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Rajesh Bajpai
Verified Expert in Engineering
Salesforce Developer
Bengaluru, India
Toptal member since February 14, 2023
Bio
Rajesh is a certified Salesforce Marketing Cloud consultant with 10+ years of experience in marketing automation. He has specialized in implementing Salesforce Marketing Cloud across various industries and markets, including retail, fintech, edtech, and pharmacy. Rajesh is skilled in AMPScript, SSJS, Journey Builder, Content Builder, Contact Builder, Reporting, Cloud Pages, Automation Studio, and Marketing Connect.
Portfolio
Freelance
AMPscript, Salesforce Sales Cloud, Salesforce Marketing Cloud, SQL, HTML...
Datarati
AMPscript, Email Marketing, Email Marketing Automation, HTML, Leadership...
PFSweb
AMPscript, Email Marketing Automation, HTML, Salesforce Marketing Cloud
Experience
- SQL - 13 years
- AMPscript - 11 years
- Salesforce Marketing Cloud - 11 years
- HTML - 10 years
- Email Marketing Automation - 10 years
- Leadership - 8 years
- Jira - 8 years
- Salesforce Sales Cloud - 6 years
Preferred Environment
Salesforce Marketing Cloud, AMPscript, Salesforce Journey Builder, DevOps, Windows
The most amazing...
...projects I've worked on involved Salesforce Marketing Cloud implementation for an international university and a telecom company.
Work Experience
Marketing Automation Consultant
2020 - PRESENT
Freelance
- Implemented complex marketing journeys using Journey Builder and Automation Studio, working with a strategy team to help clients maximize their investment in the Salesforce Marketing Cloud platform.
- Tracked workflow processes, projects, and bugs using Jira and DevOps.
- Developed and implemented industry best practices to optimize data-driven marketing campaigns resulting in exceptional engagement rates.
Technologies: AMPscript, Salesforce Sales Cloud, Salesforce Marketing Cloud, SQL, HTML, JavaScript, Email Marketing, Mailchimp, Salesforce
Head of Technology
2016 - 2020
Datarati
- Acted as a solutions partner, responding to business requests that can support innovation and product development. Managed the onshore and offshore teams and operations to ensure that best practices were adopted and delivered with high standards.
- Built a center of excellence to ensure speed and precision execution where the customer is the focus. Provided effective leadership and strategic direction across all areas of information technology.
- Implemented Salesforce Marketing Cloud practices. Monitored new technologies and assessed their potential to become new products or services, overseeing the selection of research projects.
- Built the Salesforce Marketing Cloud practice, recruited a new team, and trained and certified them.
Technologies: AMPscript, Email Marketing, Email Marketing Automation, HTML, Leadership, Salesforce Marketing Cloud, Jira, Salesforce
Technical Lead
2015 - 2016
PFSweb
- Developed marketing campaigns and transactional emails for brands like Starbucks, EdByEllen, Pandora, and Elizabeth Arden.
- Integrated Salesforce Marketing Cloud (SFMC) with Demandware and JDE to inject data into SFMC.
- Trained and mentored new team members on Salesforce Marketing Cloud.
Technologies: AMPscript, Email Marketing Automation, HTML, Salesforce Marketing Cloud
Technical Lead
2012 - 2015
Theorem
- Implemented Salesforce Marketing Cloud for clients like News Corp, Sporting Bet, Camera House, and Pernod Ricord.
- Empowered clients or marketers through custom training and enablement sessions onsite or online. Delivered hundreds of trainings for various clients from industries like Fairfaxax, BodyShop, Dreamworld, RACQ, and Michael Hills.
- Led and mentored a team of four developers and one quality assurance analyst.
Technologies: AMPscript, Email Marketing Automation, Salesforce Marketing Cloud
Experience
Salesforce Marketing Cloud Implementation
I led the implementation of Salesforce Marketing Cloud, a secure, robust, and scalable solution for cross-channel marketing communications with integrations to Salesforce Sales Cloud. I planned, designed, built, tested, and implemented seven prioritized journeys.
EDbyEllen
I implemented Salesforce Marketing Cloud and performed an IP warm-up. Also, I created marketing and customer retention campaigns. Further, I built and deployed emailers for product promotion, sales, new launches, and seasonal products.
UNICEF India
I rolled out Salesforce Marketing Cloud for UNICEF India. I also acted as a subject matter expert to help UNICEF set up Salesforce Marketing Cloud by building business units, unsubscribe mechanisms, campaign management best practices, and donor journeys.
Certifications
NOVEMBER 2019 - PRESENT
Salesforce Certified Marketing Cloud Administrator (SU19)
Salesforce
AUGUST 2019 - PRESENT
Salesforce Certified Marketing Cloud Developer
Salesforce
NOVEMBER 2016 - PRESENT
Salesforce Certified Marketing Cloud Consultant
Salesforce
JULY 2016 - PRESENT
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
Skills
Tools
Salesforce Marketing Cloud, Mailchimp, Jira, Salesforce Sales Cloud
Languages
AMPscript, SQL, HTML, JavaScript
Platforms
Salesforce, Windows
Paradigms
DevOps
Other
Salesforce Journey Builder, Leadership, Email Marketing, Email Marketing Automation
Collaboration That Works
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