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Adil Ali
Verified Expert in Engineering
WordPress Developer
Lahr, Baden-Württemberg, Germany
Toptal member since October 25, 2021
Bio
Adil is an innovative software engineer proficient in front-end and back-end languages, with 10 years of experience leading front-end and back-end web development. He has in-depth knowledge of MySQL, PHP, JavaScript, Shopify, and Next.js, and has worked across diverse industries ranging from restaurants to eCommerce. Adil is skilled in creating servers and databases and designing and developing API features. He's a collaborative professional with a track record of delivering strong results.
Portfolio
Aphrodites Inc
BigCommerce, BigCommerce Stencil Design, Shopify, Shopify Theme...
Get That Trend Limited
BigCommerce, HTML, BigCommerce Stencil Design, React, Shopify
Nextbridge Pvt
PHP 5, WordPress, HTML5, CSS, JavaScript, React, Docker, SSH, MySQL, PuTTY, Git...
Experience
- PHP - 10 years
- MySQL - 10 years
- WordPress - 8 years
- PSD to HTML - 7 years
- JavaScript - 5 years
- Shopify Plus - 5 years
- WooCommerce - 5 years
- RESTful Development - 4 years
Preferred Environment
PHP 5, MySQL, WordPress, Shopify, JavaScript, BigCommerce, HTML to WordPress, WordPress Themes, WordPress Plugins, Next.js
The most amazing...
...plugin I've developed was for the corporate office of a restaurant chain to eliminate manual data processing for guests.
Work Experience
Senior Software Engineer
2021 - PRESENT
Aphrodites Inc
- Developed and maintained a Shopify store and implemented CRO tests to boost the conversion rate by about 5% to 6% on different product pages.
- Developed a parallel store on BigCommerce to increase the customer base.
- Created data reports using Google Data Studio for concerned authorities.
Technologies: BigCommerce, BigCommerce Stencil Design, Shopify, Shopify Theme, Google Analytics, Google Tag Manager, Google Optimize, Visual Composer, PSD to HTML, HTML to WordPress, Windows, API Integration, React, Shopify API, Conversion Rate Optimization (CRO), Shopify Customizations
BigCommerce Developer
2022 - 2022
Get That Trend Limited
- Completed the tasks per the client's requirements and updated the stencil theme.
- Added a new menu style and fixed layout issues related to responsive and mobile.
- Suggested new ideas on the product detail page to engage the customers and provide details on upsell, down-sell, and cross-sell strategies.
Technologies: BigCommerce, HTML, BigCommerce Stencil Design, React, Shopify
Senior Software Engineer
2017 - 2021
Nextbridge Pvt
- Created CRM and LMS modules in WordPress for the client, which helped increase the number of students and better management of leads. Integrated the TCPDF library to generate course completion certificates.
- Implemented a report generation feature using a CSV file for business intelligence. This feature has tabular and graph data representation.
- Removed malicious code from multiple client websites, making them secure, using WordPress best practices coding standards. WCAG 2.0 standards were also implemented, which significantly increased traffic on the website.
- Implemented a captive portal for restaurant advertisements and got the users' data for campaigns.
- Developed a module for internal usage. Restaurant staff is using this module to enter and organize guests' data in a robust manner.
- Developed a plugin to eliminate manual data entries on excel sheets. Authorized users had provided screens for data entry, and the system will generate excel sheets based on data using the PHPSpreadsheet library.
- Planned website development, converting mockups into usable web presence with HTML, CSS, JavaScript, Ajax, and JSON coding.
- Trained and mentored junior developers and engineers, teaching skills in PHP and working to improve overall team performance.
Technologies: PHP 5, WordPress, HTML5, CSS, JavaScript, React, Docker, SSH, MySQL, PuTTY, Git, HTML, PHP, WordPress API, Google Analytics, Google Tag Manager, Elementor, Visual Composer, PSD to HTML, HTML to WordPress, Windows, API Integration, Shopify, Shopify Plus, Shopify API
Senior Software Engineer
2017 - 2017
Soft Tech Group
- Worked with teams from other projects and departments to create hybrid mobile apps and data-driven customer input.
- Integrated push notifications into apps, bolstering user engagement.
- Worked on a WordPress based multi-site product, which provides services like Shopify.
Technologies: PHP 5, WordPress, WooCommerce API, MySQL, Ionic, AngularJS, HTML, PHP, WordPress API, WooCommerce, Google Analytics, Elementor, Visual Composer, PSD to HTML, HTML to WordPress, Windows, API Integration, React, Shopify, Shopify Plus
Senior Software Engineer
2015 - 2017
Nextbridge Pvt
- Boosted web traffic by improving navigation and speed optimization.
- Worked on in-house product "Estimation Builder", developed in Angular and Laravel APIs.
- Leveraged a strong understanding of WordPress core to manipulate admin and theme components.
- Provided timely resolutions to reported website problems by integrating new solutions into existing platforms.
Technologies: WordPress, WordPress Themes, Sage WordPress Theme, WordPress Plugins, APIs, PHP, MySQL, Site Speed Optimization, HTML, WordPress API, PuTTY, PHP 5, Google Analytics, Elementor, Visual Composer, PSD to HTML, HTML to WordPress, Windows, API Integration, Shopify Plus
Team Lead Web & Mobile
2011 - 2015
Offroad Studios
- Developed, coded, and updated eCommerce and corporate sites for clients such as Audi and TransWorld.
