
Evgeny Soloho
Verified Expert in Engineering
Salesforce Developer
Ottawa, ON, Canada
Toptal member since April 5, 2018
Evgeny is a Salesforce Certified Developer and Solution Architect with over 15 years of experience leading full-lifecycle Salesforce implementations across public, financial, communications, and manufacturing sectors. He is a Double Star Trailblazer Ranger with over 120,000 points and is certified in Salesforce Architect Review Board 101 (May 2025). Evgeny is also skilled in HubSpot setup and development, including complex Salesforce migrations.
Portfolio
Experience
- SFDC Customization - 12 years
- Salesforce - 12 years
- Salesforce REST API - 7 years
- Software Development Lifecycle (SDLC) - 7 years
- HubSpot - 5 years
- Salesforce Commerce Cloud - 5 years
- Lightning Components - 4 years
- Lightning Design System - 3 years
Preferred Environment
Salesforce, Apex, Lighting, APIs, JavaScript, Jira, HubSpot, API Integration
The most amazing...
...thing I’ve built was a Salesforce feature that created solutions for any industry, business project, and complexity level, pushing the boundaries of Salesforce.
Work Experience
Salesforce Developer
L2G North America, Inc.
- Applied my experience in Salesforce Marketing Cloud, Sales, and Account Engagement to optimize the current Salesforce setup and integration with WooCommerce.
- Assessed current Salesforce usage and provided recommendations for improvement. Set up and optimized campaigns and customer journeys in Salesforce. Maximized the use of Salesforce Account Engagement to enhance marketing efforts.
- Provided support and operations assistance for Salesforce.
Senior Salesforce (SFDC/SFCC) Consultant, Architect, Developer
WebSolo, Inc.
- Developed and implemented advanced features in Salesforce (SFDC/SFCC) and Force.com, including Salesforce 1 mobile apps and Salesforce Lightning.
- Held workshops that fostered the training of several team members.
- Collaborated and liaised with stakeholders, managers, and end users to gather information about the current business processes, use cases, data flow, report types, complications, and pain points.
- Communicated business and technical requirements in both technical and user-friendly language. Used Agile methodology.
- Developed solutions from low-level design documents.
- Implemented advanced features with Visualforce pages and Apex controllers, specifically with Apex triggers, batch jobs, SFDC Governor Limits, Apex sharing, and security concepts.
- Handled the entire software development lifecycle (SDLC) for SFDC and SFCC.
- Developed and deployed starting from sandboxes. Implemented unit test methods and used GitHub for code versioning.
- Handled all database development, including database modeling and data ETL (extract, transform, load), data backup and migration, data clean-up, and integrity. Gained intensive experience with Force.com data loader.
- Gained extensive experience with MuleSoft integration.
Salesforce Marketing Cloud Expert
Toptal
- Led the Mailchimp to Salesforce Marketing Cloud transition by setting up a new SFMC business unit, coordinating sender authentication package requirements, and preparing the foundation for compliant email delivery and future campaign scaling.
- Mapped Mailchimp audience data into Salesforce Marketing Cloud Data Extensions, including subscriber attributes, consent fields, segmentation values, and import structure, helping ensure accurate migration and reusable audience management.
- Designed the initial SFMC data and campaign framework, including data extension structure, audience import process, testing approach, and documentation, enabling the team to move from Mailchimp lists toward a more scalable, automated platform.
Salesforce FSC Developer
TFC Financial Management Incorporated
- Delivered security breach flow with new Screen Flow and Quick Action, updating account layouts and one lightning page for consistent launch.
- Implemented end-to-end incident creation: auto-created and linked Case (incident report) and Task, plus custodian-aware checklist storage and primary advisor population.
- Built a custom Case creation UX: Aura override, Apex controller and custom “New Case” button, with validation screens for missing Advisor/CSA/Trader/FPA fields.
Salesforce Consultant and Hands-on Developer
Stark Fund Management LLC
- Built a single-user Salesforce CRM from scratch for a hedge fund, including data model, security, and workflows.
- Integrated multiple third-party data sources via APIs + Python ETL; reconciled conflicts using External IDs and rules.
- Delivered automated enrichment + reporting dashboards with ongoing monthly enhancements and production support.
Salesforce Developer
Advanced Rehab Management Services LLC
- Led the redesign of Advanced Rehab Management Services LLC’s patient intake and case-tracking workflow, consolidating three disconnected tools into a single system. Reduced manual data entry by roughly 60%.
- Implemented a centralized referral and authorization tracking process across outpatient rehab locations, introducing standardized statuses, alerts, and dashboards. Increased referral-to-evaluation conversion.
- Optimized billing and claim-escalation workflows by mapping end-to-end processes, automating status updates, and tightening handoffs between front desk, therapists, and billing. Decreased claim rework volume.
