Yoshimitsu is available for hire
Hire YoshimitsuYoshimitsu Funabashi
Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since July 10, 2026
Bio
Based in the U.S. for 12 years, Yoshimitsu (Funa) Funabashi is a product and UX designer specializing in AI-driven platforms, B2B SaaS, and consumer products. With over 20 years of experience, he has delivered end-to-end design solutions using Figma, Figma Agent, Claude Code, and Webflow. He has partnered with teams at Crossing Minds, Byton, and Sony. Yoshimitsu excels at leading design from research to shipped products, thriving in fast-paced startup environments.
Experience
- Design Systems - 20 years
- Mobile UI - 20 years
- Prototyping - 20 years
- UI Design - 20 years
- Product Design - 20 years
- Mobile UX - 20 years
- Web UI - 17 years
- Figma - 9 years
Portfolio
Work Experience
Founder and Lead Designer
2025 - PRESENT
Entify Design
- Ran an independent design practice serving B2C, B2B SaaS, and AI startups, covering UX strategy, product design, and design systems work.
- Built and shipped production sites directly in Webflow, integrating GA4 for funnel measurement and iterating on conversion-focused layouts.
- Established an AI-assisted design-to-development pipeline using Figma Agent, Claude Code, and MCP to compress handoff time for client engagements.
Technologies: UI Design, UX Design, Figma, Figma Make, Figma Plugins, Adobe After Effects, Webflow, Claude Code, Prototyping, Product Design, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Spline, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Claude, Web UX Design, Art Direction, Social Media Advertising, Motion Design, 3D Motion Graphics, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, No-code Development, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps, Conversational AI, Web App Design, Web Application Design, Agile, Market Research, Market Research & Analysis, Digital Design, Brand Identity, Logo Design, Visual Identity, UI Libraries, Conversion Rate Optimization (CRO), Web App UX, Web App UI, Responsive UI, Business to Business (B2B), Fintech, Accessibility, HIPAA Compliance, Mobile UX Design, Digital Brand Identity, AI Chatbots, Dashboards, Usability, User-centered Design (UCD), AI Prompts, Design Specifications, Cross-functional Team Collaboration, Design Reviews, Marketing Design, Experience Design, Consumer-facing Product Design, Onboarding, Discovery, Fintech Design, Figma Component Library, Reusable Components, UI Components, Tokenization, Websites, Web, Website Redesign, Web Development, Mobile App UI, Healthcare, iOS UI Design, Clean Design, Consumer Applications, Messaging, Squarespace, 2D Illustrations, Brand Marketing, Customer Experience (CX) Design, Web Applications, Tablet Design, Mobile, Shopify Design, Luxury Retail, Brand Discovery, Component Libraries, Search Engine Optimization (SEO), Shopify SEO, On-page SEO, Logotype, Collateral Design, Storybook, GitHub, Brand Design, Website Design, Consumer Health, Healthcare Software, Medical Software, Women's Health, eCommerce Web Design, Conversion, eCommerce Design, App UX
Lead Designer
2021 - 2025
Crossing Minds
- Owned end-to-end product design for an AI-powered (GenAI) B2B recommendation platform, from user research through final design handoff to engineering.
- Partnered directly with marketing and sales to produce core brand and campaign assets such as websites, ebooks, and marketing banners, keeping visual identity consistent across every touchpoint.
- Operated as the primary design voice across product and go-to-market (GTM), working closely with founders and engineering leads in a lean, fast-moving startup environment.
Technologies: Figma, Figma Plugins, Adobe After Effects, UX Design, Prototyping, UI Design, Product Design, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Social Media Advertising, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Shopify, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping, Data Visualization, Artificial Intelligence as a Service (AIaaS), Chatbots, Conversational AI, Web App Design, Web Application Design, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, Brand Identity, Logo Design, Visual Identity, UI Libraries, eCommerce, Conversion Rate Optimization (CRO), Web App UX, Web App UI, Responsive UI, Business to Business (B2B), Usability Testing, Accessibility, Forms, Mobile UX Design, Digital Brand Identity, AI Chatbots, Dashboards, Usability, User-centered Design (UCD), AI Prompts, Design Specifications, Cross-functional Team Collaboration, Design Reviews, Marketing Design, Experience Design, Conversational Design, Conversational UI, Conversational UX, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Tokenization, Websites, Web, Web Development, Illustration, Clean Design, Messaging, 2D Illustrations, Brand Marketing, Customer Experience (CX) Design, Web Applications, Insight Reporting, Reports, Shopify Design, Brand Discovery, A/B Testing, Component Libraries, Conversational Interfaces, Search Engine Optimization (SEO), Shopify SEO, On-page SEO, Logotype, Brand Design, Website Design, eCommerce Web Design, Conversion, eCommerce Design, App UX
Lead Product Designer
2020 - 2021
Together Labs
- Led product design for a new social networking app targeting Gen Z users, from concept through initial launch.