- Collaborated with design and project developers to understand project scope and offer elegant, creative, and scalable solutions.
- Directed and supervised a team of ten engaged in CMS and custom PHP development.
- Planned website development, converting PSD files into a usable web presence with WordPress, Drupal, HTML, CSS, JavaScript, Ajax, and JSON coding.
Technologies: PHP 5, MySQL, Drupal 7, WordPress, Ionic, AngularJS, Web Development, HTML, PHP, WordPress API, Google Analytics, Elementor, Visual Composer, PSD to HTML, HTML to WordPress, Windows, API Integration, Shopify Plus
Experience
Xperience Restaurant Group
https://www.xperiencerg.com/brands/I developed and managed 12 brands of restaurants. I also created themes, custom plugins, entered data, and managed a Kinsta server. One of the critical tasks was implementing WCAG 2.0 standards to make the websites ADA compliant.
Technologies used: PHP, Laravel, WordPress, MySql, HTML/CSS, JavaScript (jQuery/AngularJS), Third-Party APIs, Git, Composer, Rest APIs
Technologies used: PHP, Laravel, WordPress, MySql, HTML/CSS, JavaScript (jQuery/AngularJS), Third-Party APIs, Git, Composer, Rest APIs
Audi Campaign
https://www.offroadstudios.com/audi-quattro-google-maps-integrated-automotive-launch-campaign-middle-east-website-design-developmentAudi is on a quest to discover and promote the most exciting hidden trails across the Middle East. Users across the Middle East applied for a test drive hosted by Audi through their web application. Admin selects random individuals for a test drive on a specified trail and uploads the images, 360-degree images, and videos on this web application with different coordinates through the Google Maps API.
Some Features:
Media galleries with images, videos, 360-degree panoramas, the Google Maps API, a multilingual interface, and login through Facebook and Google
Some Features:
Media galleries with images, videos, 360-degree panoramas, the Google Maps API, a multilingual interface, and login through Facebook and Google
Social Network of Activists
It’s a social network of volunteers and activists to interact and share their thoughts and causes.
Some Features:
user wall, ability to post on a wall, ability to post images on a wall, share posts and images on social networks, share posts and images on others’ wall, friendship modules, third-party chat system with friends only, create and manage groups, create and manage events, payment management with PayPal to purchase items for avatars, the Google Maps API, and Unity 3D renders
Some Features:
user wall, ability to post on a wall, ability to post images on a wall, share posts and images on social networks, share posts and images on others’ wall, friendship modules, third-party chat system with friends only, create and manage groups, create and manage events, payment management with PayPal to purchase items for avatars, the Google Maps API, and Unity 3D renders
Chevy's Fresh Mex
https://www.chevys.com/Chevy's is a fresh Mexican restaurant chain working under the Xperience Restaurant Group. I collaborated on their website using WordPress, Laravel, and Google Map APIs. I developed the theme and added features like location-based menu rates, nearest restaurant franchise, etc.
Tarte Cosmetics Ecommerce Shopify Store
Tarte Cosmetics is a Shopify-based online store to sell beauty and skin-related cosmetic products. I worked on different visual elements, handled applications installation and configuration, and managed daily routine tasks.
Eltorito Restaurant Wesite
https://www.eltorito.com/Eltorito restaurant chain works under the Xperience Restaurant Group. I collaborated on their website using WordPress, Laravel, and Google Map APIs. I developed the theme and added features like location-based menu rates, nearest restaurant franchise, etc.
Jewels Homes Real Estate Portal
https://www.jewelshomes.com/Jewels Homes Real Estate provides investors with a wide variety of real estate services. I developed their website using the following technologies: WordPress, HTML, CSS, JavaScript, Advanced Custom Fields, and All-in-One importer with custom code. Features are listing properties using MLS and searching properties.
Education
2004 - 2009
Bachelor's Degree in Computer Science
International Islamic University Islamabad - Islamabad, Pakistan
Skills
Libraries/APIs
React, WordPress API, Google Maps API, Shopify API, WooCommerce API, Social APIs, Google Maps, jQuery
Tools
Shopify Plus, Google Analytics, Google Optimize, ChatGPT, Git, PuTTY, Composer, Advanced Custom Fields (ACF)
Languages
HTML5, HTML, PHP 5, JavaScript, CSS, PHP
Platforms
WordPress, Shopify, WooCommerce, Windows, Docker, Drupal 7, BigCommerce
Frameworks
Ionic, AngularJS, Laravel, Next.js
Paradigms
RESTful Development, Conversion Rate Optimization (CRO)
Storage
MySQL
Other
Web Development, WordPress Themes, WordPress Plugins, API Integration, Elementor, Visual Composer, PSD to HTML, HTML to WordPress, eCommerce, SSH, Ajax, Social Media Login, Google Tag Manager, WordPress Design, Shopify Customizations, Sage WordPress Theme, APIs, Site Speed Optimization, BigCommerce Stencil Design, Shopify Theme, Web Accessibility, Website Optimization, Payment APIs
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