Verified Expert in Design
Stan is a product design consultant focused on growing SaaS businesses with conversion and retention optimization. In his five-year career, he's helped companies like Mastercard, Hint, OLX, TomTom, and OLX to craft experiences connecting user needs with business objectives. His ultimate goal is to provide a tangible ROI by diving deep into your business processes, understanding current struggles, and solving them with the design that converts.
Mentalcall | Connecting Mental Health Patients With Licensed Psychologists
Hint | Powering Direct Primary Care Billing In The USA
NDA Project | Smart eCommerce Shopping Assistant
Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)
Clients (via Toptal)
- Designed the FastFlatFee platform, it allows regular people to sell their property in the USA without realtors. Also redesigned all the landing pages, improving the conversion rates in the sales funnel.
- Designed Hilfio, smart shopping assistant platform white-labeled for Siroop pilot (the biggest Swiss eCommerce website).
- Worked with the Hint Health product team on redesigning the enrollment flow for new patients, creating a new long-term vision and product roadmap, developing a new "care communities" functionality, and implementing dozens of other minor backlog features.
- Designed the Artefactorist platform and sales funnel. Their marketplace product allows people to create customized furniture from scratch and get it built by small manufacturers.
- Created a free detailed guide revealing a battle-tested process proven to increase conversion and retention rates in any SaaS product by at least 30%.
- Launched a collection of 80+ best-practices for skyrocketing conversion and retention in any SaaS product.
- Revealed thousands of product design issues that were causing SaaS product customers to leave landing pages, closing free trial sign-up flow, ignoring paid upgrades, or churning too early with our 30 days of research.
- Enabled SaaS companies to grow without chasing new customers all the time with ongoing optimization.
UX Designer and Consultant
- Researched about UX methods and made a design for the Mastercard MoneySend promo page and landing page.
- Conducted the research and consulted with a European bank for the reconstruction and development for their new UX/UI strategy.
- Devised a UX strategy for email marketing campaigns for Silpo (one of the biggest supermarkets chains in Ukraine).
- Crafted the UX research and design for the new product of OLX (selling flats in new buildings). OLX is one of the biggest marketplaces in the world.
- Redesigned a core product (a dashboard).
- Created a new design for the landing and informational pages.
- Refreshed the designs for the personal and profile pages.
- Developed a design strategy for the new products (iAm, knowledge, dorms, donors, dating, HR, and co-workers).
Co-founder | Product Designer
- Developed the UX of a product from scratch.
- Had a full impact on the product strategy, visual appearance, and branding.
- Was involved in the marketing and PR activities.
- Conducted user testing and extensive user research.
Bachelor's Degree in UX Design
The Hague University of Applied Sciences - The Hague, Netherlands
CXL Certified Conversion Optimization Specialist
Building and Scaling CRO Programs
Psychology and Neuroscience for CRO
Advanced Experimentation Analysis
Landing Page Optimization
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