Rachelle Eichman, Developer in Ellis, KS, United States
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Rachelle Eichman

Software and Shopify Developer

Ellis, KS, United States

Toptal member since December 5, 2024

Bio

Rachelle is a senior developer with 10+ years of experience in the development world, specializing in Shopify, Node.js, Ruby on Rails, React, and AWS. She built an A/B testing app from scratch that boosts profits for Shopify stores through testing and optimization. Rachelle has excellent interpersonal skills and builds strong and productive relationships and networks internally and externally. She is recognized by colleagues, managers, and clients for her creativity and exceptional work ethic.

Portfolio

Fortune Brands
A/B Testing, Amazon, Ajax, Shopify, Shopify API, Shopify Plus, React, Next.js...
MainDishCatering
Shopify, Business Administration, Shopify Liquid, eCommerce...
All Season Enterprises LLC
eCommerce, Shopify, Shopify API, Google Analytics API, APIs...

Experience

  • CSS - 10 years
  • Node.js - 8 years
  • Shopify - 8 years
  • Shopify API - 7 years
  • React - 6 years
  • Ruby on Rails 6 - 6 years
  • Stripe API - 5 years
  • Amazon Web Services (AWS) - 5 years

Preferred Environment

Slack, MacBook, TypeScript

The most amazing...

...application I've developed from scratch is Shoplift.ai, a full A/B testing platform for Shopify-based stores.

Work Experience

Solutions Architect

2025 - PRESENT
Fortune Brands
  • Led a team of developers to build the B2B site from scratch by utilizing Shopify Plus, a headless build with Next.js and Hydrogen.
  • Provided solutions for the technical blockers and 3rd-party integrations.
  • Reviewed pull requests, set up coding standards and pipelines, and defined the roadmap.
Technologies: A/B Testing, Amazon, Ajax, Shopify, Shopify API, Shopify Plus, React, Next.js, Node.js, ECMAScript (ES6), UI Design

Founder | CTO

2019 - PRESENT
MainDishCatering
  • Developed and managed a catering service website for customers.
  • Managed the entire eCommerce flow, including catering, shipping, and delivery.
  • Integrated custom services and apps for implementing local delivery, store pickup, and shipping services with FedEx and UPS.
Technologies: Shopify, Business Administration, Shopify Liquid, eCommerce, Shopify Storefront API, Customer Relationship Management (CRM), Shopify Customizations, Responsive Web Design (RWD), HTML, Integration, Point of Sale, Web Development, CI/CD Pipelines, Front-end Development, Liquid, Third-party APIs, Python, Code Review, Shopify Plus, Liquid Template, Shopify Design, Branding, User Experience (UX), Web Design, Conversion Rate, JSON, Themes, Full-stack Development, Enterprise Resource Planning (ERP), Consumer Packaged Goods (CPG), BigCommerce, Back-end, Testing, User Interface (UI), Shopify Theme, Payload CMS, HIPAA Compliance, Datadog, Tailwind CSS, Amazon Simple Queue Service (SQS), NestJS, Architecture, Full-stack, Software Architecture, Next.js, WordPress, SQL, Large Language Models (LLMs), OpenAI API, Canvas, ECMAScript (ES6), Visual Design, eCommerce UX

Back-end Developer

2025 - 2026
All Season Enterprises LLC
  • Optimized the site for a better conversion rate and based on coding standards.
  • Built custom landing pages for marketing using Tailwind CSS and React.
  • Converted the Figma design into a pixel-perfect implementation and provided solutions.
Technologies: eCommerce, Shopify, Shopify API, Google Analytics API, APIs, Shopify Storefront API, Stripe, Google Analytics, Node.js, PayPal, Shopify Plus, Customer Relationship Management (CRM), ECMAScript (ES6), eCommerce UX

