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Fabrizio Balliano
Verified Expert in Engineering
Magento Developer
Arrecife, Spain
Toptal member since October 11, 2022
Bio
Fabrizio has over 20 years of experience building complex websites, eCommerce, and system integrations, while pragmatically leading technical teams and projects, focusing on customers' project and budget goals. He enjoys building high-quality software products that work for his clients, their customers, his team, and himself. Fabrizio's specialties include advanced Magento, PHP programming, LAMP (and similar) cloud engineering, open source and free software licenses, and project leadership.
Portfolio
CialdaMia
Magento, Magento 1, Magento Enterprise, Magento Community Edition, OpenMage...
Enartis
Magento, Magento 1, OpenMage, Back-end, eCommerce
Preca Brummel SPA
Magento, Magento 1, OpenMage, Magento Enterprise, Magento API...
Experience
- Linux - 20 years
- PHP - 20 years
- Back-end - 20 years
- Magento - 11 years
- OpenMage - 11 years
- Magento API - 11 years
- eCommerce - 11 years
- PageSpeed - 8 years
Preferred Environment
MacOS, Homebrew, PhpStorm, Docker, Docker Compose, OpenMage
The most amazing...
...aspect of my career is winning five awards in Italian eCommerce Stars in 2021 and 2022 with two customers while being a lead Magento developer and architect.
Work Experience
Lead Magento Architect | Developer
2015 - PRESENT
CialdaMia
- Migrated a heavily patched Magento 1.13 EE core to a clean Magento 1.14 EE. In 2020, migrated it to Magento 1 CE (€30,000 per year cost-benefit), then in 2021 to OpenMage 20 (complete re-platform based on PHP 7.4, Redis 6, MariaDB 10.4).
- Designed the server infrastructure with a 25% infrastructure cost reduction, a development workflow, and zero downtime deployment procedures.
- Completely redesigned the front end with many front-end optimizations. Configured and deployed a new CDN, which resulted in more than a 40% increase in page-speed scores (98-99 score) and load times of less than two seconds on all pages.
- Implemented the hard cookie law or GDPR enforcement with prior consent and consent tracing.
- Suggested and implemented the migration from Zendesk to Tawk.to for customer support after a performance and cost analysis, resulting in a 4% page-speed increase because of better optimizations and a 100% service cost decrease.
- Achieved fifth place in the "Best Italian eCommerce websites 2020/2021" (food or "coffee" category) and second place in the "Best Italian eCommerce websites 2022" prize (food category).
Technologies: Magento, Magento 1, Magento Enterprise, Magento Community Edition, OpenMage, Magento API, Back-end, Front-end, HTML, CSS, PageSpeed, PHP 7, Redis, MariaDB, eCommerce
Lead Magento Developer
2014 - PRESENT
Enartis
- Developed and maintained a Magento 1.9 CE platform, then migrated to OpenMage v20.
- Conducted a total re-platform to new servers and updated the Linux, Apache, MySQL, PHP/Perl/Python (LAMP) stack with a 60% cost reduction.
- Coordinated the entire front-end redesign in 2019.
Technologies: Magento, Magento 1, OpenMage, Back-end, eCommerce
Lead Magento Architect and Developer
2012 - PRESENT
Preca Brummel SPA
- Developed and maintained Magento 1.13 EE with four stores and eight languages, then migrated to OpenMage 20 with a complete re-platform based on PHP 7.4, Redis 6, and MariaDB 10.4, cutting $35,000 per year for licenses.
- Designed the server infrastructure, development workflow, and zero downtime deployment procedures.
- Integrated logistics, shipping, invoicing, stock levels, and physical fidelity cards into the eCommerce platform.
- Implemented the hard cookie law or GDPR enforcement with prior consent and consent tracing.
- Executed basic progressive web applications (PWA) stack to allow mobile installation of the websites.
- Aggregated all project assets (source code, wiki, and issues) into a single company-owned repository.
- Won three prizes in the "Best Italian eCommerce websites 2020/2021" in 2021 and 2022.
Technologies: Magento, Magento 1, OpenMage, Magento Enterprise, Magento API, Magento Community Edition, Magento Extension Development, Servers, Linux, Apache, Apache2, HTML, CSS, Front-end, Back-end, eCommerce
Lead Magento Architect and Developer
2018 - 2020
All4cycling
- Maintained a Magento 2.2 CE project with 150,000 SKUs, five B2C, and two B2B store views, analyzed and reduced custom code by 20% to allow for easier platform upgrades, and upgraded all third-party modules in preparation for a Magento 2.3 migration.
- Facilitated front-end optimizations and CDN deployment to raise page-speed scores from 60 to 97 in the first month.
- Induced an 85% cost reduction in search engine services costs with better performance and more relevant results.
- Trained the internal software development team on various stacks.
Technologies: Magento, Magento 2, Back-end, Front-end, PageSpeed, Magento API, Magento Extension Development, Magento Modules, eCommerce
Lead Magento Architect and Developer
2016 - 2019
Get a Lamp
- Migrated from a patched Magento 1.8 CE core to a clean Magento 1.9.4 CE.
