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Matthew Schroeter
Verified Expert in Engineering
WordPress Optimization Developer
Wentzville, MO, United States
Toptal member since March 31, 2020
Bio
Matthew is a dedicated and detail-oriented professional who is passionate about technology and web development. Ever since he created his first webpage, his love for this field has grown exponentially. He possesses a treasure trove of programming language knowledge, such as JavaScript and PHP; he's also experienced in frameworks such as jQuery, Angular, and Vue.
Portfolio
Firefly Partners, LLC
PHP, WordPress, WordPress Themes, WordPress Plugins, CSS, HTML, JavaScript...
Digital Strike
NPM, Git, Sass, CSS, HTML, MySQL, JavaScript, PHP, Sage, WordPress Optimization...
Firefly Partners
NPM, Git, Sass, CSS, HTML, MySQL, jQuery, JavaScript, PHP...
Experience
- WordPress - 7 years
- MySQL - 5 years
- JavaScript - 4 years
- WordPress Optimization - 4 years
- SCSS - 4 years
- PHP - 4 years
- Sage - 1 year
- WordPress REST API - 1 year
Preferred Environment
Webpack, Gulp, PhpStorm, Laravel Valet, MySQL, PHP, MacOS, Advanced Custom Fields (ACF), WP Engine
The most amazing...
...project that I have worked on is a single-page application using Vue and WordPress that allowed users to generate a quote for a custom-printed t-shirt order.
Work Experience
WordPress and Solutions Developer
2022 - 2023
Firefly Partners, LLC
- Co-developed a base theme for all website projects that allowed clients to easily update the content on their websites with flexibility in how it is displayed by utilizing a flexible module-based page builder.
- Led the company's SEO initiative to help our clients understand and improve their SEO.
- Implemented continuous deployment of bot staging and a production version of client websites.
- Refactored many websites to bring them up to today's standards for SEO (speed, layout, etc.), accessibility, and flexibility for the client.
Technologies: PHP, WordPress, WordPress Themes, WordPress Plugins, CSS, HTML, JavaScript, Alpine, Tailwind CSS, HTML5, Web Scraping, REST APIs, Gravity Forms, Front-end, Accessibility, Advanced Custom Fields (ACF), Web Development, Sage WordPress Theme, Roots, Google Analytics, Search Engine Optimization (SEO), Google Tag Manager, Elementor, WP Engine, Ajax, REST, JSON, Custom Themes, Theme Customization, Web Analytics, Semrush
Senior Web Developer
2020 - 2022
Digital Strike
- Tasked with developing and maintaining an in-house base theme to allow for rapid WordPress development of websites that are beautiful, accessible, and performant with a solid technical SEO foundation.
- Set up the CI/CD integration with GitLab for all our projects.
- Collaborated closely with agency leadership in formulating web development strategy and implementation.
- Provided ongoing guidance to content writers, project and account managers, and designers to streamline internal web development processes.
- Worked closely with small to medium-sized businesses from the initial planning phase of their web projects through design, build, and launch.
Technologies: NPM, Git, Sass, CSS, HTML, MySQL, JavaScript, PHP, Sage, WordPress Optimization, WordPress, Docker, SCSS, Gulp, WordPress REST API, Webpack, PhpStorm, SEO Tools, WordPress Themes, WordPress Plugins, HTML5, REST APIs, Gravity Forms, Front-end, Accessibility, Advanced Custom Fields (ACF), Web Development, Sage WordPress Theme, Tailwind CSS, Roots, Google Analytics, Search Engine Optimization (SEO), Google Tag Manager, SEO Audits, Elementor, WP Engine, Ajax, REST, JSON, Custom Themes, Theme Customization, Web Analytics
Full-stack WordPress Developer
2019 - 2020
Firefly Partners
- Co-developed a base for all website projects that allowed clients to easily update the content on their websites with the flexibility in how it is displayed by utilizing a flexible module based page-builder.
- Introduced the team to SEO best practices. Implemented several technical SEO improvements to existing client websites as well as trained team members on best practices relating to technical SEO when developing websites.
- Implemented continuous deployment to bot staging and a production version of client websites.
- Refactored many websites to bring them up to today's standards for SEO (speed, layout, and more), accessibility, and flexibility for the client.
