Pāvels is available for hire
Hire PāvelsPāvels Ivanovs
Verified Expert in Engineering
WordPress Developer
Riga, Latvia
Toptal member since July 7, 2021
Bio
Pāvels Ivanovs is a senior full-stack developer with solid expertise in debugging and resolving complex issues. He has been a core developer for two top-rated WordPress builders, Visual Composer, and WPBakery, making significant contributions to their development. With a deep understanding of WordPress and proficiency in technologies/frameworks like Laravel, JavaScript, PHP, and CI/CD, Pāvels consistently delivers high-quality solutions. He is an expert in custom plugin development.
Portfolio
Epic Alaska LLC
WordPress, Amelia, Elementor, ACF PRO, amelia, API Integration, Viator API...
Italist
PHP, Kubernetes, WordPress, Docker, APIs, WordPress Plugins...
Woot Marketing Limited
PHP, JavaScript, WordPress, CSS, HTML5, Bootstrap, iGaming...
Experience
- WordPress - 12 years
- PHP - 12 years
- JavaScript - 11 years
- Xdebug - 9 years
- Laravel - 8 years
- WordPress Plugins - 8 years
- PHPUnit - 7 years
- Webpack - 5 years
Work Experience
Front-end Developer
2025 - 2026
Epic Alaska LLC
- Rebuilt Epic Alaska Tours from the ground up by migrating the website from IONOS to a custom WordPress Bedrock stack with Tailwind CSS, delivering a redesigned 10+ page experience covering 6 core tour offerings, FAQs, gallery, and contact flows.
- Designed and implemented a custom booking system by integrating Viator with Amelia, streamlining tour reservation workflows across direct website traffic and third-party booking channels based on a unified operational setup.
- Developed reusable content components, design systems, and backup logic to support scalable content management, easier updates, and more reliable site maintenance for a tourism business with multiple tour detail pages and booking entry points.
- Created the full visual design, custom content modules, and site maintenance infrastructure, improving brand presentation, editor flexibility, and long-term reliability through structured backups and modular WordPress development.
Technologies: WordPress, Amelia, Elementor, ACF PRO, amelia, API Integration, Viator API, APIs, Tailwind CSS, JavaScript, PHP, Sage 10, Amazon Bedrock AgentCore, Debugging, UI Design, Accessibility, User Interface (UI), Admin Panels, Google Maps, Chrome DevTools, Full-stack Development, System Administration, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Technical SEO
Software Engineer
2024 - 2024
Italist
- Applied new design changes by integrating new design elements to enhance user experience and visual appeal.
- Integrated GraphQL API to support dynamic rendering of the newly implemented design elements.
- Conducted a comprehensive system audit, identifying bottlenecks and proposing actionable performance improvements to optimize site efficiency.
- Resolved multiple issues and bugs, improving site functionality and ensuring a smoother user experience.
Technologies: PHP, Kubernetes, WordPress, Docker, APIs, WordPress Plugins, Advanced Custom Fields (ACF), API Integration, GraphQL API, Next.js, React, Tailwind CSS, ACF PRO, Plugin Development, NGINX, Google Tag Manager, UI Design, Accessibility, WCAG 2, User Interface (UI), Admin Panels, Chrome DevTools, Web Standards, Full-stack Development, System Administration, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Technical SEO
Senior WordPress Developer
2022 - 2023
Woot Marketing Limited
- Developed more than three sites, improved the code quality of existing products, and introduced continuous integration and multiple bug fixes over a short period.
- Improved code quality and fixed multiple bugs using profiling and debugging tools.
- Refactored the current product codebase to keep up with industry standards and excellent performance.
- Moved products to PHP 8.1 for better maintenance and performance.
- Set up the Git server for websites to allow version control.
