Anil Kumar Peddisetti, Developer in Melbourne, Victoria, Australia
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Anil Kumar Peddisetti

Software Engineer and Developer

Melbourne, Victoria, Australia

Toptal member since March 26, 2026

Expertise
Web DevelopmentFull-stack.NETSQLJavaScriptJSONAzureREST APIMicroservices DevelopmentGitHubNext.jsAngularGraphQLDockerMongoDB
Bio

Anil is a senior software engineer with 15+ years of experience building scalable enterprise applications for global clients. He specializes in Sitecore and .NET, with strong expertise in MVC, XM Cloud, and headless architectures using Next.js. He is known for delivering high-performance, maintainable solutions and seamless digital experiences.

Portfolio

Telstra Super
Sitecore, .NET Core, ASP.NET MVC, Web API, Azure SQL, Azure DevOps, Azure...
Deloitte Digital
ASP.NET MVC, Sitecore JSS, Content Hubs, Next.js, Azure DevOps, Azure SQL...
NTT Data
ASP.NET MVC, Azure SQL, Azure, Azure DevOps, Sitecore, Apache Solr, MongoDB...

Experience

  • C#.NET - 15 years
  • SQL - 15 years
  • Sitecore - 12 years
  • ASP.NET MVC - 10 years
  • Azure DevOps - 5 years
  • Web API - 4 years
  • ASP.NET Core - 3 years
  • Sitecore Experience Manager Cloud (XM Cloud) - 1 year

Preferred Environment

Azure DevOps, Sitecore, Azure SQL, .NET, ASP.NET MVC, GitHub, Sitecore Experience Manager Cloud (XM Cloud), Web API, ASP.NET Core

The most amazing...

...projects I've worked on included scalable Sitecore solutions with personalization and xDB, and high-performance .NET platforms that drove engagement.

Work Experience

Senior Software Engineer

2022 - 2025
Telstra Super
  • Developed a Sitecore platform with custom personalization and xDB, increasing member engagement by 25%. Built a high-performance .NET app integrated with Sitecore, supporting 100,000+ concurrent users with zero downtime.
  • Implemented marketing automation in Sitecore, raising email open rates by 30% and click-through rates by 20%. Optimized MVC renderings and API integrations, reducing page load times by 40% across multiple digital channels.
  • Led migration from Sitecore XP 10.2 to XM Cloud with Next.js, enabling faster deployments and modern headless architecture.
Technologies: Sitecore, .NET Core, ASP.NET MVC, Web API, Azure SQL, Azure DevOps, Azure, ForgeRock, C#.NET, RESTful Microservices, Event-driven Design (EDD), ASP.NET Web API, Azure App Service, REST APIs, JSON, Microsoft Azure, Sitecore MVC, Sitecore CDP, Siteore Send, JavaScript, Sitecore EXM, Headless CMS, CMS, Microservices, Full-stack, APIs, Microservices Architecture, API-first Development

Sitecore Specialist Lead

2021 - 2022
Deloitte Digital
  • Led the development of a headless digital platform using Sitecore SXA/JSS and Next.js.
  • Implemented back-end for front-end (BFF) architecture, developed reusable components, and integrated with Content Hub to enable scalable, high-performance content delivery across channels.
  • Delivered the MECCA project by designing and implementing a scalable Sitecore-based digital platform using modern .NET, building reusable components, and integrating back-end services with cross-functional teams to ensure seamless delivery.
Technologies: ASP.NET MVC, Sitecore JSS, Content Hubs, Next.js, Azure DevOps, Azure SQL, GraphQL, ASP.NET Web API, JSON, Microsoft Azure, JavaScript, Headless CMS, CMS, Full-stack, APIs, Microservices Architecture

Senior Sitecore Consultant

2017 - 2021
NTT Data
  • Contributed to multiple enterprise-grade Sitecore XP implementations on Azure for clients like DHHS, Perpetual, Hostplus, and FutureFund.
  • Provided L2/L3 production support, troubleshooting critical incidents, and ensuring platform stability across development, QA, UAT, and production environments.
  • Conducted root-cause analysis, debugged complex issues, and implemented fixes within strict SLA timelines to maintain high system availability.
Technologies: ASP.NET MVC, Azure SQL, Azure, Azure DevOps, Sitecore, Apache Solr, MongoDB, SQL, ASP.NET Web API, ASP.NET, Azure App Service, JSON, Sitecore MVC, JavaScript, Sitecore EXM, CMS, Full-stack

Senior Consultant

2013 - 2017
Dimension Data
  • Contributed to multiple enterprise Sitecore XP implementations hosted on Azure.
  • Provided L2/L3 support, troubleshooting production incidents, and ensuring platform stability across various environments.
  • Analyzed and resolved complex issues through root-cause analysis, performance tuning, and code debugging, often working under strict SLA timelines.
Technologies: ASP.NET Core, Sitecore, Sitecore Experience Accelerator (SXA), C#.NET, Web API, SQL, Azure SQL, ASP.NET, Azure App Service, Sitecore MVC, JavaScript, Sitecore EXM, CMS, Full-stack

Experience

Marketing Automation and Personalization Platform

https://www.telstrasuper.com.au/
I developed a scalable Sitecore-based platform for Telstra Super that included custom personalization, xDB integration, and targeted email campaigns. I designed MVC controller renderings, integrated APIs, and implemented marketing automation workflows, increasing member engagement by 25%. I collaborated closely with front-end and DevOps teams to ensure seamless deployment and optimized system performance across multiple channels.

XM Cloud Migration with Next.js

I worked on a workshop to migrate legacy Sitecore XP 10.2 applications to Sitecore XM Cloud using Next.js. The workshop focused on refactoring legacy code into a headless architecture, optimizing API integrations, and enabling faster deployment cycles. The initiative improved content management efficiency by 50% and allowed the adoption of modern digital experiences with scalable performance. I collaborated with cross-functional teams to ensure a smooth transition without downtime for end users.

Sitecore Specialist Lead

A headless digital platform built using Sitecore SXA/JSS and Next.js at Deloitte. He worked as a Sitecore specialist lead, implementing BFF architecture, developing reusable components, integrating Content Hub and Dynamics 365, and enabling scalable, high-performance content delivery across channels.

Education

2006 - 2009

Master's Degree in Computer Applications

Jawaharlal Nehru Technological University - Hyderabad, India

Certifications

NOVEMBER 2018 - PRESENT

Sitecore Developer Certified

Sitecore

Skills

Libraries/APIs

Web API, REST APIs, API Development

Tools

GitHub, Azure App Service, ForgeRock, Apache Solr

Frameworks

ASP.NET MVC, ASP.NET Web API, .NET, ASP.NET, ASP.NET Core, .NET Core, Next.js, Angular, Sitecore JSS, Sitecore Experience Accelerator (SXA)

Languages

C#.NET, SQL, JavaScript, GraphQL

Paradigms

Azure DevOps, Event-driven Design (EDD), Microservices, Microservices Architecture, API-first Development

Platforms

Sitecore Experience Manager Cloud (XM Cloud), Azure, Docker, SolrCloud, Salesforce, Microsoft Dynamics 365

Storage

JSON, Azure SQL, MongoDB

Other

Sitecore, CMS, Sitecore MVC, RESTful Microservices, Microsoft Azure, Sitecore CLI, Sitecore EXM, Sitecore Marketing Automation, Headless CMS, Full-stack, APIs, Programming, API Integration, Marketing Automation, Personalization, CI/CD Pipelines, Content Hubs, Sitecore CDP, Siteore Send, xDB, .NET MVC, Headless Architecture

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