Valeria is available for hire
Hire ValeriaValeria Nyman
Verified Expert in Design
Product Designer
Lisbon, Portugal
Toptal member since March 14, 2018
Bio
Valeria is a UX designer who translates business goals into user satisfaction. She believes that a user-oriented strategy is at the core of every successful product. Inspired by innovation, Valeria enjoys working with new tools and methods. Valeria works proactively, and beyond mere practical execution, she can also assist in the actual definition of the requirements early on throughout the project.
Experience
- UX Design - 10 years
- User Flows - 10 years
- Product Design - 8 years
- Information Architecture (IA) - 7 years
- Figma - 7 years
- Component Libraries - 6 years
- Design Systems - 5 years
- Front-end - 4 years
Portfolio
Health Data Storytelling Dashboard
DataVizData VisualizationDashboard DesignStorytellingAI AssistantsHealthcare IT
AI Mediator App
UX DesignUser Experience (UX)User Experience DesignUser Interface (UI)Usability TestingUser Testing+ 18 more
AI-powered App MVP
Product DesignMobile PrototypesMobile App DesignMVP DesignMinimum Viable Product (MVP)Digital Product Design+ 9 more
Survey App
SurveysAppsGoogle Material DesignWireframingDashboard Design
Work Experience
Chief Product Officer | Co-founder
2022 - PRESENT
Taim.io
- Developed an educational product for hobby gardeners, providing value to users with tailored content and smart tools.
- Managed a multidisciplinary team of front-end and back-end developers, fostering collaboration and ensuring timely delivery of technical features.
- Led the product vision and roadmap, aligning product development with user needs and business objectives.
- Designed and tested high-fidelity, interactive prototypes to validate concepts, gather feedback, and improve user experience.
- Built a content-heavy, CMS-powered website on Webflow, optimizing the platform for scalability and easy content management.
- Established the visual language and branding for the product, ensuring a distinctive and cohesive identity across all touchpoints.
- Designed a smart assistant app for gardeners, integrating helpful features and personalized guidance to enhance user engagement.
- Conducted user testing sessions and used feedback to refine both the website and app interfaces, driving continuous improvement.
Technologies: Figma, Webflow, Webflow CMS, React, App UX, Web UX, Responsive UI, Responsive Web Design (RWD), Responsive, Material UI, Product Design, Digital Product Design, Digital Product Management, Web Design, Component Libraries, UI Libraries, Journey Mapping, Roadmaps, Product Roadmaps, User Journeys, Accessibility, Design Leadership, Color Palettes, Branding, Logo Design, Personas, Google Material Design, Product-market Fit, Product Management, User Stories, Content Strategy, AI-generated Assets, Art Direction, Product Strategy, Prototyping, Mobile Prototypes, User Interviews, Moderated Interviews, E-learning, Newsletter Design, Newsletters, Digital Newsletters, HTML Email, Interaction Design (IxD), Visual Design, Visual Design Language, Tone of Voice, AI Tools, Midjourney, Blogs, B2C, Creative Design, Brand Identity, UX Research, User Research, Gamification, Onboarding, User Onboarding, Wizards, Illustration, Product Vision
Design Mentor
2021 - PRESENT
Designlab Learning
- Provided tailored feedback to help aspiring designers improve their UX design skills and refine their portfolios.
- Guided students through complex design challenges, ensuring they understood key UX principles and best practices.
- Reviewed design work, offering constructive critiques that contributed to students’ professional growth and project success.
- Helped students develop a user-centered approach to design by mentoring them through real-world case studies and practical assignments.
Technologies: Figma, Miro, Mobile App Design
Lead UI/UX Designer
2025 - 2025
Appworks Studio Corp
- Facilitated discovery sessions with the product manager, tech lead, and AI architect to refine the product vision, clarify requirements, and translate early ideas into actionable UX artifacts.
- Modeled complex system behaviors by mapping detailed status-change flows and end-to-end user journeys, ensuring alignment across product, engineering, and AI teams.
