Sergio Ordonez, Designer in Málaga, Spain
Sergio is available for hire
Hire Sergio

Sergio Ordonez

Verified Expert  in Design


Málaga, Spain
Toptal Member Since
December 23, 2016

Sergio is a creative graphic-web designer and illustrator with more than 18 years of experience as a freelancer—providing cutting-edge graphics and interfaces to brands like Toyota, Hasbro, Salesforce, DBS bank, and Nestlé. He thinks that design should communicate but also decorate. This illustrative approach to design is his distinctive and unmistakable feature. Sergio specializes in illustration, branding, and graphic and web design with a focus on gaming.


Work Experience

Freelance Visual Designer | UX/UI Expert

2003 - PRESENT
  • Provided graphic design services to small and large companies, utilizing my expertise in creating cartoon-style illustrations and logos for clients such as Hasbro, Nestlé, DBS Bank, Salesforce, Maersk, Toyota, and McCormick.
  • Created fun and creative WordPress websites for the past 15 years, consistently delivering high-quality work that met each client's unique needs.
  • Delivered expertise in gamification, retro gaming, and social gaming, with a strong understanding of UX and UI design principles.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Miro, Graphic Design, Cartoons, HTML, CSS, Packaging, WordPress, Custom Logos, Branding, Logo Design, Print Design, Vector Design

Game Designer

2021 - 2023
  • Developed gamification strategies as a UX/UI specialist that increased user engagement while promoting good financial habits.
  • Validated design solutions through user research and prototypes, communicating my work to stakeholders at all levels. Designed a tailored UX/UI, defined tasks, managed projects, and ensured deadlines were met.
  • Designed interfaces and interactions, serving as a link between Toptal members and DBS. I facilitated collaboration between animation, front end, and development teams, delivering assets for development.
Technologies: Game Design, Figma, Design, Illustration, Animation, Game Art, 2D Games, Wireframing, User Interface (UI), User Experience (UX), Character Design, Gamification, Cognitive Psychology, Behavioral Design, User Psychology, Psychology, Cartoons, Trello, Video Games

Visual Designer

2016 - 2021
  • Created the official mascot character Jameel for the professional Saudi Arabian football league sponsored by Toyota and designed the character in various attitudes and poses.
  • Created different collateral designs for Toyota, including illustrations of the Jameel mascot, visuals for animation films, car decals for Toyota events, t-shirts, and banners.
  • Created visuals for pitching Toyota's events in the Middle East.
  • Designed the official sports mascots for all teams in the Saudi Arabia professional football league and others football clubs in Spain, Egypt, and Italy.
Technologies: Adobe Illustrator, Adobe Photoshop, Illustration, Character Design, Cartoons

UI Designer | Visual Designer

2013 - 2016
  • Transformed wireframes the UX team leader provided into visually appealing designs for the startup Alley UI, aiming to make learning branding skills a fun and engaging experience for users.
  • Created all the characters and background illustrations featured in the game and the collateral designs used to promote it.
  • Developed the branding guidelines for the game and ensured their proper application across various collateral designs.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Illustration, User Interface (UI), Wireframing, Game Design, Character Design, Gamification, Cartoons, Trello, Video Games

Lead Concept Artist

2012 - 2012
  • Played a key role in the conceptualization of GREE's new social game, providing the winning proposal for GREE's internal contest.
  • Handled the concept art for characters, environments, and further avatar development according to the company's style guidelines and design processes.
  • Led a team of two artists and provided art direction to ensure that all visual elements of the game aligned with the overall vision and brand.
Technologies: Adobe Illustrator, Adobe Photoshop, Illustration, Illustrator CC, Game Assets, Character Design, Cartoons, Video Games

Art Director

2010 - 2012
  • Handled the graphic web design, illustrations, brand identity, and UI.
  • Played a key role in the conceptualization and adaptation of the app's interface for new clients.
  • Engaged in budget creation and finding and managing artists for specific projects.
Technologies: Adobe Illustrator, Adobe Photoshop, Illustration, User Interface (UI), Wireframing, Illustrator CC, Game Assets, Character Design, Gamification, Cartoons, Trello, Video Games

Lead Artist

2006 - 2007
Funrise Toy
  • Handled the art direction for several brands, including POG Games, Doctor Dreadful, and Hedbanz.
  • Budgeted and managed resources as the lead artist on large projects.
  • Specialized in the creation of brand identity and packaging.
Technologies: Adobe Illustrator, Adobe Photoshop, Illustration, Character Design, Cartoons, Packaging

Junior Graphic Designer

2004 - 2005
Producciones Merlin
  • Collaborated effectively with teams across different departments, including marketing, engineering, and product management, to ensure alignment on project goals and successful outcomes.
  • Successfully managed multiple projects from start to finish, ensuring timely delivery while maintaining high-quality standards.
  • Developed skills in concept art, creating detailed and visually compelling artwork to bring ideas and concepts to life. Used a variety of techniques, including sketches and painting, to produce high-quality visuals.
Technologies: Adobe Illustrator, Adobe Photoshop, Graphic Design
1999 - 2003

Bachelor´s Degree in Psychology in Psychology

Malaga University - Malaga, Spain


B.E. Wiser Program: Behavioral Science Course

BVA Nudge Consulting


Adobe Illustrator, Adobe Photoshop, Illustrator CC, Figma, Trello, Miro, Sketch






Gamification, Cartoons, Game Assets, Cartooning, Graphic Design, User Interface (UI), Illustration, Branding, Game Art, Character Design, Custom Logos, Logo Design, Print Design, Vector Design, Game Design, Desktop Web Design, Mobile Web Design, Wireframing, User Experience (UX), Packaging, Video Games, UX Design, Theme Customization, 2D Games, eCommerce UX, Mobile UX, Cognitive Psychology, Psychology, Behavioral Design, Behavioral Science, User Psychology, Design, Animation, Prototyping, Project Management, User Testing, Cartoon Character Design, Habit Loops

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring