Verified Expert in Design
William is a creative and self-taught digital designer specializing in Webflow design and development, as well as product design for web apps. He has delivered design and development work for enterprise-level clients, such as SsangYong and Kewpie, and SME and startup clients in over ten countries. William specializes in modern, interactive design, always ensuring the client's product stands out.
Head of Growth
- Designed and developed Cellcast.com on Webflow with front-end integrations for the signup form and pricing calculator.
- Managed the growth and expansion of Cellcast, an Australian platform for SMS and MMS mobile marketing.
- Reached a steady 25% month-on-month user growth, with 80% of new users successfully running a campaign within their first month of signing up.
- Led the development of new technologies such as a mobile app for users, an AI SMS marketing bot, and user sentiment tracking for clients.
Freelance Digital Designer
- Created complete brand books for clients' web, social media, and stationery design in multiple industries, including esports, eCommerce, and entertainment.
- Developed multiple business websites on Webflow and WordPress for agencies, entertainment venues, and eCommerce stores.
- Designed promotional posters for entertainment events in Germany, Australia, the UK, and Colombo.
- Designed 1000+ static and motion graphic creatives for social media marketing clients to post on multiple platforms over ten industries.
- Managed a team of social media managers and marketers to lead content creation for 20 different accounts.
- Launched a social media strategy for a nightclub to reach over 1000 followers within the first month.
- Managed communication with over 20 clients to stay up to date with the deliverables.
- Led the social media content and design strategy for an esports brand, drawing 900+ viewers to their live streams.
- Conducted the social media content and design strategy for an eCommerce brand, drawing 100+ email subscribers before the launch.
Pace Logistics LLC
- Designed a complete website in Figma from concept to final design.
- Developed the website from the ground up in Webflow.
- Optimized SEO and configured the website for search with analytics, tag manager, search console, and MyBusiness.
Salesforce ISV Partner
- Designed visuals for 10+ pages of an SEO-optimized HubSpot CRM website.
- Designed page mockups using Figma and led creative direction.
- Led the brand direction of a multi-page website for a Salesforce application.
Graphic Designer | Digital Creative
- Managed the social media brand and strategy for SsangYong Australia.
- Designed the UI/UX for SsangYong Australia's website, including the user flow for model customization and bookings for test drives.
- Created regular one-page landing pages for Kewpie brands, such as the Kewpie mayo, to run competitions or giveaways.
Bachelor of Commerce Degree in Marketing and Management
The University of Melbourne - Melbourne, Australia