- Created the app’s basic branding, including logo, color direction, and foundational UI style, establishing a cohesive visual identity for the MVP.
- Developed structured user flows that untangled intricate edge cases and served as a shared blueprint during sprint planning and engineering breakdowns.
- Refined and consolidated the app’s requirements through iterative workshops and cross-functional reviews, reducing ambiguity and improving roadmap clarity.
- Delivered polished high-fidelity screens and interaction prototypes that helped stakeholders visualize the solution and align on the implementation path.
Technologies: UX Design, User Experience (UX), User Experience Design, User Interface (UI), Usability Testing, User Testing, Interactive Prototypes, Wireframing, Design Documentation, UI Design, Product Design, Mobile Design, Mobile, Mobile UI, Mobile UX, iOS UX Design, iOS App Design, iOS UI Design, Usability, Rapid Interactive Prototyping, High-fidelity Mockups, Branding, Digital Product Design, Artificial Intelligence (AI), Component Libraries, Product Branding, Journey Mapping, User Journeys
Product Designer
2024 - 2024
Elite Prep, LLC
- Designed a clean, modern user interface focused on sports performance data visualization, aligning with fitness and performance tracking app industry standards.
- Produced a high-fidelity, clickable prototype in Figma to showcase the product’s functionality and user experience for an investor presentation.
- Developed comprehensive user flows and wireframes, expanding upon the client’s initial requirements to ensure a seamless user experience tailored to athletes and performers.
Technologies: Product Design, Mobile Prototypes, Mobile App Design, Figma, UIKit, Mobile UI, Mobile UX, Mobile App UI, DataViz, Charts, Wireframing, UI Design, UX Design, Brand Guidelines
UX Designer | UX Researcher
2022 - 2024
Alan's Factory Outlet
- Created a Dovetail research repository from scratch, tagging and organizing user insights for the eCommerce platform.
- Regularly conducted user testing and unmoderated interviews, producing insights that informed design decisions and A/B testing experiments.
- Collaborated closely with the development team to expand the design system and ensure the seamless integration of UX improvements.
- Analyzed web analytics and user recordings to gather actionable insights, which informed continuous improvements in user experience and conversion rate optimization.
Technologies: eCommerce, A/B Testing, eCommerce UX, Prototyping, UX Design, Wireframing, Web Design, eCommerce Web Design, Conversion Rate Optimization (CRO), UI Design, UX Research, Usertesting.com, User Testing, Dovetail, ResearchOps
Design Lead
2021 - 2022
Brookfield Properties
- Led design discussions during the two-week discovery phase, collaborating with the client and the Toptal team to identify user journeys and personas, ensuring a clear understanding of user needs and business goals.
- Created initial wireframes for the MVP, effectively translating user insights into practical design solutions that set the foundation for the project’s development.
- Developed UI templates that facilitated easy and affordable implementation of the new CMS, streamlining the transition from the legacy system to the modern technology.
Technologies: UX Design, Content Management Systems (CMS), Enterprise, Web Components, Component Libraries, Wireframing, Templates, UI Templates, Workshops, UX Consulting, Scrum, Website Migration
Product Designer
2021 - 2021
Scone
- Collaborated with the founders to define the product vision and features roadmap, aligning design efforts with business goals.
- Provided product design expertise in planning and strategy discussions, contributing to key decisions that shaped the app’s direction.
- Developed a comprehensive UI component library in Figma to ensure design consistency and streamline future development.
- Designed numerous mobile app screens with a focus on user interactions, ensuring a seamless experience across various functionalities.
Technologies: Product Design, Web App UX, Web App UI, Mobile UI, Mobile UX, Figma, Wireframing, High-fidelity Mockups, Prototyping, Digital Product Design, Mobile App UI, UIKit, Component Libraries, Illustration, User Flows, App UX, Surveys, Wizards, Product Vision, UX Strategy, User Onboarding, Onboarding, Startups, Startup Consulting, Workshops, Interaction Design (IxD)
Dashboard Designer
2021 - 2021
Holmusk
- Completed several iterations on challenging data visualization elements, ensuring that critical patient information was presented clearly and effectively for better health recommendations.