- Defined the product's visual identity and translated it into a working design system used across the team.
- Partnered with product management and engineering to maintain design quality through to launch.
Technologies: Figma, Unreal Engine, Adobe After Effects, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Unreal Motion Graphics UI Designer (UMG), Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, User Journeys, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Executive Presentations, Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, Brand Identity, Logo Design, Visual Identity, UI Libraries, Lottie, Responsive UI, Accessibility, Mobile UX Design, Digital Brand Identity, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Design Reviews, Marketing Design, Experience Design, Consumer-facing Product Design, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Mobile App UI, Android UI Design, iOS UI Design, Illustration, Microinteraction Design, Microinteractions, Clean Design, Consumer Applications, Messaging, 2D Illustrations, 3D Design, Brand Marketing, Customer Experience (CX) Design, Tablet Design, Mobile, Brand Discovery, Component Libraries, Conversational Interfaces, Brand Design, App UX
Senior Lead Digital Product Designer
2019 - 2020
Byton
- Promoted 3 times in 11 months, progressing from staff to senior lead digital product designer.
- Owned in-car digital product design end to end, including production pipeline, for Byton's connected vehicle platform.
- Led design system efforts for in-car and mobile experiences, establishing reusable UX patterns across both platforms.
- Mentored UI designers and ran user testing and evaluation to validate design decisions pre-production.
Technologies: Figma, Sketch, Adobe After Effects, Android Auto, Kanzi Studio, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Principle, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, UI Branding, Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, User Journeys, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Android, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Early-stage Startups, Interaction Design (IxD), High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping, Android Design Guidelines, UX Research, UI Audits, UX Audits, Agile, Design Sprints, Digital Design, Visual Identity, UI Libraries, Responsive UI, Usability Testing, Accessibility, Digital Brand Identity, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Design Reviews, Experience Design, Consumer-facing Product Design, Figma Component Library, Reusable Components, UI Components, Android UI Design, iOS UI Design, Clean Design, Consumer Applications, Messaging, 3D Design, Customer Experience (CX) Design, Tablet Design, Brand Discovery, Component Libraries, App UX
Lead Product Designer
2018 - 2019
Crossing Minds
- Led visual design and established the design system for Hai, Crossing Minds' context-aware personalized recommendation product.
- Owned the design handoff process between design and engineering during the product's earliest build phase.
- Served as the lead creative for marketing and business initiatives, driving the production of all visual communications and executive presentations to ensure brand consistency across public channels.
Technologies: Figma, Adobe After Effects, Principle, Webflow, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Mobile Apps, Figma to Webflow, Visual Design, Branding, UI Branding, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Social Media Advertising, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, iOS, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, AI Tools, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps, UX Research, Data Visualization, Artificial Intelligence as a Service (AIaaS), Chatbots, Web App Design, Web Application Design, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, Brand Identity, Visual Identity, UI Libraries, eCommerce, Conversion Rate Optimization (CRO), Web App UX, Web App UI, Responsive UI, Accessibility, Mobile UX Design, Digital Brand Identity, AI Chatbots, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Design Reviews, App Store Marketing, Marketing Design, Experience Design, Conversational Design, Conversational UI, Conversational UX, Consumer-facing Product Design, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Tokenization, Websites, Web, Mobile App UI, Illustration, Microinteraction Design, Microinteractions, Clean Design, Consumer Applications, 2D Illustrations, Brand Marketing, Customer Experience (CX) Design, Web Applications, Tablet Design, Mobile, Component Libraries, Conversational Interfaces, Logotype, Collateral Design, Brand Design, Website Design, App UX
Senior UX/UI Designer
2017 - 2018
Nissan USA
- Led visual and motion design for Nissan/Renault's next-generation autonomous driving HMI system.
- Developed high-fidelity 3D motion graphics and HMI interface concepts using Cinema 4D to simulate real-time autonomous electric vehicle states.
- Spearheaded the visual direction for the Nissan Ariya HMI, blending traditional Japanese aesthetic principles with modern digital interface design to establish a unique brand identity.
