Noman is available for hire
Hire NomanNoman Akhtar
Verified Expert in Engineering
WordPress Developer
Rawalpindi, Punjab, Pakistan
Toptal member since August 11, 2021
Bio
Noman is an accomplished WordPress developer with expertise in WooCommerce and Shopify. He has seven years of global experience developing and customizing hundreds of WordPress themes and plugins for many industries, and he loves working with APIs and web services. In addition to several full-time WordPress development roles, Noman has been freelancing since 2014.
Portfolio
i-Health, Inc.
WordPress, Shopify, PHP, WooCommerce, Liquid, Shopify API, Shopify Theme...
States Newsroom
WordPress, Flexbox, Bootstrap, Google Analytics, Wix, Figma to WordPress...
Marie Manuchehri, Inc
WordPress, WooCommerce, HTML, JavaScript, CSS, Advanced Custom Fields (ACF)...
Experience
- CSS - 8 years
- PHP - 7 years
- WooCommerce - 7 years
- WordPress - 7 years
- HTML5 - 6 years
- jQuery - 6 years
- Shopify - 5 years
- Shopify Theme - 5 years
Work Experience
Shopify/WordPress/Drupal Developer
2024 - PRESENT
i-Health, Inc.
- Led the complete redesign of the AZO brand, implementing advanced features such as build-your-own-bundle (BYOB), cart upsells, and a quick shop modal to improve user experience and increase conversions.
- Developed animated landing pages to enhance product storytelling and engagement across multiple brand campaigns.
- Converted the AZO and Estroven brands into modular theme block architectures, allowing easier content management and scalable page building for the marketing team.
- Designed and launched the Lacteol brand website, delivering a clean, modern user interface aligned with the brand’s healthcare positioning.
- Implemented quick shop modal and BYOB functionality for CUL, improving product discovery and simplifying the purchase flow.
- Built custom Shopify workflows for automated fraud order cancellation, helping reduce chargeback risk and streamline order management.
- Implemented back-in-stock integrations for AZO and Estroven and optimized site structure for improved SEO performance and organic visibility.
Technologies: WordPress, Shopify, PHP, WooCommerce, Liquid, Shopify API, Shopify Theme, WordPress Plugins, Drupal, Framer, Website Management, UI Design, Web Design, Direct to Consumer (D2C), Google Analytics 4 (GA4), GraphQL, Klaviyo
WordPress Full-stack Developer
2022 - 2023
States Newsroom
- Transitioned over 50 client sites from Google Analytics 3 to Google Analytics 4.
- Upgraded PHP 7.0 to PHP 8 across all 50 client sites.
- Fixed all the PHP 8 compatibility issues across all 50 client sites.
- Set up the hiring and testing process for the client to hire new employees.
- Created and maintained technical documentation for developed features, plugins, and themes.
- Led the development of WordPress-based websites, ensuring they meet client requirements and adhere to best practices.
- Participated in client meetings to discuss project progress, updates, and gather feedback.
Technologies: WordPress, Flexbox, Bootstrap, Google Analytics, Wix, Figma to WordPress, A/B Testing, SEO Content, Jira Administration, Education Technology (Edtech), Sketch to HTML, Laravel, PayPal API, Stripe API, HubSpot CRM, HubSpot API, Front-end, Website Management, UI Design, Core Web Vitals, Google Ads, Google Analytics 4 (GA4)
WordPress Developer | Online Course Website
2022 - 2023
Marie Manuchehri, Inc
- Developed a custom WP theme by translating design mock-ups into user-friendly layouts, implementing custom post types, and integrating necessary functionalities such as course registration, user profiles, and progress tracking.
- Integrated and customized various WordPress plugins to extend the functionality of the website.
- Implemented various performance optimization techniques to enhance the speed and loading times of the website. Improved the site speed to 90+ for desktops and 80+ for mobile devices.
- Added new templates and extensively used Advanced Custom Fields, so users could add information while creating new pages.