- Created an interactive prototype that demonstrated the new design and functionality, facilitating feedback and validation from stakeholders before the developer handoff.
- Improved the accessibility of the dashboard by enhancing its touch usability, making it more intuitive and user-friendly for all users interacting with patient vitals.
Technologies: Dashboard Design, Responsive UI, Responsive Design, Responsive UX Design, Wireframing, High-fidelity Mockups, Data Visualization, App UI, App UX, Web App Design, Prototyping, Interaction Design (IxD), Accessibility, Patient Engagement
UX/Product Designer
2021 - 2021
SUBSCRIBE PRO INC
- Conducted a detailed audit of the existing product, identifying key areas for improvement and aligning revisions with business goals and user needs.
- Redesigned the information architecture, improving the product’s usability and ensuring a seamless experience for users managing recurring eCommerce orders.
- Built a comprehensive component library that streamlined design handoff and accelerated collaboration with the React developer, ensuring design consistency across the product.
- Delivered polished, high-fidelity mockups that reflected user-centered design principles and aligned with the product’s technical requirements, enhancing both user experience and developer implementation.
Technologies: User Research, UX Audits, UX Design, eCommerce, Heuristic Evaluation, User Experience (UX), User Interface (UI), Commerce, SaaS, SaaS Design, SaaS UX Consulting, Information Architecture (IA), UI Components, Component Libraries, Material UI, Prototyping, Interaction Design (IxD)
Product Designer
2020 - 2020
Yara International
- Created multiple iterations and prototypes for user testing, including detailed test scenarios to gather feedback.
- Worked on improving data visualizations to enhance user understanding and interaction with the product.
- Participated actively in design sprints with the team, contributing to rapid problem-solving and idea generation.
- Collaborated with the team to enhance the company’s design library, ensuring consistency and efficiency in design practices.
Technologies: Product Design, Figma, Interaction Design (IxD), Visual Design, UI Design, UX Design, User Research, Design Sprints, Prototyping, Data Visualization, Wizards, Surveys, UI Prototyping, User Testing, Remote User Testing, Workshops, Design Systems, Component Libraries
Product Designer
2020 - 2020
Pump Fit LLC
- Conducted a comprehensive UX audit and helped prioritize features for the MVP, ensuring a user-focused and streamlined development process.
- Designed the information architecture and wireframes, followed by rapid prototyping and user testing to validate the user flows, ensuring the app met both fitness instructors’ and consumers’ needs.
- Created high-fidelity UI mockups and ensured a smooth handoff to developers by preparing all assets and documentation, facilitating efficient implementation of the design.
Technologies: Product Design, UI Design, UX Design, Information Architecture (IA), Design Sprints, Mobile UI, Mobile UX, Mobile App UI, Prototyping
Product Designer
2020 - 2020
TIOLI App
- Created user flows and wireframes for an updated version of the app.
- Built a new UI and components library used by Flutter developers.
- Designed new visual icons, achievement badges, and onboarding illustrations.
- Created a high-fidelity interactive prototype (InVision).
- Composed the app documentation and led the client communication in German.
- Designed and implemented the visual functionality for the gamification.
Technologies: Sketch, App UX, UX Design, UI Design, UI Components, Android, Android UI Design, iOS, iOS UI Design, iOS App Design, iOS UX Design, Gamification, Badges, User Profiles, Interaction Design (IxD), Mobile App Design, Mobile App UI, Product Design, Mobile UX, Mobile UI, Design Systems, User Journeys, Component Libraries, UIKit, InVision, Redesign, UX Audits, User Onboarding, Onboarding
UX/UI Designer
2019 - 2020
Joovv, Inc.
- Enhanced the design and usability of the company’s eCommerce website, improving the online shopping experience and increasing user engagement.
