Stan Prysiazhniuk

Designer in The Hague, Netherlands

Member since September 8, 2017

Stan is a product design consultant focused on growing SaaS businesses with conversion and retention optimization. In his five-year career, he's helped companies like Mastercard, Hint, OLX, TomTom, and OLX to craft experiences connecting user needs with business objectives. His ultimate goal is to provide a tangible ROI by diving deep into your business processes, understanding current struggles, and solving them with the design that converts.

UI Design UX Design Product Design eCommerce Design SaaS Design SaaS Prototyping Sketch Figma Wireframing UX Research Personas User Flows Sitemaps Mockups Show more

Stan is now available for hire

Hire Stan

Portfolio

Digital Design

Mentalcall | Connecting Mental Health Patients With Licensed Psychologists
- UX Design
- Product Design
- Wireframing
- User Flows
- eCommerce
- SaaS
- Mockups
- User Interviews
- Responsive Design
- User Stories
- Personas
- Healthcare
- Conversion Rate Optimization (CRO)
- Sitemaps
- Platform Design
- Ethnography
- Competitor Analysis & Profiling
- Marketplaces
- UI Design
FastFlatFee | Sell Your Real Estate Without a Realtor
- SaaS Design
- Conversion Rate Optimization (CRO)
- Product Design
- UX Design
- UI Design
- Ethnography
- Competitor Analysis & Profiling
- Personas
- Roadmaps
- Strategy
- User Stories
- User Flows
- Sitemaps
- Wireframing
- Mockups
- Responsive Design
- Real Estate
- Platform Design
Hint | Powering Direct Primary Care Billing In The USA
- SaaS Design
- Conversion Rate Optimization (CRO)
- Product Design
- UX Design
- UI Design
- Competitor Analysis & Profiling
- Personas
- Roadmaps
- Strategy
- User Stories
- User Flows
- Sitemaps
- Wireframing
- Mockups
- Responsive Design
- Healthcare
- Health Insurance
- Health & Wellness
Artefactorist | Create Your Dream Furniture
- SaaS Design
- Conversion Rate Optimization (CRO)
- Product Design
- UX Design
- UI Design
- Ethnography
- Competitor Analysis & Profiling
- Personas
- User Stories
- User Flows
- Information Architecture (IA)
- Brainstorming
- Wireframing
- Mockups
- Prototyping
- User Testing
- Luxury Industry
NDA Project | Smart eCommerce Shopping Assistant
- SaaS Design
- Conversion Rate Optimization (CRO)
- Product Design
- UX Design
- UI Design
- Ethnography
- Competitor Analysis & Profiling
- Personas
- User Stories
- User Flows
- Information Architecture (IA)
- Brainstorming
- Wireframing
- Mockups
- Prototyping
- User Testing
YourLastHost | Best On-Demand SaaS Hosting
- SaaS Design
- Conversion Rate Optimization (CRO)
- Product Design
- UX Design
- UI Design
- Ethnography
- Competitor Analysis & Profiling
- Personas
- User Stories
- User Flows
- Information Architecture (IA)
- Brainstorming
- Wireframing
- Mockups
- Prototyping
- User Testing
- Luxury Industry
Petty | Pet Health Tracker For Vets And Pet Owners
- SaaS Design
- Product Design
- UX Design
- UI Design
- Ethnography
- Competitor Analysis & Profiling
- Personas
- User Stories
- User Flows
- Information Architecture (IA)
- Brainstorming
- Wireframing
- Mockups
- Prototyping
- User Testing

