
César Siancas
Verified Expert in Engineering
WordPress Developer
Bangkok, Thailand
Toptal member since August 8, 2018
César has 14+ years of WordPress experience and has worked exclusively through Toptal since 2018. He specializes in custom themes, plugin development, WooCommerce, performance optimization, and API integrations, and has recently delivered 50%+ speed gains and custom ERP integrations for eCommerce clients. César believes proactive communication is the foundation of every successful project.
Portfolio
Experience
- PHP - 9 years
- PSD to WordPress - 9 years
- WordPress - 9 years
- WordPress Themes - 9 years
- Responsive Web Design (RWD) - 8 years
- WordPress Plugins - 7 years
- WooCommerce - 6 years
- WordPress REST API - 4 years
Preferred Environment
Tower, MacOS, NeoVim Text Editor, Local by Flywheel, Figma, WP-CLI, GitHub, Claude, MySQL, Laravel
The most amazing...
...project I've worked on was a platform that connects professionals across different areas with entrepreneurs who need their specific skill set and advice.
Work Experience
Senior WordPress Developer for eCommerce
Mellow Fellow Fun LLC
- Managed and optimized a portfolio of five WordPress eCommerce websites, with primary ownership of the main revenue-generating platform.
- Increased website performance by 50%+ by refactoring legacy code, optimizing assets, and implementing a modern SAGE-based architecture.
- Spearheaded the end-to-end modernization of a legacy website, improving code maintainability and enabling faster feature development.
- Engineered custom API integrations with ACUMATICA ERP, streamlining data flows and significantly reducing manual intervention.
- Delivered high-quality, responsive landing pages to support ongoing marketing campaigns and rapid content deployment.
Senior WordPress and WooCommerce Developer
Keystroke Learning
- Refactored the client’s custom plugin to improve scalability and maintainability, cleaning legacy code, optimizing performance, and restructuring components to support future growth and stability.
- Developed custom WooCommerce integrations to sell courses with multiple dates and formats (online and in-person), enabling flexible product and schedule management within the eCommerce platform.
- Improved site performance by optimizing load times and responsiveness, while handling ongoing maintenance to ensure stability, compatibility, and smooth platform operation.
WordPress Developer
FreezerFit LLC
- Implemented BuddyPress integration into the existing website, enabling social and community features while ensuring compatibility with the current WordPress setup.
- Identified and resolved bugs across the system while implementing incremental improvements to enhance stability, functionality, and overall user experience.
- Applied design updates to improve UI consistency and usability, along with ongoing maintenance to ensure site stability and performance.
WordPress Developer
TGH B.V.
- Resolved issues with WP All Import and successfully handled the import of 50,000+ records into custom post types and fields, ensuring data integrity and correct mapping throughout the process.
- Installed and configured a business directory plugin and ensured proper integration with the import workflow, allowing accurate and automated population of directory data.
- Optimized theme and plugin code to improve site and back-end performance, addressing issues with large data handling and reducing overall processing bottlenecks.
WordPress Website Developer
LaGrande Marketing, LLC
- Handled all aspects of WordPress development, including custom theme creation, ongoing maintenance, and performance optimizations to improve site speed and stability.
- Built websites using Beaver Builder, developing custom modules when required to extend functionality and meet specific client requirements.
- Led technical SEO improvements, along with site speed optimizations and general maintenance to enhance visibility, performance, and overall user experience.
Senior WordPress Developer
TestGorilla B.V.
- Updated the existing WordPress theme and custom plugin to support multiple languages, ensuring proper structure, compatibility, and seamless content localization across the site.
- Developed custom scripts to improve technical SEO, site performance, and system monitoring, helping identify issues faster and optimize overall site behavior.
- Automated parts of the translation workflow using XLIFF files and stabilized the deployment process across multiple environments, improving efficiency and reducing release issues.
WordPress Senior Developer
Orderly Health
- Developed the client's new main website using the plugin Beaver Builder.