Technologies: PHP, JavaScript, WordPress, CSS, HTML5, Bootstrap, iGaming, Page Speed Optimization, Web Design, Advanced Custom Fields (ACF), Custom Themes, Plugins, Back-end, Front-end, GitHub, OpenAI GPT-4 API, WordPress API, Yoast SEO, Responsive Web Design (RWD), WordPress Plugins, Websites, WordPress Design, Tailwind CSS, ACF PRO, OpenAI API, Plugin Development, NGINX, Amazon Web Services (AWS), AI Automation, Language Models, Artificial Intelligence (AI), Google Tag Manager, Webhooks, UI Design, Accessibility, WCAG 2, User Interface (UI), Admin Panels, Google Maps, Chrome DevTools, Web Standards, Full-stack Development, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Events, Technical SEO, Membership Sites
Senior Full-stack Developer
2014 - 2023
Visual Composer
- Released 50+ significant releases. Made framework, tests, and infrastructure. Developed over 1,000 features that led the company to be among the top five website builders compared to competitors.
- Improved the support system and fixed multiple issues. Earned nearly 100 five-star reviews throughout one year and aimed to receive a five-star average on the WordPress.org platform.
- Introduced continuous automated integration and continuous deployment with monthly release publishing, which allowed the company to reach 300,000 downloads in 2020-2023 and is increasing.
Technologies: React, Webpack, Babel, PostCSS, Laravel, JavaScript, WordPress, WooCommerce, Stripe, BrainTree, DigitalOcean API, GitLab CI/CD, CI/CD Pipelines, PHPUnit, Cypress, TestCafe, E2E Testing, Web Development, Unit Testing, APIs, WordPress Plugins, WordPress Themes, Full-stack, Cloudflare, PHP, CSS, Bootstrap, Stripe API, Card Payments, Debugging Tools, WP-CLI, Redis Cache, Kubernetes, Visual Composer, Linux, Git, Integration, Website Maintenance, WPMU DEV, Lumen, End-to-end Implementation (E2E), JavaScript Testing, ECMAScript (ES6), JavaScript 6, MySQL/MariaDB, GitHub API, Docker Compose, Webpack 4, Webpack 3, TypeScript, QA Automation, Continuous Development (CD), Continuous Deployment, Docker, DigitalOcean, PHP Performance, Website Performance, Debugging, CSS3, API Integration, Programming, FTP, Page Speed Optimization, Web Design, WooCommerce API, Advanced Custom Fields (ACF), Tailwind CSS, GoDaddy, Custom Themes, Plugins, Back-end, Front-end, Node.js, GitHub, OpenAI GPT-4 API, WordPress API, Yoast SEO, Responsive Web Design (RWD), Websites, WordPress Design, Elementor, ACF PRO, WP Engine, Plugin Development, NGINX, Amazon Web Services (AWS), Google Tag Manager, UI Design, Web Content Accessibility Guidelines (WCAG), WCAG 2, User Interface (UI), Admin Panels, Google Maps, Redis, Chrome DevTools, Web Standards, Gecko, Full-stack Development, System Administration, SaaS, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Technical SEO, Membership Sites
Senior WordPress Developer
2022 - 2022
Woot Marketing Limited
- Developed over 20 custom WordPress websites with complex affiliate marketing logic, seamlessly integrating custom themes and plugins to enhance user experience and drive conversions.
- Resolved numerous persistent issues in legacy projects, improving site performance, stability, and user experience across multiple domains.
- Designed and deployed a Git version control for legacy projects and implemented an automated deployment pipeline.
- Integrated multiple APIs, including payment gateways, analytics platforms, and third-party services, to extend functionality and improve user interactivity.
- Implemented a reusable core WordPress theme and versatile plugins, enabling streamlined deployment and consistency across multiple websites.
Technologies: PHP, JavaScript, WordPress, CSS, HTML5, Bootstrap, iGaming, API Integration, Xdebug, Tailwind UI, Tailwind CSS, ACF PRO, Plugin Development, NGINX, Amazon Web Services (AWS), UI Design, WCAG 2, User Interface (UI), Admin Panels, Google Maps, Redis, Chrome DevTools, Web Standards, Full-stack Development, System Administration, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Membership Sites
Senior Full-stack developer
2019 - 2021
Mogo Finance
- Worked as a senior web developer. Developed the Mogo finance website on a budget of more than $15,000.
- Most used technologies: Cloudflare, PHP, WordPress, JavaScript, React, Cypress, and E2E testing.
