
Naresh Kumar
Verified Expert in Engineering
Salesforce Developer
Amsterdam, Netherlands
Toptal member since February 17, 2022
Naresh is an 11-times certified Salesforce professional with solid expertise in configuring, customizing, developing, and implementing applications using the Force.com platform. Over the last 14 years, he's worked with various medium and large IT companies, helping them provide solutions around CRM for key customers using Salesforce products. The combination of strong development and architectural skills with consulting practices makes Naresh a great asset for any project.
Portfolio
Experience
- Intuit QuickBooks - 13 years
- Salesforce - 12 years
- QuickBooks Online - 4 years
- QuickBooks API - 10 years
- QuickBooks API - 10 years
- QuickBooks Advance Reporting - 5 years
- QuickBooks Online - 4 years
Preferred Environment
Salesforce, Salesforce AppExchange, JavaScript, Salesforce Sales Cloud, Salesforce Apex, Vlocity CPQ, Salesforce Marketing Cloud, SugarCRM, SugarCRM Extension Development, Data Cloud
The most amazing...
...work I've delivered on an AppExchange project, GrantIS, included around five different integration points completed in a short period of around three months.
Work Experience
Senior Quickbooks Engineer
Intuit
- Developed and deployed multiple QuickBooks Online integrations using the QuickBooks API, enabling seamless synchronization of invoices, payments, and customer data for third-party applications.
- Designed and implemented custom workflows for enterprise clients, reducing manual accounting efforts by over 30% through automation and API-driven data exchange.
- Built reusable integration frameworks for QuickBooks customization projects, accelerating new client onboarding time by 20%.
Salesforce Architect
Booking.com
- Architected and implemented a multi-cloud Salesforce solution integrating Sales Cloud, Service Cloud, and Marketing Cloud across 40+ countries, supporting 15,000+ users and processing 2+ million records daily.
- Designed and implemented enterprise integrations between Salesforce and payment providers using APIs and middleware, supporting digital card issuance, transaction reconciliation, and real-time payment status updates.
- Contributed to Agentforce implementation, improving operational efficiency and automation within the demand API team.
- Implemented Data 360 to consolidate all partner data into a unified profile, enabling Agentforce back-end capabilities and improving data consistency, real-time insights, and automation.
CRM Consultant & Full-stack Developer
NuVoxx Communications Ltd
- Led the decommissioning of Salesforce and migration to HubSpot.
- Designed new CRM architecture aligned with Nuvoxx’s operational needs.
- Migrated data, rebuilt workflows, and replaced Salesforce automations with HubSpot logic.
- Integrated CRM with external systems via REST APIs.
- Developed and maintained back-end services using Node.js.
Salesforce Solution Engineer
Braven, Inc.
- Designed and implemented a custom donation management solution on Salesforce Nonprofit Cloud, automating gift processing for 50,000+ annual donations and increasing fundraising efficiency by 40%.
- Built a scalable data model with 75+ custom objects and relationships to support program tracking, case management, and reporting requirements, supporting 500+ active users across multiple departments.
- Developed 30+ Lightning Web Components and Flow automations to replace legacy processes, reducing manual data entry by 25 hours per week and improving data accuracy to 98%.
- Built custom applications and integrations on the Box Platform (box.com) using Box APIs, webhooks, and OAuth, enabling secure document storage, metadata management, and seamless integration with Salesforce.
- Automated document-centric workflows on Box, including file creation, versioning, access control, and lifecycle automation, improve collaboration efficiency and ensure compliance with enterprise security standards.
Senior Salesforce Developer
Appsolutely
- Worked on GrantIS, a highly automated end-to-end digital grant management platform that reduces the administrative burden on scheme managers, making it easy to design and activate bespoke grants, offering a well-designed, intuitive citizen journey.
- Developed an AppExchange app—OPAL—for Salesforce.
- Worked for KPN, a telecommunication company, on their order cloud, using Vlocity, a Salesforce industry solution for communications, CPQ, and Salesforce Commerce Cloud.
- Created a custom app and integrated it with CPQ to manage rebates for the marketing programs. Pricing factors like variance, volume, and attribute-based pricing were configured using Salesforce CPQ.
