
Shirish Shakya
Verified Expert in Design
Designer
Kelowna, BC, Canada
Toptal member since September 4, 2025
I'm a product designer with a global track record of scaling design systems, accelerating go-to-market by up to two months, and driving double-digit growth in DAUs and revenue. I have a proven ability to lead cross-functional teams, reduce design debt by 40%, and deliver measurable impact through data-led UX strategy.
Portfolio
Work Experience
Web Designer
Thriving Mind Marketing
- Wrote or refined SEO-optimized website copy aligned with therapist voice and branding.
- Conducted client discovery interviews to understand therapeutic approach, niche, and ideal client persona.
- Conducted 1-on-1 SEO consultation sessions and website audits.
- Implemented performance optimizations to improve load speed and user experience.
- Helped therapists refine niche positioning to attract aligned, high-quality client inquiries.
- Managed project timelines and client communication to ensure timely delivery.
- Implemented on-page SEO strategies (keyword research, metadata, headers, internal linking, local SEO optimization).
Product & Web Designer
Hopp
- Redesigned the ambassador platform on the dating application after 15+ user interviews revealed confusing navigation and missing analytics features.
- Rebuilt dashboard with simplified workflow and performance tracking, improving engagement 60% and onboarding 30+ new partners.
- Built a streamlined Figma component library from scratch, standardizing buttons, forms, and navigation patterns; reduced design iteration and developer handoff time by 30%.
- Facilitated cross-functional OKR alignment via sprint planning and stakeholder workshops, enabling an on-time major product release 2 months ahead of schedule.
- Mentored a junior designer through regular design reviews and introduced a QA checklist for design handoffs, reducing revision requests by 40%.
UX Designer
Wedstll
- Created a modular, reusable design system for a cross-platform (iOS & Android) social application by auditing legacy components and collaborating with developers to reduce duplicated work, accelerating velocity and adoption across 4+ product teams.
- Conducted A/B and multivariate testing on onboarding user flow and landing pages to optimize user conversion, increasing mobile subscriptions by 23%.
- Led accessibility and usability improvements across the Peercircle app using WCAG audits and iterative testing, which shortened the onboarding time of new users by 12% and improved App Store ratings.
Product Designer
GlobalyHub
- Defined and executed the UX strategy and information architecture to address fragmented user experiences in enterprise tools, resulting in an 18% increase in feature adoption across 3 major platforms, including an Education Agent CRM system, Agentcis.
- Built and scaled a unified design system in React framework for the Education Agent System from scratch using Figma and Token Studio to solve visual inconsistencies and improve collaboration, achieving 95% visual consistency.
- Collaborated closely with PMs and developers to translate user research into prioritized roadmap features towards onboarding new agents, streamlining workflows, and reducing user task completion time by 22% on critical enterprise tasks.
Product Designer
Proshore
- Redesigned the onboarding user flow of the Shopify app Etsy Integration – DPL to address usability issues identified through analytics and user feedback, resulting in a 20% increase in user retention and a 35% reduction in support tickets.
- Collaborated closely with developers to build a shared front-end component library for a B2B vendor rating system, VRS, through consistent implementation, improving design-to-code fidelity and cutting development time by 25%.
- Led end-to-end user testing sessions—including planning, facilitation, and analysis of the Shopify app —to uncover critical UX friction points over 400+ merchants that directly had high-impact product improvements (4.9/ 5 reviews on Shopify).
Design Lead (Early Career)
Swivt Technologies
- Led design projects for clients across Malaysia, Singapore, and Hong Kong, delivering tailored B2B solutions.
- Led a remote design team, improving workflow efficiency and project delivery speed by 25% across departments.
- Created multiple design guidelines for clients across Asia.
Associate UX Designer
Waayu Studios
- Assisted in conducting user research to identify traveler needs and pain points for a tourism-focused mobile app.
- Supported the design and prototyping of user flows and wireframes, ensuring smooth navigation and improved usability.
- Assisted in designing a design system for a cross-platform application.
Education
Diploma in Project Management
Lambton College - Mississauga, Canada
Bachelors of Business Administration in Business
Tribhuwan University - Kathmandu, Nepal
Skills
Tools
Adobe Photoshop, Illustrator CC, Tokens Studio, Sketch, Adobe Experience Design (XD), Wix, Hotjar, Duda Mobile
Languages
HTML5, CSS, HTML
Platforms
Figma, iOS, Android, Shopify
Other
Chromatic, React-JSS, iOS Guides, Apple Human Interface, Edtech Design, Pharmacy, Responsive Web Design (RWD), Web Design, User Experience (UX), Visual Design, HubSpot, CRM Systems, Landing Page Design, App UX, User Flows, Wireframing, Framer, HubSpot CRM, React, Shopify Polaris, User Interface (UI), Web App Design, AI Automation, Business to Business (B2B), Business Research, Design Systems, Storybook, Metrics-driven Design (MDD), Design Thinking, Interaction Design (IxD), User Research, A/B Testing, Next.js, Token Design, Prototyping, User Testing, User Interviews, UI Design, Product Management, Agile, Scrum, Waterfall Methodology, Project Management, Material Design, User Roles, Research, Usability, Web UX, Vendor Selection, Vendors & Suppliers, Bootstrap, SaaS, SaaS UX Consulting, eCommerce, Higher Education, Agency, UX Design
Experience
- Design Thinking - 6 years
- Figma - 5 years
- Tokens Studio - 4 years
- Storybook - 4 years
- User Research - 4 years
- Design Systems - 4 years
- Shopify Polaris - 4 years
- React - 3 years
Tools
- Tokens Studio
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