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Jacki Choi
Verified Expert in Engineering
Salsify Developer
Anaheim, CA, United States
Toptal member since October 3, 2024
Bio
Jacki is a senior channel marketing PIM specialist with more than three years of experience in Salsify's PIM system. Detail-oriented and results-oriented, she is an expert in channel setup, syndications, workflow, and data improvements. Jacki excels in problem-solving and troubleshooting, identifying root causes of errors, and has extensive experience in data mapping and validation. Recognized as a fast learner, she is an asset in enhancing PIM operations and ensuring data accuracy.
Portfolio
Central Garden & Pet
Salsify, Excel 2010, PIM, Amazon Vendor Central, Walmart Supplier One...
The Travel Corporation
Excel 2010, Excel 2007, Excel 2013
National Plant Services
Excel 2007, Excel 2010, Excel 2013, Microsoft Dynamics NAV
Experience
- Creative Problem Solving - 11 years
- Cross-functional Collaboration - 11 years
- Amazon Vendor Central - 3 years
- Walmart Supplier One - 3 years
- Channel Management - 3 years
- Salsify - 3 years
- Data Mapping - 3 years
- PIM - 3 years
Preferred Environment
Salsify, PIM, Amazon API, Walmart API
The most amazing...
...projects I've worked on involved transitioning Salsify's Amazon channels to the Amazon Selling Partner API and Walmart channels to the Walmart Omispec API.
Work Experience
Amazon & Walmart Syndication Compliance Analyst | PIM | Salsify
2021 - PRESENT
Central Garden & Pet
- Spearheaded a project transitioning over 10,000 stock-keeping units (SKUs) from Amazon Feed Specification (AFS) to the Selling Partner API in Salsify.
- Coordinated with brand and channel teams, managed timelines, and oversaw the entire process, from channel creation to troubleshooting API errors and user training.
- Resolved product detail page (PDP) issues for retailers and troubleshot over 6,000 API publication errors in Salsify, enhancing product presentation and ensuring accurate content syndication to Amazon and Walmart.
- Supported product launches and campaigns by collaborating with master data, brand, and channel teams, ensuring smooth and successful item setup and content publication to retailers from the PIM.
- Established processes for onboarding garden products, set up new channels, and completed data mappings to align with retailer updates and requirements.
- Collaborated with the material master data team using SAP and Navision to establish downstream import processes into Salsify. Ensured data accuracy and integrity for active products, facilitating seamless integration and optimal system performance.
- Provided Salsify user training to the brand and channel teams.
- Managed and documented data attributes, mappings, hierarchies, Parent IDs, and procedures using external PIM management tools such as SharePoint, Access, and Excel.
Technologies: Salsify, Excel 2010, PIM, Amazon Vendor Central, Walmart Supplier One, Amazon API, Walmart API, Creative Problem Solving, Cross-functional Collaboration, Time Management, Amazon Seller Central, Walmart Marketplace, Workflow, Content Syndication, eCommerce, Walmart Item360, Channel Management
Financial Analyst
2019 - 2021
The Travel Corporation
- Prepared monthly internal financial management reports and supported P&L analysis and financial forecasts in a timely manner.
- Supported the annual budgeting process, including preparing budget and forecast templates, compiling data from various platforms, and discussing expected spending in the upcoming year with the brand president.
- Performed year-end financial close process, including year-end adjustments, final trial balance reconciliation, and preparation of year-end reporting package.
- Performed in-depth research and analysis of significant variances in budget and prior year.
- Reconciled quarterly inter-company accounts and prepared inter-company funds transfers and international wire transfers.
- Reconciled monthly bank statements and balance sheet accounts.
- Researched and prepared documentations for interim KPMG audits.
Technologies: Excel 2010, Excel 2007, Excel 2013
Staff Accountant
2017 - 2019
National Plant Services
- Managed full cycle accounts payable functions from receipt to filing with precision and speed, validating via three-way matching to coding and processing checks.
- Managed accounts receivable function from generating invoices to reconciling deposits.
- Assisted in full cycle month-end close, including monthly and quarterly general ledger account reconciliations and journal entries.
- Led and oversaw weekly payroll for 60+ employees using Microsoft Dynamics Navision and ensured compliance with State and Federal law.
- Managed treasury banking, including monitoring POS pay and fraudulent activities.
- Generated and processed payroll tax filings and regulatory filings.
- Supervised reconciling wage-related discrepancies and generating certified payrolls for subcontractors’ requirements.
