
Danish Ali Malik
Verified Expert in Engineering
WordPress Developer
Islamabad, Islamabad Capital Territory, Pakistan
Toptal member since May 5, 2022
Danish is a results-driven full-stack developer with 10+ years of experience delivering innovative solutions. From custom CRMs and scalable web apps to WordPress plugins used on 60,000+ sites, he brings a proven track record of success. He writes secure, maintainable code, follows industry best practices, and leverages Git for automation and seamless workflows. Clients trust Danish for his ability to transform ideas into high-performing, user-centric solutions that drive real business results.
Portfolio
Experience
- Full-stack Development - 10 years
- PHP - 10 years
- Plugin Development - 10 years
- WordPress Themes - 10 years
- WooCommerce - 10 years
- WordPress Plugins - 10 years
- JavaScript - 10 years
- AngularJS - 3 years
Preferred Environment
Git, Visual Studio Code (VS Code), Postman, Figma to WordPress, Docker, Linux(Terminal), Jira, Slack, NestJS, React, API Design, Next.js, Shopify API, Startups, Calendars, Google Maps, PDF, Databases, E-learning, Bug Fixes
The most amazing...
...WordPress plugins I created were featured on WordPress.org and used on 60,000+ sites, helping businesses showcase social feeds and boost online engagement.
Work Experience
WordPress Expert
Freelance Clients
- Completed more than 10 consultation calls, receiving 5-star reviews and helping clients make decisions for their projects.
- Completed over 40 projects with 5-star ratings and turned customers' ideas into reality.
- Learned about time management, communication skills, and keeping the clients in the loop.
Full-stack WordPress App Developer
Self-employed
- Developed the Easy Social Feed WordPress plugin available on wordpress.org, which has more than 70,000 active users.
- Worked on Facebook and Instagram apps and APIs to help WordPress users show their page and account feed to the WordPress pages.
- Created many plugins, from ideas to designs and development, and uploaded them to wordpress.org.
- Maintained the plugins by adding new features and security updates.
BigCommerce Developer
Dechoker LLC
- Delivered storefront modernization across 100+ releases (v1.5.1–v6.14.0), ensuring cross-version stability while improving performance, checkout, payments, and catalog UX over a multi-year (2017–2024) roadmap.
- Resolved production issues by managing 760+ changelog-linked PRs/issues, owning the process from triage to release, and reducing regression risk across core eCommerce flows (PDP, cart, checkout, account, search).
- Improved UX by delivering 60+ accessibility fixes (ADA, ARIA, WCAG, screen reader) and standardizing behavior across 34 page-type modules, ensuring a consistent, scalable, and maintainable front-end architecture.
Shopify Developer
Drop Dead LLC
- Developed and customized a Shopify theme with 3+ custom sections, including slideshows, featured-collection-custom.
- Implemented advanced theme customization options through Shopify theme settings, enabling merchants to configure colors, typography, and layout without code changes.
- Fixed 50+ cross-browser compatibility issues and JavaScript errors, ensuring consistent functionality across Chrome, Safari, Firefox, and Edge browsers.
Klaviyo/Webflow Developer for an Integration Project
Ohm Health, Inc
- Integrated Stripe checkout within a Webflow eCommerce site, enabling secure transactions and a seamless customer payment experience.
- Configured Klaviyo and Meta Pixel tracking, improving event accuracy and marketing attribution for Add to Cart, Viewed Product, and Purchase events.
- Resolved duplicate event tracking issues, reducing data discrepancies and improving conversion reporting accuracy by 100%.
- Optimized Webflow-to-Klaviyo data flow, ensuring email capture, customer profiling, and purchase event syncing for automation campaigns.
- Enhanced analytics accuracy across GA4, Klaviyo, and Meta Pixel, ensuring consistent eCommerce metrics from checkout to post-purchase.
Senior Full Stack Developer
IT Pixelz
- Collaborated on CRM serving millions of users, built with WordPress, later transitioning to an Angular front end and a Node.js (NestJS) back end while maintaining industry-standard coding and deployment practices, including GitHub collaboration.
- Developed scalable features, including an import tool capable of processing millions of records from CSV and Google Sheets.
- Created custom WordPress APIs and worked with Next.js and Python Django to enhance platform capabilities.
