Trent McBride
Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since January 14, 2020
Trent has more than 15 years of design experience in agencies, in-house, young startups, and global corporations. He specializes in digital product design and brand identities, but his main goal is to conceptualize and design great products, brands, and experiences for his clients. He also co-founded Tadaku, a platform for cultural exchange through home-based cooking parties, which was acquired by Gaiax in 2015.
Experience
- Brand Identity - 12 years
- Web Design - 10 years
- Web UX - 10 years
- Information Architecture (IA) - 10 years
- UI Design - 10 years
- Digital Product Design - 8 years
- UX Process - 6 years
- App Design - 6 years
Portfolio
Work Experience
Design Lead
Activaid
- Facilitated user interviews to determine pain points and desires of patients with IBD (inflammatory bowel disease).
- Produced user flow diagrams and wireframes based on learnings from potential users.
- Designed low-fidelity mockups and simple interactive prototypes in order to test and learn from potential users.
- Produced high-fidelity designs and interactive prototypes for more testing, iterations, and to hand over to the engineering team.
- Designed a logo, brand identity, and design system including UI components.
- Designed a range of print materials such as flyers, posters, event booths, etc.
Digital Product + Brand Designer
Freelance
- Worked directly with clients in Japan, Australia, and the UK across pharmaceutical, chemical, IT, financial, recruitment, education, and sporting industries.
- Involved in strategic planning, and helped clients determine what is required to achieve their goals.
- Contributed to UX processes such as user testing, user journey maps, wireframes, and prototyping.
- Produced high-fidelity screen designs, strongly informed by user research, testing, and data.
- Worked with clients including Nissan, Subaru, Takeda Pharmaceutical, Sharp, Kirin, ANA, Boeing, and Tosoh Corporation.
Design Director
Evolany
- Contributed to competitor and industry research in chatbot field.
- Developed brand identity for Evolany and signature product, Anybot, including brand guideline documentation.
- Designed wireframes and low-fidelity screens for a range of web app interfaces.
- Designed a series of landing pages in both Japanese and English.
- Organized the design processes within the company.
Co-founder/Design Lead
Tadaku
- Founded the service and grew it to thousands of transactions each month.
- Designed the logo, brand identity, and design system, including desirability testing with customers.
- Facilitated user interviews and testing to inform design choices.
- Analyzed user data, leading to continuous iteration of website and web app.
- Interviewed hosts and guests for feedback and suggestions on service improvement.
- Organized regular community gatherings and parties to allow guests and hosts to interact, also giving us a further chance to learn about our customers.
- Designed a range of print items such as flyers, brochures, posters, and event materials.
Graphic/Web Designer
Ashley Associates
- Successfully managed and coordinated large-scale design projects from concept through to completion.
- Built and directed design and development teams to consistently meet deadlines and beat expectations.
- Created and conducted design presentations to clients in both English and Japanese.
- A range of print-based projects, video production, and mobile app design.
Junior Graphic Designer
Ambition Branding + Design
- Created a wide range of branding and print design projects for both large, high-profile clients and smaller businesses.
- Designed a range of advertising projects including billboards, magazine ads, signage, and web banners.
- Collaborated with teams of designers, art/creative directors, copywriters, and project managers.
- Regularly communicated with printers and learned a great amount about print production.
- Gave regular presentations to clients on behalf of the team.
Education
Bachelor of Arts Degree in Design and Marketing
University of the Sunshine Coast - Queensland, Australia
Skills
Tools
Sketch, Photoshop CC, Illustrator CC, InDesign CC, InVision, Slack, Zoom, Trello, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Fireworks, Apple HealthKit, Adobe Experience Design (XD)
Platforms
Figma, iOS, MacOS, Android
Industry Expertise
Food, Health, Healthcare, Health & Wellness, Travel & Leisure, Hospitality, Restaurants & Dining, Sports
Other
Digital Product Design, App Design, Web Design, App UX, Web UX, Information Architecture (IA), Brand Identity, Digital Brand Identity, Art Direction, Print Design, UI Design, Creative Direction, iPhone, Service Design, UX Design, Web App UX, Web App UI, Photography, Strategy, Platform Design, Marketplaces, Startups, Illustration, Vector Illustration, UX Strategy, Business Strategy, UX Flows, Logo Design, Process Design, Templates, Smartphones, Tablet UI, Tablet UX, Dashboards, Dashboard Design, Typography, Brand Books, Visual Brand Guidelines, Design Systems, Component Libraries, UI Pattern Library, eCommerce, eCommerce Design, eCommerce UI, Online Store Design, Online Shops, Product Design, eC, Shops, App UI, Branding, Medical Software, Medical Devices, Mobile Prototypes, Prototyping, Wireframing, Visual Design, Bluetooth, Device Interaction, Health IT, Internet of Things (IoT), Diagnostics, Graphs, Chart Design, Interaction Design (IxD), Personas, iOS App Design, Travel, Tourism, Japan, Grid Systems, Books, Travel Design, Food Photography, Gallery, PWA, Progressive Web Applications (PWAs), Healthcare Management Systems, Data, Charts, Designing for Data, Data Visualization, Sports & Athletics, UX Research, User Testing, UX Process, User Experience (UX)
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