- Delivered mobile and desktop UX/UI solutions, ensuring a seamless user experience across devices for both the web and app projects.
- Designed and implemented multiple versions of web pages for A/B tests, contributing to data-driven decisions that optimized user experience and conversion rates.
Technologies: Web Design, App Design, UX Design, UI Design, eCommerce, A/B Testing
Product Designer
2019 - 2019
Chez Marcus Media, LLC
- Led the full redesign of the client portal, from user flows and personas to high-fidelity mockups, delivering a fresh and user-centered experience.
- Designed distinct views for both managers and participants, ensuring tailored experiences based on user roles to enhance usability and efficiency.
- Focused on creating data-heavy visualizations that simplified the heuristic reports, making marketing campaign insights more accessible to users.
- Streamlined the handoff process by creating a comprehensive components library and providing an interactive prototype, ensuring a smooth transition from design to development.
Technologies: Web App Design, Product Design, UX Design, UI Design, Dashboard Design, Illustration, Personas, UML, Dashboards, User Flows, Interaction Design (IxD), Digital Product Design, Data Visualization, Web Components, Component Libraries, UIKit, App UI, App UX, Web App UX, SaaS, SaaS UX Consulting, SaaS Design, User Personas, Prototyping, Wireframing, High-fidelity Mockups, Customer Journey, B2B
Product Designer
2018 - 2019
Entail Technologies, LLC
- Designed the app’s entire MVP, covering all stages from user flows, wireframes, and color palettes to high-fidelity screens, icons, and illustrations.
- Incorporated gamification elements to enhance user engagement and increase survey completion rates.
- Developed a comprehensive, high-fidelity prototype to test user interactions and flow, ensuring the app’s functionality aligned with user expectations.
- Established a cohesive visual language, ensuring the user interface was visually appealing, functional, and fun to use.
- Created detailed testing scenarios to validate the app’s user experience, identifying areas for improvement before launch.
Technologies: Sketch, Mobile UI, Mobile App UI, Mobile UX, Illustration, Onboarding, User Onboarding, Gamification, Survey Design, Surveys, Visual Design, Concepting, Mobile Prototypes, Prototyping, Wireframing, UIKit, App UI, UI Components
UX Designer
2018 - 2018
SMP GmbH
- Created the Minimum Viable Product (MVP), translating the product vision into a functional version that allowed for initial testing and validation.
- Developed the concept and designed an interactive prototype for investor presentations, clearly showcasing the product’s potential and functionality.
- Designed detailed wireframes and high-fidelity mockups, aligning the user interface with the product’s features and user journey.
- Provided expert guidance on the company’s digital strategy, ensuring the app’s functionality supported long-term business goals.
- Designed a landing page that effectively communicated the product’s value proposition, helping to attract potential customers and investors.
- Designed an app that enabled users to rate their favorite aromas, with personalized deliveries based on user preferences and data analysis.
Technologies: Mobile UX, Wireframing, User Experience (UX), App UX, UX Design, IoT Design, MVP Design, Minimum Viable Product (MVP), Startup Consulting, Personalization
UX Designer
2017 - 2017
Monotype
- Designed a community platform concept connecting font foundries with designers and publishers, fostering collaboration and engagement.
- Collaborated closely with stakeholders and analysts to define project requirements and customer needs.
- Led a product-market fit exercise, testing and refining ideas to align with user needs and market demand. Developed several product concepts after discovering the initial idea lacked customer value, showcasing adaptability and innovation.
- Worked closely with stakeholders to align the community vision with business goals and user expectations.
- Developed a strategy to integrate the community modules into the existing eCommerce platform, enhancing customer engagement and improving retention.
- Led the end-to-end design process, from ideation and wireframes to high-fidelity mockups, ensuring a user-centric and visually appealing solution.
- Conducted extensive UX research, including interviews with stakeholders and users, to gather insights and understand the needs of the community.