Salesforce Developer
L2G North America, Inc.
- Led full Salesforce rollout, increasing sales team efficiency by 40% through native tools, sales engagement, and optimized lead conversion workflows.
- Integrated Salesforce with the website, enabling predictive dialing and automated call cadences, cutting manual rep effort by 60%.
- Built automated workflows and data models linking sales and care teams, boosting task resolution speed by 35% across departments.
Salesforce Pardot Expert
Kentucky Trailer
- Implemented Pardot enhancements, increasing MQL conversion rates by 25% through improved automation, segmentation, and lead routing.
- Administered critical Salesforce workflow and process builder changes, optimizing lead assignment, notification triggers, and data validation rules. Reduced manual processing errors by 40% and improved internal response times to inbound leads by 30%.
- Delivered cross-platform integration support between Salesforce and Pardot, ensuring consistent lead tracking, attribution, and reporting. Established real-time syncing and corrected field mismatches, increasing marketing data accuracy by over 90%.
MuleSoft and Salesforce Senior Developer
Sammons Financial
- Gathered and prioritized business requirements, refined backlogs, estimated stories, and developed PoCs to validate solutions. Documented solution designs and tested Salesforce components and integrations.
- Built secure, scalable integrations using REST APIs and MuleSoft to synchronize Salesforce with external systems. Automated daily data ingestion from a secure FTPS using MuleSoft, fetching CSV files and uploading structured data into Salesforce.
- Utilized Apex (classes, triggers, batch jobs) to parse and transform structured and unstructured data received from MuleSoft, ensuring seamless integration with Salesforce.
Salesforce Developer
SMR Capital
- Automated lead capture from web and email into Salesforce, triggering instant responses and routing. Reduced manual work and improved lead response time by 60%.
- Integrated Salesforce with DocuSign and Outlook via API, enabling real-time document tracking and reducing contract turnaround time by 35%.
- Built scalable Flow and Apex automation with full documentation, allowing easy maintenance and handoff to internal teams.
Salesforce Migration Expert
Toptal
- Led the end-to-end migration of marketing operations from HubSpot CRM to Salesforce Marketing Cloud, successfully mapping over 15,000 contact records and 100+ custom fields while preserving data integrity and improving segmentation accuracy by 30%.
- Configured and deployed scalable marketing workflows using Journey Builder and Automation Studio, automating 85% of recurring email campaigns and increasing lead engagement by 25% within the first two months post-launch.
- Trained and supported cross-functional marketing and sales teams on Marketing Cloud best practices, creating detailed documentation and conducting four training sessions.
HubSpot Developer
All Care Physical Therapy P.C.
- Conducted site completion and platform improvement support tasks for a telehealth provider offering physical, occupational, and speech therapy. The client uses a telehealth platform to manage and schedule patient data.
- Optimized the website's integration with HubSpot to streamline workflows and increase visibility across key client markets.
- Completed a HubSpot CRM implementation, fixed issues, and optimized the website for SEO.
- Streamlined workflows, improved performance, and managed integrations, utilizing advanced HubSpot expertise and strong SEO capabilities.
Senior Salesforce Developer
Gardenview Mortgage Corporation
- Implemented Salesforce and migrated data from the legacy InterAction system.
- Developed advanced Force.com solutions, including Visualforce pages, APEX classes, triggers, JSON, and XML.
- Created Lightning Components for enhanced functionality and user experience.
- Built comprehensive reporting with custom APEX and Visualforce, including PDF export capabilities.
- Integrated Salesforce with QuickBooks API, optimizing processes and enabling advanced reporting features.
Salesforce Developer
CaseSherpa, LLC
- Led the development and optimization of a custom Salesforce application currently in use at physician offices.
- Troubleshot existing issues, defined and implemented new features, and future-proofed the application.
- Worked on a custom Salesforce solution that integrated Marketing Cloud and Health Cloud to track and improve patient journeys.
Salesforce Developer
TransNetwork Logistics Inc.
- Used Salesforce as a platform developer and made unique functionalities to enhance sales cycle automation, focusing on targeted email campaigns.
- Performed data migration to Salesforce from external data sources.
- Launched automation as a scheduled batch, and it worked as expected.
CRM Data Migration and Integration Specialist
EMyth Worldwide, Inc.
- Migrated all data and automation functionalities from Salesforce to HubSpot.
- Created data and metadata backups to make sure nothing would be lost during migration.
- Migrated all business processes with minimum documentation and completed this project without much hassle.
Salesforce Developer
Confido Inc.
- Assisted in building the API integration between the client's system and Litify and managed the creation of managed packages within Salesforce.
- Carried out all stages of the project development, from inception to maintenance. Worked closely with the engineering team to understand and translate business requirements into technical applications.
