Payel is available for hire
Hire PayelPayel Ghosh
Verified Expert in Engineering
Salesforce Developer
Vancouver, BC, Canada
Toptal member since May 18, 2026
Expertise
Bio
Payel is a full-stack Salesforce developer and solutioner who thrives where code meets architecture. With a deep understanding of the core Salesforce ecosystem, she designs end-to-end solutions and then gets into the trenches to build them. By designing optimized programmatic logic, Payel's goal is always the same: building robust, future-proof systems that drive business value.
Portfolio
Salesforce
Apex, Lightning Web Components (LWC), Flow, Salesforce Agentforce...
RBC
Apex, Lightning Web Components (LWC), Flow, Salesforce Platform Events...
IBM
Apex, Lightning Web Components (LWC), Asynchronous Development, REST...
Experience
- Flow - 7 years
- Apex - 7 years
- Asynchronous Development - 5 years
- Lightning Web Components (LWC) - 5 years
- Salesforce Platform Events - 2 years
- Data Cloud - 1 year
- Salesforce Agentforce - 1 year
- REST - 1 year
Work Experience
Senior Technical Consultant
2022 - 2026
Salesforce
- Architected an autonomous Agentforce assistant (LoanAssist) with Data Cloud, automating customer bank detail processing from Amazon S3 to determine loan eligibility and cutting initial assessment turnaround times by 40%.
- Designed complex Sales Cloud logic, including Sales Plays and split exceptions for Opportunity Splits, ensuring 100% data accuracy in multi-rep revenue attribution across enterprise deals.
- Worked on Advanced Approvals with multi-tiered, parallel approval chains and custom exception rules, eliminating approval bottlenecks and accelerating the sales cycle by 25%.
- Led technical delivery of Apex triggers, LWC, and async patterns, optimizing integrations to cut technical debt by 15% and sync core CRM data with external cloud storage.
Technologies: Apex, Lightning Web Components (LWC), Flow, Salesforce Agentforce, Salesforce Platform Events, Lightning Components, Salesforce System Administration, Salesforce, Salesforce Cloud Flow
Senior Salesforce Developer
2022 - 2022
RBC
- Led technical delivery of integrations using Platform Events and CDC, seamlessly connecting Salesforce with internal banking systems to enable real-time sync and streamline onboarding by 25%.
- Engineered high-performance Apex and LWC frameworks, optimizing complex wealth portfolio workflows to reduce page load times by 30% and significantly improve advisor productivity.
- Architected secure, scalable cloud solutions for the RBC Wealth Management sector, implementing robust data masking and encryption protocols to ensure 100% compliance with strict financial data governance standards.
Technologies: Apex, Lightning Web Components (LWC), Flow, Salesforce Platform Events, Lightning Components, Salesforce System Administration, Salesforce, Salesforce Cloud Flow
Senior Salesforce Developer
2017 - 2022
IBM
- Developed a secure partner community portal using LWC and Apex, enabling financial partners to view real-time revenue and loss metrics, improving financial data visibility and reporting efficiency by 35%.
- Automated a dynamic checklist system via Async Apex and triggers, allowing control officers to assign compliance tasks to segment leads and cutting partner audit processing times by 40%.
- Engineered robust REST APIs and process automation to ingest complex banking and financial data, ensuring 100% data integrity across the Force.com platform and external banking systems.
Technologies: Apex, Lightning Web Components (LWC), Asynchronous Development, REST, Lightning Components, Salesforce System Administration, Salesforce, Salesforce Cloud Flow
Experience
LoanAssist AI: Enterprise Agentforce & Data Cloud Banking Solution
I designed a decoupled Lambda architecture in Salesforce Data Cloud to automate loan intake without bloating CRM storage. Live ERP transactions are captured via MuleSoft and streamed into the Data Cloud Ingestion API with under 3-minute latency, while historical ledger archives are pulled via a native Amazon S3 Connector. By enforcing an identical primary key (Transaction_ID) across both paths, Data Cloud automatically deduplicates and upserts records to ensure absolute consistency.
I authored OpenAPI YAML schemas to map Data Lake Objects (DLOs) into standard Data Model Objects (DMOs), building a real-time financial "Golden Record." This data grounds an autonomous Agentforce Service Agent on Experience Cloud via the Atlas reasoning engine. Secured by a multi-factor Step-Up Authentication flow, the agent invokes idempotent Invocable Apex Actions to validate credit criteria and generate core Loan_Application__c records. This solution reduced manual lookup fatigue by 40%.
I authored OpenAPI YAML schemas to map Data Lake Objects (DLOs) into standard Data Model Objects (DMOs), building a real-time financial "Golden Record." This data grounds an autonomous Agentforce Service Agent on Experience Cloud via the Atlas reasoning engine. Secured by a multi-factor Step-Up Authentication flow, the agent invokes idempotent Invocable Apex Actions to validate credit criteria and generate core Loan_Application__c records. This solution reduced manual lookup fatigue by 40%.
Education
2006 - 2010
Bachelor's Degree in Information Technology
Academy of Technology - West Bengal, India
Certifications
NOVEMBER 2025 - PRESENT
Data Cloud Consultant
Salesforce
JULY 2025 - PRESENT
Salesforce Certified Agentforce Specialist
Salesforce
JANUARY 2025 - PRESENT
Salesforce Certified AI Associate
Salesforce
DECEMBER 2024 - PRESENT
Salesforce Certified Identity and Access Management Architect
Salesforce
DECEMBER 2024 - PRESENT
Salesforce Certified System Architect
Salesforce
AUGUST 2024 - PRESENT
Salesforce Certified Integration Architect
Salesforce
SEPTEMBER 2023 - PRESENT
Salesforce Development Lifecycle and Deployment Architect
Salesforce
FEBRUARY 2023 - PRESENT
Salesforce Certified Sharing and Visibility Architect
Salesforce
FEBRUARY 2023 - PRESENT
Salesforce Certified Data Architect
Salesforce
FEBRUARY 2023 - PRESENT
Salesforce Certified Application Architect
Salesforce
JANUARY 2023 - PRESENT
Salesforce Certified Sales Cloud Consultant
Salesforce
JANUARY 2023 - PRESENT
Salesforce Certified Service Cloud Consultant
Salesforce
DECEMBER 2022 - PRESENT
Salesforce Certified Advanced Administrator
Salesforce
DECEMBER 2022 - PRESENT
Salesforce Certified Administrator
Salesforce
JUNE 2022 - PRESENT
Salesforce Certified Platform App Builder
Salesforce
MAY 2022 - PRESENT
Salesforce Certified Platform Developer
Salesforce
DECEMBER 2020 - PRESENT
Salesforce Certified Platform Developer II
Salesforce
Skills
Tools
Flow, Salesforce Platform Events
Languages
Apex
Frameworks
Lightning Components
Paradigms
Asynchronous Development, REST
Platforms
Salesforce, Salesforce Agentforce
Other
Programming, Lightning Web Components (LWC), Salesforce System Administration, Salesforce Cloud Flow, Data Cloud, Data Structures
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