- Performed unit and visual testing for high-quality UI. Implemented optimized back-end infrastructure with server-side caching and proxy caching (Cloudflare).
Technologies: JavaScript, HTML, CSS, Less, Sass, Webpack, React, PHP, WordPress, Cypress, E2E Testing, PHPUnit, Card Payments, WP-CLI, Visual Composer, Linux, Git, Website Maintenance, MySQL/MariaDB, QA Automation, Continuous Development (CD), DigitalOcean, PHP Performance, Website Performance, Debugging, Programming, Page Speed Optimization, Web Design, WooCommerce API, Plugins, Back-end, Front-end, GitHub, WordPress API, WordPress Plugins, Websites, ACF PRO, Plugin Development, NGINX, UI Design, Web Content Accessibility Guidelines (WCAG), User Interface (UI), Admin Panels, Google Maps, Redis, Chrome DevTools, Web Standards, Gecko, Full-stack Development, System Administration, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization, Membership Sites
Senior Full-stack Developer
2014 - 2021
WPBakery
- Implemented more than 300 features that led the company to the no. 1 place in the CodeCanyon Envato marketplace in the plugins category.
- Implemented unit tests with high coverage that gave no hotfixes for around two years.
- Implemented automated continuous integration with release building and testing that ensured a stable mainline and improved our codebase.
Technologies: JavaScript, Webpack, React, Backbone.js, Laravel, WordPress, PHPUnit, Continuous Integration (CI), Continuous Delivery (CD), Less, Full-stack, Unit Testing, WordPress Plugins, WordPress Themes, CSS, HTML5, Card Payments, Debugging Tools, WP-CLI, WPBakery, Linux, Git, Cloudflare, Website Maintenance, WP Super Cache, MySQL/MariaDB, GitHub API, Docker Compose, Backbone.Marionette, QA Automation, Continuous Development (CD), Continuous Deployment, Docker, DigitalOcean, PHP Performance, Website Performance, Debugging, WPML, API Integration, Programming, APIs, Lumen, FTP, Page Speed Optimization, Web Design, WooCommerce API, Advanced Custom Fields (ACF), Custom Themes, Plugins, Back-end, Front-end, GitHub, WordPress API, Yoast SEO, Responsive Web Design (RWD), PHP, Websites, WordPress Design, Elementor, ACF PRO, Plugin Development, NGINX, Amazon Web Services (AWS), Google Tag Manager, Webhooks, Marketing Attribution, UI Design, Web Content Accessibility Guidelines (WCAG), WCAG 2, Admin Panels, Google Maps, Redis, Chrome DevTools, Web Standards, Gecko, Full-stack Development, System Administration, SaaS, Minimum Viable Product (MVP), Core Web Vitals, Site Speed Optimization
Back-end Developer
2011 - 2014
AmberPhone
- Developed the API back-end infrastructure for mobile applications as a full-stack web developer.
- Developed the API and computing logic for a government educational application for safe driving. Budget: >$20,000.
- Developed the API and web app for the Sakret Baltic app. Budget: >$2,000.
- Developed the API and web app for Visit Tukums app, a government app for city information. Budget: >$10,000.
- Developed the API for Summer Sound, an early summer music festival. Budget: >$5,000.
- Developed the API and web app for SkyGarden, a real estate products listing app. Budget: >$10,000.
- Implemented a framework for quick back-end API development named AmberKit that was used on most company projects. It was covered by unit tests. Budget: >$20,000.
Technologies: PHP, Drupal, Drupal 7, Web Services Description Language (WSDL), SOAP, REST, REST APIs, CRUD, LEMP, Linux, Git, Website Maintenance, MySQL/MariaDB, QA Automation, Continuous Development (CD), PHP Performance, Debugging, API Integration, Programming, FTP, Page Speed Optimization, Web Design, Back-end, GitHub, Websites, NGINX, Webhooks, Admin Panels, Chrome DevTools, Gecko, Full-stack Development, System Administration
Project History
Maria Photo | Custom CMS, Multilingual Website, and S3 Gallery Platform
https://mariaphoto.lv/I designed and developed mariaphoto.lv as a custom multi-page photography website with a bespoke CMS tailored for content and gallery management. I built the site without Laravel, creating a lightweight custom architecture focused on flexibility, speed, and long-term maintainability. I also implemented multilingual support, admin-side gallery management, and Amazon S3 integration for scalable media storage and delivery.