Technologies: Figma, Adobe After Effects, Cinema 4D, Maxon Cinema 4D, UX Design, Prototyping, UI Design, Product Design, Figma Plugins, Principle, Adobe Photoshop, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 3D Motion Graphics, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Design Strategy, Product Ideation, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, ADA Compliance, Product Prototyping, UX Research, Digital Design, Visual Identity, Accessibility, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Experience Design, Consumer-facing Product Design, Figma Component Library, Reusable Components, UI Components, Clean Design, Consumer Applications, Component Libraries
Senior Director, Art
2013 - 2016
DeNA West
- Managed all creative output across San Francisco and Santiago game studios.
- Provided art direction for multiple first-party mobile games.
- Directed the art team and creative strategy for major licensed mobile gaming IPs, successfully launching titles like Official Star Wars: Galactic Defense.
Technologies: Adobe Photoshop, Adobe After Effects, Sketch, UX Design, Prototyping, UI Design, Product Design, Adobe Illustrator, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Unity3D, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps, UX Research, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, Web App UX, Responsive UI, Mobile UX Design, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, App Store Marketing, Marketing Design, Experience Design, People Management, Consumer-facing Product Design, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Mobile App UI, Android UI Design, iOS UI Design, Clean Design, Consumer Applications, Tablet Design, Mobile, Component Libraries, App UX
Head of Design, Mobile Games
2011 - 2013
DeNA Tokyo
- Served as a general manager for a 120-person creative organization.
- Built the creative process and structure from the ground up.
- Directed the art team and creative strategy for major licensed mobile gaming IPs, successfully launching titles like Official Star Wars: Galactic Defense.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, Social Media, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Journey Mapping, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps, UX Research, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, UI Libraries, Responsive UI, Mobile UX Design, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Experience Design, People Management, Consumer-facing Product Design, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Mobile App UI, Android UI Design, iOS UI Design, Clean Design, Consumer Applications, Tablet Design, Mobile, Component Libraries, Conversational Interfaces, App UX
Art Director
2009 - 2011
Sony Group Corporation
- Provided art direction for Sony's Android-based mobile lineup, including Xperia PLAY, Walkman, and tablets.
- Served as the creative director on Xperia PLAY, working directly with the Google Android team.
- Spearheaded the user experience design for the modern Walkman lineup, modernizing the digital interface to enhance music discovery and user engagement.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, Motion Design, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, Design Workshops, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps, UX Research, Agile, Digital Design, Visual Identity, Responsive UI, Mobile UX Design, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Experience Design, Consumer-facing Product Design, Onboarding, Discovery, Figma Component Library, Reusable Components, UI Components, Mobile App UI, Android UI Design, iOS UI Design, Clean Design, Consumer Applications, Mobile, Component Libraries, App UX
Senior HI Designer | Art Director
2006 - 2009
Sony Ericsson
- Led and mentored a 15-person design team while establishing the product vision for flagship Walkman and Cyber-shot mobile phones.
- Worked on Sony's first Android smartphone (Xperia X10) with Google's Android team in Mountain View.
- Directed the global UX design strategy for XPERIA products, collaborating with international teams across three continents to unify the user experience.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Android, iOS, Design Strategy, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Motion Graphics, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, Android Design Guidelines, App Design, Apps, Digital Design, Visual Identity, Mobile UX Design, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Experience Design, Consumer-facing Product Design, Onboarding, Discovery, Reusable Components, UI Components, Mobile App UI, Android UI Design, iOS UI Design, Clean Design, Consumer Applications, Mobile, Component Libraries, App UX
Lead Human Interface Designer
2002 - 2006
Sony
- Worked on UI/UX design across VAIO, Walkman, and Cyber-shot product lines.
- Became lead designer for all Walkman products in 2005.
