Victor is available for hire
Hire VictorVictor Owuda
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since March 5, 2026
Bio
Victor helps companies build category-defining digital products by combining systems thinking, product strategy, and elite execution. His specialty is transforming fragmented experiences into cohesive, scalable systems that increase speed to market, reduce operational drag, and create durable competitive advantage. If your product is growing fast or carries complexity, Victor designs the structure that makes scale sustainable.
Portfolio
Work Experience
Director of Research and Design
2024 - PRESENT
Reliance Health
- Led a distributed team of seven product designers and UX researchers across three core product areas: member-facing, provider-facing, and internal operations.
- Owned system-level UX decisions across web and mobile platforms, ensuring accessibility compliance and consistency across regulated workflows.
- Architected Rhoman, a token-based design system built on Figma Variables, supporting light and dark modes across mobile and web. Designed the hybrid centralized/federated governance model and full documentation infrastructure in Confluence.
- Directed market-entry research and developed a blueprint that reduced new-market launch timelines to under two months.
- Partnered with product and engineering leadership to define North Star UX vision and validate roadmap priorities using qualitative and quantitative insights.
- Built a repeatable cross-market UX research framework combining regulatory mapping, expert interviews, and rapid usability testing - compressing new-market go-live timelines from 4+ months to under 8 weeks.
Technologies: Figma, Maze, Miro, Jira, Confluence, AI Design, User Experience (UX), User Interface (UI), SaaS, User Research, Prototyping, SaaS Design, User Journeys, Product Design, ChatGPT, Wireframing, Mobile App UI, Mobile UX, Responsive Web Design (RWD), Web App Design, Product Roadmaps, UX Design, Product Strategy, Atomic Design, UI Design, Design Systems, B2B, Web Design, Design, Mobile UI Design, Mobile UX Design, Web App UX, User Journey Maps, Interaction Design (IxD), Healthcare, HIPAA Compliance, Usability Testing, Product Owner, Project Management, Mobile App Design, User Flows, Mobile Design, Systems Thinking, Business to Business (B2B), Stakeholder Management, Storybook, Web UI Design
UI Designer
2026 - 2026
fundamatic
- Audited the existing Fundamatic product to identify fragmentation and pain points in the UX.
- Built a token-led design system for colors, typography, spacing, iconography, layout, shadow, and corner radius. I also created detailed documentation for each style.
- Integrated tooling using Token Studio, which allows a seamless workflow between Figma and GitHub for the token system.
- Trained 3 members of the engineering team on how to adopt the design system and integrate it into the structure of their product experience.
- Prepared an executive report from the product audit and a 12-week executable plan for building a design system. I compiled all the assets created, including Loom videos, Google Sheets, and Google Docs, into a Google Drive folder for easy access.
Technologies: User Interface (UI), Branding, UI Design, Design Systems, Atomic Design, Systems Thinking, Stakeholder Management, Web UI Design
Senior Product Designer
2023 - 2024
Branch International
- Owned end-to-end design for core mobile banking and know-your-customer (KYC) workflows across iOS and Android, spanning discovery, interaction design, systems thinking, and delivery.
- Rebuilt Neem, Branch's core design system, on Material 3 foundations with full token architecture for color, typography, spacing, and elevation - reducing design-to-engineering turnaround by 30%.
- Identified and resolved high-friction onboarding and verification flows using behavioral analytics and session replays, reducing customer support load and improving issue resolution time by 40%.
- Partnered closely with product and engineering to shape UX strategy for new financial features, driving an 18% increase in feature adoption across key user segments.
- Designed and validated conversational support and chatbot workflows, improving self-serve resolution and lowering operational overhead.
- Improved issue resolution time by 40% through tighter design QA processes, component-level documentation, and a structured handoff protocol with engineering.
- Operated in a distributed, remote-first team across the US, African, and Asian timezones with structured async communication and documentation practices.