- Maintained accounting software, Microsoft Dynamics Navision, with current employee data and company’s financials with accuracy and confidentiality.
Technologies: Excel 2007, Excel 2010, Excel 2013, Microsoft Dynamics NAV
Seasonal Site Coordinator Specialist
2016 - 2016
Nordstrom Rack
- Effectively communicated with cross-functional departments to ensure quality and accuracy of product details- item descriptions, images, style numbers, style names, colors, retail prices, size ranges, and any enhanced product contents.
- Ensured deadlines were met in time for promotional events and that featured products were live and available.
- Validated product images and executed optimal alignment of product sequencing and intuitive category navigation.
Technologies: Web Content, Product Category Pages, Content Syndication
eCommerce Assistant Manager, Site Operations
2014 - 2016
MKS America Corp
- Managed and optimized Shopify listings and storefronts, including item setup and ongoing product content updates.
- Administered product listings and content maintenance for Amazon Seller Central, ensuring accuracy and consistency across the platform.
- Organized and ensured accuracy across inventory and order management systems for over 2,000 product styles.
- Directed image editing processes, automating them with Adobe Photoshop’s batch editing capability, reducing processing time and increasing efficiency.
- Formulated and created organic and paid Facebook and Instagram marketing strategies to drive additional traffic and revenue, yielding a 45% increase in return on ad spent and an 82% increase in social followers.
- Created and executed weekly email marketing campaigns by the weekly revenue goals, yielding over 3,000 subscribers.
- Assisted in strategic marketing planning and utilized Google Merchants and Adwords to track and manage promotions and use analytics for reports and analysis of traffic and performances.
- Spearheaded brand photo shoot from planning to execution.
- Ensured efficiency in workflow across cross-functional departments, including customer support, purchasing, inventory control, photo editing, photo studio, and shipping departments.
- Identified back-end UI issues and consulted with back-end developers on solutions, enhancing user-friendliness and branding.
Technologies: Amazon Seller Central, Shopify, Creative Problem Solving, Content Syndication, Mailchimp, Google Ads, Facebook Ads
Experience
Amazon Selling Partner API
Spearheaded the transition of over 10,000 SKUs from AFS to Selling Partner API in Salsify, coordinating with brand and channel teams. I managed timelines and oversaw processes from channel creation to user training. This included creating and activating new API channels, remapping attributes, test publishing, and troubleshooting errors. Additionally, I resolved over 2,000 API publication errors and trained users to utilize the new connection effectively.
Walmart Omnispec API
Headed the transition of over 2,000 Walmart SKUs to the Walmart Omnispec API Connection in Salsify while coordinating with brand and channel teams. I managed timelines and oversaw processes from channel creation, including partial content refresh, online and drop-ship vendor (DSV) setup, and user training.
Additionally, I created and activated new API channels, moved products, remapped attributes, tested publishing, and troubleshot errors. I also trained users on the new connection and resolved API publication errors throughout the process.
Additionally, I created and activated new API channels, moved products, remapped attributes, tested publishing, and troubleshot errors. I also trained users on the new connection and resolved API publication errors throughout the process.
Education
2008 - 2013
Bachelor's Degree in Biology
University of California, San Diego - La Jolla, CA, USA
Certifications
OCTOBER 2024 - PRESENT
Microsoft Access
Santiago Canyon College
AUGUST 2023 - PRESENT
Workflow Administration Certification
Salsify Academy
AUGUST 2023 - PRESENT
PIM Certification
Salsify Academy
SEPTEMBER 2022 - PRESENT
Syndication Certification
Salsify Academy
AUGUST 2022 - PRESENT
Salsify Foundations Certification
Salsify Academy
Skills
Libraries/APIs
Amazon API, Walmart API
Tools
Excel 2010, Excel 2007, Excel 2013, Mailchimp, Microsoft Dynamics NAV, Microsoft Access
Platforms
Salsify, Shopify, Google Ads
Languages
HTML
Other
Amazon Vendor Central, PIM, Walmart Supplier One, Creative Problem Solving, Cross-functional Collaboration, Time Management, Amazon Seller Central, Walmart Marketplace, Workflow, Content Syndication, eCommerce, Walmart Item360, Channel Management, Salsify ProductXM · Product Information Management, Product Information Management (PIM), Data Mapping, Salsify Mapping Language, Facebook Ads, Web Content, Product Category Pages
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