Zeeshan is available for hire
Hire ZeeshanZeeshan Khalid
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since May 25, 2026
Bio
I design with purpose, bridging business goals and human needs through clear, inclusive, scalable digital experiences. Over 13+ years, I’ve shaped products across fintech, edtech, Web3, and enterprise SaaS, helping teams secure $20M+ in funding and deliver measurable impact. I lead with a systems and DesignOps mindset, driving transformations like Saudi Electric Company’s Vision 2030 platform while building accessible, high-performing design cultures.
Experience
- User Experience (UX) - 13 years
- Responsive Web Apps - 13 years
- User Interface (UI) - 13 years
- UX Research - 13 years
- Design Systems - 10 years
- Design Strategy - 9 years
- Web Accessibility - 8 years
- DesignOps - 8 years
Portfolio
Work Experience
Design Operations Lead
2025 - PRESENT
Horizontal Digital
- Architected and scaled design operations framework, improving design-to-development efficiency by 40% through standardized workflows, component libraries, and automated handoff processes across 15+ product teams.
- Led enterprise design system strategy serving 300+ product teams, reducing UI inconsistencies by 30% and accelerating feature delivery by 25% through comprehensive component architecture and design tokens.
- Embedded accessibility-first practices (WCAG 2.2, ADA, Section 508) into design and development pipelines, achieving 95%+ compliance and ensuring inclusive experiences for millions of users.
- Pioneered AI-assisted design workflows (Figma Make, Cursor, Claude AI) to accelerate prototyping cycles by 35%, enabling rapid experimentation and validation.
- Built and mentored high-performing design teams of 12+ members, establishing career frameworks, design critiques, and operational excellence practices.
- Partnered with Product Management and Engineering leadership to align roadmap priorities, reducing cross-functional friction by 60% and establishing shared success metrics.
Technologies: Figma, Figma Make, Claude, ChatGPT, Miro, Zeroheight, React, AngularJS, User Interface (UI), User Experience (UX), Mobile UI, SaaS, Web Accessibility, Design Systems, Conversion Rate Optimization (CRO), Tailwind CSS, Product Design, UX Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, AI Design, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, DesignOps, Design Strategy, Claude Design, App Design, Mobile Design, CSS, HTML, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Low Code, AI Product Strategy, Enterprise SaaS, Interaction Design (IxD), MVP Design, Web App Design, Website Design, Websites, Design, Form Design
UX Manager
2023 - 2025
GreatPeople
- Drove end-to-end UX strategy for multi-platform performance tracking tools serving 50K+ daily active users, conducting 30+ user interviews and usability tests to inform product direction.
- Implemented design system adoption reducing development time by 30% and design inconsistencies by 40% through reusable component libraries and comprehensive documentation.
- Led iterative testing programs including A/B tests, heatmap analysis, and user feedback loops, improving task completion rates by 25% and reducing support tickets by 20%.
Technologies: Figma, Miro, React, Material UI, User Interface (UI), User Experience (UX), Mobile UI, SaaS, Web Accessibility, Design Systems, Tailwind CSS, Product Design, UX Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, AI Design, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, DesignOps, Design Strategy, App Design, Mobile Design, CSS, HTML, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Low Code, AI Product Strategy, Interaction Design (IxD), MVP Design, Web App Design, Website Design, Websites, Design, Form Design
Product Design Consultant
2023 - 2024
PaysWell
- Designed scalable survey platform with gamified reward mechanics serving 100K+ users, increasing engagement by 30% and user satisfaction scores from 3.2 to 4.5 stars.
- Facilitated design-to-development workshops with engineering teams, reducing handoff friction by 25% and accelerating sprint velocity by 20%.
- Conducted competitive analysis and user research across 200+ survey responses, identifying key pain points that informed product strategy and feature prioritization.
Technologies: Figma, Miro, React, User Interface (UI), User Experience (UX), Mobile UI, SaaS, Web Accessibility, Design Systems, Tailwind CSS, Product Design, UX Design, UI Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, Search Engine Optimization (SEO), Layout Design, Data Visualization, Sketch, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, Design Strategy, Mobile Design, CSS, HTML, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Interaction Design (IxD), MVP Design, Website Design, Websites, Design, Form Design
UX Manager
2022 - 2023
Educative
- Led product design for developer education platform contributing to $15M Series A funding, improving course engagement by 30% and completion rates by 20% through data-driven UX improvements.
- Scaled design team from 4 to 12 designers while implementing design operations workflows that increased team productivity by 50% and reduced design review cycles by 40%.
- Established metrics-driven design practice using Mixpanel and Amplitude, enabling hypothesis-driven experimentation and A/B testing that improved conversion funnels by 35%.
Technologies: Figma, Miro, Notion, React, Mixpanel, Amplitude, User Interface (UI), User Experience (UX), Mobile UI, Learning, Edtech Design, SaaS, Web Accessibility, Design Systems, Conversion Rate Optimization (CRO), Tailwind CSS, Product Design, UX Design, UI Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, AI Design, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, DesignOps, Design Strategy, Mobile Design, CSS, HTML, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Enterprise SaaS, Interaction Design (IxD), MVP Design, Web App Design, Education Technology (Edtech), Website Design, Websites, Design, Form Design
UX Advisor
2022 - 2022
Tkxel
- Directed end-to-end UX for high-engagement racing NFT game marketplace, enabling $5M fundraise in 20 days through compelling user experience and gamification mechanics.
- Scaled design capacity from 8 to 20 designers across multiple client engagements, establishing design standards and mentorship programs.
- Oversaw 30+ concurrent UX projects, delivering exceptional client satisfaction through systematic project management and quality assurance processes.