- Worked on animations and added modern animations to the existing site.
- Updated WooCommerce custom templates to the latest plugin version.
- Updated WordPress core, themes, and plugins to regularly ensure the website's security and compatibility with the latest versions.
Technologies: WordPress, WooCommerce, HTML, JavaScript, CSS, Advanced Custom Fields (ACF), Animation, Agency Websites, Ajax, HTML5, CSS5, Site Speed Optimization, Custom Themes, Theme Customization, Plugins, Google Tag Manager, Front-end Development, API Integration, eCommerce Development, Wix, Figma to WordPress, A/B Testing, Education Technology (Edtech), Sketch to HTML, Laravel, Instagram API, PayPal API, Stripe API, Stripe Connect API, HubSpot API, Front-end, Website Management, UI Design, Web Design, Google Ads, Google Analytics 4 (GA4)
Shopify Theme Developer
2022 - 2022
Pique, LLC
- Developed pixel-perfect custom Shopify themes from scratch.
- Designed and developed scalable and highly available eCommerce solutions in line with enterprise architectural requirements.
- Kept track of multiple ongoing multi-faceted projects, diagnosing and defusing problems and obstacles.
- Ensured projects were delivered on-time and with high-quality standards.
- Handled production, modification, and maintenance of a Shopify-powered eCommerce website.
- Implemented theme modification using Shopify API and the Liquid template language.
- Worked with Shopify Plus to customize the checkout page.
- Participated in a challenging development process within a multinational team of professionals.
- Set up tracking with GTM and GA, integrated HTML and CSS into the CMS, and conducted day-to-day maintenance of the websites.
Technologies: Shopify Plus, Shopify, Shopify Theme, eCommerce, Shopify Design, Agency Websites, APIs, Animation, Apps, Asana, Ajax, Back-end Development, HTML, CSS, UX Design, Site Speed Optimization, Seos, REST APIs, Back-end, Integration, Communication, Google Tag Manager, cPanel, Responsive Coding, Research, Front-end Development, API Integration, eCommerce Development, Figma to WordPress, Shopify Liquid, Liquid, Rebuy Engine, Shoplift.ai, A/B Testing, Jira Administration, Sketch to HTML, HTML5, Instagram API, Stripe Connect API, Webflow, HubSpot CRM, Front-end, Website Management, UI Design, Web Design, Direct to Consumer (D2C), Core Web Vitals, Google Ads, Google Analytics 4 (GA4), GraphQL, Klaviyo
Front-end Shopify Developer
2021 - 2021
Trellis
- Customized and developed various new solutions for Shopify stores and built modern and optimized shops.
- Built pixel-perfect theme-matching designs provided in Figma using Bootstrap CSS.
- Added complete customization options to theme sections.
- Reskinned an existing theme according to new design and requirements.
- Handled tickets through Jira. The development was always done on the new branch, so I would create a new PR, send it for code review, and then merge it with the main branch after approval.
- Integrated custom meta-fields to meet the special requirements of the store. Implemented third-party apps and APIs to extend the functionalities of the Shopify store.
- Collaborated with the clients and internal teams to understand business goals and provide strategic guidance on leveraging the Shopify Plus platform to achieve those goals.
- Developed custom solutions for advanced requirements.
- Integrated and worked on Shopify Apps customization.
- Worked with Shopify Plus and advanced custom theme options.
