Deydre Guzman
Verified Expert in Engineering
Salesforce Developer
Buenos Aires, Argentina
Toptal member since November 10, 2025
Deydre is a Salesforce developer with 10+ years of experience in project management, digital transformation, and financial analysis. She focuses on eCommerce, Salesforce, and CRM solutions. Deydre has led product initiatives that drive growth, optimize processes, and impact revenue, aligning business and technical needs through data-driven strategies and continuous value delivery.
Portfolio
Experience
- Business and Managerial Skills - 10 years
- Teamwork and Leadership - 10 years
- User-Centric Design Thinking - 5 years
- Salesforce - 5 years
- Pricing Strategy & Configuration: - 5 years
- Product Strategy - 4 years
- eCommerce - 4 years
- Product Ownership - 3 years
Preferred Environment
Agile, Salesforce, eCommerce
The most amazing...
...project I've led involved managing multiple stakeholder expectations across regions, ensuring transparency and trust throughout delivery.
Work Experience
Product Owner, B2C/B2B eCommerce
Accenture
- Improved post-purchase CX by streamlining workflows and reducing response time by 25%.
- Delivered eCommerce enhancements aligned with business goals and user adoption metrics.
- Enhanced cross-team collaboration among development, UX, and operations, accelerating delivery cycles.
- Defined and executed a product roadmap, ensuring measurable impact on sales performance.
- Increased customer retention by implementing data-driven optimizations in key journeys.
- Enhanced order transparency through process optimization, increasing customer retention, and reducing contact touchpoints.
Business and Functional Consultant, Salesforce Sales Cloud and CPQ
Accenture
- Participated in the full implementation process of Salesforce Cloud and CPQ for the sales transformation office, from capability definition and roadmap planning to go-live.
- Involved in user story creation, feature refinement, sprint execution, UAT coordination, and post-launch support. Collaborated with stakeholders and cross-functional teams to ensure alignment and successful delivery.
- Facilitated workshops, discovery sessions, and cross-functional meetings to gather requirements, mitigate risks, and drive consensus across diverse stakeholders.
- Advised on sales processes and pricing strategies through deep understanding, identified improvement opportunities, and contributed to growth and efficiency in pricing and sales.
Marketing Funnel Performance Manager
Accenture
- Managed the LATAM demand generation funnel, analyzing MQL, SAL, and QSO processes.
- Collaborated with S&O and global teams to assess impact and drive improvements.
- Analyzed funnel performance data to identify process pain points and led cross-functional meetings with key stakeholders to align strategies, eliminate bottlenecks, and improve overall conversion efficiency.
Client Financial Management Specialist
Accenture
- Led the comprehensive management of a contract with monthly revenues exceeding $22 million across eight global locations, focusing on financial performance, resource productivity, and improvement initiatives.
- Headed the regional project portfolio in Europe, North America, and Asia-Pacific, serving as the point of contact for internal and external audits.
- Coordinated timelines, budgets, and deliverables for multiple initiatives simultaneously, reporting progress to stakeholders and ensuring alignment with organizational OKRs.
- Supervised pricing management, KPIs, and forecasting, providing financial advice to maximize profitability.
- Collaborated with client executives, communicating the financial situation and advising on the annual sales plan.
- Spearheaded coaching and training programs to enhance team capabilities.
Senior Client Financial Management Analyst
Accenture
- Provided strategic financial advisory and value-driven analysis to client engagement teams to maximize profitability.
- Oversaw and supported CFM analysts while managing the forecasting process for revenue, payroll, and other costs on a monthly, quarterly, and annual basis.
- Ensured billing and collections accuracy in line with contractual terms, tracked subcontractor conversion, and handled ad hoc requests, expense tracking, and variance analysis for productivity-based contracts.
- Reviewed actuals vs. forecasts to identify key performance drivers and supported data collection and analysis for forecast management.
- Collaborated with client finance leaders and operations executives to communicate the financial position of key contracts and accounts.
Semi-senior Financial Auditor
Marambio, Rivillo, Pérez, Pineda. Contadores Públicos. S.C.
- Conducted audits, reviews, and compilations for clients across various industries, including the restatement of financial statements in inflationary economies. Collaborated on the planning, fieldwork, and closing phases of audit engagements.
- Prepared and analyzed financial statements, evaluated internal controls, and gained hands-on experience with accounting and reporting standards, including research on technical audit and accounting matters.
- Provided supervision, training, and guidance to junior audit staff, contributing to team development and quality delivery.
Experience
eCommerce Product Ownership
I defined product vision, user stories, and KPIs to optimize customer experience and operational efficiency. I also coordinated cross-functional UX, back-end, and QA teams to deliver features such as order tracking, invoices, customer support, and returns.
The initiative improved conversion rate and customer retention through transparency and process automation.
CRM and CPQ Process Modernization
I designed scalable configuration rules, approval workflows, and pricing models to ensure accuracy and compliance. I also collaborated with business stakeholders to align process design with commercial policies, improving quote turnaround time and data quality.
The project delivered a unified quote-to-cash flow, increasing efficiency and visibility for the sales team.
Education
Bachelor's Degree in Accounting
Catholic University of Andres Bello - Caracas, Venezuela
Certifications
Salesforce Certified Business Analyst
Salesforce
Salesforce Ranger
Salesforce
Profesional Scrum Product Owner
Scrum.org
201 CPQ Product Administration
Conga
Price FX Business User
Price FX
Data Visualization: Tableau
Coderhouse
Product Management
Coderhouse
SQL
EducacionIT
Skills
Tools
Microsoft Power BI, Tableau, Google Workspace, Excel 2010, Jira, Salesforce CPQ, Google Analytics
Paradigms
Scrum, Agile Business Analysis, Agile, Azure DevOps, Automation, Change Management
Platforms
Salesforce
Industry Expertise
Accounting
Languages
SQL
Other
Business and Managerial Skills, Critical Thinking, Communication, Teamwork and Leadership, Ethics and Social Responsibility, Product Ownership, Teamwork, Requirements, Leadership, Analytical Thinking, Auditing and Internal Control, Auditing, Microsoft Office, Data Analysis, Dashboard Design, Pricing, Salesforce Platform Expertise, Process Optimization, Tableau Desktop & Tableau Prep, Requirements Definition & Prioritization:, User-Centric Design Thinking, Data Manipulation, eCommerce, Process Mapping, Taxation and Law, SAP FI, Change Management & UAT Coordination, Advanced Salesforce Platform Knowledge, Integration & AppExchange, Reporting, Trailhead Learning Path Mastery, Pricing Strategy & Configuration:, Integration with CRM & ERP Systems, Storytelling, Connectivity, Product Strategy, Data-driven Decision-making, Product Configuration & Pricing, Pricing Methodologies, Quote-to-Cash Process Management, Rule Management, Document Generation & Templates, User Administration & Security, Performance & Maintenance, Fundamentals of Databases, Query Language Proficiency, Agile Delivery, Business Analysis, Requirements Mapping, UAT Coordination, Data Reporting, Data Modeling, Data Visualization
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