- Created custom modules for Beaver Builder to provide easy-to-use and reusable elements for the client to use or update in the future on the site.
- Was in charge of coordinating and implementing the connection between the client's contact forms to the Salesforce service.
WordPress Developer
LaGrande Marketing
- Led the technical SEO optimizations, speed improvements, and maintenance.
- Handled everything related to WordPress, from theme creation to general maintenance and speed improvements.
- Built sites using Beaver Builder and custom module creations for this theme.
WordPress Developer
Pocketmade
- Took charge of maintaining and extending their custom WordPress theme and plugins that interacted with marketing and call center external services.
- Set up and tested GTM and Google Analytics for the many requirements their client has.
- Handled the integrations between their client site with the LeadConduit platform via an API.
- Managed the integration between different flows in LeadConduit with the external service BlueShift.
- Created different Zappier integrations in order to connect their different lead sources with LeadConduit, a real-time lead optimization platform that empowers you to take action on your leads by customizing lead flow.
WordPress Developer
Praxent (via Toptal)
- Fixed SEO-related technical problems for better performance.
- Owned the creation of Gutenberg blocks since the client was moving aways from the WPBakery builder.
- Spearheaded the general maintenance and improvements on the site.
- Improved the current theme structure setting the path for a Gutenberg-based site.
Technical WordPress Developer
Bridgecrew (via Toptal)
- Developed the new theme from scratch. This was a responsive theme that used the Tonik starter theme as a basis along with AFC blocks for customization.
- Owned the general maintenance of the site as part of my role.
- Fixed bugs and created custom required functionality.
Senior WordPress Developer
The Dancel Group, Inc (via Toptal)
- Developed a custom-made plugin in charge of scheduling publications shared on social media, which also included an import process of all their data.
- Created a plugin that integrates with WooCommerce and their subscription plugin.
- Built a custom WordPress theme from scratch using ACF for the back-end.
Senior WordPress Developer
RoshReview (via Toptal)
- Owned the creation of the new multisite environment, including the preparation and organization of their current website into different child sites.
- Created the main WordPress theme for the principal site using Tailwind CSS as our base and Tonik, Starter Theme.
- Reviewed child themes and updated the files to accomplish better performance.
- Conducted technical SEO maintenance and improvements to achieve the company's goals.
Expert WordPress Theme Developer
LyraThemes (via Toptal)
- Oversaw and was in charge of creating custom themes that adhered to WordPress development standards.
- Developed a custom plugin using object-oriented programming.
- Maintained and fixed bugs in WordPress themes and plugins.
WooCommerce Developer
GAMING DOT ME LLC (via Toptal)
- Created a plugin that connects with a license number provider to be distributed with WooCommerce.
- Integrated a custom-made license generator with WooCommerce.
- Created the necessary back-end administration panel to handle all the information related to licenses.
WordPress Engineer for Plugin Development
Benzinga (via Toptal)
- Integrated a plugin with the Dictionary.com API.
WordPress Expert
Constructor.io Corporation (via Toptal)
- Maintained WordPress websites including theme updates using ACF.
- Created Zendesk themes.
- Performed quality assurance as needed.
WordPress Developer
LazerPro (via Toptal)
- Oversaw the general maintenance, plugin creation, and migration of their news and listing site from their old non-WordPress platform to WordPress.
Back-end WordPress Developer
XLR8R Media, Inc. (via Toptal)
- Headed the entire migration from the Tempest platform to a WordPress one.
- Created a plugin that integrated Bandcamp subscribers with WordPress.
- Took charge of the general maintenance of their site.
WordPress Expert
The Chempetitive Group, LLC. dba CG Life (via Toptal)
- Developed a responsive WordPress theme from scratch.
- Played a vital role in the general optimization of the site.
- Was in charge of handling the maintenance of the site.
