Publication
The Secret Behind Steady App Performance: Asynchronous JavaScript
https://www.toptal.com/developers/javascript/asynchronous-javascript-programming
Muhammad is available for hire
Hire MuhammadMuhammad Ammar Ilyas
Verified Expert in Engineering
React Developer
Lahore, Punjab, Pakistan
Toptal member since July 14, 2021
Bio
Ammar is a senior full-stack developer specializing in custom WordPress and WooCommerce solutions, with React and Next.js experience. He builds custom Gutenberg blocks, themes, plugins, and API integrations using modern WordPress stacks, including Bedrock and Sage. A Team Lead at Firelight Creative Development, he combines hands-on development with technical leadership. His experience includes projects for Infobip, Itineris, and Farewill.
Portfolio
Firelight Creative Development
ACF PRO, WP Engine, WordPress, WordPress API, WordPress SEO, PSD to WordPress...
Neara Software LLC
WordPress, HubSpot, Design, Redux, Data Aggregation, Redis, AI Architecture...
Farewill
Next.js, Node.js, GraphQL, Technical SEO, Plugins, WordPress Migration...
Experience
- React - 15 years
- WordPress - 14 years
- WooCommerce - 11 years
- WordPress API - 11 years
- PHP - 11 years
- Full-stack - 10 years
- WordPress Plugins - 8 years
- WordPress REST API - 4 years
Work Experience
Team Lead / Senior Full-stack Developer
2024 - PRESENT
Firelight Creative Development
- Led the rebuild of the company website using a modern WordPress stack with ACF blocks, custom post types, and Tailwind CSS, resulting in a 90% performance improvement and better SEO indexing.
- Developed AI-powered automation workflows using n8n and Zapier, reducing manual client onboarding steps by 80% and improving operational efficiency.
- Built and deployed dynamic React components for interactive landing pages, fully integrated with the WordPress back end via REST API endpoints.
- Architected back-end microservices in Node.js and Python to handle asynchronous tasks like PDF generation and data enrichment from third-party APIs.
- Promoted to Team Lead in March 2026. Established development best practices across the team, including Git workflows, code reviews, CI/CD setup, and environment configuration.
Technologies: ACF PRO, WP Engine, WordPress, WordPress API, WordPress SEO, PSD to WordPress, WordPress Themes, WordPress Design, WordPress Cron, WordPress REST API, AI to WordPress, WordPress Plugins, Headless WordPress, Shopify, Shopify API, Artificial Intelligence (AI), AI Agents, n8n, Zapier, Tailwind CSS, DevOps, GitHub, CI/CD Pipelines, Plugin Customization, Automation, ChatGPT Prompts, Transitions, Animation, Scraping, Supabase, Architecture, Custom Shopify Apps, Figma to HTML, HubSpot Content Hub, HubSpot CRM, Technical SEO, Vercel, Email, Shopify Admin, WPBakery, Plugins, WPGraphQL, WordPress Multisite, Domain Management, Server Management, Website Maintenance, WordPress Migration, Stripe API, Backup & Recovery, Vimeo, Themes, Solution Architecture, ASP.NET, ClassDojo, Public Shopify Apps, Arabic, Russian-English Translation, Website Translation, Translation, Chinese, Software Architecture, Software Design, System Integration, Workflows, Healthcare Software, IT Security, Security Compliance, Core Web Vitals, Shopify Liquid, Auditing, Audits, Communication, Shopify SEO, Troubleshooting, Product Management, Claude Code, Cursor AI, Google Cloud Platform (GCP), Visual Design, eCommerce UX, Claude, Claude API, JSON, AWS CodeCommit, AWS CodePipeline, Elementor Pro, Deno, Row-level Security (RLS), Cin7, Azure SQL, Generative Artificial Intelligence (GenAI), Large Language Models (LLMs), Natural Language Processing (NLP), Open-source LLMs, React Native, Back-end Development, AngularJS, Express.js, Startups, React, Android, App Store, Cloud Firestore, Fast Healthcare Interoperability Resources (FHIR), Firebase Authentication, Firebase Cloud Messaging (FCM), Google Play API, Healthtech, Medplum, OAuth, Push Notifications, RESTFul APIs, iOS, Google Workspace APIs, Trello API, Shopify Hydrogen, Fashion, Luxury, Luxury Goods, Recommendation Systems, Staging, Apple, Claude Agent SDK, Google Apps, Google Drive API, Hostinger, Voice, Xero API, iMessage, WordPress Security, Salesforce, Salesforce API, Data Aggregation, Lovable, Redis, AI Architecture, Third-party APIs, Model Context Protocol (MCP), Agentic Coding, Playwright, Test Automation
Full-stack Developer
2024 - 2026
Neara Software LLC
- Developed and maintained high-performance WordPress websites and HubSpot-integrated solutions, improving website functionality, user experience, and lead generation processes for business clients.
- Customized WordPress themes, plugins, and HubSpot CRM workflows to streamline marketing automation, optimize customer journeys, and enhance overall operational efficiency.
- Collaborated with cross-functional teams to deliver scalable web solutions, ensuring responsive design, SEO best practices, and seamless integration between websites, CRM systems, and third-party applications.
Technologies: WordPress, HubSpot, Design, Redux, Data Aggregation, Redis, AI Architecture, Authentication, Third-party APIs, Model Context Protocol (MCP), Website Performance, Agentic Coding, Playwright, Test Automation
Front-end Next.js Developer
2024 - 2025
Farewill
- Integrated a step-by-step will-creation wizard using Next.js.
