
Ahmad ElMadi
Verified Expert in Engineering
Software Engineer and Developer
Västerås, Sweden
Toptal member since May 27, 2026
Ahmad is a serial founder and full-stack technology leader with 15+ years of experience building products and platforms across Europe and the MENA region. A Swedish citizen based in Amman, he bridges markets with rare cross-cultural depth. Expert in React, React Native, TypeScript, and AI-first development — trusted by clients to lead from architecture through to delivery.
Portfolio
Experience
- Software Development - 18 years
- Visual Studio Code (VS Code) - 10 years
- React Native - 8 years
- React - 8 years
- .NET MAUI - 8 years
- JavaScript - 7 years
- TypeScript - 7 years
- C#.NET - 7 years
Preferred Environment
MacOS, Visual Studio Code (VS Code), Slack, GitHub, Klaviyo
The most amazing...
...thing was building Zoul from scratch as founder and CTO, a live expert marketplace with real-time voice/video, Stripe billing, and multi-role architecture.
Work Experience
Head of Development
Axelerated Solutions
- Delivered a high-priority strategic project (Nazaha) in three days, demonstrating the impact of structured leadership, clear ownership, and decision-making.
- Reduced project delivery costs by around 70% through smart resourcing decisions (replacing a traditional staffing approach with a local freelance system), significantly increasing project profitability.
- Introduced a dedicated staging environment between development and production, enabling reliable regression testing and reducing production risk and late-stage defects.
- Implemented structured production error monitoring (Sentry), shifting the team from user-reported issues to proactive, early detection, and significantly reducing mean time to identify (MTTI) problems.
Technical Lead Consultant
Hackberry
- Accelerated delivery timelines and elevated code quality by introducing structured best practices and modern tooling across client projects.
- Implemented a PoC for an AI-powered chatbot using OpenAI embeddings, a vector database, and RAG techniques, helping position the company for increased lead conversion, with an estimated 30% higher engagement from prospective clients.
- Advocated and demonstrated an AI-first approach to new projects, successfully delivering a client-requested application PoC within 1 week, achieving an estimated 60% time and effort savings compared to traditional development.
Co-founder & Development Manager
Crossplatform Sweden
- Co-founded Crossplatform Sweden AB and led delivery of 10+ successful cross-platform projects across healthcare, education, government, and consumer sectors.
- Turned the company's finances from loss to profit by identifying and eliminating cost inefficiencies of up to 50%, securing long-term business stability.
- Reduced employee turnover by implementing modern leadership techniques, increasing team satisfaction, autonomy, and long-term retention.
- Worked directly with clients to translate business needs into structured software requirements and accurate project estimations using software engineering expertise.
- Delivered React Native, Xamarin, and Next.js solutions to diverse clients across Sweden and Europe, meeting project timelines with high-quality results.
Development Manager
Crossplatform Sweden
- Launched and led Crossplatform Sweden AB to a profitable state by delivering over 10 successful cross-platform projects catering to various clients, target users, and objectives.
- Revitalized company finances from loss to profitability by pinpointing and removing various costs, resulting in a significant 50% decrease in expenses.
- Led the full software delivery lifecycle, from requirements analysis and client scoping through architecture, development, QA, and deployment.
Team Lead | Software Development Consultant
Xlent AB
- Led development of a cross-platform mobile app for the Stockholm municipality, delivering a solution used by thousands of citizens across the city.
- Introduced TDD practices to the engineering team, improving code quality, test coverage, and maintainability across all client projects.
- Organized and conducted a public tech meetup on cross-platform development, positioning Xlent as a thought leader in the Stockholm tech community.
Experience
Wish2Go
The parent easily sets how many steps the child should take and how many days it will take to receive the reward. Of course, there is a recommendation based on what others have deemed the product's value, in steps. Each step is counted in the app and takes the child closer to their reward.
Rewarding the child for exercise is a simple and fun way to encourage them to move on their own. This way, as a parent, you do not have to nag your child to "go out and touch you"! It comes naturally. Both children and parents can see how many steps the child has taken each day and how they are approaching their goal. The parent can also pepper their child along the way. Once the child has achieved his or her reward, simply add a new one. There is an endless variety of products or experiences. You can also find your own; not everything has to cost money.
Tinkylär
https://tinymindslab.se/The app provides clear and accessible support for both weekly follow-ups and deeper analysis of how teaching can be developed in the long term. Moreover, educators can track learning over time and what each individual child has actually learned, as the learning barometer makes each child's progression visible.
Test Timer
Tyck Till
https://play.google.com/store/apps/details/Tyck_Till?id=astando.synpunkt&hl=enZoul App
As founder and CTO of Crosshorizons Jordan, I architected and developed the full platform from concept to production. The stack includes React Native for the mobile front end, Next.js for the web layer, Supabase for authentication and real-time data, GetStream for voice and video calling and in-app messaging, and Stripe for payment processing and pay-per-minute billing. I designed a multi-role RBAC system that distinguishes expert and client accounts, with role-specific dashboards, session management, and secure route protection throughout.
Nitro Consult
Pantry Store App
Education
Master's Degree in Software Engineering
Blekinge Institute of Technology (BTH) - Karlskrona, Sweden
Bachelor's Degree in Computer Science
University of Jordan - Amman, Jordan
Skills
Libraries/APIs
React, Node.js, REST APIs, Camera API, Playwright, Stripe API, Google API, Stripe, Entity Framework
Tools
Slack, GitHub, Git, Claude Code, Windsurf, Sentry, RabbitMQ
Languages
JavaScript, C#.NET, TypeScript, C#, SQL, HTML5, CSS3, GraphQL, PHP, Python
Frameworks
React Native, .NET MAUI, Next.js, .NET, Ionic, ASP.NET, .NET Core, Tailwind CSS, NestJS
Paradigms
Mobile Development, Role-based Access Control (RBAC), Scrum, Agile, Test-driven Development (TDD), Event-driven Architecture
Platforms
MacOS, Visual Studio Code (VS Code), Xamarin, Firebase, Vercel, Android, iOS, Google Cloud Platform (GCP), Amazon Web Services (AWS), Windows Server, Klaviyo, Azure
Storage
PostgreSQL, MySQL, Microsoft SQL Server
Other
Software Development, Research, Leadership, Business, Ionic 7, API Integration, APIs, Full-stack Development, Full-stack, Maps, Integration, Supabase, AI-augmented Software Engineering (AIASE), AI-assisted Development, Team Leadership, Technical Leadership, SaaS, Technical Architecture, Backlog Management, Document Processing, Application Modernization, Authentication, Authorization, Dashboards, Live Chat, Performance Optimization, eCommerce, User Interface (UI), Architecture, Artificial Intelligence (AI), Technical Consulting, Software Architecture, Mentorship, Lovable, Supabase Auth, Front-end Development, Delivery Management, IT Security, Tailwind UI, Fintech, Monorepos, Webhooks, CTO, Engineering Management, Real-time Data, Low-latency Software, Fractional CTO, Cursor AI, PDF, IIS, Security, Large Language Models (LLMs), User Experience (UX), Data Modeling, Multi-tenant SaaS, Vector Stores, SQL Server, GitHub Actions, CI/CD Pipelines, Bluetooth, Windows Communication Foundation (WCF), DocuSign
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