WordPress Developer
RoshReview (via Toptal)
- Improved the overall site speed for better engagement with potential clients.
- Developed new WordPress themes according to new requirements, using ACF, Gutenberg, and API integration.
- Took charge of the general maintenance and bug fixing of their current platform.
Senior Coder
Jalador.com
- Developed an entire WordPress theme from scratch; it was responsive and was built following the recommended speed improvements.
- Designed a plugin that created all the necessary elements in the backend to make their reservation system work.
- Built a plugin using WordPress REST API to allow the interaction between their mobile app and their backend.
- Added more functionality constantly and built custom reports.
Senior Coder
M4Agency
- Developed WordPress themes and plugins for different clients.
- Implemented the image-to-layout workflow (PSD-to-theme conversion or similar).
- Converted the old, static website to a WordPress site for Flordecana.com.
- Maintained the websites for Republicofhumanity.org and M4angency.com.
Senior Coder
Mabbly
- Developed the WordPress themes and plugins for a variety of clients.
- Maintained and extended the WordPress sites for multiple clients.
- Introduced the image-to-layout workflow, including PSD-to-theme conversion.
- Implemented speed improvements in WordPress sites for different clients to make them follow Google's speed standards, accomplishing an average of. three seconds on different speed test sites.
- Developed the WordPress theme for a variety of websites, including Drinkkoia.com, Iconid.com, Thegarage.northwestern.edu, Briahs.com, Precisionsoftware.com, and Nationalvanlines.com.
- Built the WordPress theme, completed the API integration with their system, and improved site speed for Prohabits.com.
- Integrated API with the NeonCRM and developed a WordPress theme for Smallbusinessadvocacycouncil.org.
- Created a PHP system using the Kohana framework for Advisor.tv.
Programmer Analyst
Hidrandina S.A.
- Implemented the client management module, interviewed users, and migrated data from the old system.
- Led the analysis and development of the cuts and reconnections module.
- Collaborated with the quality control team to create new versions of the quality control module for their new system.
Experience
AdvisorTV
I was in charge of creation from scratch, including the front end and back end, along with the general maintenance.
ProHabits
https://prohabits.comJalador.pe
Education
Bachelor's Degree in Computer and Information Science
National University Pedro Ruiz Gallo - Lambayeque, Peru
Skills
Libraries/APIs
Facebook API, REST APIs, WordPress REST API, WordPress API, Google Maps API, jQuery, BuddyPress, Sage
Tools
Coda 2, MySQL Workbench, PhpMyAdmin, MAMP, Tower, Git, Avocode, Zeplin, Advanced Custom Fields (ACF), Coda, Gulp, Grunt, Terminal, GitHub, Gutenberg Editor, Google Analytics, Zapier, Figma, WP All Import, ACF PRO, Local by Flywheel, WP-CLI, Claude, Canva
Platforms
WordPress, WooCommerce, OS X, Zendesk, MacOS
Languages
CSS, HTML, PHP, Sass, Less, JavaScript, SQL
Paradigms
Responsive Web Design (RWD), REST, Object-oriented Programming (OOP)
Storage
MySQL, JSON, WP Engine, Databases
Frameworks
Tailwind CSS, Laravel
Other
Freelancing, HTML to WordPress, WordPress Themes, PSD to WordPress, PSD to HTML, WordPress Theme Customization, CodeKit, Transmit, WordPress Plugins, Ajax, APIs, Back-end, Front-end, Gravity Forms, Full-stack, API Integration, User Interface (UI), Elementor, eCommerce, Back-end Development, Coding, Front-end Development, Full-stack Development, Programming, Web Development, Web Technologies, Websites, Page Speed Optimization, WordPress Multisite, Google Tag Manager, Beaver Builder, Security, Content Marketing Platforms, Multilingual Websites, Corporate Websites, Performance Tuning, Plugins, Themes, WordPress Design, MemberPress, Plugin Development, NeoVim Text Editor
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