Technologies: Figma, Loom, Miro, User Experience (UX), User Interface (UI), SaaS, User Research, Prototyping, SaaS Design, User Journeys, Product Design, ChatGPT, Wireframing, Mobile App UI, Mobile UX, Responsive Web Design (RWD), Agile Product Management, Product Roadmaps, UX Design, Product Strategy, Atomic Design, UI Design, Design Systems, Web Design, Design, Mobile UI Design, Mobile UX Design, User Journey Maps, Interaction Design (IxD), Usability Testing, Product Owner, Mobile App Design, User Flows, Mobile Design, Fintech Design, Storybook
Founding Product Designer
2022 - 2023
SimplifiedIQ
- Designed and prototyped a zero-to-one assessment platform, including test creation, grading, and reporting workflows for multiple user roles.
- Designed AI-driven assessment and autograding flows, validating concepts through rapid prototyping and usability testing.
- Built a scalable design system to support rapid feature expansion and maintain consistency across modules.
- Improved test completion rates by 30% through targeted UX improvements informed by research and behavioral data.
- Defined the full visual language, information architecture, and component library from zero, establishing the design foundation for a fast-moving early-stage team.
- Established design processes, rituals, documentation standards, and tooling infrastructure that scaled the team's design velocity without sacrificing quality.
Technologies: Figma, Miro, FigJam, Notion, Maze, User Experience (UX), User Interface (UI), SaaS, User Research, Prototyping, SaaS Design, User Journeys, Product Design, ChatGPT, Wireframing, Mobile App UI, Mobile UX, Responsive Web Design (RWD), Web App Design, Agile Product Management, Product Roadmaps, UX Design, Product Strategy, Atomic Design, UI Design, Design Systems, Branding, B2B, Web Design, Design, Mobile UI Design, MVP Design, Web App UX, User Journey Maps, Interaction Design (IxD), Usability Testing, Product Owner, Project Management, Mobile App Design, User Flows, Mobile Design, Systems Thinking, Business to Business (B2B), Stakeholder Management, Storybook, Web UI Design
Senior Product Designer
2022 - 2023
Astral Insights
- Overhauled the design system using component libraries and tokens, reducing handoff time by 25% and improving overall product quality.
- Designed and validated creator publishing workflows through usability testing and in-product analytics, increasing product adoption by 35%.
- Delivered responsive, accessible UI designs that scaled across mobile and desktop environments.
Technologies: Figma, FigJam, Loom, Jira, Confluence, User Experience (UX), User Interface (UI), Prototyping, SaaS Design, User Journeys, Product Design, Wireframing, Mobile UX, Responsive Web Design (RWD), Web App Design, Agile Product Management, Product Roadmaps, UX Design, Atomic Design, UI Design, Branding, B2B, Web Design, Design, Web App UX, User Journey Maps, Interaction Design (IxD), User Flows, Mobile Design
Founding Product Designer
2020 - 2022
Stears Information
- Designed complex B2B data workflows and multi-user permission systems, contributing to a 25% increase in subscription growth.
- Built Stears' design system from scratch, including components, tokens, and documentation, reducing design and engineering debt by 40%.
- Ran continuous research cycles, including interviews, usability testing, and behavioral analysis, that improved usability by 20% and reduced post-launch issues by 35%.
- Owned the complete design process end-to-end: discovery research, information architecture, data visualization systems, prototyping, testing, and delivery.
- Led product design for the Stears mobile app, a flagship product that contributed to the company's seed investment round backed by Serena Williams.
- Designed complex data visualization patterns for macroeconomic, demographic, and sector-level datasets — making high-density information accessible to non-specialist audiences.
Technologies: Figma, Miro, Balsamiq, Balsamiq Mockups, Jira, Adobe Experience Design (XD), User Experience (UX), User Interface (UI), SaaS, User Research, Prototyping, SaaS Design, User Journeys, Product Design, Wireframing, Mobile App UI, Responsive Web Design (RWD), Web App Design, Agile Product Management, Product Roadmaps, UX Design, Product Strategy, Atomic Design, UI Design, Design Systems, Branding, B2B, Web Design, Design, Mobile UI Design, Mobile UX Design, MVP Design, Web App UX, User Journey Maps, Interaction Design (IxD), Usability Testing, Product Owner, Mobile App Design, User Flows, Mobile Design, Systems Thinking, Business to Business (B2B), Stakeholder Management, Storybook, Web UI Design
Product Designer
2020 - 2021
Seamfix
- Designed Smart MDM, a mobile identity verification workflow supporting 4,000+ daily SIM registrations for Nigerian telecoms, navigating strict NCC regulatory requirements.