- Collaborated closely with UI/UX designers to translate wireframes into production-ready Next.js components, improving conversion and completion rates.
- Monitored performance and optimized bundle size, reducing page load time and improving Core Web Vitals.
Technologies: Next.js, Node.js, GraphQL, Technical SEO, Plugins, WordPress Migration, Core Web Vitals, Auditing, Communication, Elementor Pro, Back-end Development, React, RESTFul APIs, Trello API, Hostinger, Redux, Data Aggregation, Lovable, Redis, AI Architecture, Authentication, Third-party APIs, Cloudflare, Website Performance, Agentic Coding, Playwright
Full-stack Developer
2024 - 2024
Itineris
- Led development on high-traffic WordPress websites using the full Roots stack (Bedrock, Sage) with a modular, scalable codebase and ACF-powered custom blocks.
- Built performant Gutenberg blocks using Blade templating and Tailwind CSS, ensuring pixel-perfect implementation from Figma designs.
- Optimized front-end and back-end performance, achieving Lighthouse scores 90+ across all key metrics for multiple client sites.
- Streamlined DevOps workflows by integrating CI/CD pipelines and Composer-based dependency management for Bedrock environments.
- Collaborated with UK-based design and SEO teams, delivering SEO-ready, WCAG-compliant, and fully responsive websites under tight deadlines.
Technologies: A/B Testing, ACF PRO, Adobe XD to WordPress, Agile, Roots, Sage, Tailwind CSS, WordPress, Amazon Bedrock AgentCore, Trellis Graphs, acorn, Blade Templates, Plugin Customization, Google Calendar, Automation, ChatGPT Prompts, Transitions, Animation, Headless CMS, Scraping, Supabase, Architecture, Custom Shopify Apps, Figma to HTML, HubSpot Content Hub, HubSpot CRM, TypeScript, Technical SEO, Email, Plugins, Server Management, WordPress Migration, Stripe API, Communication, AWS CodeCommit, Elementor Pro, Back-end Development, RESTFul APIs, Google Workspace APIs, Trello API, Hostinger, Figma to Webflow, Customer Relationship Management (CRM), Redux, Lovable, Redis, AI Architecture, Authentication, Third-party APIs, Model Context Protocol (MCP), Cloudflare, Website Performance, Playwright, Test Automation
Front-end Developer
2024 - 2024
Infobip Ltd - Infobip HQ
- Maintained and optimized the WordPress codebase developed on Valet, ensuring alignment with the Eightshift framework's architecture.
- Developed and integrated new website blocks using JSX components, enhancing user engagement and website interactivity.
- Expanded website functionality by implementing features driven by data from the manifest.json file, improving maintainability and scalability.
- Ensured seamless collaboration by adhering to Eightshift framework standards, promoting code consistency across the project.
- Troubleshot and resolved complex bugs, reducing downtime and improving user experience on the Infobip platform.
- Conducted performance audits of the website, implementing updates that improved page load times.
- Collaborated with cross-functional teams to gather requirements and translate them into technical updates for the website.
- Documented new blocks and functionality in detail, ensuring ease of future development and onboarding for other developers.
Technologies: Front-end Development, Vanilla JS, JavaScript, SCSS, CSS Animations, React, WordPress, Tailwind CSS, Front-end, PHP, Gutenberg Editor, Eightshift, NETbilling, Web, HTTP, n8n, Square Payment Gateway, WP Engine, Braintree API, Dedicated Web Hosting, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, Google Calendar, Automation, ChatGPT Prompts, Transitions, Animation, Headless CMS, Scraping, Supabase, Architecture, Custom Shopify Apps, Figma to HTML, HubSpot Content Hub, HubSpot CRM, TypeScript, Technical SEO, Email, Server Management, Website Maintenance, WordPress Migration, Google Maps API, Google Maps SDK, Network Solutions, Core Web Vitals, Elementor Pro, Back-end Development, Google Workspace APIs, Trello API, Figma to Webflow, Customer Relationship Management (CRM), Authentication, Third-party APIs, Model Context Protocol (MCP), Cloudflare
WordPress Developer
2024 - 2024
Keywitz LLC
- Revamped and optimized the SEO strategy for a previously poorly designed website, significantly improving search engine rankings and organic traffic.
- Coordinated with a designer to implement a new, visually appealing website design and executed a comprehensive SEO overhaul, including content migration from popups to dedicated pages and structural adjustments for enhanced optimization.
- Utilized SEO tools and analytics to monitor and refine the effectiveness of changes, ensuring improved site visibility and user experience while maintaining compatibility with the WordPress setup.
Technologies: WordPress, WordPress SEO, WordPress Themes, PHP, WordPress Design, WordPress Plugins, NETbilling, Web, Laravel, HTTP, n8n, Square Payment Gateway, WP Engine, Braintree API, Dedicated Web Hosting, Recurly, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, Automation, ChatGPT Prompts, Transitions, Animation, Headless CMS, Supabase, Architecture, Custom Shopify Apps, Figma to HTML, HubSpot Content Hub, HubSpot CRM, TypeScript, Technical SEO, Email, Plugins, WordPress Migration, Google Maps API, Google Maps SDK, Communication, Google Workspace APIs, Figma to Webflow, Customer Relationship Management (CRM), Admin Panels, Authentication, Third-party APIs, Model Context Protocol (MCP), Cloudflare
WordPress Developer
2023 - 2023
Market Leads Limited
- Developed a React application with interactive animations.
