Stan Prysiazhniuk, Designer in The Hague, Netherlands
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Stan Prysiazhniuk

Verified Expert  in Design

Designer

Location
The Hague, Netherlands
Toptal Member Since
July 19, 2017

Stan is a product design consultant focused on growing SaaS businesses with conversion and retention optimization. In his five-year career, he's helped companies like Mastercard, Hint, OLX, TomTom, and OLX to craft experiences connecting user needs with business objectives. His ultimate goal is to provide a tangible ROI by diving deep into your business processes, understanding current struggles, and solving them with the design that converts.

Portfolio

Work Experience

Product Design Consultant (Specializing in SaaS Conversion and Retention Optimization)

2017 - PRESENT
Clients (via Toptal)
  • Designed the FastFlatFee platform, it allows regular people to sell their property in the USA without realtors. Also redesigned all the landing pages, improving the conversion rates in the sales funnel.
  • Designed Hilfio, smart shopping assistant platform white-labeled for Siroop pilot (the biggest Swiss eCommerce website).
  • Worked with the Hint Health product team on redesigning the enrollment flow for new patients, creating a new long-term vision and product roadmap, developing a new "care communities" functionality, and implementing dozens of other minor backlog features.
  • Designed the Artefactorist platform and sales funnel. Their marketplace product allows people to create customized furniture from scratch and get it built by small manufacturers.
Technologies: Asana, Jira, Google Drive, Zeplin, InVision, Sketch, Figma

Founder

2017 - PRESENT
Foundkit
  • Created a free detailed guide revealing a battle-tested process proven to increase conversion and retention rates in any SaaS product by at least 30%.
  • Launched a collection of 80+ best-practices for skyrocketing conversion and retention in any SaaS product.
  • Revealed thousands of product design issues that were causing SaaS product customers to leave landing pages, closing free trial sign-up flow, ignoring paid upgrades, or churning too early with our 30 days of research.
  • Enabled SaaS companies to grow without chasing new customers all the time with ongoing optimization.
Technologies: Semplice, VWO, Facebook Ads, Eventbrite, WordPress, Figma

UX Designer and Consultant

2016 - 2017
Aimbulance
  • Researched about UX methods and made a design for the Mastercard MoneySend promo page and landing page.
  • Conducted the research and consulted with a European bank for the reconstruction and development for their new UX/UI strategy.
  • Devised a UX strategy for email marketing campaigns for Silpo (one of the biggest supermarkets chains in Ukraine).
  • Crafted the UX research and design for the new product of OLX (selling flats in new buildings). OLX is one of the biggest marketplaces in the world.
Technologies: InVision, Sketch

UX Designer

2016 - 2017
Ethoos
  • Redesigned a core product (a dashboard).
  • Created a new design for the landing and informational pages.
  • Refreshed the designs for the personal and profile pages.
  • Developed a design strategy for the new products (iAm, knowledge, dorms, donors, dating, HR, and co-workers).
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch

Co-founder | Product Designer

2014 - 2017
Persollo
  • Developed the UX of a product from scratch.
  • Had a full impact on the product strategy, visual appearance, and branding.
  • Was involved in the marketing and PR activities.
  • Conducted user testing and extensive user research.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, InVision, Sketch
2016 - 2019

Bachelor's Degree in UX Design

The Hague University of Applied Sciences - The Hague, Netherlands

DECEMBER 2019 - PRESENT

CXL Certified Conversion Optimization Specialist

CXL Institute

DECEMBER 2019 - PRESENT

Applied neuromarketing

CXL Institute

DECEMBER 2019 - PRESENT

Building and Scaling CRO Programs

CXL Institute

DECEMBER 2019 - PRESENT

Personalization

CXL Institute

DECEMBER 2019 - PRESENT

Psychology and Neuroscience for CRO

CXL Institute

NOVEMBER 2019 - PRESENT

Advanced Experimentation Analysis

CXL Institute

NOVEMBER 2019 - PRESENT

Form Optimization

CXL Institute

NOVEMBER 2019 - PRESENT

Landing Page Optimization

CXL Institute

Tools

Figma, Sketch, InVision, Jira, Slack, Google Docs, Adobe Illustrator, Zeplin, Asana

Languages

HTML, CSS, JavaScript

Industry Expertise

Real Estate, Healthcare, Health & Wellness

Platforms

MacOS, WordPress

Other

eCommerce Design, Conversion Rate, SaaS Design, SaaS, Conversion Rate Optimization (CRO), Return on Invested Capital (ROIC), Business Analysis, Prototyping, UI Design, Competitor Analysis & Profiling, UX Design, Product Design, User Testing, Ethnography, Data Analysis, Wireframing, Heuristic Evaluation, UX Research, A/B Testing, Eventbrite, Facebook Ads, VWO, Semplice, Google Drive, Personas, Roadmaps, Strategy, User Stories, User Flows, Sitemaps, Mockups, Responsive Design, Platform Design, Information Architecture (IA), Brainstorming, Luxury Industry, eCommerce, User Interviews, Marketplaces, Health Insurance

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