- Brought the project, which had heavy daily downtimes due to software instability, and an outdated and misconfigured server stack, to zero downtime in less than a month.
- Conducted performance tuning in many areas: server optimizations, cache storage optimization, software stack upgrades, and front-end optimization to reach less than two seconds load times and more than 95% page-speed scores on all pages.
- Contributed to over 300% store revenue growth before the company got acquired.
Technologies: Magento, Magento 1, Magento Community Edition, Magento Modules, Magento Extension Development, Front-end, Back-end, HTML, JavaScript, CSS, PHP, OPcache, PageSpeed, eCommerce
CTO
2011 - 2014
Sevenlike
- Designed server infrastructure, software stack, and development procedures.
- Gathered project requirements, wrote complete analyses and price proposals, initiated the front-end and developer group projects, and managed change requests.
- Worked with customers such as Franklin & Marshall College, Maxi Sport, Modesto Bertotto, Preca Brummel, REDA, and Save the Children Italia.
Technologies: Magento, Magento 1, Magento Enterprise, Magento Community Edition, eCommerce
Experience
e-Socrates.org
The first Italian free e-learning community. eSocrates was active for ten years between 2003 and 2013 and contained more than 500 courses in 20 languages at its peak. The project was founded by my company CreaLabs.
VeloCV
For many professionals, their website was just their CV, but it required a lot of time commitment to keep multiple platforms up to date.
VeloCV was active between 2015 and 2021 to solve the problem of keeping websites current by allowing LinkedIn 1click login, auto synchronization of profile data, and one-page website generation through selecting a graphic theme.
VeloCV was active between 2015 and 2021 to solve the problem of keeping websites current by allowing LinkedIn 1click login, auto synchronization of profile data, and one-page website generation through selecting a graphic theme.
Pendoliamo
The first Italian mini-social network for frequent train travelers, connecting people on the same trains every day and giving them valuable services like timetable changes, delays info (in real time but also monthly delay reports), and other features.
The project was wholly created and developed by me; it was active between 2012 and 2018 and tracked more than 1000 trains per day.
The project was wholly created and developed by me; it was active between 2012 and 2018 and tracked more than 1000 trains per day.
P4A - PHP For Applications
P4A was a PHP5 RAD and object-oriented PHP framework created to allow the building of event-driven stateful web applications. It was active between 2003 and 2014, then was translated into 50 languages and had counted more than 220,000 downloads.
Ubuntu Mini Remix
Ubuntu-based live CD containing only the minimal Ubuntu package set was great as a rescue disk or as a base to create an Ubuntu derivative Linux distribution.
The project had approximately 10,000 downloads for each release from 2007 to 2017 when it was closed because the Linux panorama drastically changed, and there was no need for it anymore.
The project had approximately 10,000 downloads for each release from 2007 to 2017 when it was closed because the Linux panorama drastically changed, and there was no need for it anymore.
Ubuntu Italian Remix
Ubuntu official ISO plus Italian translations were practical to promote Italian Ubuntu usage, especially during multiple installations on slow Internet connections. Ubuntu Italian Remix counted approximately 2,000 downloads for each release between 2006 and 2012.
In April 2012, the Italian Ubuntu community started releasing official Italian Ubuntu ISOs. I stopped my project (primarily because I did not want to rival free software), migrated all the users to the new official one, and gave my energy to new ideas.
In April 2012, the Italian Ubuntu community started releasing official Italian Ubuntu ISOs. I stopped my project (primarily because I did not want to rival free software), migrated all the users to the new official one, and gave my energy to new ideas.
Certifications
AUGUST 2017 - PRESENT
Magento 2 Certified Solution Specialist
Magento
JULY 2014 - PRESENT
Magento Professional Developer Plus
Magento
MAY 2014 - PRESENT
Magento Certified Developer
Magento
MAY 2014 - PRESENT
Magento Front-end Developer Certification
Magento
MAY 2014 - PRESENT
Magento Certified Solution Specialist
Magento
Skills
Libraries/APIs
LinkedIn API, jQuery UI, WordPress API
Tools
PageSpeed, Magento Modules, OPcache, Homebrew, PhpStorm, Git, Docker Compose, Apache, Moodle, Jira
Languages
PHP, HTML, CSS, JavaScript, PHP 7
Platforms
Magento, Magento 1, Magento API, Magento Enterprise, Linux, Ubuntu, WordPress, MacOS, Docker, Magento 2, Magento Community Edition, Magento Extension Development, Apache2, Amazon Web Services (AWS)
Frameworks
Tailwind CSS, Bootstrap, Laravel, Laravel Spark, Zend Framework
Paradigms
Mobile App Design
Storage
Redis, MariaDB, MySQL
Other
OpenMage, Back-end, eCommerce, Website Performance, API Integration, Full-stack Development, Front-end, Servers, Community, Community Management, LinkedIn Connect, APIs, Mobile Web, Mobile UI, Mobile App UI, Frameworks, UI Frameworks, PHP Frameworks, Open Source, Open Source CMS, Internationalization, Web Accessibility
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