Shorouk is available for hire
Hire ShoroukShorouk Nasr
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since January 20, 2022
Bio
Shorouk is a senior product designer driven by solving real problems through intuitive, user-centric design. With expertise in portals and mobile, she excels at strategic design and cross-functional collaboration. Beyond execution, she enhances team processes and mentors designers. Passionate about education and research-driven design, Shorouk ensures solutions align with user needs and business goals. Her goals are to collaboratively innovate and create impactful, user-focused experiences.
Portfolio
Hotdesk Website
BookingAdobe Experience Design (XD)Usability TestingCompetitor Analysis & ProfilingHotjarUI Design+ 33 more
Healthy & Tasty | Mobile App
eCommerceAdobe Experience Design (XD)User TestingMobile UIPrototypingFood Delivery Services+ 26 more
ValU | Website
Adobe Experience Design (XD)Responsive UIPrototypingDesign SystemsUser Experience (UX)Responsive Web Design (RWD)+ 23 more
Experience
- Mobile Apps - 5 years
- User Experience (UX) - 4 years
- Portals - 3 years
- Research - 3 years
- Fintech - 3 years
- Sketch - 2 years
- Product Requirements Documentation (PRD) - 1 year
- Figma - 1 year
Tools
- Sketch
Work Experience
Product Designer
2022 - 2025
Khazna
- Redesigned the courier portal, creating a mobile-first experience that improved on-ground sales efficiency and streamlined the registration process.
- Optimized the registration flow, restructuring the journey to reduce drop-off rates from 50% to 19%, improving user onboarding and data capture.
- Introduced a scalable design system and standardized UI components and patterns, ensuring consistency and efficiency across multiple product teams.
Technologies: Figma, Product Requirements Documentation (PRD), Design, Product Design, User Research, Framer, MVP Design
Product Designer
2020 - 2021
Simpleia
- Tested websites at different design and production stages to assess conformance with designs.
- Researched and proposed new solutions to make websites more user-friendly.
- Utilized Google Analytics and Hotjar to monitor websites and recommended strategies to improve performance.
- Devised site maps, user flows, wireframes, and mockups for designs based on proven methodologies, stakeholder requests, and end-user feedback.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Evaluated user research with user-interview to convert abstract ideas and requirements into information architecture.
- Analyzed existing interfaces to detect user pain points, recommending design changes and iterative updates.
Technologies: Figma, Adobe Experience Design (XD), Jira, Marvel App, Illustrator CC, Sketch, Photoshop CC, Miro, Slack, Product Design, Responsive Web Design (RWD), UX Design, Dashboard Design, Data Visualization, User Interface (UI), Scheduling, Mobile Apps, Nutrition & Supplements, Results-focused Design, Userberry, Food Delivery Services, Tracking, Artificial Intelligence (AI), Documentaries, Id, Digital Banking, Product Delivery, User Stories, WebApp, UX Sketching, Agile, Funnel Analysis, Heatmaps, User Experience (UX), Conversion Rate, Ratings, Categorization, User Profiles, Data Analysis, Light UI, Dark UIs, Login Screens, Forms, Dashboards, Responsive UI, Wireframing, User Testing, eCommerce, Mobile UI, User Research, Design, Hotjar, Competitor Analysis & Profiling, Heuristics, Usability Testing, Booking, Desktop, Prototyping, UI Design, UX Wireflows, Research, Design Systems, B2C, Web App Design, Mobile UX, Visual Design, Marketplace Platforms, Web Design, Sitemaps, Mobile Design, UX Research, Landing Page Design, Website Redesign, Mobile App Design, iOS, Android, Conversion Rate Optimization (CRO), Educational Portals, Web App UX, Web App UI, B2B, Tablet Design, MVP Design
UI/UX Designer
2019 - 2020
Fabrica Dev
- Communicated with a product manager to translate project requirements and business objectives into polished user interfaces.
- Devised site maps, wireframes, and mockups for designs based on stakeholder requests and end-user feedback.
- Analyzed existing interfaces to detect user pain points, recommending design changes and iterative updates.
- Researched and proposed new solutions to make the website more user-friendly.
- Collaborated closely with developers to implement and maintain the business scope.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Product Design, Responsive Web Design (RWD), UX Design, Dashboard Design, Data Visualization, User Interface (UI), Scheduling, Mobile Apps, Food Delivery Services, Documentaries, Id, Digital Banking, Product Delivery, WebApp, UX Sketching, User Experience (UX), Ratings, Categorization, User Profiles, Data Analysis, Login Screens, Forms, Dashboards, Responsive UI, Wireframing, Live Chat, eCommerce, Mobile UI, User Research, Zeplin, Competitor Analysis & Profiling, Booking, Desktop, Prototyping, UI Design, UX Wireflows, Research, Design Systems, Slack, B2C, Web App Design, Mobile UX, Visual Design, Marketplace Platforms, Web Design, Sitemaps, Mobile Design, UX Research, Landing Page Design, Website Redesign, Mobile App Design, iOS, Android, CRM Design, Web App UX, Web App UI, B2B
UI/UX Designer
2019 - 2019
Leader Group
- Designed website layouts, templates, and unique branded looks.
- Researched and designed mobile apps for government apps.
- Designed creative digital displays used in online advertising for local businesses. Designed creative digital displays used in online advertising for businesses.
- Put together videos for social media, advertising, and informational purposes.
- Communicated with product managers to translate project requirements into polished user interfaces.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Product Design, UX Design, Data Visualization, User Interface (UI), Scheduling, Mobile Apps, Results-focused Design, Food Delivery Services, Documentaries, UX Sketching, User Experience (UX), Categorization, User Profiles, Data Analysis, Login Screens, Forms, Dashboards, eCommerce, Mobile UI, User Research, Prototyping, UI Design, B2C, Mobile UX, Visual Design, Web Design, Mobile Design, UX Research, Landing Page Design, Website Redesign, Mobile App Design, iOS, Android, Web App UX, Web App UI, Tablet Design
UI/UX Designer
2018 - 2019
UFlare
- Designed website layouts, templates, and unique branded looks.