Technologies: Front-end, Shopify, Shopify API, PSD to Shopify, Figma, Shopify Plus, Shopify Theme, Shopify Customizations, Shopify Design, HTML, CSS, Bootstrap, Sketch, Jira, GitHub, Bitbucket, Development, Agency Websites, Ajax, Animation, APIs, Apps, Optimization, Shopify Payments, Slack, Responsive Web Design (RWD), User Interface (UI), Web, Page Speed Optimization, Web Speed, Content Management Systems (CMS), Back-end, Integration, Communication, cPanel, Responsive Coding, Video Platforms, Research, Front-end Development, API Integration, eCommerce Development, Wix, Figma to WordPress, Shopify Liquid, Liquid, Rebuy Engine, Shoplift.ai, A/B Testing, Jira Administration, Sketch to HTML, HTML5, PayPal API, Stripe Connect API, Webflow, HubSpot CRM, Website Management, UI Design, Web Design, Direct to Consumer (D2C), Core Web Vitals, Google Ads, Google Analytics 4 (GA4), GraphQL, Klaviyo
Full-stack WordPress and Shopify Developer
2018 - 2021
ApricotLaw
- Built custom themes that were based on Sketch designs.
- Added custom back-end fields for theme management.
- Created website front ends using WordPress, CSS3, and HTML5.
- Translated HTML code into a fully functional WordPress theme.
- Worked on site-speed optimization and ensured that site speeds remained between a score of 80 and 90.
- Led the development team, ensuring that all projects met all the requirements, were delivered on time, and had fewer QA points on the sites.
- Achieved speed scores of 100 on desktop and 90 to 95 on mobile for all client sites, using the NitroPack plugin.
- Tracked and resolved tasks day-to-day using ClickUp.
- Monitored and maintained security and feature updates for all client websites.
Technologies: WordPress, PHP, Advanced Custom Fields (ACF), ClickUp, Asana, Basecamp, WordPress Plugins, WordPress Themes, WP Engine, Site Speed Optimization, Web Security, HTML5, CSS, Shopify, Autoptimize, NitroPack, Website Migration, Website Performance, Website Maintenance, Website Management, Front-end, Gutenberg Editor, WordPress API, HTML to WordPress, Ajax, Bootstrap, Avada, Child Themes, Content Delivery Networks (CDN), Debugging, Digital Agencies, Google Analytics, UX Design, Slack, Shopify Plus, Shopify Theme, Parallax, Scrum, HubSpot, Shopify Design, Liquid Template, Mailchimp, SCSS, Figma, Gulp, JavaScript, WooCommerce, WooCommerce API, HTML, Scroll Animations, Responsive, Responsive UI, Responsiveness, Sass, Google Analytics API, Google Search Console, SQL, Websites, Back-end Development, Plugins, Web Development, Fintech, WordPress REST API, SEO Tools, SEO Content, Web Content, Foundation CSS, Tailwind CSS, Tourism, Optimization, Performance, Java, Development, Agency, Entertainment & Leisure, Responsive Web Design (RWD), Facebook API, Multilingual Websites, LearnDash, User Interface (UI), User Experience (UX), Web, Page Speed Optimization, Web Speed, Content Management Systems (CMS), Back-end, Integration, Communication, Google Tag Manager, cPanel, Responsive Coding, Video Platforms, Research, REST, Timber, Twig, Front-end Development, Gravity Forms, API Integration, eCommerce Development, Figma to WordPress, Shopify Liquid, Liquid, Shoplift.ai, A/B Testing, Jira Administration, Hospitality, Sketch to HTML, Laravel, Instagram API, PayPal API, Webflow, UI Design, Core Web Vitals, Google Ads, Google Analytics 4 (GA4)
WordPress Developer
2016 - 2018
iPlex
- Developed robust, responsive, and customizable WordPress themes.
- Built 100+ custom WordPress websites using Advanced Custom Fields (ACF) plugin and WordPress Settings API.
- Migrated hundreds of client websites to the iPlex server.
- Delivered WordPress and Shopify sites and stores with stunning user interfaces, rich user experiences, and intuitive back-end experiences.
- Collaborated with the design team to validate mockups based on the technology stack to reduce design iterations and technical bottlenecks.
- Developed WordPress themes with user-friendly interfaces, rich user experiences, and performant code.