Application Architect
Wipro
- Worked on the XCellent Care (XC) system, part of the Philips Integrated Landscape (PIL) and an end-to-end program to provide a single platform for contact center agents to deliver services that meet consumers' needs.
- Designed a Lightning migration strategy where classic applications are migrated to Lightning, helping agents to switch to the Lightning interface smoothly.
- Built a data migration strategy from an external system to Salesforce, which involves 14 million records.
- Developed integrations with FormAssembly to get the partner's data for client Intuit.
Senior Software Engineer
HCL Technologies
- Developed a custom application on the Force.com platform to handle multiple complaint areas in USAA, a bank client.
- Created many REST services to handle the multiple form management pages and form submission pages.
- Built a complex algorithm to handle triggers, dependencies, answers, questions, and junction objects.
- Worked on data migration tools like Apex Data Loader.
Experience
GrantIS
The UK's Department for International Trade (DIT) has signed a three-year, £2.6 million contract with Capita to use its GrantIS digital platform to distribute grants to businesses.
Capita announced that the DIT would be the first client to use the platform to distribute grants to around 7,600 SMEs to find help in new markets overseas.
KPN – Order Cloud
Small business customers (ZZP/SOHO) are allowed to purchase the above portfolio from the B2B ecosystem, even though they are not yet in the scope of the B2B ecosystem in terms of portfolio and service. These customers will be targeted with a business proposition, KPN Kleinzakelijk, from the mass market ecosystem.
OPAL for Salesforce
https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G12xBUARBooking.com Global Sales Operations Platform
I architected a custom Lightning Experience solution with 200+ optimized objects and led the migration from Classic to Lightning, improving page load times by 60% and user adoption by 85%. I designed and deployed a MuleSoft-based integration architecture connecting Salesforce with SAP, Oracle, and internal reservation systems, achieving near real-time data synchronization and eliminating 95% of manual data entry.
Additionally, I established governance frameworks, code review processes, and CI/CD deployment pipelines, reducing production incidents by 70%. Created Einstein Analytics dashboards, empowering regional sales managers with actionable insights for faster decision-making.
Education
Bachelor's Degree in Information Technology
Adhiyamaan College of Engineering - Hosur, India
Certifications
Salesforce Certified Experience Cloud Consultant
Salesforce
Salesforce Certified Pardot Specialist
Salesforce
Salesforce Certified Platform App Builder
Salesforce
Salesforce Certified Application Architect
Salesforce
Salesforce Certified Service Cloud Consultant
Salesforce
Salesforce Certified Data Architecture and Management Designer
Salesforce
Salesforce Certified Sales Cloud Consultant
Salesforce
Salesforce Certified Sharing and Visibility Designer
Salesforce
Salesforce Certified Administrator
Salesforce
Salesforce Certified Platform Developer
Salesforce
Skills
Libraries/APIs
Node.js, Salesforce API, Salesforce SOAP API, Salesforce REST API, Campaign Monitor API, QuickBooks API
Tools
Salesforce Sales Cloud, Salesforce DX, Lightning Design System, Pardot, Field Service Lightning, Tableau, Salesforce Commerce Cloud (SFCC), Form Assembly, Vlocity CPQ, Salesforce Marketing Cloud, SugarCRM
Languages
JavaScript, Salesforce Object Search Language (SOSL), CSS, HTML, Apex, PHP
Paradigms
Change Management, Automation
Platforms
Salesforce, Salesforce Agentforce, HubSpot, Zoho CRM
Storage
MySQL
Other
Force.com, Salesforce AppExchange, Salesforce Apex, Salesforce Community, Solution Architecture, Technical Architecture, Cloud, Salesforce Lightning, Salesforce Cloud Flow, APIs, Integration, Customer Relationship Management (CRM), HubSpot CRM, Certified Salesforce Administrator, Salesforce Customization, QuickBooks Online, QuickBooks API, QuickBooks Online, Analytics, Data Analysis, Data Cloud, Dashboards, Software Integration, Intuit QuickBooks, QuickBooks Advance Reporting, SAP Concur, Software, CPQ, API Integration, Apex Triggers, Customization, SugarCRM Extension Development, box.com
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