- Integrated AI functionalities using APIs, improving automation and user experience.
WordPress Developer
Propaganda3, Inc.
- Converted a high-fidelity Figma design to a static website using HTML, CSS, JavaScript, and some custom animations.
- Successfully launched the landing page after converting it into a custom WP theme using WP blocks.
- Converted a 12-page Figma design to a static website first and then converted it to a fully functional website by creating all the custom WP blocks, some custom post types, etc.
- Ensured everything was fully editable from the back end and loaded faster. Followed the WP and PHP coding standards to make it clean, secure, and speedier.
Senior WordPress Developer
iPlex
- Developed hundreds of websites for clients that were 100% satisfied.
- Built more than 70 advanced WordPress themes using Advanced Custom Fields and page builders.
- Maintained numerous websites for security and feature updates and ensured that site speeds remained between 80 to 90.
- Cultivated the WordPress team to develop advanced websites and web apps and mentored incoming WordPress and JavaScript talent.
Front-end Developer
Jwebsol
- Converted the designs from PSD to HTML after learning front-end web development.
- Trained junior developers to make the website pixel perfect.
- Learned basic designing using Adobe Photoshop and Adobe Illustrator.
Experience
Easy Social Feed
https://wordpress.org/plugins/easy-facebook-likebox/AI Customer Support Agent
Fair Wave
https://fairwave.com/I converted the full website Figma design to HTML with custom animations and made it pixel-perfect. Then, using custom WordPress blocks, I converted it to a custom WordPress theme.
I received great feedback from the client with a 5-star rating.
Guardian Angel
CRESCENGO
Visitors have to purchase the stream to view its content, and the profit is shared between site owners and artists. I integrated MUX API, WooCommerce, and Stripe payments to achieve this goal. The dashboard also displays the analytics for each artist and site owner.
Energy In Action
I developed the website without any pre-made design using Elementor builder. It was a simple landing page with animations, UI/UX involvement, and cross-browser compatibility.
Home & Roost
https://homeandroost.co.uk/I got very great feedback from the client with a 5-star rating.
WPOptin
https://wordpress.org/plugins/wpoptin/Floating Links
https://wordpress.org/plugins/floating-links/Ohm Health
https://www.ohm.health/MY CONTRIBUTIONS
• Implementing accurate event tracking for Page View, Add to Cart, Viewed Product, and Purchase using Meta Pixel and Google Analytics 4.
• Integrating Klaviyo to sync checkout form data and automate personalized email flows.
• Auditing and cleaning the Google Tag Manager (GTM) setup to remove duplicate events and ensure data reliability.
• Configuring Stripe for secure checkout and ensuring consistent data flow between Webflow, Stripe, and Klaviyo.
This integration provided the client with precise marketing insights, improved attribution accuracy, and a seamless eCommerce data ecosystem.
Easy TikTok Feed
https://wordpress.org/plugins/easy-tiktok-feed/The perfect way to monetize your TikTok videos on your website is through Google Adsense and affiliates.