Director of Engineering

2021 - 2024
Sofia Digital Agency
  • Estimated and assigned tickets to developers based on skills and helped junior and intermediate developers get familiar with new framework and development standards.
  • Provided technical solutions for merchant requirements, defined the roadmap, and set milestones.
  • Set up the Shopify Plus store from scratch, including checkout functions and extensions.
Technologies: Shopify, Shopify API, Shopify SEO, Ruby on Rails 6, Angular, React, MongoDB, Azure, Google Cloud, Amazon Web Services (AWS), PostgreSQL, MySQL, Amazon DynamoDB, JavaScript, Laravel, Node.js, Next.js, Headless Commerce, DNS, Payload CMS, Ruby on Rails (RoR), Custom Shopify Apps, Shopify Liquid, Yotpo, API Integration, eCommerce, Marketplaces, ShipStation API, Google Analytics API, Shopify Storefront API, Customer Relationship Management (CRM), Google Analytics, Stripe, Shopify Customizations, Responsive Web Design (RWD), Front-end, HTML, Search Engine Optimization (SEO), Figma to Shopify, Digital Marketing, Growth Strategy, Integration, Point of Sale, Web Development, Vite, Jest, REST APIs, Application State Management, CI/CD Pipelines, Front-end Development, React Hooks, Webpack, Liquid, Third-party APIs, Python, Page Speed Optimization, PHP, Code Review, Blockchain, Shopify Plus, Liquid Template, Shopify Design, Branding, User Experience (UX), Web Design, Conversion Rate, JSON, Figma, Klaviyo, Themes, Webhooks, Full-stack Development, Enterprise Resource Planning (ERP), ERP Implementation, Consumer Packaged Goods (CPG), BigCommerce, NetSuite, Back-end, Testing, User Interface (UI), Shopify Theme, HIPAA Compliance, Datadog, RabbitMQ, Tailwind CSS, Amazon Simple Queue Service (SQS), NestJS, Architecture, Full-stack, Software Architecture, WordPress, Express.js, SQL, OpenAI API, ECMAScript (ES6), UI Design, Visual Design, eCommerce UX

Shopify Team Lead

2019 - 2021
Guided Home Design
  • Mentored junior and intermediate developers, reviewed pull requests, and wrote development standards and pipelines.
  • Oversaw the public and custom Shopify app development, app review process, and 3rd-party services integration.
  • Built a custom Shopify theme development framework, customizing a dawn theme and premium templates.
Technologies: Ruby on Rails 5, Angular, React, Stripe API, PayPal, Vue, Node.js, MongoDB, PostgreSQL, Redis, AWS Command Line Interface (CLI), Shopify, Shopify API, PostgreSQL 10, Laravel, Ruby on Rails (RoR), A/B Testing, Custom Shopify Apps, Shopify Liquid, Yotpo, API Integration, eCommerce, ShipStation, Inventory Management, Amazon, Marketplaces, ShipStation API, Google Analytics API, Shopify Storefront API, Customer Relationship Management (CRM), Google Analytics, Stripe, Shopify Customizations, Responsive Web Design (RWD), Front-end, HTML, Search Engine Optimization (SEO), Figma to Shopify, Digital Marketing, Growth Strategy, Integration, Point of Sale, Vite, Jest, REST APIs, Application State Management, CI/CD Pipelines, Front-end Development, React Hooks, Webpack, Liquid, Third-party APIs, Page Speed Optimization, PHP, Code Review, Blockchain, Shopify Plus, Liquid Template, Shopify Design, Branding, User Experience (UX), Web Design, Conversion Rate, JSON, Figma, Klaviyo, Themes, Webhooks, Full-stack Development, Enterprise Resource Planning (ERP), ERP Implementation, Consumer Packaged Goods (CPG), BigCommerce, NetSuite, Back-end, Testing, User Interface (UI), Shopify Theme, Payload CMS, HIPAA Compliance, Datadog, RabbitMQ, Tailwind CSS, Architecture, Full-stack, Software Architecture, Next.js, WordPress, Express.js, SQL, UI Design, eCommerce UX

Shopify Consultant

2018 - 2019
Guided Home Design
  • Customized theme templates purchased from the marketplace and implemented features.
  • Developed custom applications for SaaS services and integrated the Shopify API.
  • Built technical solutions for complex real-life problems in gathering requirements.
Technologies: PHP, Laravel, Web MVC, Ruby on Rails 5, Angular, React, Vue, JavaScript, jQuery, Node.js, MySQL, MongoDB, PostgreSQL, Amazon Web Services (AWS), Google Cloud, Ruby on Rails (RoR), A/B Testing, Custom Shopify Apps, Shopify Liquid, Yotpo, API Integration, eCommerce, ShipStation, Inventory Management, Amazon, Marketplaces, ShipStation API, Google Analytics API, Customer Relationship Management (CRM), Stripe, Shopify Customizations, Front-end, HTML, Search Engine Optimization (SEO), Figma to Shopify, Digital Marketing, Growth Strategy, Integration, Web Development, Vite, Jest, REST APIs, Application State Management, CI/CD Pipelines, Front-end Development, React Hooks, Webpack, Liquid, Page Speed Optimization, Code Review, Shopify Plus, Liquid Template, Shopify Design, User Experience (UX), Web Design, Conversion Rate, JSON, Figma, Klaviyo, Themes, Webhooks, Full-stack Development, Enterprise Resource Planning (ERP), ERP Implementation, Consumer Packaged Goods (CPG), BigCommerce, NetSuite, Back-end, Testing, User Interface (UI), Shopify Theme, HIPAA Compliance, Datadog, RabbitMQ, Tailwind CSS, Architecture, Full-stack, Software Architecture, Next.js, WordPress, SQL