- Created designs and collaborated with the technical team to complete projects.
- Developed creative design for print materials, brochures, banners, and signs.
- Created videos for use in prototype demo of the product.
- Researched trends and projected changes to capitalize on emerging opportunities for clients.
- Attended the client’s meetings and participated in their user needs.
- Put together videos for social media, advertising, and informational purposes.
- Held a seminar to colleagues and delivered a pre-presentation on what UI/UX mean.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Sketch, Product Design, Responsive Web Design (RWD), UX Design, Dashboard Design, Data Visualization, User Interface (UI), Mobile Apps, Nutrition & Supplements, Results-focused Design, Food Delivery Services, Product Delivery, User Stories, WebApp, UX Sketching, Agile, User Experience (UX), Categorization, User Profiles, Data Analysis, Dark UIs, Light UI, Login Screens, Forms, Dashboards, Responsive UI, Wireframing, Live Chat, eCommerce, Mobile UI, User Research, Zeplin, Usability Testing, Booking, Desktop, Prototyping, UI Design, Research, Design Systems, Slack, Human-computer Interaction (HCI), Jira, B2C, Web App Design, Mobile UX, Visual Design, Marketplace Platforms, Web Design, Sitemaps, Mobile Design, UX Research, Landing Page Design, Website Redesign, Mobile App Design, iOS, Android, Educational Portals, WordPress, CRM Design, Web App UX, Web App UI, B2B
Graphic Designer
2017 - 2018
EasySchools
- Designed website layouts, templates, and unique branded looks.
- Created designs and collaborated with the technical team to complete projects.
- Created videos for use in prototype demo of the product.
- Developed creative design for print materials, brochures, banners, and signs.
- Researched trends and projected changes to capitalize on emerging opportunities for clients.
- Put together videos for social media, advertising, and informational purposes.
Technologies: Adobe Experience Design (XD), Illustrator CC, Photoshop CC, Responsive Web Design (RWD), Dashboard Design, Data Visualization, User Interface (UI), Scheduling, Mobile Apps, Documentaries, WebApp, Categorization, User Profiles, Dark UIs, Light UI, Login Screens, Forms, Dashboards, Responsive UI, Live Chat, eCommerce, Mobile UI, Desktop, Prototyping, UI Design, B2C, Web App Design, Mobile UX, Visual Design, Marketplace Platforms, Web Design, Mobile Design, Landing Page Design, Website Redesign, Mobile App Design, iOS, Android, Educational Portals, CRM Design, Web App UX, Web App UI, B2B
Graphic Designer
2017 - 2017
Webdroid
- Started this startup company with my friends. I was the only designer there, so I designed everything for our company.
- Designed logos for the workplace that we used to work in.
- Designed images for social media, advertising, and informational purposes.
Technologies: Illustrator CC, Photoshop CC, User Interface (UI), Mobile Apps, Login Screens, UI Design, B2C, Mobile UX, Visual Design, Web Design, Mobile Design, Landing Page Design, Mobile App Design
Education
2013 - 2017
Bachelor's Degree in Computer Science
The British University in Egypt - Cairo, Egypt
Certifications
JUNE 2023 - PRESENT
Service Design for the Real World: A Practical Introduction
Udemy
JUNE 2021 - PRESENT
Foundations of User Experience (UX) Design
Coursera
JANUARY 2021 - MARCH 2021
UX Design Masterclass (UXDMC)
UX Design Masterclass
AUGUST 2018 - DECEMBER 2018
User Experience (UX): The Ultimate Guide to Usability and UX
Udemy
Skills
Tools
Adobe Experience Design (XD), Sketch, Jira, Slack, Zeplin, Photoshop CC, Illustrator CC, Miro, Marvel App, Hotjar, Balsamiq, Google Docs
Platforms
Desktop, iOS, Android, Figma, Userberry, WordPress
Languages
Id
Other
UI Design, Mobile UI, Wireframing, Responsive UI, Forms, Login Screens, Categorization, User Experience (UX), Mobile Apps, User Interface (UI), UX Design, Product Design, B2C, Web App Design, Mobile UX, Visual Design, Marketplace Platforms, Web Design, Mobile Design, Landing Page Design, Website Redesign, Mobile App Design, Web App UX, Web App UI, Human-computer Interaction (HCI), Information Architecture (IA), Design Systems, Research, UX Wireflows, Prototyping, Booking, Usability Testing, Competitor Analysis & Profiling, User Research, eCommerce, User Testing, Live Chat, Dashboards, Light UI, Data Analysis, User Profiles, Ratings, UX Sketching, WebApp, User Stories, Product Delivery, Documentaries, Food Delivery Services, Redesign, Results-focused Design, Data Visualization, Dashboard Design, Sitemaps, UX Research, Conversion Rate Optimization (CRO), Educational Portals, CRM Design, B2B, Tablet Design, Dark UIs, Fintech, Portals, UX Audits, MVP Design, Information Systems, Conversion Rate, Heatmaps, Funnel Analysis, Agile, Digital Banking, Tracking, User Flows, Nutrition & Supplements, Scheduling, Responsive Web Design (RWD), Design, Heuristics, Artificial Intelligence (AI), Product Requirements Documentation (PRD), Service Design, Ideation, Customer Site Visits, User Interviews, Mobile First, foundation domain, User Registration, drop off rate, Service Blueprints, stalk holder review, Product Launch, Validation, Framer
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