Paulo Marques Esteves
Verified Expert in Engineering
Front-end Developer
Porto, Portugal
Toptal member since March 11, 2021
Paulo is a front-end web developer with experience in digital marketing, analytics, eCommerce, and SEO. Having built both UI and analytics code at Farfetch, a leading global technology platform for the luxury fashion industry, Paulo contributed to the vast expansion of the online luxury digital revolution. At Toptal, Paulo built the web applications for a data monitoring toolset and an SEO optimization toolset, both for a Y Combinator-funded startup.
Portfolio
Experience
- JavaScript - 10 years
- TypeScript - 9 years
- React - 8 years
- Node.js - 8 years
- RTK Query - 4 years
- Material UI - 3 years
- Python - 3 years
- Web Analytics - 3 years
Preferred Environment
Windows, React, Node.js, .NET, C#, JavaScript, Material UI, eCommerce, Digital Marketing, Web Analytics
The most amazing...
...thing I've helped build is the front-end analytics framework for Farfetch.
Work Experience
Web Developer
Positional
- Developed the back- and front-end parts of the web app from scratch. Focused almost exclusively on the front end after the initial stages, as the product was very front-end heavy.
- Built the front end of multiple SEO optimization tools, including a text editor for optimizing text, similar to Grammarly but for SEO.
- Iterated quickly with frequent changes based on user feedback. Positional resulted from a pivot from ContainIQ, which was built with the same team.
Web Developer
ContainIQ Inc
- Developed most of the front-end web application of a toolset for companies running workloads on Kubernetes.
- Contributed to the app's quick development and responsiveness to user feedback, which comprised multiple interactive tables and graphs.
- Engaged in back-end development when needed, participating in discussions about the web app's architecture from a full-stack perspective. The project pivoted to my next assignment with Positional.
Front-end Web Developer
Farfetch
- Restructured and expanded the front-end analytics framework of the Farfetch website as part of the digital marketing cluster.
- Developed and maintained UI components, mostly for the product listing page.
- Built a client-side integration with an auction-based ad placement service to increase ad revenue.
- Created custom code for integrations with 3rd-party code, such as marketing services using Google Tag Manager.
- Helped maintain the website's back-end integrations with digital marketing-related services.
Front-end Web Developer
Markdata
- Built back-office web apps to allow analysts to view, filter, and work with market research data.
- Helped develop REST APIs using C# and .NET connected to SQLite databases.
- Implemented a public-facing landing page to acquire volunteers for a large browser extension-based market research project.
Experience
Open-source React Keyboard Controllable Tree View
https://github.com/PEsteves8/react-treekey/SEO Optimization Platform
https://www.positional.com/Education
Bachelor's Degree in Marketing
Institute of Accounting and Administration of Porto - Porto, Portugal
Bachelor's Degree (Partially Completed Degree) in Electrical Engineering
Faculty of Engineering, University of Porto - Porto, Portugal
Certifications
Generative AI
Udacity
Introduction to Machine Learning with Pytorch
Udacity
Blockchain Developer
Udacity
Data Structures and Algorithms Nanodegree
Udacity, Inc.
AI Programming with Python Nanodegree
Udacity, Inc.
Skills
Libraries/APIs
React, Node.js, Chart.js, React Router, React Testing Library, NumPy, Pandas, PyTorch, Stripe, D3.js
Tools
Redux Toolkit, RTK Query, Google Analytics, Figma, WebdriverIO, NPM, You Only Look Once (YOLO)
Languages
JavaScript, TypeScript, HTML5, CSS, C#, SQL, Python, HTML, Solidity
Frameworks
Material UI, Bootstrap, Express.js, .NET, Angular, Jest, Redux
Platforms
Windows, Blockchain, Firebase
Paradigms
REST, Management, Dynamic Programming
Industry Expertise
Marketing
Storage
PostgreSQL
Other
Google Tag Manager, Front-end, Dashboards, Web Analytics, Data Visualization, eCommerce, Digital Marketing, Branding, Market Research & Analysis, Data Structures, Algorithms, Sorting Algorithms, Neural Networks, Machine Learning, Calculus, Linear Algebra, User Experience (UX), Back-end, Pixel Perfect, Lexical, Word Processing, Node Express, Artificial Intelligence (AI), Bitcoin, Prompt Engineering, Retrieval-augmented Generation (RAG), Word Embedding, Large Language Models (LLMs), Classification
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