Shopify & Application Developer

2016 - 2018
Lighter USA
  • Built a Shopify theme from Figma designs using Slate and premium themes.
  • Implemented a custom subscription solution and custom-coded functionality using meta fields and APIs.
  • Developed a custom Shopify app for Shopify API and 3rd-party API integration.
Technologies: Shopify, Shopify API, Shopify SEO, Ajax, HTML5, CSS, Ruby on Rails 5, Node.js, JavaScript, APIs, A/B Testing, Custom Shopify Apps, Shopify Liquid, API Integration, eCommerce, ShipStation, Amazon, Google Analytics, Shopify Customizations, Front-end, HTML, Figma to Shopify, Integration, CI/CD Pipelines, Front-end Development, React Hooks, Webpack, Page Speed Optimization, Liquid Template, JSON, Figma, Klaviyo, Themes, Webhooks, ERP Implementation, BigCommerce, Back-end, User Interface (UI), Shopify Theme, Full-stack, Express.js

Software Developer

2013 - 2016
Plugin Agency
  • Built an internal portal using PHP, HTML, CSS, and JavaScript and handled CMS management.
  • Managed DNS and network security for the internal network system.
  • Developed and managed a custom web page and blog site.
Technologies: PHP, CSS, Ajax, Network Security Monitoring, jQuery UI, HTML5, Shopify Liquid, API Integration, eCommerce, Amazon, HTML, Web Development, Front-end Development, Third-party APIs, Full-stack

Experience

Shoplift App

https://shoplift.ai/
A full A/B-testing platform for Shopify stores, which I built from scratch. The platform elevates profit potential for Shopify-based stores through template, theme, and homepage testing and optimization. Other features and services include session tracking, pre-built sections, a detailed analytics dashboard for merchants, and different templates rendered based on sessions.

EatCleanBrothers

https://eatcleanbro.com
I developed a custom Shopify store from scratch. I used a custom theme framework with WebPact to build a new theme with Tailwind CSS.
Also, I implemented custom shipping rules, custom dashboards, reports, and an integration of 3rd-party services.

Varley

https://varley.com
I built a headless Shopify store from scratch using Hydrogen and Oxygen, integrated Sanity for the CMS platform, and built custom components with Tailwind CSS. I also implemented custom apps for the headless build and implemented pixel-perfect design.

Education

2008 - 2012

Bachelor's Degree in Accounting

Fort Hays State University - Hays, KS, USA

Skills

Libraries/APIs

jQuery UI, Shopify API, Node.js, React, jQuery, Stripe API, GraphQL API, REST APIs, Liquid, Google Analytics API, Shopify Storefront API, Vue, Stripe, OpenAI API

Tools

Slack, Shopify Plus, Figma, RabbitMQ, Canvas, AWS Command Line Interface (CLI), ShipStation, Google Analytics, Webpack, Amazon Simple Queue Service (SQS)

Languages

PHP, CSS, HTML5, JavaScript, TypeScript, Shopify Liquid, HTML, Liquid Template, SQL, ECMAScript (ES6), R, Ruby, Python

Frameworks

Ruby on Rails 5, Angular, Ruby on Rails 6, Next.js, Ruby on Rails (RoR), Tailwind CSS, Express.js, Laravel, Payload CMS, Redux, Jest, NestJS, Remix

Paradigms

Responsive Web Design (RWD), Search Engine Optimization (SEO), Testing, HIPAA Compliance, UI Design, Visual Design

Platforms

Shopify, Yotpo, Klaviyo, BigCommerce, WordPress, Amazon Web Services (AWS), Azure, Amazon, Blockchain

Storage

MySQL, PostgreSQL 10, JSON, Datadog, MongoDB, PostgreSQL, Google Cloud, Redis, Amazon DynamoDB

Industry Expertise

Web Design

Other

MacBook, Business Administration, Ajax, Shopify SEO, APIs, Web MVC, PayPal, API Integration, eCommerce, Shopify Customizations, Front-end, Figma to Shopify, Integration, Point of Sale, Web Development, Front-end Development, Third-party APIs, Page Speed Optimization, Shopify Design, User Experience (UX), Conversion Rate, Themes, Webhooks, Full-stack Development, Enterprise Resource Planning (ERP), ERP Implementation, Consumer Packaged Goods (CPG), NetSuite, Back-end, User Interface (UI), Shopify Theme, Architecture, Full-stack, Software Architecture, eCommerce UX, Network Security Monitoring, Headless Commerce, DNS, Custom Shopify Apps, Inventory Management, ShipStation API, Customer Relationship Management (CRM), Digital Marketing, Growth Strategy, Vite, Application State Management, CI/CD Pipelines, React Hooks, Code Review, Branding, Large Language Models (LLMs), Tax Accounting, A/B Testing, Marketplaces

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