- Set up the Redux Store to manage the state management of wills.
- Created a back-end schema to structure and store data for wills, persons, and guardians.
- Created WordPress custom endpoints to create, update, and delete wills.
- Integrated WooCommerce to place orders after the payment method and download the will.
Technologies: WordPress, React, WordPress Plugins, Figma, Headless Software, Advanced Custom Fields (ACF), ACF PRO, PHP, WooCommerce, WooCommerce API, REST APIs, WordPress REST API, Typedream, Amazon Web Services (AWS), Front-end Development, GravityView, Workflow, Theme Customization, WP All Import, Drupal 7, Dashboards, Ajax, A/B Testing, Conversion Rate Optimization (CRO), GSAP, WordPress SEO, Adobe XD to WordPress, Roots, CI/CD Pipelines, GitLab CI/CD, NETbilling, Web, Axapta, HTTP, Square Payment Gateway, WP Engine, Braintree API, Dedicated Web Hosting, Recurly, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, Google Calendar, Transitions, Animation, Headless CMS, Architecture, Figma to HTML, HubSpot Content Hub, HubSpot CRM, Technical SEO, Marketing, Email, Plugins, CMS, Google Maps API, Google Maps SDK, Code Auditing, Education Technology (Edtech), Communication, Framer, Figma to Webflow, Customer Relationship Management (CRM), Admin Panels
Full-stack and WooCommerce Developer
2023 - 2023
Course Reader Material, LLC
- Conceptualized and designed the comprehensive project flow and system architecture, ensuring seamless functionality and user experience.
- Led a dynamic team of five members, fostering collaboration and ensuring the timely completion of project milestones.
- Integrated Vital Source API with WooCommerce to enhance the product offering and automate digital delivery.
- Devised a system to automatically create variable WooCommerce products in response to data from Vital Source, ensuring a dynamic product range.
- Redesigned the standard WooCommerce flow to better accommodate the needs of the project and improve overall user navigation.
- Spearheaded the integration of payment gateways, ensuring secure and efficient transaction processing for customers.
Technologies: APIs, WooCommerce, WordPress, Full-stack, Figma, Verification, User Authentication, Minimum Viable Product (MVP), React, Elementor, Stripe, PayPal API, Google Analytics 4 (GA4), Scripting, Pixel Perfect, Web UI, ColibriWP, Responsive UI, eCommerce Development, WPML, Bubble, Amazon Web Services (AWS), Front-end Development, Page Speed Optimization, GravityView, Workflow, Drupal, WP All Import, Drupal 7, Contentful, Dashboards, Ajax, A/B Testing, Conversion Rate Optimization (CRO), GSAP, WordPress SEO, Adobe XD to WordPress, Roots, CI/CD Pipelines, GitLab CI/CD, Web, Laravel, HTTP, WP Engine, Braintree API, Dedicated Web Hosting, Recurly, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, Google Calendar, Transitions, Headless CMS, Architecture, HubSpot Content Hub, HubSpot CRM, Online Payments, Email, Google Maps API, Google Maps SDK, Framer, Admin Panels
Shopify Developer
2023 - 2023
Anastasiia Pasichnyk
- Integrated PayPal smart button on the cart page and wrote a custom function to get all the product details of the cart to pass down the PayPal smart button price.
- Built a custom app to create an order on Shopify after the payment is made successfully through PayPal smart button.
- Created a custom thank you template and contact form and added redirection to that page after placing the order.
Technologies: Shopify, JavaScript, Node.js, PayPal, Membership Sites, Responsive, Mobile Design, Subscriptions, Figma to Shopify, Pixel Perfect, Web UI, ColibriWP, Responsive UI, Mobile eCommerce, eCommerce Development, WPML, Amazon Web Services (AWS), Front-end Development, Page Speed Optimization, Liquid Template, GravityView, Workflow, Web Scalability, Drupal, WP All Import, Drupal 7, Contentful, Dashboards, Ajax, A/B Testing, Conversion Rate Optimization (CRO), GSAP, WordPress SEO, Adobe XD to WordPress, Roots, CI/CD Pipelines, GitLab CI/CD, Web, HTTP, Make (formerly Integromat), AI Agents, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, Architecture, HubSpot Content Hub, HubSpot CRM, Email, Shopify Admin, eCommerce UI, Trello API, Framer, Admin Panels
WordPress Developer
2023 - 2023
Irrational Labs S Corp
- Resolved complex Gravity Forms issues by conducting thorough code analysis and troubleshooting. Implemented effective solutions that enhanced form submission accuracy and improved user experience.
- Implemented custom form validation and conditional logic enhancements using JavaScript and PHP. Improved data validation and created personalized form interactions, boosting user engagement.
- Optimized form submission and data handling processes through server-side optimizations and efficient database queries. Resulted in faster form submissions and reduced server load for improved performance.