Technologies: WordPress, WordPress Plugins, WordPress Themes, Avada, Divi, HTML5, CSS, Bootstrap, Shopify, Elementor, Visual Composer, Advanced Custom Fields (ACF), eCommerce, BigCommerce, Digital Agencies, PSD to Shopify, Website Migration, WordPress Design, Website Maintenance, Front-end, Ajax, Asana, Autoptimize, Basecamp, Child Themes, Content Delivery Networks (CDN), Bluehost, APIs, GitHub, WooCommerce API, Slack, WP Engine, REST APIs, HubSpot, Shopify API, Shopify Plus, Shopify Theme, Shopify Design, Shopify Customizations, Liquid Template, Mailchimp, SCSS, Figma, Gulp, JavaScript, WooCommerce, HTML, Scroll Animations, Responsive, Responsive UI, Responsiveness, Sass, Google Analytics, Google SEO, Google Search Console, React, Websites, Back-end Development, Web Development, Fintech, Agency, Agency Websites, Google Maps API, WordPress REST API, Bitbucket, Animation, InVision, WPML, SEO Tools, Web Content, WordPress API, PSD to WordPress, WordPress VIP, WordPress eCommerce, HTML to WordPress, WordPress Page Builder, WordPress Multisite, WordPress Theme Design, Sketch to WordPress, Bootstrap to WordPress, WordPress to PDF, WordPress Management, Tourism, Optimization, Performance, Development, Sketch, Entertainment & Leisure, Responsive Web Design (RWD), Facebook API, Databases, Stripe, Amazon Web Services (AWS), Multilingual Websites, LearnDash, Parallax Design, User Interface (UI), User Experience (UX), Web, Page Speed Optimization, Web Speed, Content Management Systems (CMS), Back-end, Communication, Google Tag Manager, cPanel, Responsive Coding, Video Platforms, REST, Timber, Twig, Front-end Development, Gravity Forms, eCommerce Development, Figma to WordPress, Shopify Liquid, Liquid, Rebuy Engine, Shoplift.ai, A/B Testing, SEO Content, Jira Administration, Hospitality, Sketch to HTML, Laravel, PayPal API, HubSpot CRM
Project History
Oxford Pennant
I developed the Oxford Pennant eCommerce website from scratch, focusing on performance, scalability, and a responsive user experience. A key feature is a custom product configurator that allows customers to personalize pennants with text, colors, and layout options with a real-time preview. The website includes optimized product pages, a structured catalog, and a streamlined checkout flow, built with a focus on performance, SEO-friendly architecture, and cross-browser compatibility.
Polytitan Coatings
I successfully redesigned and developed this Shopify store to align with a B2B-focused eCommerce model for specialty floor coatings, resins, and professional tools. The project involved transforming the user experience to reflect a supplier-centric approach rather than an installer-facing store, ensuring it caters effectively to contractors and bulk buyers. I implemented B2B-specific functionalities, including streamlined bulk ordering, structured product categorization, and an intuitive navigation system, to improve usability for professional clients. Additionally, I integrated their existing systems and ensured all workflows remained seamless, maintaining performance while enhancing scalability. The final result is a robust, user-friendly Shopify store tailored to support business customers and drive efficient wholesale transactions.
Oracle Trading
https://www.oracletrading.ca/An elegant and professional eCommerce store for Oracle Trading, an importer and distributor of officially licensed soccer and entertainment products. I developed the store on WordPress and WooCommerce with an easy-to-use back end, pixel-perfect design, and JavaScript to talk to different APIs.
Energy Intuitive
https://www.energyintuitive.com/A website for delivering courses online. I worked as a WordPress developer to build custom themes from scratch. I set up custom fields for all the sections and used WooCommerce for the courses. I also set up custom post types and embedded third-party widgets on the website.
Proxy Retail
https://proxyretail.com/I've worked extensively on this website, covering everything from custom HubSpot modules and theme development to advanced CRM workflows and automations. I also created custom email templates, custom properties, forms, lists, and reports tailored to the business requirements. Additionally, I implemented object associations, pipeline automation, and other HubSpot CRM customizations to streamline processes and improve overall efficiency. I'm very familiar with both the CMS and CRM sides of this project.