My work included optimizing the website for strong performance and search visibility through caching, SEO-focused structure, and Google Tag Manager integration for tracking and analytics. The final result was a fast, polished, and highly maintainable portfolio platform that supports business growth, streamlined content updates, and a premium client-facing presentation.
My work included optimizing the website for strong performance and search visibility through caching, SEO-focused structure, and Google Tag Manager integration for tracking and analytics. The final result was a fast, polished, and highly maintainable portfolio platform that supports business growth, streamlined content updates, and a premium client-facing presentation.
AI Lifting Solutions | SPA Website Design and Front-end Development
https://www.ailiftingsolutions.co.uk/I designed and developed the full AI Lifting Solutions website as a single-page application, creating a clear, conversion-focused experience for a specialist lifting operations and site safety business in the UK. I built the complete front end, structured the content flow across the About, Services, Experience, and Contact sections, and translated the client’s expertise into a professional digital presence centered on trust, compliance, and lead generation. The live site presents lifting planning, LOLER and BS7121 compliance, RAMS documentation, emergency response, and consultation services in a streamlined one-page format.
I implemented the full visual design and site structure, including service presentations, credibility-driven experience blocks, image sections, contact call-to-action elements, and quote/request flows. The final result was a modern SPA that made the business easier to present, easier to navigate, and better aligned with the client’s professional positioning and sales goals.
I implemented the full visual design and site structure, including service presentations, credibility-driven experience blocks, image sections, contact call-to-action elements, and quote/request flows. The final result was a modern SPA that made the business easier to present, easier to navigate, and better aligned with the client’s professional positioning and sales goals.
Epic Alaska Tours | WordPress Rebuild, Design, and Booking Integration
https://www.epicalaskatours.com/I replatformed Epic Alaska Tours from IONOS to a modern WordPress Bedrock architecture with Tailwind CSS, rebuilding the full website and launching a polished luxury-tour experience spanning 10+ pages and 6 bookable service categories. I also integrated Viator and Amelia into a single booking workflow, enabling smoother reservation handling, centralized scheduling, and reduced manual coordination for tour operations.
I created the full visual design, custom content modules, and site maintenance infrastructure, improving brand presentation, editor flexibility, and long-term reliability through structured backups and modular WordPress development.
I created the full visual design, custom content modules, and site maintenance infrastructure, improving brand presentation, editor flexibility, and long-term reliability through structured backups and modular WordPress development.
UK-based Face Massage Website Development
https://www.elenafatikhova.co.uk/For the Elena Fatikhova website, I developed a blazingly fast platform using a professional stack built with Sage, Bedrock, and Tailwind CSS. This modern setup ensured a secure, scalable, and visually stunning WordPress site that ranks exceptionally well in performance metrics.
ACHIEVEMENTS
• Achieved a Google PageSpeed ranking of 99+, ensuring lightning-fast load times and an exceptional user experience.
• Utilized Sage, an advanced WordPress starter theme with Blade templating, to create a clean, modular, and maintainable front-end.
• Implemented Bedrock to structure the WordPress environment securely, with efficient dependency management through Composer.
• Designed a fully responsive and visually appealing site using Tailwind CSS, ensuring seamless usability across all devices.
The website includes robust functionality for managing bookings and integrates Stripe payments, streamlining the client’s course and treatment scheduling process. It combines high performance with user-friendly features, effectively supporting global customers while maintaining scalability and security.
ACHIEVEMENTS
• Achieved a Google PageSpeed ranking of 99+, ensuring lightning-fast load times and an exceptional user experience.
• Utilized Sage, an advanced WordPress starter theme with Blade templating, to create a clean, modular, and maintainable front-end.
• Implemented Bedrock to structure the WordPress environment securely, with efficient dependency management through Composer.