Technologies: Gravity Forms, WordPress, Training, Membership Sites, Responsive, Mobile Design, Subscriptions, Figma to Shopify, No-code Development, Zoho, Zoho CRM, Zoho API, Google Analytics 4 (GA4), Scripting, Pixel Perfect, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, WPML, Front-end Development, Page Speed Optimization, Web Scalability, Drupal, WP All Import, Dashboards, Ajax, Conversion Rate Optimization (CRO), GSAP, GreenSock Animation Platform (GSAP), WordPress SEO, Adobe XD to WordPress, Roots, CI/CD Pipelines, GitLab CI/CD, Web, Laravel, Websites, HTTP, Make (formerly Integromat), WP Engine, Google Maps, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Plugin Customization, HubSpot Content Hub, Email, Architecture, Website Maintenance, Framer
WordPress Developer
2023 - 2023
Microblink LLC
- Designed and developed a responsive and visually appealing website using modern web technologies, resulting in a 30% increase in user engagement and a 20% decrease in bounce rate.
- Implemented an intuitive user interface with seamless navigation and optimized loading speeds, leading to a 40% reduction in page load time and a 15% increase in average session duration.
- Implemented an effective search engine optimization (SEO) strategy, resulting in a 50% increase in organic traffic and a top-ranking position on search engine results pages for relevant keywords within three months of website launch.
- Conducted rigorous testing and quality assurance checks on the website across multiple devices and browsers, guaranteeing a bug-free experience and achieving a 95% customer satisfaction rating based on user feedback.
Technologies: WordPress, HTML, CSS, HubSpot, Tailwind CSS, SCSS, JavaScript, React, Advanced Custom Fields (ACF), ACF PRO, Notion, Alpine.js, jQuery, Training, Membership Sites, Responsive, Mobile Design, Subscriptions, Bubble, Pixel Perfect, Web UI, Responsive UI, Mobile eCommerce, WPML, Typedream, Amazon Web Services (AWS), Front-end Development, Page Speed Optimization, Themify, Web Scalability, Contentful, Dashboards, Ajax, GSAP, WordPress SEO, Adobe XD to WordPress, Roots, CI/CD Pipelines, GitLab CI/CD, Web, Axapta, Laravel, Websites, HTTP, WP Engine, PDF, Calendars, Full-stack Development, Plugin Customization, HubSpot Content Hub, Email, Stripe API, Framer
WordPress/WooCommerce Plugin Developer
2022 - 2022
Superior Cannabis Company, LLC
- Developed a plugin as an add-on to WooCommerce to add Square Loyalty API.
- Implemented Square Loyalty API and enabled users to redeem loyalty points on checkout and get discounts created on the Square platform.
- Converted the multi-WordPress website to a standard WordPress website and deployed it to the main server.
Technologies: WordPress, PHP, WooCommerce, WordPress Plugins, REST APIs, Square, Square API, Back-end, Front-end, API Integration, UI Design, GitHub, Oxygen, Performance, Hosting, Adobe Experience Design (XD), Zapier, Lando, Tailwind CSS, React, Next.js, Node.js, Technical Leadership, PostgreSQL, Alpine.js, Training, Git, Membership Sites, Responsive, Mobile Design, Subscriptions, Search Engine Optimization (SEO), Pixel Perfect, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, WPML, Amazon Web Services (AWS), Front-end Development, Themify, Contentful, Ajax, GSAP, GreenSock Animation Platform (GSAP), Website Data Scraping, Roots, CI/CD Pipelines, GitLab CI/CD, Web, Websites, HTTP, AI Agents, B2B, WP Engine, PDF, Calendars, Full-stack Development, Plugin Customization, HubSpot Content Hub, Web Accessibility
SEO Developer
2022 - 2022
New Ventures West, LLC
- Tracked all the issues, warnings, and notices using the Semrush tool.
- Fixed all the issues on different website modules and improved the SEO score.
- Optimized the website's speed and fixed all the SEO-related bugs, including the end result.
Technologies: Google SEO, HTML, Search, SEO Tools, Data Migration, Semrush, Custom Post Types, Back-end, Front-end, API Integration, UI Design, GitHub, Oxygen, Performance, Hosting, CSS3, Adobe Experience Design (XD), Zapier, Lando, Tailwind CSS, React, Node.js, Technical Leadership, PostgreSQL, Mobile First, Git, Responsive, No-code Development, Search Engine Optimization (SEO), Pixel Perfect, MERN Stack, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, WPML, Typedream, Front-end Development, Themify, Web Scalability, Dashboards, DevOps, Ajax, GSAP, GreenSock Animation Platform (GSAP), Website Data Scraping, Roots, CI/CD Pipelines, GitLab CI/CD, Vanilla JS, Web, Websites, HTTP, Full-stack Development, Web Accessibility
Senior WordPress Developer
2021 - 2022
Blacktail NYC
- Designed custom post types and custom fields for different content types.
- Built responsive and SEO-ready screens and layouts.
- Created custom APIs to scrape products and items from Amazon.