Technologies: NPM, Git, Sass, CSS, HTML, MySQL, jQuery, JavaScript, PHP, WordPress Optimization, WordPress, Docker, SCSS, Gulp, WordPress REST API, Webpack, PhpStorm, SEO Tools, WordPress Themes, WordPress Plugins, HTML5, REST APIs, Gravity Forms, Front-end, Accessibility, Advanced Custom Fields (ACF), Web Development, Google Analytics, Search Engine Optimization (SEO), Elementor, WP Engine, Ajax, REST, JSON, Custom Themes, Theme Customization, Web Analytics, Semrush
Web Developer
2017 - 2019
Abstrakt Marketing Group
- Co-developed a custom framework and a series of plugins to expedite the development of fast, lightweight, and SEO-rich WordPress sites in a high-volume environment.
- Received the "Developer of the Month" award for three consecutive months for my ability to get client projects completed on time while also improving internal processes and training junior developers.
- Reduced client site development time by over 60 hours within the first 30 days of employment by refactoring our processes from design to deployment.
Technologies: NPM, Git, Sass, CSS, HTML, MySQL, JavaScript, PHP, WordPress, WordPress Optimization, Vue, SCSS, Gulp, WordPress REST API, PhpStorm, SEO Tools, WordPress Themes, WordPress Plugins, HTML5, REST APIs, Gravity Forms, Front-end, Web Development, Google Analytics, Search Engine Optimization (SEO), SEO Audits, WP Engine, Ajax, REST, JSON, Custom Themes, Theme Customization, Web Analytics, Semrush
Web Developer
2016 - 2017
Switzer Creative
- Moved over ten client sites from bare metal server to WP Engine.
- Worked closely with small to medium-sized businesses from the initial planning phase of their web projects, through design, build, and launch.
- Developed, managed, and maintained dozens of WordPress websites.
Technologies: NPM, Git, Sass, CSS, HTML, MySQL, jQuery, JavaScript, PHP, WordPress, WordPress Optimization, SCSS, Gulp, PhpStorm, WordPress Themes, WordPress Plugins, HTML5, REST APIs, Gravity Forms, Front-end, Advanced Custom Fields (ACF), Web Development, WP Engine, Ajax, REST, JSON, Custom Themes, Theme Customization
Experience
Custom T-shirt Quoting Tool SPA
https://quote.marathonsportswear.net/A single-page application running on a headless WordPress installation on the back end and the front end is built using Vue.js. The WordPress admin was built so that the client could add, remove and update products as needed very easily. The product information is available to the front end by utilizing the WordPress REST functionality.
Greensock Animation
The client requested a series of animations as you scroll down the page. The animations were created using Greensock and vector images. I took the Object-oriented programming (OOP) approach to this project so that each animation could be changed and edited on its own while keeping everything DRY.
Kids In Need of Defense | Non-profit Website Build
https://supportkind.org/Full website rebuild utilizing WordPress as the CMS for a non-profit organization. This website was built entirely from scratch without relying on third-party plugins or themes for core functionality.
Custom WooCommerce Website for CBD Company
https://elannaturals.com/Elan is a young company and they just weren't growing like they wanted to. Not only was their SEO terribly lacking, but their eCommerce solution was not flexible enough for them to easily sell and track the SKUs and product variations that they had.
I built them a WordPress website that is easy for them to update with flexible page layouts, and I set up WooCommerce to work with their many SKUs and variations.
I built them a WordPress website that is easy for them to update with flexible page layouts, and I set up WooCommerce to work with their many SKUs and variations.
Certifications
FEBRUARY 2020 - FEBRUARY 2021
Technical SEO Certification
SEM Rush
JANUARY 2020 - JANUARY 2021
Technical Site Audit Certification
SEM Rush
Skills
Libraries/APIs
Sage, jQuery, WordPress API, REST APIs, WordPress REST API, Vue
Tools
Git, Advanced Custom Fields (ACF), Roots, PhpStorm, Composer, Gulp, NPM, Google Analytics, Webpack
Languages
HTML, CSS, PHP, SCSS, HTML5, Sass, JavaScript
Paradigms
REST, Search Engine Optimization (SEO), Object-oriented Programming (OOP)
Platforms
WordPress, Docker, MacOS, GreenSock Animation Platform (GSAP), WooCommerce
Storage
JSON, MySQL, WP Engine
Frameworks
Tailwind CSS, Alpine
Other
WordPress Optimization, WordPress Themes, WordPress Plugins, Gravity Forms, Front-end, Web Development, Sage WordPress Theme, Ajax, Custom Themes, Theme Customization, SEO Tools, Accessibility, Google Tag Manager, SEO Audits, Web Analytics, Semrush, Laravel Valet, SVG, Elementor, Web Scraping
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