• Designed a fully responsive and visually appealing site using Tailwind CSS, ensuring seamless usability across all devices.
The website includes robust functionality for managing bookings and integrates Stripe payments, streamlining the client’s course and treatment scheduling process. It combines high performance with user-friendly features, effectively supporting global customers while maintaining scalability and security.
New Blog Design
For the Italist.com Magazine website, I was involved in a comprehensive redesign project to improve the platform's visual appeal and performance. My work focused on implementing new design changes and incorporating modern design elements to create a more engaging and user-friendly experience.
I integrated a GraphQL API to support these design updates, enabling dynamic rendering of the newly added design components. This integration ensured seamless communication between the front-end and back-end systems, improving content delivery and user interaction.
I conducted a detailed audit of the current system, identifying critical performance issues and suggesting actionable improvements to optimize site speed and efficiency. These recommendations were implemented to ensure a smoother and faster user experience.
Additionally, I addressed and resolved several bugs and issues, significantly enhancing the site's stability and functionality. My contributions ensured that the Italist.com Magazine redesign met its objectives, delivering a polished and high-performing platform for users.
I integrated a GraphQL API to support these design updates, enabling dynamic rendering of the newly added design components. This integration ensured seamless communication between the front-end and back-end systems, improving content delivery and user interaction.
I conducted a detailed audit of the current system, identifying critical performance issues and suggesting actionable improvements to optimize site speed and efficiency. These recommendations were implemented to ensure a smoother and faster user experience.
Additionally, I addressed and resolved several bugs and issues, significantly enhancing the site's stability and functionality. My contributions ensured that the Italist.com Magazine redesign met its objectives, delivering a polished and high-performing platform for users.
Visual Composer Website Builder
https://visualcomposer.comI'm the core developer on the Visual Composer team, working with a number of technologies, including React, Laravel, Webpack, and Babel.
Our product is used on more than 200,000 websites worldwide.
Our product is used on more than 200,000 websites worldwide.
Kondipak – Local eCommerce Project
https://kondipak.lvAs a senior web developer, I was crucial in successfully developing Kondipak.lv, a WordPress-based site utilizing WooCommerce for eCommerce functionality. I implemented advanced caching strategies and performance optimizations to ensure the site loads quickly and handles high traffic efficiently. Security was a top priority, achieved through robust firewalls and regular security audits. Additionally, I used methods such as minifying CSS and JavaScript, optimizing images, and integrating a content delivery network (CDN) to enhance the overall user experience and site reliability.
Mogo Finance Website
As the full-stack developer, I created a high-load website from scratch.
The technologies I used for caching, include Redis caching. The back end was based on WordPress, and the front end was based on Visual Composer and React.
The main goals of the project were:
• High load effectiveness and performance
• Keep the website fresh
• Implement a new UI and redesign
The technologies I used for caching, include Redis caching. The back end was based on WordPress, and the front end was based on Visual Composer and React.
The main goals of the project were:
• High load effectiveness and performance
• Keep the website fresh
• Implement a new UI and redesign
WPBakery Page Builder
https://wpbakery.comAs a senior web developer, I've been one of the core developers since 2014.
Top technologies I use include PHP (Laravel), CRUD, JWT, OAuth, WordPress, PHPUnit, API, JavaScript, Backbone.js, jQuery, and Grunt.
Top technologies I use include PHP (Laravel), CRUD, JWT, OAuth, WordPress, PHPUnit, API, JavaScript, Backbone.js, jQuery, and Grunt.
Latvijas Mernieks Page
I handled the full-stack website development of one of the government websites focusing on high-quality code (approved with tests) and great UI.
The main technologies I used were pure JavaScript, HTML5, jQuery, and WordPress.
For quality, I used PHPCS and PHPUnit, and for visual testing, I used Selenium.
The main technologies I used were pure JavaScript, HTML5, jQuery, and WordPress.
For quality, I used PHPCS and PHPUnit, and for visual testing, I used Selenium.
Mammas Kūkas
A small local shop for cakes. This website is based on WordPress using WooCommerce and local payment gateways.