- Designed Verified - an identity verification platform for financial services and enterprise clients that contributed to 45% of the company's revenue.
- Worked closely with engineering and compliance teams to balance regulatory constraints with streamlined user experience in high-throughput identity workflows.
Technologies: Figma, ClickUp, Confluence, User Experience (UX), User Interface (UI), SaaS, Prototyping, SaaS Design, Wireframing, Responsive Web Design (RWD), Web App Design, Agile Product Management, UX Design, UI Design, Design Systems, Branding, B2B, Web Design, Design, Mobile UI Design, Mobile UX Design, MVP Design, Web App UX, Product Owner, Mobile Design, Business to Business (B2B), Stakeholder Management, Fintech Design, Web UI Design
UX/UI Designer
2018 - 2019
Dreammesh
- Designed the foremost fintech mobile app in the entire Nigerian fintech ecosystem.
- Designed Secure-ID, a mobile app that helps to secure the lives of individuals in different situations and circumstances at the tap of a button.
- Drove rebranding efforts from Dreammesh to nurture tech to reposition the brand as a financial services company.
Technologies: Adobe Experience Design (XD), Figma, User Experience (UX), User Interface (UI), Prototyping, Branding, B2B, Web Design, Design, Marketplace Design, Project Management
Education
2022 - 2024
Diploma in Web and Interaction Design
University of Sydney - Sydney, Australia
2011 - 2015
Bachelor's Degree in International Relations
Obafemi Awolowo University - Osun, Nigeria
Certifications
JANUARY 2025 - PRESENT
AI-driven Product Designer
SEPTEMBER 2024 - PRESENT
Service Design
Uxcel
SEPTEMBER 2024 - PRESENT
Product Design
Uxcel
JULY 2024 - PRESENT
UX Design Leadership
Uxcel
JULY 2024 - PRESENT
AI in UX/UI Design
Uxcel
Skills
Tools
Claude, Maze, Miro, FullStory, Confluence, Jira, FigJam, Balsamiq, Balsamiq Mockups, Adobe Experience Design (XD), Tokens Studio
Platforms
Figma, Webflow, Mixpanel, Lyssna, Shopify
Industry Expertise
Healthcare
Other
Interaction Design (IxD), UX Design, UI Design, Product Design, Design Systems, User Journey Maps, User Experience (UX), User Interface (UI), SaaS, Prototyping, SaaS Design, User Journeys, ChatGPT, Wireframing, Mobile App UI, Mobile UX, Responsive Web Design (RWD), Web App Design, Agile Product Management, Atomic Design, Branding, B2B, Web Design, Design, Mobile UI Design, Mobile UX Design, MVP Design, Web App UX, WCAG 3, Usability Testing, User Personas, Product Owner, Mobile App Design, User Flows, Mobile Design, Systems Thinking, Business to Business (B2B), Stakeholder Management, Information Architecture (IA), Fintech Design, Storybook, Web UI Design, User Research, Product Roadmaps, Product Strategy, Marketplace Design, HIPAA Compliance, Project Management, ClickUp, Framer, International Business, AI Design, AI-powered Product Design, Service Design, Leadership, UX Leadership, Design Leadership, Loom, Notion, Product Delivery, Journey Mapping, Token Design, Governance, eCommerce
Experience
- UI Design - 10 years
- UX Design - 10 years
- Figma - 8 years
- Framer - 4 years
- UX Leadership - 4 years
- Confluence - 4 years
- Webflow - 3 years
- AI Design - 2 years
Tools
- Confluence
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