Technologies: ACF PRO, Advanced Custom Fields (ACF), GeneratePress, NGINX, W3 Total Cache, FastCGI, Custom Post Types, Landing Pages, Web Scraping, REST, Gutenberg Editor, Back-end, Front-end, Integration, SEO Tools, API Integration, Single Sign-on (SSO), Back-end Architecture, Design, Responsive Design, Web Design, UI Design, GitHub, Oxygen, Performance, PHP, Hosting, CSV File Processing, CSS3, CSS3 Animation, Adobe Experience Design (XD), WP-CLI, Zapier, LAMP, Plugin Development, Google AdSense, Lando, Tailwind CSS, React, Node.js, Technical Leadership, PostgreSQL, Alpine.js, Mobile First, Git, Typeform.io, Responsive, Search Engine Optimization (SEO), Pixel Perfect, MERN Stack, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, Amazon Web Services (AWS), Customer Portals, Web Scalability, Theme Customization, DevOps, Google Merchant Center API, Ajax, GreenSock Animation Platform (GSAP), Puppeteer, Website Data Scraping, Adobe Photoshop, Roots, CI/CD Pipelines, Vanilla JS, CSS Animations, Instagram, Web, Websites, HTTP, Make (formerly Integromat), Full-stack Development, Meta Box, QR Codes, Web Accessibility
WordPress PHP Developer
2021 - 2022
Barscope Interactive Data Systems Incorporated
- Developed different websites using Bedrock, Composer, and Dockers as tools.
- Provided technical WordPress support for maintaining over 100 websites, improving their SEO, and adding new features by customizing themes.
- Worked in different sprints and boards for the company that used the Agile framework to manage their project and Slack for communication.
- Performed regression testing using BackstopJS for debugging.
Technologies: JavaScript, CSS, HTML, PHP, WordPress, Agile, Jira, Amazon Bedrock AgentCore, Docker, Terminal, Scaled Agile Framework (SAFe), Atlassian, Google SEO, Advanced Custom Fields (ACF), Agile Sprints, XD to HTML, Twig, Composer, Yarn, NPM, BackstopJS, Custom Themes, Plugins, Bootstrap, Data Migration, SQL, Stripe, FedEx API, NGINX, W3 Total Cache, FastCGI, Custom Post Types, Sage WordPress Theme, Landing Pages, Web Scraping, REST, User Experience (UX), Gutenberg Editor, Back-end, Front-end, Integration, SEO Tools, Payment APIs, API Integration, Single Sign-on (SSO), Design, Google Shopping Ads, Responsive Design, UI Design, GitHub, Oxygen, Performance, Hosting, CSV File Processing, HTML5, CSS3, CSS3 Animation, Adobe Experience Design (XD), Zapier, Plugin Development, SSL Configurations, Google AdSense, Tailwind CSS, React, Next.js, PostgreSQL, Headless Commerce, Mobile First, Git, Responsive, Search Engine Optimization (SEO), Pixel Perfect, MERN Stack, Web UI, Responsive UI, Amazon Web Services (AWS), Customer Portals, Web Scalability, Theme Customization, Google Merchant Center API, Ajax, GreenSock Animation Platform (GSAP), Puppeteer, Adobe Photoshop, Roots, CI/CD Pipelines, Vanilla JS, CSS Animations, Instagram, Web, Websites, HTTP, Make (formerly Integromat), Full-stack Development, Meta Box, QR Codes, AWS CodeCommit, Web Accessibility
Senior WordPress Developer
2020 - 2022
Skylikes
- Designed and developed blogs for different niches and deployed those to the AWS server.
- Developed custom themes using best SEO practices and took care of page speed.
- Created proper schema markups of each blog and website so users may see proper structure in a Google search of the websites.
- Developed custom scraper and SEO plugins for interlinking between blog pages.
Technologies: WordPress, WordPress API, Blog Design, Google SEO, Google Analytics, Google Search Console, Star Schema, Site Speed Optimization, ZURB Foundation 2, Headless WordPress, Gatsby, WordPress Plugins, WooCommerce, WooCommerce API, Advanced Custom Fields (ACF), ACF PRO, Technical Support, Content Marketing Platforms, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Figma, WordPress Design, Agile Sprints, Bootstrap, Agile Workflow, Microsoft Excel, Microsoft Word, Slack, REST APIs, GeneratePress, Data Migration, SQL, Stripe, Caching, NGINX, W3 Total Cache, LearnDash, FastCGI, Custom Post Types, Sage WordPress Theme, Landing Pages, Web Scraping, REST, Front-end, Webflow CMS, Integration, Payment APIs, eCommerce, Squarespace, Responsive Web Design (RWD), Design, Google Shopping Ads, Search Engine Optimization (SEO), Responsive Design, GitHub, PHP, Hosting, CSV File Processing, Jamstack, HTML5, CSS3 Animation, Adobe Experience Design (XD), WP-CLI, Zapier, Plugin Development, SSL Configurations, Google AdSense, React, Next.js, Git, Responsive, Minimum Viable Product (MVP), Pixel Perfect, MERN Stack, Web UI, Scrum, Customer Portals, Theme Customization, Google Merchant Center API, Ajax, Puppeteer, Adobe Photoshop, Roots, Vanilla JS, CSS Animations, Instagram, AI Automation, Web, Websites, HTTP, Make (formerly Integromat), Full-stack Development, Meta Box, QR Codes, Mobile App Development, Google Ads, Elementor Pro, Trello API
Full-stack WordPress Developer
2015 - 2020
WP Square
- Designed the UI of premium WordPress themes and plugins.
- Developed premium WordPress themes and plugins and uploaded those to ThemeForest and WordPress.org.
- Provided technical WordPress support for the premium themes and plugins on ThemeForest and WordPress.org.
- Managed a team of eight developers and two designers to deliver a large-scale web and mobile application for Holonis, a social networking company.
- Worked as a tier 2 support expert for Avada theme provided by ThemeFusion.