I handled the full-stack website development, including server configuration, back end, and front end.
I handled the full-stack website development, including server configuration, back end, and front end.
Education
2010 - 2014
Bachelor's Degree in Computer Science
Riga Technical University - Riga, Latvia
Certifications
APRIL 2016 - PRESENT
Pragmatic Continuous Delivery
devchampions
SEPTEMBER 2013 - PRESENT
PHP Applications Development
Retratech
Skills
Libraries/APIs
React, Backbone.js, DigitalOcean API, jQuery, REST APIs, PHP CodeSniffer, WordPress API, Stripe, Backbone.Marionette, GitHub API, Stripe API, WooCommerce API, Node.js, OpenAI API, Google Maps, Google Maps API, GraphQL API, Viator API, Google Tag Manager API
Tools
PhpStorm, GitLab CI/CD, CircleCI, Webpack, Babel, Xdebug, Git, WPBakery, Webpack 3, Webpack 4, Docker Compose, JavaScript Testing, WP-CLI, Advanced Custom Fields (ACF), GitHub, ACF PRO, NGINX, PostCSS, WPML, Gecko, Travis CI, Grunt, Amelia, Gutenberg Editor
Languages
PHP, HTML, SQL, PHP 7, PHP 5, JavaScript, CSS, HTML5, CSS3, JavaScript 6, ECMAScript (ES6), Less, Sass, TypeScript, Web Services Description Language (WSDL), C++
Frameworks
Laravel, PHPUnit, Cypress, Laravel 5, Lumen, Bootstrap, JSON Web Tokens (JWT), JUnit, Jest, Tailwind CSS, TestCafe, Next.js
Paradigms
Design Patterns, Continuous Delivery (CD), Continuous Integration (CI), REST, Unit Testing, Continuous Deployment, Continuous Development (CD), Responsive Web Design (RWD), E2E Testing, CRUD, UI Design, Search Engine Optimization (SEO)
Platforms
Ubuntu Linux, WordPress, WooCommerce, DigitalOcean, Linux, Docker, Visual Studio Code (VS Code), Drupal, LEMP, Kubernetes, Drupal 7, Amazon Web Services (AWS)
Storage
MySQL, MySQL/MariaDB, Redis Cache, Redis, WP Engine, Amazon S3 (AWS S3)
Industry Expertise
Web Design
Other
CI/CD Pipelines, APIs, Programming, Data Structures, OOP Designs, Debugging, Website Builders, OWASP, ESLint, Web Development, Full-stack, WordPress Plugins, WordPress Themes, Cloudflare, Integration, Visual Composer, Debugging Tools, Website Maintenance, API Integration, FTP, Page Speed Optimization, Custom Themes, Plugins, Back-end, WordPress SEO, Websites, Plugin Development, Webhooks, User Interface (UI), Admin Panels, Chrome DevTools, Full-stack Development, System Administration, Minimum Viable Product (MVP), Site Speed Optimization, Technical SEO, Drag & Drop, User Experience (UX), OAuth, Website Performance, PHP Performance, Profiling, QA Automation, End-to-end Implementation (E2E), WP Super Cache, Card Payments, Front-end, OpenAI GPT-4 API, Yoast SEO, WordPress Design, Elementor, AI Automation, Artificial Intelligence (AI), Google Tag Manager, Marketing Attribution, Accessibility, Web Content Accessibility Guidelines (WCAG), WCAG 2, Web Standards, SaaS, Core Web Vitals, Events, Membership Sites, BrainTree, SOAP, PayPal, Digital Payments, Venipak, WPMU DEV, iGaming, GoDaddy, eCommerce, kevin, Online Banking, Shipping Management, Storefronts, SEO Tools, Wordfence Security, Caching, Content Delivery Networks (CDN), Tailwind UI, Sage 10, Amazon Bedrock AgentCore, Schemas, Language Models, amelia, Booking Systems, Website Migration, Single-page Applications (SPAs), Front-end Development, Conversion-focused Design, Custom Website Development, Content Architecture, Custom CMS Development, Multilingual Websites, Gallery Management, Performance Optimization
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