Education
Bachelor's Degree (Ongoing) in Computer Science
Virtual University of Pakistan - Rawalpindi, Pakistan
Higher Secondary School Certificate (Associate Degree Equivalent) in Computer Science
Chanab Group of Colleges - Islamabad, Pakistan
High School Diploma in Computer Science
Government Boys' High School - Rawalpindi, Pakistan
Certifications
Certified WordPress Expert
Codeable
Skills
Libraries/APIs
WordPress API, jQuery, Facebook API, Instagram API, React, WooCommerce API, WordPress REST API, Infusionsoft API, REST APIs, Node.js, Parallax, Stripe API, Stripe, Shopify API, Google Maps, PayPal API, Calendly API, Vue, Playwright, Liquid, Vend API, TikTok API, OpenAI API, Twilio API
Tools
PhpStorm, GitHub, Git, Advanced Custom Fields (ACF), Adobe CS6, Photoshop 7, Figma, Gutenberg Editor, Mailchimp, Terminal, LearnDash, WPBakery, ACF PRO, Angular CLI, Prisma, Figma to HTML, Make (formerly Integromat), SendGrid, Shopify Plus, Adobe Experience Design (XD), WP All Export, WPML, WP-CLI, Google Analytics, Google Optimize, Gravity Perks, Zoom, WP All Import, Webpack, Redux Toolkit, Figma to Webflow, Wix, Postman, Artisteer, Jira, Slack, ChatGPT
Languages
HTML5, CSS, CSS3, JavaScript, PHP, PHP 7, Sass, HTML, Shopify Liquid, PHP 5, SQL, XML, TypeScript, Python, Go, C, Python 3
Frameworks
Divi, AngularJS, Bootstrap, Tailwind CSS, Angular, NestJS, Next.js, Django REST Framework, Django, Laravel
Paradigms
UI Design, Responsive Web Design (RWD), Visual Design, UX Design, Responsive, Mobile Design, Database Design, Test Automation, Search Engine Optimization (SEO), REST, Web UX Design, API Architecture
Platforms
MacOS, WordPress, WooCommerce, WordPress Theme Design, Web, LAMP, Shopify, DigitalOcean, Klaviyo, Twilio, iOS, Android, Heroku, Amazon Web Services (AWS), Webflow, Sanity Studio, Django CMS, Firebase, HubSpot, Google Ads, BigCommerce, Visual Studio Code (VS Code), Google Chrome, Docker, Kubernetes, Google Cloud Platform (GCP)
Storage
MySQL, MySQLi, PostgreSQL, Databases, WP Engine, Google Cloud, Amazon S3 (AWS S3), Cloud Deployment
Industry Expertise
Web Design, E-learning
Other
WordPress Plugins, WordPress Themes, PSD to WordPress, Back-end, Plugin Development, Child Themes, X Theme, XD to HTML, Contact Form 7, Elementor, WooCommerce Subscriptions 2, Plugin Customization, Back-end Development, Website Migration, WordPress Optimization, Custom Themes, WordPress Design, Web Animation, UI Animation, Figma to WordPress, Full-stack Development, Content Management, APIs, Web UI, Full-stack, Front-end, Web Development, User Interface (UI), User Experience (UX), API Integration, Branding, Gravity Forms, eCommerce, Content Management Systems (CMS), Design, Responsive UI, Payment APIs, Plugins, Performance, Performance Optimization, Integration, Ajax, Marketplaces, Pixel Perfect, Responsive Design, GoDaddy, Page Speed Optimization, Google Tag Manager, Payment Gateways, Web UX, HTML UI, Subscriptions, Membership Sites, Headless Commerce, Theme Customization, HTML to WordPress, Software Architecture, Booking Systems, Shopify Theme, Responsiveness, Scripting, Technical Leadership, Robust Web Development, Customization, Forms, Workflow Automation & System Integration, Login Screens, Adobe XD to WordPress, API Design, Websites, WordPress LMS, Startups, Calendars, PDF, Rank Math, PayPal, Email Campaigns, Ebooks, Scraping, Pixel, Bug Fixes, Core Web Vitals, Technical SEO, Custom WordPress, Third-party APIs, Third-party Integration, Shopify Design, Cursor AI, Architecture, Data Migration, WordPress Migration, Site Speed Optimization, Front-end Development, CMS, Headless WordPress, Display Ad Delivery, Graphic Design, Lightspeed, Website Performance, A/B Testing, Learning Management Systems (LMS), General Data Protection Regulation (GDPR), Security, SEO Tools, SOLID Principles, Google Search Console, Planning, Web Analytics, Web Scraping, DocuSign, Cloudflare, Artificial Intelligence (AI), Bun, Tourism, Wagtail CMS, Large Language Models (LLMs), Solution Architecture, Drip Email, Crypto, Web3, Optimization, AI Integration, Cloud Architecture, Infrastructure, SaaS, Shopify Customizations, HubSpot CRM, Compliance, Lovable, Webhooks, HIPAA, Programming, GeneratePress, WordPress Page Builder, Production, Landing Pages, Unbounce, Video Streaming, Analytics, Linux(Terminal), OpenAI, Event Planning, Google, Supabase, Natural Language Processing (NLP), Retrieval-augmented Generation (RAG), Speech Recognition, Text-to-Speech (TTS), ElevenLabs Solutions, CI/CD Pipelines, Containerization
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