- Delivered results and encouraged the client and Litify to add new functionality to the main package to serve all new and existing customers.
Salesforce Expert - SFCC
Intrust Funding LLC
- Migrated data and META data between two Salesforce organizations.
- Worked on Automation Studio to trigger email and SMS, data extensions, and emails in Salesforce Classic and Lightning.
- Contributed to the design and development of Salesforce.com solutions and community development.
- Integrated Salesforce Commerce Cloud end-to-end (E2E) experience.
Salesforce Solution Architect & Senior Developer
Becton, Dickinson and Company
- Worked at BD, one of the largest medical technology companies in the world. It's advancing the world of health by improving medical discovery, diagnostics, and the delivery of care.
- Worked extensively with Salesforce Field Service Lightning (FSL), helping to optimize the field service team scheduling and customize the platform beyond its out-of-the-box capabilities.
- Designed and implemented tailored solutions to address scheduling inefficiencies, improve technician dispatching, and enhance overall service operations.
- Configured complex work rules, territories, and service appointments, ensuring seamless coordination between field technicians and back-office teams.
Salesforce Solution Architect and Senior Developer
BRP
- Worked on a BRP HR and finance portal. Focused on backlog refinement. Liaised with the business for clarifications and requirement gathering. Contributed to solution design and documenting.
- Contributed to complex approval processes. Migrated from native to Lightning UI (VF pages to LWC, etc.). Worked on Apex development (classes, triggers, batches, etc.) and Salesforce flows (screen and auto-launched flows).
- Integrated with external data sources using a REST API. Built POC for Salesforce Commerce Cloud; customer considered using Salesforce Commerce Cloud as a storefront. Worked on the installation of cartridges and controllers.
- Used HTML, CSS, and JavaScript extensively to enhance and customize the UI/UX of Salesforce (LWC) and SFCC storefronts to build dynamic, user-friendly interfaces.
- Worked on a Salesforce service and community cloud development project to support vendors.
Salesforce Architect
Higher Ground Education - Main
- Refined the backlog, liaised with the business for clarifications, gathered requirements, and documented solution design for an educational network.
- Developed and demonstrated proof of concept and prototype designs while acquiring a deep understanding of the business requirements to create innovative solutions.
- Worked on complex registration processes, Lightning UI development (LWC, JavaScript, etc.), Apex development (classes, triggers, batches, and others), and Salesforce flows (screen and auto-launched flows).
- Integrated with external data sources using a REST API.
Experience
Manulife
• Architected and developed the Force platform application with the use of Force.com object models, custom objects, JavaScript’s, Apex components, Visualforce pages and triggers on the Force platform to build data-centered applications and integrate them with third-party services.
Technologies: Salesforce Unlimited (500+ users), Eclipse, Force.com, Data Loader
Mackenzie Investments
• Led the technical solution design and ensured that it aligned with corporate systems architecture; used Agile methodology.
• Developed with advanced Force.com (Visualforce pages, Apex classes, JSON, XML, triggers).
• Supported and troubleshot REST web services to integrate them with legacy systems.
• Developed and released management features using multiple sandboxes.
• Coordinated project efforts across a team of administrators, developers, and data ETL specialists.
Technologies: Salesforce Unlimited (250+ users), Eclipse, Force.com, Data Loader
Bank of Montreal | Private Client Group
• Implemented SFDC project analyses and enhancements.
• Created next-phase requirements analyses and solution designs.
• Built an SFDC system configuration concept.
• Custom-developed with Force.com (Apex and Visualforce).
• Developed a data-sharing-and-security setting concept (profiles, roles, groups, and sharing rules).
• Built a web service to send data about the new account/contact using an HTTP request and passing data in a JSON format in the POST request body.
• Worked in a development/deployment lifecycle using changesets.
Technologies: Salesforce Unlimited (200+ users), Apex, Eclipse, Visualforce, Data Loader
Rogers Communications, Inc.
https://www.rogers.com• Continued working on the Rogers SFDC project I worked on from 2010 to 2011. The project then grew to a national level—users in Central, East, and Western regions of Canada required a list of enhancements and more advanced data sharing and security.
• Worked on custom Force.com development.
• Gathered detailed business and technical requirements.
• Liaised with stakeholders.
• Implemented user acceptance testing (UAT).
Technologies: Salesforce Unlimited (150+ users), Eclipse, Apex, Visualforce, Data Loader
K Health
• Health cloud implementation and custom development using
Lightning Web Components (LWC), APEX (Classes, Triggers, Batches, etc.).REST Web Service integration, and Health Gorilla.
Sun Life Financial
WORK DONE
• Contributed to the design and development of Salesforce solutions in Lightning experience.
