Publication
Shopify Design Tips and UX Best Practices
https://www.toptal.com/designers/shopify/shopify-design-tips
Stan is currently unavailable
Stan Prysiazhniuk
Verified Expert in Design
Designer
The Hague, Netherlands
Toptal member since September 8, 2017
Bio
Stan is a product design consultant focused on growing SaaS businesses with conversion and retention optimization. In his five-year career, he's helped companies like Mastercard, Hint, OLX, TomTom, and OLX to craft experiences connecting user needs with business objectives. His ultimate goal is to provide a tangible ROI by diving deep into your business processes, understanding current struggles, and solving them with the design that converts.
Experience
- Product Design - 6 years
- UX Design - 6 years
- UI Design - 6 years
- UX Research - 5 years
- User Testing - 5 years
- eCommerce Design - 5 years
- SaaS Design - 5 years
- Conversion Rate Optimization (CRO) - 3 years
Portfolio
Hint | Powering Direct Primary Care Billing In The USA
SaaS DesignConversion Rate Optimization (CRO)Product DesignUX DesignUI DesignCompetitor Analysis & Profiling+ 12 more
Work Experience
Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)
2017 - PRESENT
Clients (via Toptal)
- Designed the FastFlatFee platform, it allows regular people to sell their property in the USA without realtors. Also redesigned all the landing pages, improving the conversion rates in the sales funnel.
- Designed Hilfio, smart shopping assistant platform white-labeled for Siroop pilot (the biggest Swiss eCommerce website).
- Worked with the Hint Health product team on redesigning the enrollment flow for new patients, creating a new long-term vision and product roadmap, developing a new "care communities" functionality, and implementing dozens of other minor backlog features.
- Designed the Artefactorist platform and sales funnel. Their marketplace product allows people to create customized furniture from scratch and get it built by small manufacturers.
Technologies: Asana, Jira, Google Drive, Zeplin, InVision, Sketch, Figma
Founder
2017 - PRESENT
Foundkit
- Created a free detailed guide revealing a battle-tested process proven to increase conversion and retention rates in any SaaS product by at least 30%.
- Launched a collection of 80+ best-practices for skyrocketing conversion and retention in any SaaS product.
- Revealed thousands of product design issues that were causing SaaS product customers to leave landing pages, closing free trial sign-up flow, ignoring paid upgrades, or churning too early with our 30 days of research.
- Enabled SaaS companies to grow without chasing new customers all the time with ongoing optimization.
Technologies: Semplice, VWO, Facebook Ads, Eventbrite, WordPress, Figma
UX Designer and Consultant
2016 - 2017
Aimbulance
- Researched about UX methods and made a design for the Mastercard MoneySend promo page and landing page.
- Conducted the research and consulted with a European bank for the reconstruction and development for their new UX/UI strategy.
- Devised a UX strategy for email marketing campaigns for Silpo (one of the biggest supermarkets chains in Ukraine).
- Crafted the UX research and design for the new product of OLX (selling flats in new buildings). OLX is one of the biggest marketplaces in the world.
Technologies: InVision, Sketch
UX Designer
2016 - 2017
Ethoos
- Redesigned a core product (a dashboard).
- Created a new design for the landing and informational pages.
- Refreshed the designs for the personal and profile pages.
- Developed a design strategy for the new products (iAm, knowledge, dorms, donors, dating, HR, and co-workers).
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch
Co-founder | Product Designer
2014 - 2017
Persollo
- Developed the UX of a product from scratch.
- Had a full impact on the product strategy, visual appearance, and branding.
- Was involved in the marketing and PR activities.
- Conducted user testing and extensive user research.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch
Other Experience
Education
2016 - 2019
Bachelor's Degree in UX Design
The Hague University of Applied Sciences - The Hague, Netherlands
Certifications
DECEMBER 2019 - PRESENT
CXL Certified Conversion Optimization Specialist
CXL Institute
DECEMBER 2019 - PRESENT
Applied neuromarketing
CXL Institute
DECEMBER 2019 - PRESENT
Building and Scaling CRO Programs
CXL Institute
DECEMBER 2019 - PRESENT
Personalization
CXL Institute
DECEMBER 2019 - PRESENT
Psychology and Neuroscience for CRO
CXL Institute
NOVEMBER 2019 - PRESENT
Advanced Experimentation Analysis
CXL Institute
NOVEMBER 2019 - PRESENT
Form Optimization
CXL Institute
NOVEMBER 2019 - PRESENT
Landing Page Optimization
CXL Institute
Skills
Tools
Sketch, InVision, Jira, Slack, Google Docs, Adobe Illustrator, Zeplin, Asana
Platforms
Figma, MacOS, WordPress
Languages
HTML, CSS, JavaScript
Industry Expertise
Real Estate, Healthcare, Health & Wellness
Other
eCommerce Design, Conversion Rate, SaaS Design, SaaS, Conversion Rate Optimization (CRO), Return on Invested Capital (ROIC), Business Analysis, Prototyping, UI Design, Competitor Analysis & Profiling, UX Design, Product Design, User Testing, Ethnography, Data Analysis, Wireframing, Heuristic Evaluation, UX Research, A/B Testing, Eventbrite, Facebook Ads, VWO, Semplice, Google Drive, Personas, Roadmaps, Strategy, User Stories, User Flows, Sitemaps, Mockups, Responsive Design, Platform Design, Information Architecture (IA), Brainstorming, Luxury Industry, eCommerce, User Interviews, Marketplaces, Health Insurance
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring