Ivan is available for hire
Hire IvanIvan Popov
Verified Expert in Engineering
WordPress Developer
Athens, Central Athens, Greece
Toptal member since August 20, 2020
Bio
Ivan is a full-stack developer with 20 years of experience, specializing in WordPress, PHP, Python, and Rust. He focuses on technical SEO, performance optimization, and scalable architectures. His work spans back-end and front-end development, server infrastructure, and launch readiness. Ivan also builds agentic AI systems for SEO testing, automation, and data-driven optimization, enabling continuous improvement of content, rankings, and overall platform performance.
Portfolio
Kurvpay / EMS Corporate
PHP, NGINX, MySQL, Gutenberg Editor, WordPress, WordPress API, WordPress SEO...
Sability, LP
WordPress, Google SEO, PHP, JavaScript, SEO Content, Technical SEO, Sitemaps...
NatrixMaura
Website Data Scraping, JavaScript, WordPress, Web Scraping, Data Scraping...
Experience
- WordPress - 20 years
- PHP - 20 years
- JavaScript - 20 years
- WordPress Plugins - 20 years
- Technical SEO - 15 years
- WooCommerce - 12 years
- Google Search Console - 10 years
- Search Engine Optimization (SEO) - 10 years
Work Experience
Lead Developer
2025 - 2026
Kurvpay / EMS Corporate
- Migrated over 40,000 URLs with zero critical SEO loss, ensuring proper mapping and preservation of search rankings. Configured and optimized the server infrastructure. Led key aspects of the dev process, ensuring a smooth transition.
- Led full-scale platform development and optimization for Kurvpay.com, implementing technical SEO best practices, improving Core Web Vitals, and enhancing site architecture for better crawlability and ranking performance.
- Managed large-scale URL migration (40,000+ pages) with precise redirect mapping, while configuring and optimizing server infrastructure to ensure high availability, fast load times, and zero-loss transition in search visibility.
Technologies: PHP, NGINX, MySQL, Gutenberg Editor, WordPress, WordPress API, WordPress SEO, Figma, Claude Code, Model Context Protocol (MCP), Data Migration, WordPress Migration, Responsive Web Design (RWD), Responsive UI, AI Agents, Claude, AI Automation, Full-stack, SQL, Artificial Intelligence (AI), Microsoft Excel, Finance, Cloudflare, OAuth, RESTFul APIs, Automated Testing, Core Web Vitals, Playwright, Performance Optimization, Performance Tuning, Yoast SEO, Staging, HubSpot, Vite, Rust, Technical Support
WordPress Developer
2024 - 2025
Sability, LP
- Implemented advanced technical SEO optimizations, including site architecture improvements, structured data, page speed enhancements, and server-side fixes to boost visibility, indexing efficiency, and overall search performance.
- Prepared site structure and content strategy, providing suggestions based on competitor analysis and search results to improve relevance, visibility, and overall content performance.
- Resolved critical Google Search Console issues, ensuring proper indexing, fixing coverage errors, improving mobile usability, and enhancing overall site health for better visibility and performance.
Technologies: WordPress, Google SEO, PHP, JavaScript, SEO Content, Technical SEO, Sitemaps, Site Speed Optimization, Google Search Console, Google Tag Manager, Google Analytics, WP Engine
WordPress & Scraping Developer
2024 - 2025
NatrixMaura
- Developed a Python-based application in Django and FastAPI from the ground up, including server setup with Docker and CI/CD integration. The app crawled eToro results and processed market data, enabling automated stock and cryptocurrency trading.
- Tracked and fixed bugs, improved crawling speed with proxy switching.
- Developed a high-performance crawling app capable of downloading tens of thousands of data points from eToro within a short period, ensuring efficiency and scalability.
Technologies: Website Data Scraping, JavaScript, WordPress, Web Scraping, Data Scraping, Node.js, Puppeteer, eToro, Python, SQL, Django, Web App Development, Automation, Automation Scripting, Beautiful Soup 4, CSV File Processing, Pandas, Playwright, Data Extraction, Beautiful Soup, Browser Automation, Scraping, Large-scale Web Crawlers, RabbitMQ
Senior Web Developer and Technical SEO Expert
2021 - 2022
TotalTouchPos
- Developed WordPress themes from scratch, Optimized site for the best search engine optimization results, technical search engine optimization, and created custom migration script.
- Worked on search engine optimization and Google Search Console reviews, improved site structure and site speed. Resolved all Google Search Console and page speed issues.
- Created a migration process from one framework to WordPress and migrated all data to WordPress without downtime.
Technologies: PHP, WordPress, WordPress SEO, WordPress API, Search Engine Optimization (SEO), Google SEO, MySQL, Back-end, WordPress Plugins, Sitemaps, jQuery, JavaScript, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, Google Analytics, Sass, APIs, CSS Frameworks, MariaDB, LEMP, JSON, PhpStorm, PyCharm, Docker Compose, Webpack, Google Search Console, Front-end Development, Back-end Development, CSS, HTML, Bootstrap, SEO Tools, WordPress Design, Application Security, Custom Themes, Web Analytics, Technical Leadership, API Integration, Web Development, HTML5, Web, Advanced Custom Fields (ACF), Blogs, On-page SEO, Search Engine Optimization (SEO), Off-page SEO, Website Audits, Technical SEO, SEO Content, Google Tag Manager, Landing Pages
WordPress Expert | Payment Company
2020 - 2021
Paymentcloud
- Built a SEO-friendly WordPress blog from scratch and implemented a call to action per Google Analytics usage.
- Fixed past Google Search Console issues and all redirects and outdated content.
- Optimized the WordPress blog and website to obtain the best SEO results.
Technologies: WordPress, Search Engine Optimization (SEO), SEO Tools, Application Security, SaaS, Technical Architecture, MySQL, Back-end, WordPress Plugins, Sitemaps, jQuery, JavaScript, Data Scraping, Web Scraping, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Python, Git, Docker, WordPress API, Google Analytics, Sass, APIs, CSS Frameworks, MariaDB, LEMP, JSON, eCommerce, PhpStorm, PyCharm, Docker Compose, Webpack, Data Mining, Google Search Console, Front-end Development, Back-end Development, CSS, HTML, Bootstrap, WordPress SEO, WordPress Design, WordPress Themes, Google SEO, Merchant Banking, Custom Themes, Web Analytics, Technical Leadership, API Integration, Web Development, HTML5, Web, PayPal, Advanced Custom Fields (ACF), Blogs, On-page SEO, Search Engine Optimization (SEO), Off-page SEO, Website Audits, Technical SEO, SEO Content, Landing Pages, AI-based Content SEO, Responsive Web Design (RWD), Responsive UI, Full-stack, SQL, Microsoft Excel, Core Web Vitals, Performance Optimization, Performance Tuning, Yoast SEO, Staging, Vite
WordPress Expert
2019 - 2019
Healthcare
- Worked on search engine optimization for various healthcare WordPress websites.
- Resolved a large number of errors reported by Google Search Console.
- Fixed the websites' bugs, layout, and speed issues.
Technologies: Search Engine Optimization (SEO), PHP, WordPress Plugins, WordPress, SaaS, Google Search Console, WordPress API, MySQL, Back-end, Sitemaps, jQuery, JavaScript, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, Google Analytics, Sass, APIs, CSS Frameworks, MariaDB, LEMP, JSON, PhpStorm, PyCharm, Docker Compose, Webpack, Front-end Development, Back-end Development, CSS, HTML, Bootstrap, SEO Tools, WordPress SEO, WordPress Design, WordPress Themes, Google SEO, Custom Themes, Web Analytics, Technical Leadership, API Integration, Web Development, HTML5, Web, Advanced Custom Fields (ACF), Blogs, On-page SEO, Search Engine Optimization (SEO), Off-page SEO, Website Audits, Technical SEO, SEO Content, Google Tag Manager, Responsive Web Design (RWD), SQL, Staging
Senior WordPress Developer
2019 - 2019
qPilot
- Maintained and developed new features for the premium WordPress plugin.
- Worked on payment integration for different payment providers.
- Provided support for plugin users. Debugged and fixed bugs for a plugin installed on different versions of WooCommerce and WordPress.
Technologies: Online Payments, WooCommerce API, WooCommerce, PHP, JavaScript, jQuery, WordPress Plugins, WordPress, SaaS, Stripe, Technical Architecture, eCommerce, MySQL, Back-end, Sitemaps, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, WordPress API, Google Analytics, Sass, CSS Frameworks, LEMP, JSON, PhpStorm, PyCharm, Docker Compose, Webpack, Google Search Console, Search Engine Optimization (SEO), Front-end Development, Back-end Development, CSS, HTML, Bootstrap, SEO Tools, WordPress SEO, WordPress Design, WordPress Themes, Application Security, Google SEO, Braintree API, Custom Themes, Web Analytics, Technical Leadership, Web Development, HTML5, PayPal
Full-stack Developer
2016 - 2019
BetMagician
- Developed a website's back and front end from scratch and set up the servers and load balancers.
- Handled data mining for the above-mentioned project and worked with the TensorFlow developer on data problems.
- Created a custom XML sitemap generator that works with Google Search Console to resolve existing and new issues.
- Implemented the complete CI on the project, automatic tests, and deployment.
Technologies: Search Engine Optimization (SEO), Data Mining, Web Scraping, Python, WordPress, PHP, SaaS, Technical Architecture, User Experience (UX), MySQL, Back-end, WordPress Plugins, Sitemaps, Data Scraping, jQuery, JavaScript, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, WordPress API, SendGrid API, Google Analytics, Symfony, Sass, React, Redis, PayPal API, Stripe API, Amazon Web Services (AWS), APIs, CSS Frameworks, MariaDB, LEMP, JSON, PhpStorm, PyCharm, Scrapy, Docker Compose, Webpack, Google Search Console, SendGrid, Mailgun, ActiveMQ, Front-end Development, Back-end Development, Online Payments, CSS, HTML, Bootstrap, SEO Tools, WordPress SEO, WordPress Design, Google SEO, Custom Themes, Web Analytics, Technical Leadership, API Integration, Web Development, HTML5, PayPal, Full-stack, SQL, Large-scale Web Crawlers
Web Developer
2012 - 2013
Fliplet
- Contributed to developing the Fliplet application, a project/startup for creating custom mobile apps with HTML5.
- Developed new features for the Fliplet application.
- Implemented the new back-end functionality and fixed existing bugs.
Technologies: Back-end, Front-end, CodeIgniter, PHP, MySQL, WordPress Plugins, Sitemaps, jQuery, JavaScript, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, WordPress API, Google Analytics, LEMP, JSON, PhpStorm, PyCharm, Docker Compose, Google Search Console, Search Engine Optimization (SEO), Front-end Development, Back-end Development, CSS, HTML, Bootstrap, SEO Tools, WordPress SEO, WordPress Design, WordPress Themes, Google SEO, Custom Themes, Web Analytics, Technical Leadership, Web Development, HTML5, Responsive Web Design (RWD)
Web Developer
2009 - 2012
Weboo
- Worked on a range of WordPress and PHP projects for clients.
- Fixed bugs and implemented search engine optimization (SEO) on client websites.
- Developed and maintained multiple WordPress and PHP sites.
Technologies: Back-end, Front-end, CodeIgniter, WordPress Plugins, WordPress, PHP, MySQL, Sitemaps, jQuery, JavaScript, LAMP, Ubuntu, Linux, PHPUnit, PostgreSQL, Git, Docker, WordPress API, Google Analytics, Selenium, LEMP, JSON, PhpStorm, PyCharm, Docker Compose, Google Search Console, Search Engine Optimization (SEO), Front-end Development, Back-end Development, CSS, HTML, Bootstrap, SEO Tools, WordPress SEO, WordPress Design, WordPress Themes, Google SEO, Custom Themes, Web Analytics, Web Development, HTML5, Responsive Web Design (RWD)
Project History
PaymentCloudInc
https://paymentcloudinc.com/Successfully resolved all Google Search Console issues and optimized the company’s blog and website for peak SEO performance, ensuring top technical health, strong search visibility, and consistently high SEO scores.
BetMagician
The application uses machine learning to analyze a sports match and generate predictions. I developed the entire website, including setting up the server, load balancing, back end, APIs, front end, and data mining.
Healthcare
https://healthcareinsider.com/I was in charge of technical search engine optimization, on-page search engine optimization, broken links, image optimization, fixing canonical issues, custom URL rewriting, and maintaining the site. I also fixed layout/responsive issues.
Tech SEO Analysis
https://sability.comResolved critical Google Search Console issues by optimizing site indexing, improving crawlability, fixing structured data errors, and enhancing overall technical SEO performance to boost search visibility and rankings.
Kurvpay/EMS Corporate
• Led development and optimization of Kurvpay.com, a high-performance fintech platform focused on payment processing solutions.
• Handled full-stack implementation using WordPress and PHP, alongside custom Python and Rust-based tools for data processing and automation.
• Implemented advanced technical SEO strategies, including large-scale URL structuring, internal linking, and Core Web Vitals optimization to improve search visibility and performance.
• Managed a migration of 40,000+ URLs with precise redirect mapping, ensuring zero loss in rankings.
• Designed and configured server infrastructure for scalability, security, and speed.
• Built agentic AI workflows for SEO testing, automated SERP analysis, and continuous optimization based on real-time data.
• Handled full-stack implementation using WordPress and PHP, alongside custom Python and Rust-based tools for data processing and automation.
• Implemented advanced technical SEO strategies, including large-scale URL structuring, internal linking, and Core Web Vitals optimization to improve search visibility and performance.
• Managed a migration of 40,000+ URLs with precise redirect mapping, ensuring zero loss in rankings.
• Designed and configured server infrastructure for scalability, security, and speed.
• Built agentic AI workflows for SEO testing, automated SERP analysis, and continuous optimization based on real-time data.
Skills
Libraries/APIs
React, jQuery, WordPress API, SendGrid API, PayPal API, Braintree API, Stripe API, WooCommerce API, Stripe, Beautiful Soup 4, Pandas, Playwright, Beautiful Soup, Node.js, Puppeteer
Tools
PhpStorm, PyCharm, Webpack, Docker Compose, NGINX, Git, Google Analytics, SendGrid, Advanced Custom Fields (ACF), Gutenberg Editor, Claude Code, Claude, Microsoft Excel, RabbitMQ, ActiveMQ, Figma
Languages
PHP, Sass, JavaScript, Python, CSS, HTML, Hugo, HTML5, SQL, Rust
Frameworks
CodeIgniter, Symfony, Scrapy, PHPUnit, Selenium, Bootstrap, Django
Paradigms
Search Engine Optimization (SEO), Responsive Web Design (RWD), Automated Testing, Automation, Model Context Protocol (MCP)
Platforms
Ubuntu, Linux, WordPress, Docker, LEMP, LAMP, WooCommerce, Mailgun, Amazon Web Services (AWS), Web, eToro, HubSpot
Storage
MySQL, PostgreSQL, MariaDB, Redis, JSON, WP Engine
Other
APIs, Web Scraping, Data Scraping, WordPress Plugins, CSS Frameworks, Google Search Console, Sitemaps, eCommerce, Front-end, Back-end, Front-end Development, Back-end Development, Online Payments, SEO Tools, WordPress SEO, WordPress Design, WordPress Themes, Application Security, SaaS, Google SEO, Technical Architecture, User Experience (UX), Custom Themes, Web Analytics, Technical Leadership, API Integration, Web Development, PayPal, Blogs, On-page SEO, Search Engine Optimization (SEO), Off-page SEO, Website Audits, Technical SEO, SEO Content, Google Tag Manager, Landing Pages, Technical SEO, AI-based Content SEO, Data Migration, WordPress Migration, Responsive UI, AI Agents, AI Automation, Full-stack, Artificial Intelligence (AI), Finance, Cloudflare, OAuth, RESTFul APIs, Web App Development, Core Web Vitals, Automation Scripting, CSV File Processing, Data Extraction, Browser Automation, Scraping, Large-scale Web Crawlers, Performance Optimization, Performance Tuning, Yoast SEO, Staging, Data Mining, Merchant Banking, Website Data Scraping, SEO Content, Site Speed Optimization, Technical Support, Vite
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