Technologies: Figma, Miro, Google Analytics, React, AngularJS, User Interface (UI), User Experience (UX), Mobile UI, Learning, Edtech Design, SaaS, Web Accessibility, Design Systems, Conversion Rate Optimization (CRO), Tailwind CSS, Product Design, UX Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Sketch, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, Blockchain, Mobile Wallet, Fintech, DesignOps, Design Strategy, App Design, Mobile Design, CSS, HTML, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Interaction Design (IxD), MVP Design, Web App Design, Property Management, Website Design, Websites, Design, Form Design
Product Design Consultant
2020 - 2022
SecurEnvoy
- Designed enterprise identity and access management solutions adopted by Fortune 500 clients, increasing product adoption by 25% and reducing authentication failures by 30%.
- Integrated WCAG 2.1 compliance into design and development pipelines, establishing accessibility standards that became company-wide policy.
- Recognized with Solution of the Year 2023 award for identity and access management innovation, impacting 2M+ enterprise users.
Technologies: Figma, Miro, InVision App, User Interface (UI), User Experience (UX), Mobile UI, SaaS, Web Accessibility, Design Systems, Conversion Rate Optimization (CRO), Product Design, UX Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Sketch, Visual Design, Wireframing, B2B, B2C, Web Dashboards, Rebranding, Blockchain, Design Strategy, App Design, Mobile Design, CSS, HTML, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Enterprise SaaS, Interaction Design (IxD), MVP Design, Web App Design, Website Design, Websites, Design, Form Design
Lead Product Designer
2018 - 2020
Center for Advanced Research in Engineering
- Led product design for Pakistan Ministry of Defence Enterprise Resource Planning (ERP) system with integrated Manufacturing Execution System (MES), supporting mission-critical defence operations.
- Designed scalable information architecture supporting complex workflows across procurement, inventory management, production scheduling, and quality control for defence manufacturing.
- Conducted iterative usability testing and heuristic evaluations with 30+ operational staff to ensure intuitive interfaces for high-stakes, mission-critical tasks.
- Impact: 30% improvement in operational efficiency, 40% reduction in data entry errors, 60% faster procurement cycle times across defence operations.
Technologies: InVision App, Miro, User Interface (UI), User Experience (UX), Mobile UI, SaaS, Web Accessibility, Design Systems, Conversion Rate Optimization (CRO), Product Design, UX Design, UI Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Sketch, Visual Design, Wireframing, B2B, B2C, Web Dashboards, DesignOps, Design Strategy, Mobile Design, CSS, HTML, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Enterprise SaaS, Interaction Design (IxD), MVP Design, Web App Design, Website Design, Websites, Design, Adobe Photoshop, Form Design
Product Design Consultant
2013 - 2017
J&R Marketing
- Delivered comprehensive UX and UI design services for diverse client portfolio including Security Alliance, Tennis Club Rhode Island, and regional businesses across healthcare, sports, and security sectors.
- Designed responsive web applications and mobile experiences, conducting user research, wireframing, prototyping, and visual design for 20+ client projects.
- Collaborated with marketing and development teams to translate business requirements into user-centered designs, ensuring brand consistency and optimal user experience.
Technologies: Miro, InVision App, User Interface (UI), User Experience (UX), Mobile UI, Design Systems, Conversion Rate Optimization (CRO), Product Design, UX Design, UI Design, Responsive Web Design (RWD), Information Architecture (IA), Layout Design, Dashboard Design, Data Visualization, Sketch, Visual Design, Wireframing, B2C, Web Dashboards, Rebranding, Design Strategy, App Design, Mobile Design, CSS, HTML, Web Design, Branding, Graphic Design, Brand Design, Responsive UI, Web App UI, Prototyping, App UI, Interaction Design (IxD), MVP Design, Web App Design, Website Design, Websites, Design, Adobe Photoshop, Form Design
Certifications
MAY 2021 - PRESENT
Enterprise Design Thinking Practitioner
IBM
MAY 2021 - PRESENT
Enterprise Design Thinking Co-Creator
IBM
MAY 2021 - PRESENT
Enterprise Design Thinking - Team Essentials for AI
IBM
JULY 2018 - PRESENT
Fundamentals of Digital Marketing
Skills
Tools
Figma Make, Zeroheight, Miro, InVision App, Sketch, Adobe Photoshop, Claude, Google Analytics
Languages
CSS, HTML
Platforms
Figma, Mixpanel, iOS
Industry Expertise
Education Technology (Edtech)
Other
ChatGPT, UX Research, Design Systems, Responsive Web Apps, Conversion Rate Optimization (CRO), Web Accessibility, React, AngularJS, Material UI, Notion, Product Discovery, B2B, B2C, Web Dashboards, Rebranding, SaaS, Edtech Design, Learning, Mobile UI, User Experience (UX), User Interface (UI), Tailwind CSS, Product Design, UX Design, UI Design, Mobile App Design, Responsive Web Design (RWD), Information Architecture (IA), Agile Project Management, Search Engine Optimization (SEO), Layout Design, Dashboard Design, Data Visualization, Visual Design, Wireframing, DesignOps, Design Strategy, App Design, Mobile Design, Web App UX, Web Design, Responsive UI, Web App UI, Prototyping, App UI, Low Code, AI Product Strategy, Enterprise SaaS, Interaction Design (IxD), MVP Design, Web App Design, Property Management, Website Design, Websites, Design, Form Design, Amplitude, Artificial Intelligence (AI), Web Marketing, Blockchain, Mobile Wallet, Fintech, AI Design, Claude Design, Branding, Graphic Design, Brand Design
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