Education
2011 - 2014
Bachelor's Degree in Software Engineering
University of Science and Technology - Bannu, Khyber Pakhtunkhwa, Pakistan
Certifications
JUNE 2025 - PRESENT
HubSpot CRM Customization
HubSpot Academy
Skills
Libraries/APIs
jQuery, Google Maps API, WooCommerce API, Parallax, REST APIs, Shopify API, Google Analytics API, React, WordPress REST API, Facebook API, Stripe, Liquid, Instagram API, PayPal API, Stripe API, Stripe Connect API, TikTok API, HubSpot API, WordPress API, Flexbox
Tools
Git, Asana, Sketch, Advanced Custom Fields (ACF), Google Analytics, PageSpeed, Mailchimp, Jira, WPML, Gutenberg Editor, GitHub, Slack, Shopify Plus, Figma, Gulp, Bitbucket, LearnDash, Wix, InVision, Infusionsoft, Basecamp, Seos, GitLab, HubSpot Content Hub, HubSpot COS
Languages
HTML5, CSS, PHP, HTML, JavaScript, Liquid Template, SCSS, CSS3, Sass, Timber, Shopify Liquid, GraphQL, Java, SQL, JavaScript 6
Frameworks
Divi, Bootstrap, Foundation CSS, Tailwind CSS, Twig, Laravel, Vanilla JS
Paradigms
Search Engine Optimization (SEO), Scrum, Responsive, Responsive Web Design (RWD), Responsive Coding, REST, Automation, UI Design, UX Design
Platforms
WordPress, WordPress Theme Design, WooCommerce, Bluehost, Shopify, Amazon Web Services (AWS), Web, cPanel, Video Platforms, Visual Studio Code (VS Code), Webflow, Google Ads, Klaviyo, HubSpot, BigCommerce, WordPress VIP, Drupal
Storage
WP Engine, Databases, MySQL
Industry Expertise
Web Design
Other
ClickUp, Software Development, Website QA, Theme Customization, PSD to WordPress, PSD to Shopify, WordPress Plugins, WordPress Themes, Site Speed Optimization, Avada, eCommerce, Yoast SEO, Gravity Forms, Elementor, Visual Composer, Ajax, NitroPack, Autoptimize, Child Themes, APIs, PSD to Mailchimp, Debugging, eCommerce UI, WordPress Page Builder, Digital Agencies, Website Migration, Website Performance, WordPress Design, Website Maintenance, Website Management, Front-end, Front-end Development, Website Optimization, HTML to WordPress, Google SEO, Shopify Theme, Animation, Parallax Design, Shopify Design, Shopify Customizations, Healthcare Services, Training, Sketch to HTML, Scroll Animations, Responsiveness, Responsive UI, Shopify Payments, Google Search Console, Websites, Agency Websites, Back-end Development, Plugins, Web Development, Edtech Design, Fintech, Healthcare IT, Agency, Order Management, Hospitality, Education Technology (Edtech), WordPress Multisite, Jira Administration, SEO Content, SEO Tools, Web Content, Bootstrap to WordPress, WordPress eCommerce, Sketch to WordPress, WordPress to PDF, WordPress Management, Development, Apps, Childcare, Entertainment & Leisure, Tourism, Optimization, Performance, Multilingual Websites, User Interface (UI), User Experience (UX), Page Speed Optimization, Web Speed, Content Management Systems (CMS), Inventory Management, Back-end, Integration, Communication, Google Tag Manager, Research, API Integration, eCommerce Development, Figma to WordPress, A/B Testing, Shoplift.ai, Rebuy Engine, HubSpot CRM, Framer, Workflows, Direct to Consumer (D2C), Core Web Vitals, Google Analytics 4 (GA4), Web Security, Semrush, Content Delivery Networks (CDN), Formidable, Design, CSS5, Custom Themes, HubSpot Marketing Hub
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