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Visual Design, High-fidelity Mockups, Interaction Design (IxD), Research Synthesis, User Onboarding, User Behavior, Mobile UX, React, Mobile App Design, Agentic AI, Design Strategy, Brainstorming, High-fidelity Prototypes, Product Strategy, Ideation, Rapid Prototyping, Executive Presentations, No-code Development, User Experience Design, Investor Presentations, Web Applications, Onboarding, User Journey Maps, Workflow Design, Interactive Prototypes, Payment Gateways, Stripe, UX Research, Qualitative Research, Quantitative Research, Analytics, Product Analytics, Data Analysis, Design, Market Research, App Design, Apps, Software as a Service (SaaS), Product Prototyping, UI Audits, Design Sprints, Mobile UI, UI Libraries, Responsive UI, Agile UX, Mobile Apps, Accessibility, Conversational AI, Usability, User-centered Design (UCD), AI Product Strategy, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational Design, Conversational UX, Conversational UI, Prompt Engineering, Framer, A/B Testing, Cross-functional Collaboration, Educational Platform Design, Gamification, Custom CRM Modules, EMR, Electronic Medical Records (EMR), Product Leadership, Design Leadership, Stakeholder Management, Cloud, Accounting, ChatGPT, Large Language Models (LLMs), Healthcare Software, Funds Flow, Fintech, Financial Design, Desktop App Development, Lottie, Surveys, Heatmaps, Behavioral Analysis, WCAG 2, Competitive Analysis, Framer Motion

Experience

  • B2B2C - 9 years
  • Figma - 8 years
  • Desktop App Design - 7 years
  • Fintech Design - 6 years
  • Financial UX - 6 years
  • Investment Banking - 4 years
  • Artificial Intelligence (AI) - 4 years
  • Figma Make - 2 years

Tools

  • Figma Make
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