Technologies: PHP, MySQL, PSD to HTML, WordPress, WordPress API, PSD to WordPress, Elementor, Plugins, JavaScript, React, Full-stack, Site Speed Optimization, Google SEO, Google Analytics, Content Management Systems (CMS), Domains & Hosting, Tailwind CSS, SaaS, Less, Material UI, ZURB Foundation 2, Headless WordPress, WordPress Plugins, WooCommerce, WooCommerce API, Advanced Custom Fields (ACF), ACF PRO, Divi, Technical Support, Content Marketing Platforms, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Avada, Databases, WooCommerce Subscriptions 2, Agile Sprints, Jira, Gravity Forms, Contact Form 7, Bootstrap, Agile Workflow, Microsoft Excel, Microsoft Word, Slack, REST APIs, Project Management, Headless Software, Netlify, GeneratePress, Data Migration, Stripe, FedEx API, Caching, NGINX, W3 Total Cache, LearnDash, Custom Post Types, Front-end, Webflow CMS, Payment APIs, eCommerce, Shopify, PSD to Shopify, Shopify Theme, Shopify Payments, Shopify Design, Shopify Customizations, Shopify API, Shopify Plus, GraphQL, User Experience (UX), Webflow, UI Animation, Responsive Web Design (RWD), User Interface (UI), Design, Liquid, GitHub, Hosting, Jamstack, HTML5, CSS3 Animation, Adobe Experience Design (XD), WP-CLI, Zapier, UX Design, Branding, Plugin Development, SSL Configurations, Lando, Responsive, Umbraco, Minimum Viable Product (MVP), NetSuite API, NetSuite, Pixel Perfect, MERN Stack, Web UI, Responsive UI, Typedream, Liquid Template, Scrum, Wix, Customer Portals, Theme Customization, Web Security, Ajax, Data Scraping, Adobe Photoshop, Roots, Vanilla JS, Instagram, AI Automation, Web, Azure, Websites, HTTP, Full-stack Development, Meta Box, QR Codes, Mobile App Development, Financial Services, Shopify Admin, Public Shopify Apps, Product Management, Google Ads, Elementor Pro, Trello API
WordPress Developer and Designer
2012 - 2020
Freelance
- Designed different websites and plugins for agencies around the globe.
- Developed WordPress websites and plugins and deployed them in various environments.
- Provided technical support and bug fixes on new updates and releases.
Technologies: PHP, WordPress, JavaScript, PSD to WordPress, WordPress API, HTML, React, Bootstrap, SCSS, Full-stack, Tailwind CSS, SaaS, Less, Material UI, ZURB Foundation 2, Headless WordPress, Gatsby, WordPress Plugins, WooCommerce, WooCommerce API, Advanced Custom Fields (ACF), ACF PRO, Divi, Content Marketing Platforms, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Figma, Twig, NPM, Yarn Workspaces, Amazon Bedrock AgentCore, Docker, Timber, Sass, DigitalOcean, Gulp, Avada, Agile Sprints, Jira, Gravity Forms, Contact Form 7, Agile Workflow, Microsoft Excel, Microsoft Word, Slack, REST APIs, GeneratePress, Data Migration, Stripe, FedEx API, Caching, NGINX, LearnDash, Custom Post Types, Webflow CMS, eCommerce, Shopify, PSD to Shopify, Shopify Theme, Shopify Payments, Shopify Design, Shopify Customizations, Shopify API, Shopify Plus, User Experience (UX), Webflow, UI Animation, Responsive Web Design (RWD), User Interface (UI), cPanel, Liquid, GitHub, Hosting, Jamstack, HTML5, Adobe Experience Design (XD), UX Design, Branding, SSL Configurations, Lando, Next.js, Responsive, Minimum Viable Product (MVP), NetSuite API, NetSuite, Pixel Perfect, Web UI, Responsive UI, Scrum, Wix, Customer Portals, Theme Customization, Web Security, Ajax, Data Scraping, Adobe Photoshop, Vanilla JS, CSS Animations, Instagram, AI Automation, Web, Azure, Websites, HTTP, Full-stack Development, Meta Box, QR Codes, Mobile App Development, Financial Services, Shopify Admin, Google Ads, Web Marketing, Visual Design, Elementor Pro, Trello API
Web Designer and Front-end Developer
2013 - 2015
Sigma Square
- Designed websites for agencies, online stores, and individual portfolios.
- Developed and launched WordPress and static websites.
- Maintained websites and took care of bug fixes on new updates.
- Managed a team of four developers to develop and publish premium themes and plugins on ThemeForest.
