Shirley Lei
Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since March 21, 2022
Shirley is a product and UX designer with six years of designing impactful customer experiences. She is skilled in design thinking, product-system design, UX framework, and interaction design. She has been building digital products and designing prototypes for leading Fortune 500 companies by leveraging the human-centered design approach. Shirley has a strong design background with a master's degree from the University of Washington and graduated from the School of Design at Harvard University.
Portfolio
IQOS Japan Website
Apartment Purchase Experience Redesign
Onboarding Experience for Woven City in Fuji
Experience
- Adobe Creative Suite - 9 years
- UX Design - 6 years
- Sketch - 5 years
- UX Prototyping - 5 years
- Design Thinking - 5 years
- Design Research - 4 years
- Figma - 4 years
- Interaction Design (IxD) - 3 years
Tools
- Sketch
- Adobe Creative Suite
Work Experience
Senior UX Designer
Publicis Sapient
- Designed IQOS.JP website used by 5-6 million users in the country.
- Built the design library for Japan's most extensive electronic cigarette company, including colors and typography, design elements, and other guidelines.
- Created the UX strategy on the LINE platform for Louis Vuitton and identified potentials for their digital sales in their Japanese market.
UX Designer
Designit
- Created a new service journey for the biggest real estate company in Japan, Mitsubishi real estate, to improve their sales apartment process.
- Designed a digital art archive for Keio University's art department used by 40,000 students and the faculty.
- Redesigned digital applications to provide a better service experience for clients like Honda, Sony, and Omron.
Experience Designer
Gensler
- Identified technology solutions for spatial interface and applications for Estee Lauder Japan.
- Created user stories and customer journeys for Starbucks and Uniqlo global flagship stores.
- Produced experience strategy cards and experience index for Gensler's internal research projects.
Education
Master's Degree in Interaction Design
University of Washington - Seattle, WA, USA
Bachelor's Degree in Design
University of Virginia - Charlottesville, VA, USA
Certifications
Salesforce Marketing Cloud Email Marketing Specialist
Salesforce
Skills
Tools
Adobe Experience Design (XD), Sketch, Adobe Creative Suite
Platforms
Figma
Industry Expertise
Electronics, Automotive, App Redesign
Other
B2C Marketing, Interaction Design (IxD), UI Design, Responsive Web Design (RWD), User Interface (UI), Web App UX, Wireframing, Prototyping, Design Research, Design Thinking, Web App Design, UX Audits, Website Optimization, Web App UI, High-fidelity Mockups, Websites, Web UI Design, Usability Testing, UX Design, UX Prototyping, Ideation, Strategic Design, Web Design, System Design, Web UX Design, Service Design, User Research, App Design, User Experience (UX), Design Systems, Mobile UI, Design Localization, Art, Digital Libraries, Higher Education, App UI, Cars, Customer Portals, Loyalty Programs, Residential Real Estate, Service, Amusement Parks, Multimedia, Experience Design, Navigation, Mapping, Onboarding, Login Screens, Login & Registration, App UX, Digital
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