Technologies: Sketch, User Testing, Usertesting.com, UX Research, Product Design, User Interviews, Concepting, Communities, Social Media, eCommerce
UX Designer
2014 - 2017
McFit GmbH, John Reed Fitness, Qi-2
- Collaborated with a scrum team to design and implement seasonal digital marketing campaigns, contributing to the brand’s online presence.
- Developed the concept for the company’s career portal, ensuring a user-friendly experience for job seekers.
- Created the concept, wireframes, and high-fidelity prototype for an internal feedback tool, enhancing team collaboration and communication.
- Developed hypotheses for A/B tests and implemented them using Optimizely, improving the brand’s eCommerce platform based on user behavior.
- Worked with the marketing, product, and development teams to align UX designs with business goals and marketing strategies.
- Focused on enhancing the brand’s e-commerce experience through data-driven A/B testing and user feedback analysis.
- Ensured that all concepts, prototypes, and wireframes were grounded in a strong understanding of user needs and behaviors.
Technologies: Optimizely, Sketch, A/B Testing, Axure, UX Design, User Research, UX Research, Wireframing, Stakeholder Management, Scrum, eCommerce, eCommerce UX
UX Design & Reserch Intern
2012 - 2014
Fraunhofer-Institut für Digitale Medientechnologie IDMT
- Conducted an in-depth analysis of the medical app market, identifying gaps and opportunities for supporting oncology patients.
- Explored ways to enhance long-term engagement and support for patients, focusing on improving the doctor-patient communication experience.
- Designed and iterated several versions of a digital solution, refining it based on research findings and user feedback.
- Developed and tested a high-fidelity prototype using Axure, ensuring that the solution was user-friendly and effective for its intended purpose.
Technologies: Axure, User Interviews, Field Studies, Dashboard Design, Surveys, Survey Design, UX Research, UX Design, Concepting, iPad, Patient Engagement, Electronic Patient Care Reporting (ePCR), Patient Services, Healthcare IT, Healthcare Software, Market Research, Product Vision, Prototyping, MVP Design, User Testing
Freelance Graphic Designer
2009 - 2014
Multigraphica
- Created high-quality posters and marketing materials ready for print, ensuring consistency across campaigns.
- Ensured the integrity of all design assets, verifying color accuracy, image resolution, and overall design quality for optimal print results.
- Verified that all necessary legal information, such as disclaimers, copyrights, and trademark notices, was properly included in the designs.
- Structured text and visual elements to achieve a balanced, visually appealing layout that conveyed key messages clearly.
- Delivered marketing materials that met client expectations and adhered to brand guidelines.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Graphic Design Intern
2012 - 2012
Lifestream Creations
- Worked on UI design, ensuring consistent design elements across mobile app interfaces, following design systems and user-centered practices.
- Developed marketing materials, including infographics, illustrations, logos, icons, and brochures for marketing campaigns, enhancing brand visibility.
- Collaborated with developers and marketers to ensure design implementation aligned with project objectives.
- Incorporated feedback from senior designers and stakeholders to refine and improve designs.
