Amit Patkar

When multiple teams are developing various design patterns to host to the same target framework, they need to build a common framework. I developed an architecture named CDN First Architecture which helps the development team to have a common methodology to split the server calls and organize metadata in a way to achieve maximum performance along with a robust application.

Dynamic landing pages must be complemented by a shopping cart which is as flexible in terms of testability, personalization, and scalability. This AEM-hosted shopping cart loads quickly across the globe and provides lots of flexibility to marketing to run their conversion campaign.

Landing pages are unique to the McAfee Conversion Funnel—they are hosted on AEM, but they also demand flexibility. Each landing page can be subjected to a test-and-learn methodology along with quick changes in CSS, layout, and digital data rules. This project did cut down costs to manage 700 pages to ten while also increasing the testability through digital data rules.

The Cadence website is an active website that's hosted in five different cultures; this was an implementation where live and language copies were used.
It also has an integration with Microsoft FAST for site searches. I developed a generic framework to integrate with FAST because FAST could drive not only search results but other category pages. In addition to the FAST integration, I also created a framework that allowed SEO for Cadence assets including the ones which were set to be protected. These protected assets were exposed to SEO partially and require the user to click on more for a protected PDF.