Technologies: HTML, CSS, SCSS, Photoshop CC, JavaScript, Bootstrap, Bluehost, Amazon S3 (AWS S3), GoDaddy, WordPress, Full-stack, Google SEO, Google Search Console, Google Analytics, Content Management Systems (CMS), Domains & Hosting, Tailwind CSS, SaaS, Less, Material UI, ZURB Foundation 2, Headless WordPress, WordPress Plugins, WooCommerce, WooCommerce API, Advanced Custom Fields (ACF), ACF PRO, Divi, Technical Support, Content Marketing Platforms, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Avada, WooCommerce Subscriptions 2, Agile Sprints, Jira, Gravity Forms, Contact Form 7, Agile Workflow, Microsoft Excel, Microsoft Word, Slack, REST APIs, Project Management, GeneratePress, Data Migration, FedEx API, Caching, NGINX, Custom Post Types, Shopify, PSD to Shopify, Shopify Theme, Shopify Payments, Shopify Design, Shopify Customizations, Shopify API, Shopify Plus, User Experience (UX), Webflow, UI Animation, User Interface (UI), cPanel, GitHub, Hosting, HTML5, Adobe Experience Design (XD), UX Design, Branding, Lando, Responsive, Minimum Viable Product (MVP), NetSuite API, NetSuite, Responsive UI, Liquid Template, Scrum, Wix, Customer Portals, Theme Customization, Ajax, Adobe Photoshop, Vanilla JS, CSS Animations, Instagram, AI Automation, Web, Azure, Websites, HTTP, Meta Box, QR Codes, Mobile App Development, Financial Services, Shopify Admin, Product Management, Visual Design, eCommerce UX, Elementor Pro
Project History
WhatsApp AI Chatbot for Fashion Consultation Scheduling
I developed a WhatsApp-based AI chatbot using n8n for a fashion designer client. The bot automates the scheduling process by interacting with users via WhatsApp, understanding their intent using AI prompts, and booking consultations based on the designer’s Google Calendar availability.
Microblink
https://microblink.com/Microblink.com is a dynamic and innovative web application that provides users with cutting-edge scanning and data extraction solutions. As a full-stack developer, I played a pivotal role in developing the app, utilizing modern technologies to create a seamless and efficient user experience. From designing the intuitive user interface to implementing robust back-end functionalities, I contributed to the app's success in providing accurate and swift data scanning and extraction capabilities. With a focus on user satisfaction and advanced technology integration, the Microblink.com app revolutionizes data processing for businesses and individuals alike.
Xecutors
https://xecutors.com/Xecutors.com is a web application developed with Next.js and Tailwind CSS. It connects individuals and organizations with skilled professionals across industries, simplifying the process of hiring experts for projects. With a user-friendly interface, fast performance, and responsive design, Xecutors.com offers a seamless experience on any device. Users can create accounts, showcase their expertise, and find relevant professionals through advanced search and filtering. The platform features secure messaging and integrated payment functionality for smooth communication and transactions. Overall, Xecutors.com exemplifies the power of Next.js and Tailwind CSS in creating a modern and efficient platform for connecting clients with talented professionals.
Quick Express Money Transfer
https://www.quickex.net/A WordPress-based web application for money transfers. I was a full-stack developer on this project. My role was to convert all the designed screens to responsive front-end layouts. Later on, I created the complete back-end logic and integrated various payments and cryptocurrency APIs.
Quikipay
Quikipay is an online payment gateway powered by Quickex, where I developed a WooCommerce add-on plugin for Quikipay and integrated different cryptocurrencies and payment APIs in the plugin. Additionally, I designed and developed their introductory website.
Premium WordPress Themes for a Digital Agency
https://www.wp-sqr.com/Engaged with a digital agency that deals with custom and premium WordPress solutions and I developed many custom and premium WordPress themes and worked as a support expert for ThemeFusion and MyThemeShop.
Education
2008 - 2012
Bachelor's Degree in Computer Science
Government College University - Lahore, Pakistan
Skills
Libraries/APIs
WordPress API, React, WordPress REST API, jQuery, WooCommerce API, REST APIs, Stripe, FedEx API, Shopify API, Liquid, Google AdSense, Node.js, Typeform.io, Google Merchant Center API, GSAP, Puppeteer, Braintree API, Google Maps, Stripe API, Google Maps API, Google Maps SDK, Claude API, Google Workspace APIs, Trello API, Google Drive API, Salesforce API, Playwright, NetSuite API, Google Calendar API, Google Sheets API, Google Play API, Google Apps, Xero API, Square API, PayPal API, Zoho API, WhatsApp API, Sage
Tools
GitHub, Photoshop CC, Advanced Custom Fields (ACF), ACF PRO, Figma, Jira, Slack, WP-CLI, NGINX, Gutenberg Editor, Shopify Plus, Adobe Experience Design (XD), Zapier, Lando, Themify, WP All Import, Adobe Photoshop, Roots, GitLab CI/CD, Make (formerly Integromat), n8n, Meta Box, Figma to HTML, HubSpot Content Hub, WPBakery, Google Workspace, Claude Code, Claude, AWS CodeCommit, Figma to Webflow, Vultr, Google Analytics, Yarn Workspaces, NPM, Gulp, Microsoft Excel, Microsoft Word, LearnDash, Notion, Bubble, WPML, Typedream, GravityView, Wix, cURL Command Line Tool, CubeCart, Recurly, Firebase Authentication, Firebase Cloud Messaging (FCM), Claude Agent SDK, Git, Terminal, Atlassian, Composer, BackstopJS, Vagrant
