Muhammad Awais

I developed a custom WordPress plugin for a medical practice to streamline patient appointments by pre-qualifying leads through an intelligent survey system before allowing bookings.

Problem and Solution
• Doctors needed to filter unqualified patients before appointment bookings
• Created an automated qualification system to assess patient suitability
• Reduced time spent on unsuitable consultations

Technical Implementation
• Built custom WordPress plugin from scratch
• Integrated with the existing appointment booking system
• Automated patient routing based on qualification results

Key Features
• Multi-step survey collecting medical history and treatment preferences
• Real-time answer validation against pre-configured criteria
• Seamless redirect to the booking page for qualified patients
• Back-end interface for managing qualification criteria

User Experience
• Simple, intuitive survey interface
• Clear progression through qualification steps
• Direct path to appointment booking for qualified patients

Results
The system successfully streamlined the appointment process, allowing the doctor to focus exclusively on qualified leads, resulting in increased operational efficiency and improved patient outcomes.

I completely rebuilt this Shopify store for a hair supplies retailer, transforming it into a high-converting eCommerce platform.

Store Rebuild and Performance
• Redesigned entire theme with mobile-first architecture
• Implemented lazy loading and optimized assets
• Achieved 60% faster page load times
• Created intuitive navigation and product categorization

Conversion Optimization
• Streamlined checkout process, reducing cart abandonment by 30%
• Added multiple payment options and guest checkout
• Enhanced product pages with improved imagery and customer reviews
• Implemented urgency elements like stock level indicators and trust signals

Marketing Integration
• Connected Klaviyo for automated email campaigns
• Set up abandoned cart recovery (recovering 25% of lost sales)
• Configured welcome series and post-purchase flows
• Integrated Facebook Pixel and Google Analytics for tracking

Additional Features
• Smart product recommendation engine
• Advanced filtering by brand, hair type, and price
• Subscription service for recurring purchases

Results
Mobile conversion rates increased by 45%, demonstrating the effectiveness of the optimised user experience and strategic improvements implemented throughout the store.

I developed a comprehensive WordPress website for ENC Group, a Perth-based engineering consultancy specialising in energy, renewables, mining, and infrastructure projects, whilst creating their complete brand identity.

Brand Identity and Design
• Developed new brand identity, including logo and colour palette
• Created modern, professional design reflecting engineering excellence
• Established consistent visual language across touchpoints

Technical Implementation
• Built using WordPress with ACF Flexible Content for intuitive editing
• Fully responsive design across all devices
• Modular page builder for flexible layouts

Key Features
• Service pages covering Advisory, Management, Projects and Engineering, and Recovery
• Industry sections for Energy and Renewables, Mining, and Infrastructure
• Project showcase with major clients, including Woodside Energy
• FAQ section and multi-location contact information

User Experience
– Clear navigation guiding visitors to services
– Strategic call-to-action placements
– Easy-to-scan content with visual hierarchy
– Fast loading performance

Results
The website establishes ENC Group's professional presence, effectively communicating its expertise to potential clients.

I led the design and development of the FASD Hub Australia website in collaboration with government stakeholders, creating a comprehensive resource platform for Fetal Alcohol Spectrum Disorder information and services.

Design and Development Leadership
• Directed the complete design and development process
• Collaborated with government stakeholders throughout the project
• Created an accessible, user-friendly interface for diverse audiences

Technical Implementation
• Built using WordPress with custom functionality
• Fully responsive design across all devices
• Integrated services directory with search functionality
• Custom eLearning module integration

Key Features
• Services directory connecting users with health professionals
• Training resources, including webinars and eLearning modules
• News and events section with publication database

User Experience
• Clear navigation for eight distinct audience types
• Accessible design meeting government standards
• Newsletter subscription and engagement tools

Results
The website successfully delivers evidence-based FASD resources to health professionals, educators, policymakers, and families across Australia, establishing a central hub for information and support services.

I developed a comprehensive custom WordPress website for West Coast Silver, an ASX-listed mining company focused on silver exploration in Western Australia's Pilbara region.

Custom WordPress Development
• Built a custom theme from scratch for the mining industry
• Developed interactive project mapping and geology visualizations
• Implemented high-performance image optimization
• Created custom post types for operations and governance

ASX and API Integration
• Integrated live ASX share price data with real-time updates
• Connected investor relations platform for announcements
• Automated market data feeds for investor center
• Custom API development for data synchronization

Marketing Platform Integration
• Connected email marketing for investor newsletters
• Integrated analytics tracking for engagement
• Newsletter subscription with compliance requirements

Key Features
• Board profiles with corporate governance documentation
• Investor center with live market data
• Media section with automated news updates

Results
The website positions West Coast Silver professionally, providing investors with real-time market data whilst meeting strict ASX regulatory compliance requirements.

I redesigned and redeveloped Dimattina Coffee's Shopify store, transforming its online presence for a family-owned business with 70+ years of coffee-roasting heritage.

Problem and Solution
• The previous website had slow loading times and maintenance issues
• Complete rebuild focused on performance and user experience
• Significantly reduced load times and improved site stability

Custom Shopify Development
• Built a custom theme optimized for coffee products
• Streamlined navigation for coffee, equipment, and accessories
• Developed intuitive subscription model pathways
• Integrated coffee matching quiz for personalized recommendations

Key Features
• Comprehensive product catalogue with detailed tasting notes
• Coffee subscription service with flexible delivery options
• Barista training course booking system
• Wholesale inquiry and ordering functionality
• Brand storytelling highlighting a 70+ year family legacy
• Multi-location wholesale office integration

Results
The new website strengthens Dimattina Coffee's market position, drives sales growth, and builds a community around their rich heritage, whilst aligning with their commitment to quality and sustainability.