Technologies: Adobe Illustrator, Adobe Photoshop
Education
2010 - 2014
Master of Science Degree in Digital Media
Bremen University - Bremen, Germany
2005 - 2010
Diploma in Applied Computer Science in Media Design
Peter the Great St. Petersburg Polytechnic University - St. Petersburg, Russia
Certifications
DECEMBER 2024 - PRESENT
ML/AI Product Management
Go Practice
JUNE 2023 - PRESENT
Front-end Developer
Yandex Practicum
JULY 2020 - PRESENT
JavaScript. Professional Development of Web Interfaces
HTML Academy
MAY 2018 - PRESENT
Professional HTML and CSS, Level 2
HTML Academy
Skills
Tools
Sketch, Miro, Procreate, Optimizely, AI Tools, InVision, Git, GitHub, GitHub Pages, Usertesting.com, Figma Prototyping, Claude
Platforms
iOS, Figma, Webflow, Webflow CMS, Android, Axure, Dovetail, Mobile
Languages
JavaScript, SCSS, HTML, CSS, Visual Design Language, UML, HTML5
Other
Web Design, User Experience (UX), App UI, App UX, User Testing, User Research, User-centered Design (UCD), Mockups, Personas, Mobile First, UX Research, Product Roadmaps, Responsive UX Design, Prototyping, Onboarding, Profile Design, Experience Maps, Business Process Flow Diagrams, Surveys, Apps, Component Libraries, Visual Design, A/B Testing, UX Design, User Flows, Wireframing, eCommerce, UX Audits, Information Architecture (IA), UI Design, Product Design, Design Systems, Responsive Layout, Design Libraries, Responsive Web Apps, Responsive Web Design (RWD), Mobile UI Design, Remote User Testing, Front-end, Gamification, Product Strategy, Google Material Design, Community, Interviews, UX Strategy, Blogs, Content Management Systems (CMS), Chatbots, Service Design, Communication Design, SaaS Design, Atomic Design, iOS UI Design, Dashboard Design, Artificial Intelligence (AI), Agile, Social Media, Art Direction, Job Portals, React Redux, Accessibility, iOS App Design, Android App Design, React, Gardening, Branding, Landing Pages, Web UX, Responsive UI, Responsive, Material UI, Digital Product Design, Digital Product Management, UI Libraries, Journey Mapping, Roadmaps, User Journeys, Design Leadership, Color Palettes, Logo Design, Product-market Fit, Product Management, User Stories, Content Strategy, AI-generated Assets, Mobile Prototypes, User Interviews, Moderated Interviews, E-learning, Newsletter Design, Newsletters, Digital Newsletters, HTML Email, Interaction Design (IxD), Tone of Voice, Midjourney, B2C, Creative Design, Brand Identity, User Onboarding, Wizards, Illustration, Product Vision, Mobile UX, IoT Design, MVP Design, Minimum Viable Product (MVP), Startup Consulting, Personalization, UI Components, Android UI Design, iOS UX Design, Badges, User Profiles, Mobile App Design, Mobile App UI, Mobile UI, UIKit, Redesign, Digital Design, Digital Media, IT Security, Natural Language Processing (NLP), Interactive Design, New Media, Product Research, Qualitative Analysis, Qualitative Research, Quantitative Research, Art, Art History, Drawing, Color Theory, Statistics, Statistical Methods, Applied Mathematics, Computer Science, Graphic Design, Theory Design, 3D Modeling, Technical Drawing, Print Design, Networks, Requirements, User Requirements, UML Diagrams, Web Development, Customer Journey, Email Design, Vite, Redux, Survey Design, Concepting, Communities, Field Studies, iPad, Patient Engagement, Electronic Patient Care Reporting (ePCR), Patient Services, Healthcare IT, Healthcare Software, Market Research, Stakeholder Management, Scrum, eCommerce UX, App Design, Web App Design, Dashboards, Data Visualization, Web Components, Web App UX, SaaS, SaaS UX Consulting, User Personas, High-fidelity Mockups, B2B, Design Sprints, Heuristic Evaluation, User Interface (UI), Commerce, Enterprise, Templates, UI Templates, Workshops, UX Consulting, Responsive Design, UI Prototyping, Web App UI, Startups, eCommerce Web Design, Conversion Rate Optimization (CRO), ResearchOps, DataViz, Charts, Large Language Models (LLMs), Machine Learning, Pipelines, Computer Vision, AI Assistants, Recommendation Systems, Checkout, No-code Development, Low-code Development, Rapid Prototyping, High-fidelity Prototypes, Brand Guidelines, Website Migration, Framer, Web UI, Token Design, User Experience Design, Usability Testing, Interactive Prototypes, Design Documentation, Mobile Design, Usability, Rapid Interactive Prototyping, Product Branding, AI Agents, Claude Code, AI Integration, AI2UI, Navigation, Storytelling
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