Languages
HTML, CSS, SCSS, JavaScript, PHP, HTML5, CSS3, Liquid Template, Python, Arabic, Shopify Liquid, Less, Timber, Sass, SQL, GraphQL, TypeScript, C++
Frameworks
Bootstrap, Tailwind CSS, Material UI, ZURB Foundation 2, Divi, Next.js, Alpine.js, Vanilla JS, ASP.NET, React Native, AngularJS, Shopify Hydrogen, Redux, Twig, Laravel, Express.js, Scaled Agile Framework (SAFe), Yarn, Glide
Paradigms
Agile Workflow, REST, Responsive Web Design (RWD), Search Engine Optimization (SEO), Hosting, Responsive, Mobile Design, B2B, Automation, Visual Design, Model Context Protocol (MCP), Test Automation, Back-end Architecture, UI Design, Jamstack, UX Design, Scrum, Conversion Rate Optimization (CRO), Fast Healthcare Interoperability Resources (FHIR), Agile, DevOps
Platforms
WordPress, WooCommerce, Webflow CMS, Shopify, Webflow, cPanel, HubSpot, Visual Studio Code (VS Code), Amazon Web Services (AWS), Contentful, GreenSock Animation Platform (GSAP), Web, Twilio, Vercel, Google Ads, Google Cloud Platform (GCP), Cin7, Hostinger, Salesforce, Docker, DigitalOcean, Netlify, Klaviyo, LAMP, Firebase, Drupal, Drupal 7, Android, Medplum, iOS, Apple, Bluehost, Umbraco, Zoho CRM, Azure
Storage
WP Engine, PostgreSQL, JSON, Redis, Amazon S3 (AWS S3), MySQL, Databases, Cloud Firestore, Azure SQL
Industry Expertise
Project Management, Web Design, Marketing
Other
GoDaddy, HostGator, Programming, PSD to HTML, PSD to WordPress, Elementor, Plugins, APIs, Airtable, Site Speed Optimization, Google SEO, Blog Design, Star Schema, Content Management Systems (CMS), Domains & Hosting, Headless WordPress, Gatsby, WordPress Plugins, Technical Support, Beaver Builder, Yoast SEO, WordPress Themes, Web Development, Avada, Education, Healthcare Services, Training, WooCommerce Subscriptions 2, WordPress Design, Agile Sprints, Gravity Forms, Contact Form 7, Full-stack, GeneratePress, SEO Tools, Custom Themes, Data Migration, Caching, W3 Total Cache, FastCGI, Custom Post Types, Sage WordPress Theme, Landing Pages, Web Scraping, Back-end, Front-end, Integration, Payment APIs, eCommerce, API Integration, Single Sign-on (SSO), PSD to Shopify, Shopify Theme, Shopify Payments, Shopify Design, Shopify Customizations, Headless Commerce, Mobile First, Responsive Design, User Experience (UX), UI Animation, User Interface (UI), Design, Oxygen, CSV File Processing, CSS3 Animation, Plugin Development, SSL Configurations, Content Marketing Platforms, Membership Sites, Figma to Shopify, Pixel Perfect, Web UI, Responsive UI, Mobile eCommerce, eCommerce Development, Front-end Development, Page Speed Optimization, Customer Portals, Web Scalability, Theme Customization, Web Security, Ajax, Data Scraping, Website Data Scraping, WordPress SEO, Adobe XD to WordPress, CI/CD Pipelines, CSS Animations, Instagram, Websites, HTTP, AI Agents, Square Payment Gateway, Dedicated Web Hosting, PDF, Calendars, Full-stack Development, Artificial Intelligence (AI), Kinsta, Plugin Customization, Google Calendar, Agentic AI, QR Codes, OpenAI, ChatGPT Prompts, Financial Services, Scroll Animations, Transitions, Animation, Digital Payments, Headless CMS, Scraping, Supabase, Architecture, Custom Shopify Apps, HubSpot CRM, Technical SEO, Inventory Management, Online Payments, Email, Shopify Admin, Google Tag Manager, WPGraphQL, CMS, WordPress Multinetwork, WordPress Multisite, Domain Management, Server Management, Website Maintenance, WordPress Migration, Backup & Recovery, Network Solutions, Vimeo, Themes, Code Auditing, Solution Architecture, Education Technology (Edtech), Edtech Design, ClassDojo, Public Shopify Apps, Russian-English Translation, Website Translation, Translation, Chinese, Software Architecture, Software Design, System Integration, Workflows, Healthcare Software, IT Security, Security Compliance, Core Web Vitals, Auditing, Audits, Communication, Shopify SEO, Troubleshooting, Product Management, Web Marketing, Cursor AI, eCommerce UX, Performance Optimization, Anthropic, AWS CodePipeline, Elementor Pro, Generative Artificial Intelligence (GenAI), Back-end Development, Startups, Performance Tuning, Staging, Framer, Customer Relationship Management (CRM), WordPress Security, Data Aggregation, Lovable, Admin Panels, AI Architecture, Authentication, Third-party APIs, Cloudflare, Web Accessibility, Agentic Coding, Google Search Console, SaaS, Amazon Bedrock AgentCore, Headless Software, Squarespace, Google Shopping Ads, Performance, Learning Management Systems (LMS), Branding, Technical Leadership, Subscriptions, No-code Development, Minimum Viable Product (MVP), NetSuite, Google Analytics 4 (GA4), MERN Stack, ColibriWP, Workflow, Dashboards, A/B Testing, AI Automation, NETbilling, Mobile App Development, eCommerce UI, Deno, Row-level Security (RLS), SvelteKit, App Store, Firebase Cloud Functions, Healthtech, OAuth, Push Notifications, RESTFul APIs, Fashion, Luxury, Luxury Goods, Recommendation Systems, Voice, iMessage, Website Performance, Salesforce CLI, Search, XD to HTML, Semrush, Square, PayPal, Verification, User Authentication, Zoho, Scripting, Eightshift, Axapta, OpenAI GPT-4 API, Trellis Graphs, acorn, Blade Templates, WordPress Cron, AI to WordPress, Large Language Models (LLMs), Natural Language Processing (NLP), Open-source LLMs
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