Yoshimitsu Funabashi, Designer in Tokyo, Japan
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Yoshimitsu Funabashi

Bio

12 yrs based in the U.S. Yoshimitsu is a product and UX designer focused on AI-driven platforms, B2B SaaS, and consumer products. He has shipped end-to-end design solutions using Figma, Figma Agent, Claude Code, and Webflow for 20+ years, partnering with teams at Crossing Minds, Byton, and Sony. Yoshimitsu excels at leading design from research to shipped products in fast-paced startup environments.

Portfolio

Work Experience

Founder and Lead Designer

2025 - PRESENT
Entify Design
  • Ran an independent design practice serving B2C, B2B SaaS, and AI startups, covering UX strategy, product design, and design systems work.
  • Built and shipped production sites directly in Webflow, integrating GA4 for funnel measurement and iterating on conversion-focused layouts.
  • Established an AI-assisted design-to-development pipeline using Figma Agent, Claude Code, and MCP to compress handoff time for client engagements.
Technologies: UI Design, UX Design, Figma, Figma Make, Figma Plugins, Adobe After Effects, Webflow, Claude Code, Prototyping, Product Design, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Spline, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Claude, Web UX Design, Art Direction, Social Media Advertising, Motion Design, 3D Motion Graphics, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, No-code Development, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps

Lead Designer

2021 - 2025
Crossing Minds
  • Owned end-to-end product design for an AI-powered (GenAI) B2B recommendation platform, from user research through final design handoff to engineering.
  • Partnered directly with marketing and sales to produce core brand and campaign assets such as websites, ebooks, and marketing banners, keeping visual identity consistent across every touchpoint.
  • Operated as the primary design voice across product and go-to-market (GTM), working closely with founders and engineering leads in a lean, fast-moving startup environment.
Technologies: Figma, Figma Plugins, Adobe After Effects, UX Design, Prototyping, UI Design, Product Design, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Social Media Advertising, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Shopify, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping

Lead Product Designer

2020 - 2021
Together Labs
  • Led product design for a new social networking app targeting Gen Z users, from concept through initial launch.
  • Defined the product's visual identity and translated it into a working design system used across the team.
  • Partnered with product management and engineering to maintain design quality through to launch.
Technologies: Figma, Unreal Engine, Adobe After Effects, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Unreal Motion Graphics UI Designer (UMG), Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, User Journeys, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Executive Presentations, Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps

Senior Lead Digital Product Designer

2019 - 2020
Byton
  • Promoted 3 times in 11 months, progressing from staff to senior lead digital product designer.
  • Owned in-car digital product design end to end, including production pipeline, for Byton's connected vehicle platform.
  • Led design system efforts for in-car and mobile experiences, establishing reusable UX patterns across both platforms.
  • Mentored UI designers and ran user testing and evaluation to validate design decisions pre-production.
Technologies: Figma, Sketch, Adobe After Effects, Android Auto, Kanzi Studio, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Principle, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, UI Branding, Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, User Journeys, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Android, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Early-stage Startups, Interaction Design (IxD), High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping, Android Design Guidelines

Lead Product Designer

2018 - 2019
Crossing Minds
  • Led visual design and established the design system for Hai, Crossing Minds' context-aware personalized recommendation product.
  • Owned the design handoff process between design and engineering during the product's earliest build phase.
  • Served as the lead creative for marketing and business initiatives, driving the production of all visual communications and executive presentations to ensure brand consistency across public channels.
Technologies: Figma, Adobe After Effects, Principle, Webflow, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Social Media Advertising, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, iOS, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps

Senior UX/UI Designer

2017 - 2018
Nissan USA
  • Led visual and motion design for Nissan/Renault's next-generation autonomous driving HMI system.
  • Developed high-fidelity 3D motion graphics and HMI interface concepts using Cinema 4D to simulate real-time autonomous electric vehicle states.
  • Spearheaded the visual direction for the Nissan Ariya HMI, blending traditional Japanese aesthetic principles with modern digital interface design to establish a unique brand identity.
Technologies: Figma, Adobe After Effects, Cinema 4D, Maxon Cinema 4D, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Principle, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 3D Motion Graphics, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Design Strategy, Product Ideation, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, ADA Compliance, Product Prototyping

Senior Director, Art

2013 - 2016
DeNA West
  • Managed all creative output across San Francisco and Santiago game studios.
  • Provided art direction for multiple first-party mobile games.
  • Directed the art team and creative strategy for major licensed mobile gaming IPs, successfully launching titles like Official Star Wars: Galactic Defense.
Technologies: Adobe Photoshop, Adobe After Effects, Sketch, UX Design, Prototyping, UI Design, Product Design, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Unity3D, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps

Head of Design, Mobile Games

2011 - 2013
DeNA Tokyo
  • Served as a general manager for a 120-person creative organization.
  • Built the creative process and structure from the ground up.
  • Directed the art team and creative strategy for major licensed mobile gaming IPs, successfully launching titles like Official Star Wars: Galactic Defense.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps

Art Director

2009 - 2011
Sony Group Corporation
  • Provided art direction for Sony's Android-based mobile lineup, including Xperia PLAY, Walkman, and tablets.
  • Served as the creative director on Xperia PLAY, working directly with the Google Android team.
  • Spearheaded the user experience design for the modern Walkman lineup, modernizing the digital interface to enhance music discovery and user engagement.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps

Senior HI Designer | Art Director

2006 - 2009
Sony Ericsson
  • Led and mentored a 15-person design team while establishing the product vision for flagship Walkman and Cyber-shot mobile phones.
  • Worked on Sony's first Android smartphone (Xperia X10) with Google's Android team in Mountain View.
  • Directed the global UX design strategy for XPERIA products, collaborating with international teams across three continents to unify the user experience.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps

Lead Human Interface Designer

2002 - 2006
Sony
  • Worked on UI/UX design across VAIO, Walkman, and Cyber-shot product lines.
  • Became lead designer for all Walkman products in 2005.
  • Led the UX design for Sony’s flagship Alpha digital camera lineup and successfully directed the interface architecture to launch the first NEX mirrorless camera.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps

Education

1998 - 2002

Bachelor's Degree in Media Art and Information Design

Tama Art University - Tokyo, Japan

Skills

Tools

Figma Plugins, Adobe After Effects, Sketch, Principle, Adobe Photoshop, Adobe Illustrator, AI Tools, Figma Make, Unreal Engine, Kanzi Studio, Cinema 4D, Maxon Cinema 4D, Spline, Claude

Platforms

Webflow, Figma, Android, iOS, Shopify

Industry Expertise

Product Ideation

Other

UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Visual Design, Branding, UI Branding, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, No-code Development, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping, Android Design Guidelines, App Design, Apps, Google Analytics 4 (GA4), Claude Code, Claude Design, Interactive Art, Android Auto, Mobile Apps, Unreal Motion Graphics UI Designer (UMG), Figma to Webflow, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Unity3D, Social Media Advertising, 3D Motion Graphics, Social Media, Digital Music

Experience

  • Design Systems - 20 years
  • Prototyping - 20 years
  • UX Design - 20 years
  • UI Design - 20 years
  • User Research - 20 years
  • UI Motion - 20 years
  • Product Design - 20 years
  • Figma - 9 years
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