Employment

Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)
2017 - PRESENT
Clients (via Toptal)
- Designed the FastFlatFee platform, it allows regular people to sell their property in the USA without realtors. Also redesigned all the landing pages, improving the conversion rates in the sales funnel.
- Designed Hilfio, smart shopping assistant platform white-labeled for Siroop pilot (the biggest Swiss eCommerce website).
- Worked with the Hint Health product team on redesigning the enrollment flow for new patients, creating a new long-term vision and product roadmap, developing a new "care communities" functionality, and implementing dozens of other minor backlog features.
- Designed the Artefactorist platform and sales funnel. Their marketplace product allows people to create customized furniture from scratch and get it built by small manufacturers.
Technologies: Asana, Jira, Google Drive, Zeplin, InVision, Sketch, Figma
Founder
2017 - PRESENT
Foundkit
- Created a free detailed guide revealing a battle-tested process proven to increase conversion and retention rates in any SaaS product by at least 30%.
- Launched a collection of 80+ best-practices for skyrocketing conversion and retention in any SaaS product.
- Revealed thousands of product design issues that were causing SaaS product customers to leave landing pages, closing free trial sign-up flow, ignoring paid upgrades, or churning too early with our 30 days of research.
- Enabled SaaS companies to grow without chasing new customers all the time with ongoing optimization.
Technologies: Semplice, VWO, Facebook Ads, Eventbrite, WordPress, Figma
UX Designer and Consultant
2016 - 2017
Aimbulance
- Researched about UX methods and made a design for the Mastercard MoneySend promo page and landing page.
- Conducted the research and consulted with a European bank for the reconstruction and development for their new UX/UI strategy.
- Devised a UX strategy for email marketing campaigns for Silpo (one of the biggest supermarkets chains in Ukraine).
- Crafted the UX research and design for the new product of OLX (selling flats in new buildings). OLX is one of the biggest marketplaces in the world.
Technologies: InVision, Sketch
UX Designer
2016 - 2017
Ethoos
- Redesigned a core product (a dashboard).
- Created a new design for the landing and informational pages.
- Refreshed the designs for the personal and profile pages.
- Developed a design strategy for the new products (iAm, knowledge, dorms, donors, dating, HR, and co-workers).
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch
Co-founder | Product Designer
2014 - 2017
Persollo
- Developed the UX of a product from scratch.
- Had a full impact on the product strategy, visual appearance, and branding.
- Was involved in the marketing and PR activities.
- Conducted user testing and extensive user research.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch

Other Experience

Shopify Design Tips and UX Best Practices (Publication)
https://www.toptal.com/designers/shopify-website-design/shopify-design-tips
Shopify merchants have achieved more than $40 billion in sales, but with poorly executed UX design being one of the biggest contributors to abandoned checkouts, it’s clear that superior UX can boost this statistic even further.
E-commerce UX: Essential Design Strategies and Principles (Publication)
https://www.toptal.com/designers/e-commerce/ecommerce-ux-design-principles
E-commerce sales are expected to more than double by 2021. E-commerce retailers and designers who pay close attention to user experience and follow e-commerce UX design principles can capitalize on this growth.

Education

Bachelor's Degree in UX Design
2016 - 2019
The Hague University of Applied Sciences - The Hague, Netherlands

Certifications

CXL Certified Conversion Optimization Specialist
DECEMBER 2019 - PRESENT
CXL Institute
Applied neuromarketing
DECEMBER 2019 - PRESENT
CXL Institute
Building and Scaling CRO Programs
DECEMBER 2019 - PRESENT
CXL Institute
Personalization
DECEMBER 2019 - PRESENT
CXL Institute
Psychology and Neuroscience for CRO
DECEMBER 2019 - PRESENT
CXL Institute
Advanced Experimentation Analysis
NOVEMBER 2019 - PRESENT
CXL Institute
Form Optimization
NOVEMBER 2019 - PRESENT
CXL Institute
Landing Page Optimization
NOVEMBER 2019 - PRESENT
CXL Institute

Experience

UI Design6 years
Product Design6 years
UX Design6 years
User Testing5 years
eCommerce Design5 years
UX Research5 years
SaaS Design5 years
Conversion Rate Optimization (CRO)3 years

Location

To view more profiles

Join Toptal

Share it with others

Designer in The Hague, Netherlands

Portfolio

Employment

Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)

Founder

UX Designer and Consultant

UX Designer

Co-founder | Product Designer

Other Experience

Education

Certifications

Experience

Location