- Led the UX design for Sony’s flagship Alpha digital camera lineup and successfully directed the interface architecture to launch the first NEX mirrorless camera.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Mobile Apps, Visual Design, Design Systems, Typography, UX Wireflows, Wireframing, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), User Interface (UI), Art Direction, 2D Motion Graphics, 2D Animation, Motion & Animation Design, Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Conceptual Design, High-fidelity Prototypes, Interactive Prototypes, Rapid Prototyping, Product Ideation, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Research, Interaction Design (IxD), Animation, High-fidelity Mockups, Research Synthesis, User Behavior, Visual Hierarchy, Graphic Design, Mobile Design, Mobile App Design, ADA Compliance, Product Prototyping, App Design, Apps, UX Research, Digital Design, Visual Identity, Mobile UX Design, Usability, User-centered Design (UCD), Design Specifications, Cross-functional Team Collaboration, Experience Design, Consumer-facing Product Design, Reusable Components, UI Components, Mobile App UI, Clean Design, Consumer Applications, Mobile, Component Libraries, App UX
Education
1998 - 2002
Bachelor's Degree in Media Art and Information Design
Tama Art University - Tokyo, Japan
Skills
Tools
Figma Plugins, Adobe After Effects, Sketch, Principle, Adobe Photoshop, Adobe Illustrator, AI Tools, Figma Component Library, Figma Make, Unreal Engine, Kanzi Studio, Cinema 4D, Maxon Cinema 4D, Spline, Claude, GitHub
Platforms
Webflow, Figma, Android, iOS, Web, Mobile, Shopify
Industry Expertise
Product Ideation, Healthcare
Other
UX Design, Prototyping, UI Design, Product Design, Mobile UI, Mobile UX, User Research, User Testing, UX Wireframes, UI Motion, Information Architecture (IA), User Onboarding, Dashboard Design, Mobile Apps, Visual Design, Branding, UI Branding, Design Systems, Typography, UX Wireflows, Wireframing, Desktop Web Design, Web Design, Web UI, Web UX, B2C, Responsive Design, Responsive Web Design (RWD), User Experience Design, User Flows, Business to Consumer (B2C), User Experience (UX), Web UI Design, User Interface (UI), Web UX Design, Art Direction, Motion Design, 2D Motion Graphics, Mobile Game UI, Mobile Game Design, 2D Animation, Motion & Animation Design, Design, AI-powered Product Design, AI Design, Design Thinking, System Design, Systems Thinking, Service Design, UX Prototyping, Competitive Analysis, Customer Journey, Conceptual Design, Design Workshops, Enterprise SaaS, Journey Mapping, User Journeys, SaaS, No-code Development, High-fidelity Prototypes, Interactive Prototypes, MVP Design, Rapid Prototyping, Agentic AI, Artificial Intelligence (AI), Design Strategy, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Executive Presentations, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Interaction Design (IxD), Animation, High-fidelity Mockups, Landing Page Design, Research Synthesis, User Behavior, User Interviews, Visual Hierarchy, Graphic Design, Motion Graphics, User Journey Maps, Mobile Design, Mobile App Design, ADA Compliance, Software as a Service (SaaS), Product Prototyping, Android Design Guidelines, App Design, Apps, UX Research, Data Visualization, Artificial Intelligence as a Service (AIaaS), Chatbots, Conversational AI, Web App Design, Web Application Design, Agile, Design Sprints, Market Research, Market Research & Analysis, Digital Design, Brand Identity, Visual Identity, UI Libraries, eCommerce, Conversion Rate Optimization (CRO), Web App UX, Web App UI, Responsive UI, Business to Business (B2B), Accessibility, Mobile UX Design, Digital Brand Identity, AI Chatbots, Dashboards, Usability, User-centered Design (UCD), AI Prompts, Design Specifications, Cross-functional Team Collaboration, Design Reviews, App Store Marketing, Marketing Design, Experience Design, People Management, Conversational Design, Conversational UI, Conversational UX, Consumer-facing Product Design, Onboarding, Discovery, Reusable Components, UI Components, Tokenization, Websites, Website Redesign, Mobile App UI, Android UI Design, iOS UI Design, Illustration, Microinteraction Design, Microinteractions, Clean Design, Consumer Applications, Messaging, Squarespace, 2D Illustrations, Brand Marketing, Customer Experience (CX) Design, Web Applications, Insight Reporting, Reports, Tablet Design, Brand Discovery, Component Libraries, Conversational Interfaces, Brand Design, Website Design, eCommerce Web Design, Conversion, eCommerce Design, App UX, Google Analytics 4 (GA4), Claude Code, Claude Design, Interactive Art, Android Auto, Unreal Motion Graphics UI Designer (UMG), Figma to Webflow, Brand Strategy, Brand Guidelines, Visual Brand Guidelines, Unity3D, Social Media Advertising, 3D Motion Graphics, Social Media, UI Audits, UX Audits, Logo Design, Lottie, Fintech, Usability Testing, Fintech Design, Web Development, 3D Design, Shopify Design, Luxury Retail, A/B Testing, Search Engine Optimization (SEO), Shopify SEO, On-page SEO, Logotype, Collateral Design, Storybook, Consumer Health, Healthcare Software, Medical Software, Women's Health, Digital Music, Token Design, HIPAA Compliance, Forms
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