• Provided thought leadership and recommendations for how all aspects of the Salesforce platform can advance Sun Life’s digital transformation.
• Developed and demonstrated proof of concept (POC) and prototype designs while developing a deep understanding of the business opportunity to create innovative solutions.
• Salesforce Financial Services Cloud (FSC) implementation and custom development.
• Custom Lightning components development, LWC, APEX, including classes, triggers, batches, and more.
• Code control using Bit Bucket, Jenkins continuous integration, and deployment.
Technologies used: Salesforce Enterprise (300+ users), Service Cloud. Community, Lightning, and others.
Intrustfunding
http://intrustfunding.com• Advanced Force.com development (Visualforce pages, Apex classes) for the Community Cloud.
• Lightning UI and components. Migration of custom VF components from Classic to Lightning UI.
• Visualforce pages, Apex classes, and triggers. Code/source control and deployment using Copado.
• Conversion of Process Builder and Workflow to Flow.
CRM Optimization and Automation
http://wellthiapp.comRentokil - Field Service Lightning Expert
I validated memberships, technician resources, and Gantt visibility, then orchestrated a sandbox-tested, phased rollout with zero scheduling disruption.
This resulted in faster and more accurate optimization, clear technician coverage, and centralized, reliable territory data.
I built a strong foundation for future automation and nationwide scheduling.
Education
Certificate in Salesforce (Certified Platform App Builder)
Salesforce University - Online
Bachelor's Degree in Math and Computer Science
Vitebsk State University - Vitebsk, Belarus
Certifications
Design and Build Integration Solutions - ARC101
Salesforce
Salesforce Certified Platform App Builder
Salesforce
Platform Developer I Certification
Salesforce
Skills
Libraries/APIs
Salesforce REST API, Salesforce Bulk API, Salesforce SOAP API, Salesforce API, REST APIs, QuickBooks API, Eclipse API, Stripe, SOAP APIs, Google Ads API, jQuery, Node.js, Flask API
Tools
Lightning Design System, Force.com Migration Tool, Salesforce Einstein, Batch Apex, Visualforce Pages, Salesforce Marketing Cloud, Salesforce Sales Cloud, Flow, Pardot, Formstack, Salesforce Experience Builder, Salesforce DX, Salesforce Dataloader, Jira, Salesforce Wave, Conga Composer, Field Service Lightning, Git, Zapier, Salesforce Commerce Cloud (SFCC), Gearset, CloudPages, PandaDoc, Google Analytics, Visio, Gorilla, Salesforce CPQ, Tableau
Languages
HTML, CSS, SQL, SOQL, Apex, APEX Code, Salesforce Object Search Language (SOSL), JavaScript, XML, Java, PHP, Python
Frameworks
Lightning Components, Visualforce
Paradigms
ETL, REST, Best Practices, Automation, User Acceptance Testing (UAT), DevOps
Platforms
Salesforce, Salesforce SOQL/SOSL, Force.com IDE, HubSpot, MuleSoft, Salesforce Experience Cloud, Salesforce 1, Copado, Salesforce Health Cloud, WooCommerce
Storage
Salesforce Commerce Cloud, JSON
Industry Expertise
Accounting, Insurance
Other
Salesforce Community, Salesforce Lightning, Batch Class, ApexPages, Salesforce Apex, Apex Triggers, Apex Classes, SFDC Configuration, SFDC Customization, Software Development Lifecycle (SDLC), Force.com, Triggers, Data Modeling, Salesforce Reports, Certified Salesforce Administrator, Email, Lighting, API Integration, Architecture, APIs, CRM Implementation (Salesforce), Customer Relationship Management (CRM), Middleware, Payment APIs, Audits, Salesforce Service Cloud, Data Migration, Integration, Customer Portals, Salesforce Customization, Data Reporting, Email Systems, Salesforce Certified Developer, Dashboard Development, CRM Configuration, CRM Systems, User Authentication, Web Development, Finance, Business Processes, Business Analysis, Intuit QuickBooks, Salesforce.com Administration, Salesforce System Administration, Full-stack, Wealth Management, Workflow Automation & System Integration, MuleSoft Anypoint Platform, Salesforce Order Management, Order Management, Salesforce Reporting & Dashboards, Workflow, Salesforce Certified Platform App Builder, Lightning Web Components (LWC), Field Service Management, Product Owner, CRM, Field Service, Salesforce AppExchange, CPQ, Subscription Processing, QuickBooks Advance Reporting, NPSP, UML Diagrams, HTTP, SSL, JavaScript Libraries, Ajax, SOAP, RESTful Web Services, Health, Configure One Cloud, TIBCO, QuickBooks Online, Filogix, HubSpot CRM, DocuSign, FastAPI, Data Structures, Data Mapping, Financial Services
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