Stan is a product design consultant focused on growing SaaS businesses with conversion and retention optimization. In his five-year career, he's helped companies like Mastercard, Hint, OLX, TomTom, and OLX to craft experiences connecting user needs with business objectives. His ultimate goal is to provide a tangible ROI by diving deep into your business processes, understanding current struggles, and solving them with the design that converts.
Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)
2017 - PRESENT
Clients (via Toptal)
Designed the FastFlatFee platform, it allows regular people to sell their property in the USA without realtors. Also redesigned all the landing pages, improving the conversion rates in the sales funnel.
Designed Hilfio, smart shopping assistant platform white-labeled for Siroop pilot (the biggest Swiss eCommerce website).
Worked with the Hint Health product team on redesigning the enrollment flow for new patients, creating a new long-term vision and product roadmap, developing a new "care communities" functionality, and implementing dozens of other minor backlog features.
Designed the Artefactorist platform and sales funnel. Their marketplace product allows people to create customized furniture from scratch and get it built by small manufacturers.
Technologies: Figma, Sketch, InVision, Zeplin, Google Drive, Jira, Asana
2017 - PRESENT
Created a free detailed guide revealing a battle-tested process proven to increase conversion and retention rates in any SaaS product by at least 30%.
Launched a collection of 80+ best-practices for skyrocketing conversion and retention in any SaaS product.
Revealed thousands of product design issues that were causing SaaS product customers to leave landing pages, closing free trial sign-up flow, ignoring paid upgrades, or churning too early with our 30 days of research.
Enabled SaaS companies to grow without chasing new customers all the time with ongoing optimization.
Shopify merchants have achieved more than $40 billion in sales, but with poorly executed UX design being one of the biggest contributors to abandoned checkouts, it’s clear that superior UX can boost this statistic even further.
eCommerce UX – Essential Design Strategies and Principles (Publication)
eCommerce sales are expected to more than double by 2021. eCommerce retailers and designers who pay close attention to user experience and follow eCommerce UX design principles can capitalize on this growth.
Bachelor's degree in UX Design
2016 - 2019
The Hague University of Applied Sciences - The Hague, Netherlands