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Mustafa Unlukara
Verified Expert in Engineering
Salesforce Apex Developer
Bridgewater, NJ, United States
Toptal member since August 17, 2020
Bio
Mustafa is a Salesforce technical architect with expertise in Marketing Cloud and nine professional certifications. He worked as a Marketing Cloud consultant, developer, and architect for over five years. Mustafa has provided support to Fortune 500 companies in the Greater New York Area for clients such as American Express, Audi, BP, Delta Airlines, Dunkin' Donuts, Enterprise Car Rental, Goodyear, H&R Block, Party City, Samsung, and WL Gore.
Portfolio
Salesforce
AMPscript, Salesforce Sales Cloud
Freelance
Tableau, Einstein Analytics, Salesforce Einstein, Marketing Cloud...
Freelance
Salesforce, Salesforce API, SQL, JavaScript, API Integration, HTML
Experience
- SQL - 10 years
- Salesforce API - 9 years
- Salesforce - 9 years
- Salesforce Apex - 9 years
- AMPscript - 7 years
- Salesforce Service Cloud - 6 years
- Salesforce Marketing Cloud - 6 years
- Salesforce Einstein - 4 years
Work Experience
Salesforce Technical Architect
2022 - 2024
Salesforce
- Led cross-cloud integration of Salesforce Data Cloud and Marketing Cloud, enabling real-time 360° customer profiles and improving campaign personalization by 40%.
- Architected multi-source data pipelines using Salesforce Data Cloud, Salesforce CDP, APIs, and cloud connectors, supporting unified identity resolution and scalable audience segmentation.
- Designed and implemented enterprise-wide Marketing Cloud automation, including Journey Builder, AMPscript, and SQL-based decision-making, reducing manual efforts by 60%.
- Directed global Marketing Cloud migration projects for Fortune 500 clients, ensuring zero data loss, GDPR/CCPA compliance, and seamless user adoption.
- Defined data governance and access strategies across clouds, including Business Units and Attribute Group security models, enhancing compliance and platform security.
Technologies: AMPscript, Salesforce Sales Cloud
Salesforce Einstein Analytics (Tableau CRM) Consultant
2021 - 2022
Freelance
- Worked on organizing the data into the Tableau CRM Recipes and Dataflows.
- Created a custom statistical model on cluster analysis with Salesforce Tableau CRM, formerly known as Einstein Analytics.
- Created data sources, data flows, recipes, scheduled runs, and customizations in Tableau CRM, aka Einstein Analytics.
Technologies: Tableau, Einstein Analytics, Salesforce Einstein, Marketing Cloud, Salesforce API, SQL, AMPscript, API Integration, HTML, Datorama
Senior Salesforce Consultant
2020 - 2021
Freelance
- Worked on implementation and customization of European Salesforce Application for North America Salesforce CRM instance.
- Created a custom salesforce package and deployed it to a new CRM instance.
- Found and solved custom apex code errors and bugs and replaced them with testable apex codes.
Technologies: Salesforce, Salesforce API, SQL, JavaScript, API Integration, HTML
Salesforce Technical Architect
2018 - 2020
Publicis Groupe
- Solved highly complex and challenging business use cases and scenarios with Salesforce Marketing Cloud.
- Created a B2B portal that connects with Salesforce Communities, Salesforce Sales Cloud, and Salesforce Marketing Cloud for an automotive brand.
- Supported a wide range of Salesforce Marketing Cloud developers and administrators.
- Completed a client portfolio for Salesforce Marketing Cloud: American Express, Audi, Cross Country Mortgage, Delta Airlines, Dunkin’ Donuts, Enterprise, Goodyear, H&R Block, Kumon, LHW.com, Party City, Patelco, Perrigo, Rackspace, Samsung, WL Gore.
- Assisted on Einstein Analytics to create dataflows. Obtained data from data sources and built datasets and dataflows. Created advertising data for multiple social media channels (Facebook, YouTube, TradeDesk, Google Ads) for a phone brand.
Technologies: Salesforce, Salesforce Service Cloud, Salesforce Community Cloud Certification, Salesforce Marketing Cloud, Salesforce API, SQL, JavaScript, AMPscript, API Integration, HTML
Salesforce Technical Architect
2015 - 2018
OCCO Software Systems
- Developed and administered Salesforce Marketing Cloud Integrations with APIs.
- Served as an instructor for Salesforce Marketing Cloud administration, development, and consultancy.
- Developed AMPscript, Cloud Pages, and SS JavaScript for custom Salesforce Marketing Cloud environments.
- Assisted on Einstein Analytics to gather insight into the data.
Technologies: Salesforce, Salesforce Service Cloud, Salesforce Community Cloud Certification, Salesforce Marketing Cloud, Salesforce API, SQL, JavaScript, AMPscript, API Integration, HTML
Senior Salesforce Developer
2010 - 2015
IMOSoft, Limited.
- Developed custom marketing automation apps and simple Salesforce applications.
- Prepared technical documents for Salesforce administration and development projects.
- Involved in the Salesforce projects of many well-known brands.
Technologies: Salesforce, Salesforce Service Cloud, Salesforce Community Cloud Certification, Python, Java, Salesforce API, SQL, AMPscript, API Integration, HTML
Experience
Marketing Cloud Portal
https://marketingcloud.infoCreated a Marketing Cloud portal that shares news, articles, and tutorials on Salesforce Marketing Cloud. To learn AMPscript and marketing automation insights, you may visit the project site at MarketingCloud.info.
Predictive Intelligence/Analytics for Multi-national Hotel Chain
I used Salesforce CRM and Salesforce Marketing Cloud on Predictive Intelligence/analytics for an hotel chain that operates in 80 countries. According to the data of the end-clients, the LWC content, website, and email messages were distributing personalized messages.
Salesforce Einstein Analytics Expert
Created data models based on multiple data points that belong to a person based on their work experience and skillset, aiming to find most likely similar persons from LinkedIn and other HR sites. The aim was to fill out business positions with similar persons.
Certifications
MAY 2020 - PRESENT
Salesforce Certified Service Cloud Consultant
Salesforce
AUGUST 2019 - PRESENT
Salesforce Certified Platform App Builder
Salesforce
AUGUST 2019 - PRESENT
Salesforce Certified Marketing Cloud Developer
Salesforce
JANUARY 2018 - PRESENT
Salesforce Certified Community Cloud Consultant
Salesforce
JANUARY 2018 - PRESENT
Salesforce Certified Advanced Administrator
Salesforce
OCTOBER 2017 - PRESENT
Salesforce Certified Marketing Cloud Consultant
Salesforce
SEPTEMBER 2017 - PRESENT
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
MARCH 2017 - PRESENT
Salesforce Certified Platform Developer I
Salesforce
MARCH 2017 - PRESENT
Salesforce Certified Administrator
Salesforce
Skills
Libraries/APIs
Salesforce API
Tools
Salesforce Marketing Cloud, Salesforce Einstein, Tableau, Salesforce Commerce Cloud (SFCC), Salesforce Sales Cloud, Datorama
Languages
JavaScript, SQL, AMPscript, CSS, HTML, Java, Python
Platforms
Salesforce
Other
Salesforce Community, Salesforce Service Cloud, Salesforce Apex, Einstein Analytics, Predictive Analytics, Marketing Cloud, Certified Salesforce Administrator, Salesforce Lightning, API Integration, Community Clouds, Salesforce Community Cloud Certification
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